Snail
@agilesensei
The 7-year-old kid
every startup
should learn from
written & illustrated by
Claudio Perrone
(his dad)
The
Entrepreneur
We live in turbulent times
Credit:	NASA	Goddard	MODIS	Rapid	Response	Team
Are you evolving fast enough?
@agilesensei
Problems &
observations
Options Possible
experiments
Committed
Next Review Ongoing
PopcornFlow.com
By Claudio Perrone
INERTIA IS our ENEMY
If change is hard,
make it continuous.
Everybody is entitled
to their own opinion, but…

A shared opinion is a fact.
It’s not “fail fast, fail often”...

It’s “learn fast, learn often”.
1
2
3
Enter “PopcornFlow"
PopcornFlow®	is	a	registered	mark	of	Claudio	Perrone.
As a consequence:
@agilesensei
Last week, Matteo had a problem
@agilesensei
so, He created 16 options…
in less than 1 hour!
His first experiment didn’t bring the results
that he had hoped for
@agilesensei
His sign was promising too, but didn’t
work out either
@agilesensei
No matter who
and how he asked…
@agilesensei
… nobody
wanted to buy
his snails
“ -- Matteo Perrone
I could give up.
I’ll never give up.
What would you do?
@agilesensei
@agilesensei
Matteo decided to explore a new option
He worked furiously
on an epic adventure
@agilesensei
Wed, June 15 2016
@agilesensei
http://popcornflow.com/snails
his 4-page MVP earns him his first €20…
… in his sleep!
@agilesensei
48 hours
later…
€91.02
@agilesensei
He’d love if you could
visit his landing page
http://popcornflow.com/snails
http://popcornflow.com/snails
WARNING: 1 OUT OF 6 PEOPLE WHO view that page
will end up supporting this cheeky monkey
@agilesensei
“Every single week,
I’m 5 experiments older.
Can I evolve even faster?
Can you?
Continuous evolution
Is a way of life.
-- Claudio Perrone (“daddy”)
@agilesensei
10
11
12
Unsurprisingly, PopcornFlow is entering
organizations all over the world…
@agilesensei
Imagine a continuous flow of experiments
to accelerate the rate of change in every
corner of your organization...
... How far would you go?
@agilesensei
Our company revenue grew by 10x in 2015,
and the coaching that Claudio provided
was the bedrock for our success.
-- Rory O’ Connor, CEO at Scurri
www.scurri.co.ukThe change to our business

has been transformational.
we	manage	parcel	deliveries		
for	some	of	the	world's	biggest	online	retailers
@agilesensei
We live in turbulent times indeed…
… and it’s awesome!
@agilesensei
@agilesensei
Claudio	Perrone
claudio@agilesensei.com
www.agilesensei.com
@agilesensei
Next is now
@agilesensei
Brought	to	you	thanks	to	
my	good	friends	at
Support Matteo!
http://popcornflow.com/snails
Join	the	early	notification	list	
http://popcornflow.com/book

The Snail Entrepreneur: The 7-year-old kid every startup should learn from