This document summarizes a presentation on lean analytics. It discusses defining good metrics that are comparative, understandable, and change behavior. It covers different types of metrics and frameworks for analytics. A lean analytics cycle of measure, analyze, experiment, and learn is presented. The concept of focusing on one metric that matters is explained as a way to focus a company and instill a culture of experimentation. References for further reading on lean analytics are provided.

1. LEAN
ANALYTICS
101
Agile
India
2016
cc:
Bean3n
webbkommunika3on
-­‐
h=ps://www.flickr.com/photos/52967766@N03

2. WHO
AM
I?
Ni0n
Ramrakhyani
Product
Guy,
Startup
junkie
for
10
years,
Runner,
Lean/
Agile
Evangelist

3. WHAT
AM
IT
GONNA
TALK
ABOUT?
1.
Idea-­‐to-­‐scale
-­‐
A
Quickie!
2.
What
makes
a
good
Metric?
3.
Types
of
Metrics
4.
Lean
Analy0cs
Framework
5.
OMTM
-­‐
One
Metric
That
MaUers
6.
Lean
Analy0cs
Cycle
7.
Summary/
Recap
8.
Q
&
A

4. It
all
starts
with
an
idea!!
cc:
Wi2_Photography
-­‐
h=ps://www.flickr.com/photos/41027404@N07

6. But..
Ideas
are
dime
a
dozen
cc:
Robert
S.
Donovan
-­‐
h=ps://www.flickr.com/photos/10687935@N04

7. How
do
you
know
your
idea
is
good?
cc:
Marco
Arment
-­‐
h=ps://www.flickr.com/photos/7171548@N04

11. We’ll
focus
here
today!

12. Analy0cs
is
the
measurement
of
movement
towards
your
business
goals
cc:
eVo
photo
-­‐
h=ps://www.flickr.com/photos/60414609@N00

13. In
a
startup,
the
purpose
of
analy0cs
is
to
iterate
to
product/market
fit
before
the
money
runs
out.
In
a
big
company,
analy0cs
replaces
opinions
with
facts.

14. What
Makes
a
Good
Metric?

15. COMPARATIVE
E.g.
10%
increase
WoW,
than
just
10%
increase
cc:
thienzieyung
-­‐
h=ps://www.flickr.com/photos/26978304@N08

16. Understandable
Do
the
Gradma
Test.
Can
she
understand?
cc:
lanceball
-­‐
h=ps://www.flickr.com/photos/14609050@N00

17. RATIO
or
RATE
cc:
Maarten
Takens
-­‐
h=ps://www.flickr.com/photos/35742910@N05

18. Changes
your
behavior
cc:
mdanys
-­‐
h=ps://www.flickr.com/photos/91883096@N00

20. Source:
-­‐Source:-­‐
hUps://blog.kissmetrics.com/single-­‐startup-­‐metric/

21. Types
of
Metrics

29. ANALYTICS
FRAMEWORK

35. Our
Implementa0on
of
Pirate
Metrics

36. So
what
metrics
should
you
track?
It
depends…
on
your
startup
lifecycle
stage
and
business
model
archetype

39. LEAN
ANALYTICS
CYCLE
cc:
Leo
Reynolds
-­‐
h=ps://www.flickr.com/photos/49968232@N00

42. Why
just
one?
• Answers
the
most
important
ques0on
• Forces
your
to
draw
a
line
in
sand
• Focuses
the
en0re
company
• Ins0ls
the
culture
of
experimenta0on

43. Draw
a
Line
in
Sand
Iterate,
Learn
&
Improve
cc:
Massimo
Valiani
-­‐
h=ps://www.flickr.com/photos/30488702@N03

46. References
• Lean
Analy0cs
for
Intrapreneurs
• Lean
Analy0cs,
Alistair
Croll
&
Benjamin
Yoskovitz,
• SBC
Growth
Week
–
Lean
Analy0cs

47. Thanks
@ni0nr30/
ni0nr30@gmail.com