Brad Coughlan discussed how more public sector customers are adopting cloud services due to the freedoms cloud provides, such as freedom to build, freedom to extract value from data, freedom to migrate systems, and freedom to innovate quickly while maintaining security and compliance. AWS provides services that help customers gain these freedoms, such as databases, analytics tools, migration assistance, and security and identity management services. Coughlan argued cloud adoption allows public sectors to better serve citizens.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Seoul, Korea
17 May 2016
Transforming Governments In The Cloud
Brad Coughlan, Government Lead
AWS WWPS, Asia Pacific & Japan

3. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
Gartner “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide,” Lydia Leong, Douglas Toombs, Bob Gill, May 18, 2015. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at
http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

4. Fastest enterprise IT vendor to reach US$10BN Run Rate
27 years
23 years
22 years
10 years

5. Broadest Ecosystem of System Integrators

6. Broadest Ecosystem of ISVs

7. Largest Number of Enterprise Customers

8. Largest Number of Start-up Customers

9. Largest Number of Public Sector Customers

10. Growing Number of Korean Customers

11. Growing Number of Korean Customers

12. Growing Number of Korean Customers

13. AWS Educate for students
AWS Activate for students

15. Rogers’ Innovation Adoption Curve
From: Diffusion of Innovations – Everett Rogers, 1962

16. 3+ years ago…
From: Diffusion of Innovations – Everett Rogers, 1962
Many Public
Sector Customers
Many Private
Sector Customers

17. 3+ years ago…
From: Diffusion of Innovations – Everett Rogers, 1962
• Agility
• Competitiveness
• Speed to Market
• Lower cost base
• Capex to Opex
• Fail fast, fail cheap
• New services
• New products
• Security
• Compliance
• Data sovereignty
• Risk
• Legacy apps
• DC investments
• Sensitive data
• Tenders

18. Now…
From: Diffusion of Innovations – Everett Rogers, 1962
Many Public
Sector Customers
Many Private
Sector Customers

19. Trade capital expense for
variable expense
Benefit from massive
economies of scale
Stop guessing
capacity
Increase speed
and agility
Remove
undifferentiated
heavy lifting
Go global in
minutes

20. WHY ARE MORE AND MORE PUBLIC
SECTOR CUSTOMERS SO
PASSIONATE ABOUT CLOUD?

21. F R E E D O M

22. F R E E D O M
and they want that for their own departments and agencies
Because they’ve seen the
that their Private Sector counterparts are enjoying…

23. Freedom to Build
Freedom to get Real Value from their Data
Freedom to get Data into (or out of) the Cloud Easily
Freedom from Bad (Database) Relationships
Freedom to Migrate
Freedom to Move Fast while still Securing your organisation
Freedom to Say “YES”
1
2
3
4
5
6
7
B A S I C F R E E D O M S

24. 1. Freedom to

25. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE
SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
IDENTITY
ACCESS
CONTROL
KEY
MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL
NETWORK
GOVCLOUD

26. Quick to
provision
+
Vast infrastructure
technology platform
Agility
=
A g i l i t y in the
AWS Cloud

27. © 2015 Australia Post
Customer-led Innovation

28. Building Results
From this… To this…

29. 2. Freedom to
Get REAL VALUE
from your DATA

30. Core Components for BIG DATA WORKLOADS
DATA STORE
OF RECORD
S3
HIGH PERFORMANCE
DATABASES
RDS
DYNAMODB
ANALYTICS
CLUSTERS
HADOOP ON EMR
SPARK ON EMR
PREDICTIVE
ANALYTICS
MACHINE LEARNING
ELASTICSEARCH
SERVICE
ELASTICSEARCH
DATA
WAREHOUSE
REDSHIFT
STREAMING
DATA
KINESIS STREAMS

31. A m a z o n R E D S H I F T
A fast, fully managed, petabyte-scale data warehouse that makes
it simple and cost-effective to analyze all your data using your
existing business intelligence tools

32. OLD WORLD PRICING FROM OLD GUARD VENDORS
$150 - $250 / USER / MONTH
(3 YEAR TCO)

33. A m a z o n Q u i c k S i g h t
Fast, easy to use, cloud powered business intelligence
Available in preview now

36. First analysis in
Less than 60 seconds
Blazing fast queries
with a new in-memory
query engine
(Spice)
Dynamic, beautiful
data visualizations
Share live and
snapshot analyses
with everyone
1/10th the cost of Old-
guard BI tools
Integrate with data
sources on AWS
BRINGING BUSINESS INTELLIGENCE TO ALL
WITH AMAZON QUICKSIGHT

37. Big Data & Analytics
Telecommunications
Healthcare
Financial ClaimsAdvertising
Non-Profit
Education
LABORATORY
Food
Oil & Gas
Genomics
Media & Entertainment
Risk Simulation
Risk Analysis
Healthcare Media & Entertainment Genomics
Media & Entertainment

38. 3. Freedom to
Get your Data Into
(or out of) the Cloud
Easily

39. Real Time
Streaming
Data
Direct
Upload
Direct
Connect
How do we move data to the cloud today?

40. Kinesis Streams
Build custom applications to
collect & analyze streaming data
REAL TIME STREAMING DATA WITH AMAZON KINESIS
Kinesis Firehose Kinesis Analytics
Easily load streaming
data into AWS
Run standard SQL queries
over streaming data

41. Via Connected
Devices
Real Time
Streaming
Data
Direct
Upload
Direct
Connect
How else do we move data to the cloud today?

42. Network SecurityDevices
Intermittent connectivity &
variable bandwidth
Potentially billions
of different devices
Secure connections
on low power devices
The Heavy Lifting of Connecting Devices to the Cloud

43. CAN WE MAKE IT EASIER TO COLLECT,
STORE, ANALYZE AND
ACT ON DATA
FROM CONNECTED DEVICES?

44. AWS IoT
Securely connect and manage devices, at any scale
Available in Beta

45. Device
Gateway
Device
Shadow
Security
Data
Connection
Rules
Engine
AWS IOT: A PLATFORM FOR CONNECTED DEVICES

46. 4. Freedom from
Bad (Database)
Relationships

47. Very Expensive Punitive Licensing with
Limited Flexibility
Lock-InProprietary
OLD WORLD DATABASES

48. It’s why customers have been moving
to more open, customer friendly, less
expensive database engines

49. …but, to get comparable performance to
proprietary databases is hard.

50. Amazon Aurora
MySQL
compatible
Up To 5x
performance
of high-end
MySQL
Highly
available
and durable
1/10th the
cost of
enterprise
databases
Fastest
growing AWS
service
Enterprise-grade performance with open-source pricing

51. Amazon Aurora Adoption

52. AWS DATABASE MIGRATION SERVICE
Easily migrate production databases to AWS
with minimal downtime

53. Introducing the
AWS Database Migration Service
Replicate data
continuously
Migrate databases of
any size
Real-time
monitoring

54. AWS SCHEMA CONVERSION TOOL
Migrate between database engines reliably and easily
Available Now

55. Schema Conversion Tool Database Migration Service
ENGINE A ENGINE B
Tables
Partitions
Sequences
Views
Stored
Procedures
Triggers
Functions
Migrating Between Database Types With The Schema
Conversion Tool & Database Migration Service
Schema & Data
Transformation
Data Migration
Convert
Database
Functions

56. 5. Freedom to

57. THE JOURNEY TO AWS IS A WELL TRODDEN PATH
DEVELOPMENT
& TEST
ALL TOGETHER NEW
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC MIGRATION
MISSION
CRITICAL APPS
ALL IN
1 2 3 4

58. Integrated Networking
Hybrid App Deployments
Integrated Networking
Hybrid App
Deployment
Integrated DevOps
Management
Integrated DevOps
Management
Realtime Data Integration
Integrated Resource
Management
Integrated Networking
Integrated DevOps
Management
Integrated Networking
Data Integration
Hybrid App Deployment
Integrated Networking
Integrated Networking
Integrated Security
Data Integration
Integrated Networking
Automated and Integrated
Back-ups
Transitioning to AWS with Hybrid Architectures

59. All Infor Many Enterprises:

60. 6. Freedom to
Secure Your Cake
and Eat It Too

61. Jay Heiser
“Clouds are secure.
Are you using them securely?”
“CIOs and CISOs need to stop obsessing over unsubstantiated
cloud security worries, and instead apply their imagination and
energy to developing new approaches to cloud control, allowing
them to securely, compliantly and reliably leverage the benefits of
this increasingly ubiquitous computing model.”

62. Security is Job Zero
Familiar Security
Model
Validated and driven by
customers’ security experts
Benefits all customers

63. Cloud Security is a shared responsibility
You get to define your controls
IN the Cloud
AWS takes care of the security
OF the Cloud

64. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING IDENTITY ENCRYPTION COMPLIANCE
AMAZON INSPECTOR: GENERALLY AVAILABLE
CONFIGCLOUD
TRAIL
SERVICE
CATALOG
CONFIG
RULES
INSPECTORVIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
KEY
MANAGE-
MENT
SERVICE
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

65. Broad Accreditations & Certifications
Glacier Vault Lock
& SEC Rule 17a-4(f) 27018

66. O R
MOVE
FAST
STAY
SECURE

67. O R
AND
MOVE
FAST
STAY
SECURE

68. 7. Freedom to
Say “Yes”

69. Periscope
Start-Ups Scale from Day 1 with AWS

70. Statcast
Media Web Sites
Digital Media
Digital
Web Digital Services
Web
App Platform
Education
Digital Content
Personal Finances
CRM
Analytics
E-commerce
The Cloud As a Driver for Digital Transformation
Healthcare

71. 98% REDUCTION IN TIME
FOR CLINICAL TRIALS
INNOVATION ACROSS VIRTUALLY EVERY INDUSTRY
REPLAY BILLIONS OF
TRADES INSTANTLY
PETABYTES OF REALTIME
DATA PER SEASON
MILLIONS OF CONCURRENT
PLAYERS AT LAUNCH

72. Freedom to Build
Freedom to get the Real Value from your Data
Freedom to get your Data into (or out of) the Cloud Easily
Freedom from Bad (Database) Relationships
Freedom to Migrate
Freedom to Move Fast while still Securing your Enterprise
Freedom to Say “YES”
1
2
3
4
5
6
7
B A S I C F R E E D O M S

73. Breaking down barriers
in Public Sector

74. REMOVING BARRIERS SO YOU CAN…
Make the World a Better Place
Pave the Way for Disruptive Innovation
 Speed
 Agility
 21st century capability
 Continuous refresh
 New skills
 Cost savings
 World-changing projects
 Economic development
 Citizen engagement
 Social entrepreneurship
 Research and education
 Job creation

75. PRACTICAL STEPS TO TRANSFORMING PUBLIC
SECTOR IN THE CLOUD
Security and Compliance
Acquisition
Skills and Culture
Broad Adoption
DefinitionPolicy

80. In The Old Days, departments & agencies would…
Spend millions for expensive,
inflexible, slow-moving
infrastructure that is
#FrozenInTime

81. 2015
722
AWS’ Rapid Pace of Innovation
2011
82
159
2012
280
2013
516
2014

82. Old World
Large upfront capital investment
Basic compute and storage only
Responsible for feature upgrades
Slow to get new capabilities
Low, variable cost
Broad and deep platform
New features arrive daily
Ready to use

85. THE PUBLIC SECTOR JOURNEY TO AWS
IS BECOMING A WELL TRODDEN PATH
DEVELOPMENT
& TEST
ALL TOGETHER NEW
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC MIGRATION
MISSION
CRITICAL APPS
ALL IN

86. AWS in the Public Sector
2,000+
government
agencies
5,000+
educational
institutions
17,500+
nonprofit
organizations

87. Cloud Is The New Normal

88. Cloud Is Also Fast Becoming
The New Normal
In Public Sector as well

89. Brad Coughlan
coughlan@amazon.com
+61 414 987 400
aws.amazon.com
youtube.com/user/AmazonWebServices