AWS plenary presented at AWS Initiate Day in Manchester on June 5, 2019.

2. C H A R L E N E - E L I S E
A N D E R S O N
J U S T I C E & P U B L I C S A F E T Y M A N A G E R
W O R L D W I D E P U B L I C S E C T O R
A M A Z O N W E B S E R V I C E S

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A W S P u b l i c S e c t o r E v e n t s i n 2 0 1 8
11 PUBLIC SECTOR SUMMITS
BRUSSELS
WASHINGTON, DC
CANBERRASEATTLE
SINGAPORE
BAHRAIN
NEW DELHI
VEGAS
OTTAWA
BOGOTA
20,000 CUSTOMERS
RE:INVENT

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T o D a t a
C e n t e r s
F r o m
B o o k s

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A b ou t A W S
AWS offers a broad set of
global compute, storage,
database, analytics,
application, and deployment
services. AWS provides highly
reliable, scalable, low-cost
infrastructure in the cloud to
over 1 million active
customers in 190 countries.
.

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WHAT IS CLOUD
COMPUTING?

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WHAT IS
CLOUD COMPUTING?
Cloud Computing, by definition, refers
to on-demand delivery of IT resources
and applications via the Internet with
pay-as-you-go pricing.

8. No Up Front Expense
Pay for what you Use
Improve Time to
Market & Agility
Scale Up and
Down
Self-Service
Infrastructure
Equipment
Resources and
Administration
Contracts Cost
Traditional
Infrastructure
AWS Cloud

9. W H A T S E T S
AWS
A P A R T ?
Service Breadth & Depth
Building and managing cloud since 2006
Experience
165 services to support any cloud workload
Pace of Innovation
Global Footprint
Pricing Philosophy
Partners
Over 1,957 new features and services launched in 2018
21 regions, 66 availability zones, 190 edge locations
72 proactive price reductions to date
Over 800 AWS Public Sector APN Partners

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190 66 21

11. The cloud isn’t an “all-or-
nothing” Choice…it’s a journey.

12. Making the World a Better Place
 World-changing projects
 Economic development
 Citizen services and
engagement
 Research and education educational
institutions
27,000+
nonprofit
organizations
government
agencies
4,000+
9,000+
Why Does the Cloud
Matter in Public Sector?

13. And many more… https://aws.amazon.com/compliance/
Architected for Government Security Requirements
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14. DatabaseStorageCompute Networking
Edge
Locations
Regions
Avail. Zones
AWS Global
Infrastructure
Customers are
responsible for security
‘in’ the Cloud
AWS is responsible for
security ‘of’ the Cloud
Customer Data
Platform, Applications,
Identity & Access Management
Operating System, Network &
Firewall Configuration
Client-side Data
Encryption & Data
Integrity Authentication
Server-side Encryption
(File System and/or Data)
Network Traffic Protection
(Encryption / Integrity /
Identity)
With AWS, Se cu rity I s a Share d R e sp onsib ility
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WHYDO CUSTOMERS
CHOOSE CLOUD?

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Increase speed
and agility
Stop Spending money on
running and maintaining
data centers
Trade capital expense
for variable expense
Stop guessing
capacity
Go global in
minutes
Benefit from massive
economies of scale
Benefits of
Cloud Computing

17. Drivers for
Cloud Adoption
Whether it’s internal drivers or
external forces, there are a number
of situations that are pushing
organizations to initiate their
journey to the cloud.
Safer in cloud
than on-premises
Reduce overall
infrastructure costs
Quick, easy
refresh & update
Focus scarce workforce
on high-value tasks
Operational
Resilience

18. AWS is powering digital transformation for
governments, education, and nonprofits.

19. D e v & T e s t
D i s a s t e r
R e c o v e r y
B i g D a t a
S t o r a g e
Four Popular Scenarios

20. Development and Test
Resources where you want them
Instant access to machines that you can configure any way you want and you only
pay for what you use.
Pay only for what you use
Protect and control access
Manage your application lifestyle
Easily set up a machine or a whole application
Never be hardware constrained
Deploy and test any software you like

21. Virtually Unlimited Cloud Based Storage
99.999999999%
Durability
Hybrid options with
Storage Gateway
Secure Sockets Layer
and AES-256
Global Content
Delivery Network
A reliable, scalable, and secure place for your data.

22. Disaster Recovery
Fast Performance No Tapes Compliance
Elasticity Secure Partners
Enabling faster disaster recovery of their critical IT systems without incurring the infrastructure expense
of a second physical site.
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23. Storage & Databases
Object Storage
NoSQL
Graph Databases
HBase on Amazon EMR
Amazon Aurora
Relational DatabasesBuild highly scalable and secure Big Data
applications fast. No hardware to procure,
no infrastructure to maintain.
Hadoop & Spark
Elasticsearch
Analytic Frameworks
Amazon Kinesis Firehose
Real-time Analytics
Amazon Kinesis Analytics
Business Intelligence
Data Warehousing
Amazon Redshift
Amazon QuickSight
Amazon Machine Learning
Amazon Kinesis Streams
Machine Learning
Big Data on AWS

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HOW ARE CUSTOMERS
DOING THIS?

25. B road Adop tion
Skills & C u ltu re
Acqu isition
Security & Compliance
Policy & De finition
How Governments Adopt Cloud

26. AWS Resources
AWS CloudStart
Quick Starts
AWS ActivateAWS Educate
AWS Professional
Services
Training &
Certification
AWS Solutions
Architects

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How to
Buy Cloud
Scoping the
Project
Acquisition
Strategies
Structuring
the Deal
Implementation
Strategies
Moving Into
Production

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How Partners Can Help
A P N C o n s u l t i n g P a r t n e r s
A P N T e c h n o l o g y P a r t n e r s
APN Consulting Partners are professional services firms that help
customers design, architect, build, migrate, and manage their
workloads and applications on AWS.
APN Technology Partners provide software solutions that are either
hosted on, or integrated with, AWS. APN Technology Partners
include independent software vendors (ISVs), SaaS, PaaS, developer
tools, and management and security vendors.

29. Premier Consulting Partners

30. Broadest Community of ISVs

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WHAT ARE CUSTOMERS
DOING ON THE CLOUD?

32. R E A L
C U S T O M E R S
R E A L
S T O R I E S
I n i t i a t e i n n o v a t i o n
I n i t i a t e g r o w t h
I n i t i a t e p r o g r e s s
I n i t i a t e c h a n g e
I n i t i a t e w e l l n e s s
“One of the biggest benefits has been
allowing our digital team to
experiment and deliver services faster.
We are able to spin up test
environments and get new features
out quicker.”
“We calculated that running our SSV
data warehouse on AWS would be
about a third of the TCO of hosting
and licensing the data warehouse
on traditional technologies.”
“We’re a trusted brand for 24 million
users and 13,000 causes that are using
us to raise funds…We wanted to find a
solution for cloud services that we could
bring into that trust network. AWS was
really the only player for that.”
“With our mobile apps running on AWS,
we’re helping people overcome the
challenges of developing new skills and
abilities after they’ve gone into
employment.”
“We stood up a working prototype in just
a few days using Amazon API Gateway.
The speed with which we were able to
deliver it was unprecedented.”

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INITIATE

34. Our Journey with AWS

35. Ed Thewlis
CTO, The Data Shed
ed@thedatashed.co.uk
@edthewlis
Stew Norriss
Head of Architecture, The Data Shed
stew@thedatashed.co.uk
@DataShedStew

36. Who are we?
Product development software house,
specialising in bringing customer data together
for analytics and master data management.
Data & Analytics Consultancy
• Customer behavioural Analytics
• Bespoke Single View of Customer
• Data Integration
• Data Warehouse & Analytics Platform
Product Development
• Open Source BI Frameworks
• Single View of Customer SaaS Product
• Commercial Aviation Data Lake

37. Brief Introduction to GAMSTOP
Our approach & 5 pillars for success on the
Cloud
Key Lessons Learned

38. 170+ Operators in UK Gambling
Industry
Fragmented, Isolated Self-Exclusion
Processes
GAMSTOP is a centralised self-
exclusion tool – a One Stop Shop for
self exclusion

39. Millions of
Consumers
> 170 UK
Operators
The Scheme
Log In Or
Register
Return Y
or N
Search register
database

40. Sounds
simple…?

41. Where did we start?

42. Stability
The system runs
24/7, 365 days a
year. It must
operate reliably.
Security
We hold lots of
personal data.
This system must
be secured from
both internal and
external attack.
Scalability
We must be able
to scale to meet
the busiest
periods in the UK
gambling
industry.
Speed
Our service must
be able to handle
20,000 requests
per second, in no
more than
300ms per
request.
Spend
We do not have
the deep-pockets
of other
organisations, so
running lean and
mean is critical.

43. What did we do?

44. Focus on our key
priorities
• Adopt: Monitor and enhance stability &
security
• Understand where money is being spent.
• Review services utilised
• Migrate. Migrate again. Become the masters
of Migration!

45. Back-to-Basics with AWS
• Understand the Services available
to you:
• AWS Cognito
• SQS and Kinesis
• Elastic Container Service
• Load Balancers (ALB vs NLB)
• The Region you’re running in
makes a big difference

46. Lessons learned

47. Stability
• Friday 4pm
Releases
• Measure.
Monitor.
Measure again
Security
• Not all security
features are
‘defaults’
• Don’t accept
‘old’ protocols
Scalability
• Auto-scale
didn’t help us
much
• AWS and their
friendly
warmer-uppers
Speed
• Tune your
infrastructure
as much as
your code
Spend
• Your account
manager is
your friend
• Trusted Advisor
• Infrastructure
as Code

48. And finally…
Speak to your AWS Account Manager
or Architect!

49. Any questions?

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INITIATE

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Invention comes in many forms and
at many scales. The most radical
and transformative of inventions are
often those that empower others to
unleash their creativity – to pursue
their dreams.
Jeffrey P. Bezos
Founder and Chief Executive Officer
Amazon.com, Inc.

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INITIATE
AWS

55. Thank you