The document discusses challenges facing today's enterprises such as cutting costs, driving value with tight budgets, maintaining security while increasing access, and finding the right transformative capabilities. It then discusses challenges in building applications related to scaling, availability, and costs. The remainder summarizes Microsoft's Windows Azure cloud computing platform, how it addresses these challenges, example use cases, and pricing models.

1. Raj RamabadranPlatform Strategy AdvisorDeveloper & Platform EvangelismRaj.Ramabadran@microsoft.comBlog: http://rajramabadran.wordpress.com

2. Objectives

3. Challenges Facing Today’s Enterprise1Cutting Cost and Lowering CapexInfrastructure uses up valuable IT resources40% CIOs plan to cut IT budgets 2Driving value for the business with tight IT budgetsLeveraging and extending past IT investments to provide future value72% CIOs have cut or plan to cut discretionary IT projects*“Live with what we have”34Maintaining security while increasing access and transparency internally and externallyMany data centers are a limitation59% of surveyed CIOs view security and datacenter efficiency as “must do” projects5Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ?6Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcingSource: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”

4. Challenges Building Apps# of users? After 1 month? 6 months? 1 yr?

5. Capacity? Servers? Bandwidth? Storage?

6. How do you scale up or down over time?

7. How can you handle peak loads?

8. How do you provide high availability?

9. What are the upfront capital costs?

10. How quickly can you go live?

11. How do you reduce your operations costsCloud Computing ConsiderationsFundamentalsScaleOutAutomated Service ManagementHigh AvailabilityMulti-TenancyConsiderationsOff PremisesOn PremisesLocationHomogeneousHeterogeneousInfrastructureCapExOpExBusiness modelOwnLease/RentOwnershipSelfThird PartyManagement

12. And in a non-cloud view, there are inefficienciesAllocated IT-capacitiesLoad Forecast“Under-supply“ of capacities“Waste“ of capacitiesFixed cost of IT-capacitiesIT CAPACITYBarrier forinnovationsActualLoadTIME

13. However, in a cloud viewLoad ForecastAllocated IT capacitiesNo “under-supply“IT CAPACITYReduction of “over-supply“Possible reduction of IT-capacities in case of reduced loadReduction of initial investmentsActualLoadTime

14. IT as a ServicePrivate(On-Premise)Infrastructure(as a Service)Platform(as a Service)You manageApplicationsApplicationsApplicationsYou manageRuntimesRuntimesRuntimesSecurity & IntegrationSecurity & IntegrationSecurity & IntegrationManaged by vendorDatabasesDatabasesDatabasesYou manageServersServersServersManaged by vendorVirtualizationVirtualizationVirtualizationServer HWServer HWServer HWStorageStorageStorageNetworkingNetworkingNetworking

15. Introducing the Windows AzureWindows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

16. Software + ServicesClientPCPhoneTVTools and Cross-Platform SupportServerCloud

17. Windows Azure PlatformApplicationMarketplaceInformation MarketplacePersonal Data RepositoryApplication ServicesWorkflow HostingDistributed CacheServices HostingFrameworksClaims-Based IdentityFederated IdentitiesSecure Token ServiceDeclarative PoliciesSecurityComposite ApplicationsOn-Premise BridgingService BusConnectivityTransact-SQLData SynchronizationRelational DatabaseADO.NET, ODBC, PHPDataC / C++ComputeWin32VHDUnstructured DataBlobsMessage QueuesDistributed FilesystemContent DistributionStorage

18. Windows Azure PlatformApplication Services“Dublin”“Velocity”Frameworks“Geneva”SecurityAccess ControlProject “Sydney”ConnectivityService BusSQL Azure Data SyncDataComputeTable Storage ServiceBlob Storage ServiceQueue ServiceXdriveCDNStorage

19. Defining the Web and Worker RolesWEB ROLEWORKER ROLEInteracts with end-useror web servicesHandles incomingHTTP/HTTPS requestsDevelop with Microsoft andnon-Microsoft tools:ASP.NET, WCF, other .NET toolsJava, PHP, etc.Does not acceptincoming requestsInitiates their own requestsfor data or tasks from the queueSimilar to a "batch job"or Windows service

20. Defining Windows Azure ArchitectureThe Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.

21. Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric.Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer. Virtualized Computation provides massive application scalability. Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow.Windows Azure Automates the Management of Your IT Resources

22. Service Management in Windows AzureGOAL: Automated application management and controlFabric: The collection of servers Multiple VMs per serverEach VM runs customized Hypervisor Windows Server 2008Choose from four different VM sizes, based on your application needsFabric Controller performs service managementYou tell it what to do—it figures out howAutomatically scale up, scale down, update or roll application back to a previous versionSimple system management and deployment APIs =Fabric Agent

23. Developing Applications for Windows AzureFamiliar Developer ExperienceDesigned for InteroperabilityProven Microsoft TechnologiesDevelopment: Visual Studio integration, offline cloud simulation

24. Maintenance: Local debugging, APIs for logging

25. Management: APIs for deployment management

26. SOAP and REST protocols

27. XML file formats

28. Commitment to support Java, PHP, Python and other popular programming languages

29. Visual Studio, ASP.NET, SQL Azure integrationScalable Web Application with Worker Role Hosted inventory management integrated with retail POS terminalsScalable Web Regulatory document and imaging archivingOn-Premises Application and Cloud StorageHosting output of 3D design and rendering process in the Cloud Migration of Legacy ApplicationsMove legacy applications to Windows Azure without re-architecting the infrastructureWindows Azure Computational Power High Performance Computing (HPC)

30. Scientific computation

31. Large-scale data miningExample Use Cases

32. Deployment OptionsMove Applications to the CloudExtend Applications to the CloudStore Data inthe CloudCreate New Solutions by Combining Cloud ServicesCreate New Cloud Services

33. Purchasing OptionsSUBSCRIPTIONCONSUMPTIONVOLUME LICENSING“Pay as you go and grow”Available at launch “Coordinated purchasing” Planned for launch“Value for a commitment“Select offers at launchLow barrier to entry and flexibility

34. Optimized for cloud elasticity

35. Discounts for commitment

36. Plans for payment predictability

37. Unified purchasing through EA

38. Introduction to volume discounts Windows Azure Pricing MetersElastic, scalable, secure, & highly available automated service platform StoragePer GB stored & transactionsBlob & table $0.15 / GBStorage Access = $0.10 / 100K Transactions Compute: Per Service HourStarting at $0.12/service hour +Variable instance sizes BandwidthPer GB transfer in or out of a datacenterUS/EU Bandwidth = $0.10 in / $0.15 out / GB Asia Pacific = $0.30 in / $0.45 out / GB

39. Next Steps1Sign up at the Windows Azure platform developers’ portal: http://www.windowsazure.comWindows Azure accessDeveloper tools White papersSample applicationsPlan pilot applicationsLearn more at Microsoft’s Channel 9 Learning Centers23

40. Thank youSnap my Vcard get free app for your phone at:http://www.microsoft.com/tag/© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

41. Thank youSnap my Vcard get free app for your phone at:http://www.microsoft.com/tag/© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42. Business Need:Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities. Case Study:Solution:Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data servicesCompany Profile:Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007.Benefit:With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers. "Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.”—Erik Johnson, Senior Director of Product Research, Epicor

43. Business Need:One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers. Case Study:Solution:PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory. Company Profile:FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies.A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide. BenefitDrivers:By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis. “We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.” — Danny Kim, CTO, FullArmor

44. Solution:Location-aware service and application platform hosted on Windows AzureIIS 7.0, Bing Maps, Silverlight 3.0, Focus on online solutions for connecting people, locating and sharing resources.Case Study:SmartphonesCompany Profile:Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time.BenefitDrivers:Interoperability: MySQL, Google MapsService management: scale capacity up& down as neededPersistent storage for track dataMultiple DatacentersLocationdata serversFront-ends

45. Business Need:The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution.Case Study:Solution:Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure. Company Profile:West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago. BenefitDrivers:Quick to MarketFocused resources on developing application vs. infrastructureStreamlined processReliable and scalable“Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.”— Eric Brown, WestMonroe Partners