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MUST. LOVE. MY. STARTUP.
@markkokaru
thebrandmanual.com
Bränding
Markko Karu
WHAT IF BLOOMBERG, NASDAQ
AND ANGELLIST HAD A BABY?
SEARCH & FILTER
STARTUP ANALYTICS
BENCHMARKING
TRACKING
TRACK
CREATE, LEAD & BACK
SYNDICATES
INVEST
BROWSE
BUY
SELL
TRADE
www.funderbeam.com
FITS WORK INTO YOUR TIME
www.hourdini.com
10% SUCCESS RATE
FREE WILL IS A BITCH.
MUST. DO. MORE.
CHANGE
USER
NEED
YOUR STUFF
ANYTHING THEY ARE USING NOW
PEOPLE DO THINGS THAT THEY WOULD
NEVER TELL YOU.
PRIVACY
thebrandmanual.com
“People don’t want to buy a
quarter-inch drill. Theywant a
quarter-inch hole!”
Theodore Levitt
PAIN
“What I’ll endure”
search / buy
learn / try
implement
GAIN
“What I’ll get”
advantage
effect / ability
savings
© Michael Skok
PAINGAIN
Transition cost?
Not to change is easier
Existing solution is good enough
INERTIA
© Michael Skok
PAIN
GAIN
10 x BETTER
INERTIA
© Michael Skok
RETURN
RETURN
REWIND
SEE A
MOVIE
http://momtestbook.com
SELL WHAT THEY WOULD LIKE TO BUY.
@markkokaru

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