Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Identifying influencers.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
Crowdfunding is not just about raising money. It is the last step of a co-creation process that begin with user-driven innovation and run out with the direct sale of co-created products.
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
What are the trends within healthcare?
What is social media?
What are the elements of social media?
How do people use social media?
How to implement social media?
Crowdfunding is not just about raising money. It is the last step of a co-creation process that begin with user-driven innovation and run out with the direct sale of co-created products.
Our social media agency is located in Denver, CO and Cologne, Germany. This presentation tells you what we do and who some of our clients are. Visit conceptbakery.com and see our other slideshows to learn more.
Please see our other slideshows and our website conceptbakery.com to learn more about what we are working on.
Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship.
Let’s get together on this live webinar with our panel. To help you get to know your audience, we’ll talk about:
· Challenges and best practices to researching your buyer personas
· Tools and techniques to attract the right customers
· Transforming your ideal visitors to leads
· Converting leads to customers
· Nurturing lasting customers
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Kimberley White Resume - Professional Marketing Communications Professionalkimberleywhite
Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
ME2B Social | An Introduction to the Market Edge Social AgencyME2B Social
ME2B Social is the integrated marketing agency of Market Edge, providing social media strategy, education and engagement support to B2B clients.
Clients range from Fortune 1000 brands to midsized companies in:
• Technology
• Semiconductors
• Security
• Travel & Hospitality
• Nonprofit
• Legal Services
• Startups
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
Our social media agency is located in Denver, CO and Cologne, Germany. This presentation tells you what we do and who some of our clients are. Visit conceptbakery.com and see our other slideshows to learn more.
Please see our other slideshows and our website conceptbakery.com to learn more about what we are working on.
Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship.
Let’s get together on this live webinar with our panel. To help you get to know your audience, we’ll talk about:
· Challenges and best practices to researching your buyer personas
· Tools and techniques to attract the right customers
· Transforming your ideal visitors to leads
· Converting leads to customers
· Nurturing lasting customers
Tact and sensitivity and the ability to ‘read the room’ is key for a modern marketer. Constant platform changes, content overload and competition vying for the same target audience impacts the way we conduct our marketing activities. Staying up-to-date on trends will allow us to fuel our strategy and stand out from the crowd. Join us to discuss what's next for social media and how keeping up will ease you into a less bumpy 2022.
Kimberley White Resume - Professional Marketing Communications Professionalkimberleywhite
Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
ME2B Social | An Introduction to the Market Edge Social AgencyME2B Social
ME2B Social is the integrated marketing agency of Market Edge, providing social media strategy, education and engagement support to B2B clients.
Clients range from Fortune 1000 brands to midsized companies in:
• Technology
• Semiconductors
• Security
• Travel & Hospitality
• Nonprofit
• Legal Services
• Startups
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
One of the great joys of social media is that it's truly a city that never sleeps. However, one of the downfalls for brands is that means your customers always expect a quick, responsive user experience. Are you prepared to provide that on social? Are you actively listening to your customers, monitoring and moderating conversations, and providing value where they don't even know they need it? Are you enabling customers to participate in telling your brand's story?
In this webinar, learn from our panel of experts:
-How to integrate monitoring and moderation into your business strategy to accommodate customers and social needs
-Platforms and services that can help you provide a 24/7 customer experience
-Best practices for acting and reacting in a way that enhances continuous customer engagement
To understand the impact social media has on sales, we must first understand the sales cycle. The sales cycle is a series of predictable steps needed to sell a product or service. Thanks to social media, we can see in real time where consumers are in the sales cycle. By knowing which phase they’re in, you can provide the right information at the right time to help move the customer along to the next stage of the process.
Join our panel of experts and us to discuss the social sales cycle, including a detailed review of each phase:
• Discovery: The point that a consumer gains and builds awareness of your product or service.
• Selection: Consumers weed out the products and services that do not meet their personal preferences and come to a decision of which product or service that they want to purchase.
• Validation: Consumers educate themselves about the product and service that they are validating and how they intend to use it.
• Purchasing: Consumer is ready to purchase your products or services.
• Use: The consumer has purchased your product or service, and paves the way for future sales through positive experiences and reviews.
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog, and so on. When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers.
Join us in this live, one-hour webinar that will discuss how to develop consistent and effective messages regardless of the communication platform. Specific topics include:
• The difference between omni-channel marketing and multi-channel marketing.
• The importance of the customer experience.
• How to prioritize your transition to an omni-channel marketing approach.
• Is omni-channel marketing counterintuitive to the competitive landscape?
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?
In this webinar, learn from our experts:
-What to look for in a unified social business management platform.
-Strategies for social management that go beyond tools and platforms
-How to make the tool work for you, instead of you working for the tool
Almost all successful businesses have a well-designed marketing strategy, high levels of brand awareness and a loyal customer base. That said, the opportunity often exists to enhance their digital brand presence and drive additional revenue with an integrated, data-driven, measurable approach.
By taking an insights-led, strategic approach to digital/social media marketing, it becomes easier to track -- allowing iteration over time to ensure real business results are met.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
UK Event - Dell B2B Social Media Huddle, London 2009Kerry Bridge
Neville Hobson from WeissComm Group and I have organised a free event to bring together senior communications and marketing professionals to exchange and share experiences on B2B social media.
This event has now sold out - however you can follow this event on Twitter using #dellb2b and we'll let you know where presentations from the day wil be posted.
http://bit.ly/4wCjbV
here has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot topic of conversation, but one that has been primarily fueled by opinion, not fact.
Join us for this one-hour webinar to explore one of the latest trends in social marketing for brands, agencies, and media with a panel of experts, including Trendology author, Chris Kerns. We’ll specifically discuss:
· A data-driven approach to determining whether RTM really works (Spoiler alert: it does!)
· Different ways that your brand can utilize real-time marketing
· How to align your team for RTM Success
· Key RTM pitfalls and how to avoid them
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Webinar: How to Measure & Improve Your Social Media ROIFalcon.io
Want to improve the ROI of your social media marketing? Are you measuring the right things? Yes, getting a handle on your social ROI really is possible. You just have to know how to connect the right data points. But that is not always straightforward, and you need the right set of tools to do this across all of your channels.
Watch full webinar here: https://www.falcon.io/webinars/social-media-roi/
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
Social Currency Impact Ranking (Abbreviated) VIVALDI
This is an abbreviated version of the Social Currency Impact Ranking that was released by Vivaldi Partners Group, a strategic consulting firm that includes a digital and technology agency known as Fifth Season.
In the report, Vivaldi Partners Group ranks the best brands that most effectively leverage the social behaviors that influence the degree to which individuals share a brand or information about a brand with others.
This abbreviated ranking shows the top 10
The report is a ranking of the brands in the Social Currency 2012 Report. Both reports, and all of the Social Currency research reports, can be downloaded from the Vivaldi Partners Group website: http://vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012
These days, taking your business to the next level means being honest about where your strategy falls flat and where you could be doing more. In the age of social, competition can be cutthroat, and in order to stay relevant you must stay on top of what your peers are doing. A dynamic business strategy begins with tracking your competitors’ moves and then comparing that data to your own to find green spaces in content. Once you’ve identified possibilities for consumer needs that aren’t being met, you will be on a path to creating your own original content that allows your company to stand out in the market.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
Omni-Channel Marketing: Creating the Right Mix for Your BrandSocial Media Today
There is a fine line between an omni-channel marketing strategy and a messy social media presence, and it’s crucial that brands stay squarely on one side of that line. Now that social media has declared its power and is here to stay, there is no need to push your content and message on all channels at once. Good omni-channel marketing tailors content to specific channels and personalizes it for the buyer persona appropriate for that channel. You don’t have to be everywhere at once, but you do have to be several places authentically. In this webinar, you’ll discover that omni-channel is more than a marketing buzzword--that it’s an opportunity to personalize your brand story for more customer loyalty and trust.
Join us as our marketing experts discuss:
The balance between shouting your message across channels and tailoring your content for specific channels;
Tools to help you manage omni-channel marketing campaigns;
How to use customer journey mapping to better understand where and how your customers are active;
And how omni-channel can work not just in sales but also in listening, customer care, and analytics.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift.
But where should you begin with all of this?
In this webinar, we’ll discuss:
-Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts;
-Ways to create narratives for your campaigns that move seamlessly from online to offline and back again;
-How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it;
-How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.
If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
Join us as our panelists discuss:
-The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information;
-What kinds of data to look at to determine how your brand is perceived and interacted with;
-Which tools and platforms work best to filter the data in a meaningful, readable way;
-How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.
At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
In this webinar, learn from our experts:
-How to listen to the data, but not be bound by it
-How to use automation to your advantage without letting it cloud your goals
-Strategies for better data management, automation or not
Increasingly people are using social media as their primary channel for customer support. According to eMarketer, 72% of customers who complain on Twitter expect a brand to respond within an hour. For brands, how well you respond to customers in social media will separate the great customer service organizations from the pack. Now is the time to start building the infrastructure – people, technology, and workflows – that allows you to meet the demands of your customers.
Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. By attending you’ll learn from a panel of customer care experts:
-Which brands are blazing the customer support path in social media
-How to balance marketing responsibilities and customer support necessities
-The challenges and limitations using existing Social Media Management Systems for customer support
-How to structure internal teams and external partners to deliver maximum coverage
Securing customers and preventing fraud has never been more important for the telecommunications industry. With the advent of real-time social and the disruption of the business landscape, telecom companies face constant flux and instability. But it doesn’t have to be that way. Thanks to analytics, you can put in place a solid structure that makes acquiring and retaining customers a more robust yet seamless process. Smart application of analytics is also crucial to preventing and dealing with fraud, but it can be tricky to know where to begin. This webinar will focus on why analytics matters for all areas of your business, and provide a guide for how exactly to implement analytics in a way that lends itself to action and results.
Join us as our panel of experts discuss:
-How to use analytics and metrics to truly understand your customer experience
-How to translate that understanding into monetized interactions
-Tips for using predictive analytics to secure your company on both the front and back end
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
3. Submit
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along
and
share
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thoughts
on
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4. #SMTLive
Our Speakers
Ken Giffin - VP, Marketing at Visible Technologies. Ken has over 20 years of marketing experience where he has
helped brands such as GE, 3Com, AmEx, Norelco and Alcoa navigate change. His experience spans from comms/PR to
product marketing, brand strategy, and demand generation. @kengiffin1
Jaime Vignali - Director, Global Digital Marketing Operations, Novartis Consumer Health Jaime has over 14 years
of integrated marketing experience with multinational companies such as Gerber Products and Cadbury Adams. In her
current role she is responsible for implementing global best practices around social and integrated digital marketing.
Social media listening plays a key role as she strives to create great, and consistent, customer experiences for Novartis
worldwide. @DocJMV
Doug Busk - Director, Global Social Media Platforms & Strategy at Coca-Cola. With over 15 years’ leadership
experience in mobile and social media spaces, Doug Busk brings a diverse background to his role as Director of
Connections Innovation within the Global Connections marketing team at The Coca-Cola Company. In that position,
Doug is responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a
real-time basis and the supporting global social listening and engagement strategy, platforms and the team of 18 social
media professionals that drive them. @dbusk
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media
and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition
(Wiley 2012). @PaulDunay
5. Importance Of Social Listening
Nate Elliott, a recognized through leader in
digital marketing, recently cited 5 keys areas
that all marketers should apply social media
listening:
Develop messaging and content
Source and refine creative
Improve your media plan
Identify key influencers
React to real-time opportunities and threats
#SMTLive
6. Leverage Social Segmentation
• Four Things They Can Do Today With Social Intelligence
• Measure Honda social conversation threads on “value”“reliability”
and “gas mileage” before and after report release and compare to the
competition.
• Find which forums have most conversation about report for immediate
media spend decisions.
• A/B test creative focused on specific report attributes.
• Use geo-capabilities to determine regional influence pockets and
potential regional media allocation opportunities.
BRAND MANAGER SCENARIO: Honda recently
placed well in both Consumer Reports and JD
Power reliability studies and wants to monetize
these ratings.
#SMTLive
7. Getting Started: Selecting A Partner
NOVARTIS PERSPECTIVE: We developed specific
criteria based on our business objectives
• Global reach with multi-language capability
• Ability to pull actionable insights from the data
• Understands our space
• Combination of consulting services + powerful
listening platform
• Understanding of how social listening can inform
functional areas (marketing, marketing research,
communications/PR, etc.)
#SMTLive
8. Monitoring/Assessing
Progress
• Determine the goals of your listening program
• Identify key stakeholders for social media
analytics
• Kickoff and training
• Develop reporting/KPIs
• Share case studies and examples throughout the
company
• Iterate and refine
#SMTLive
9. Be the most socially responsive
and engaged organization in the
world.!
Doug Busk – Director – Connections Innovation – doug@coca-cola.com || @dbusk || @cocacolaco!
12. #SMTLive
Our Speakers
Ken Giffin - VP, Marketing at Visible Technologies. Ken has over 20 years of marketing experience where he has
helped brands such as GE, 3Com, AmEx, Norelco and Alcoa navigate change. His experience spans from comms/PR to
product marketing, brand strategy, and demand generation. @kengiffin1
Jaime Vignali - Director, Global Digital Marketing Operations, Novartis Consumer Health Jaime has over 14 years
of integrated marketing experience with multinational companies such as Gerber Products and Cadbury Adams. In her
current role she is responsible for implementing global best practices around social and integrated digital marketing.
Social media listening plays a key role as she strives to create great, and consistent, customer experiences for Novartis
worldwide. @DocJMV
Doug Busk - Director, Global Social Media Platforms & Strategy at Coca-Cola. With over 15 years’ leadership
experience in mobile and social media spaces, Doug Busk brings a diverse background to his role as Director of
Connections Innovation within the Global Connections marketing team at The Coca-Cola Company. In that position,
Doug is responsible for initiatives that empower the company’s marketers worldwide to connect with consumers on a
real-time basis and the supporting global social listening and engagement strategy, platforms and the team of 18 social
media professionals that drive them. @dbusk
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media
and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition
(Wiley 2012). @PaulDunay
14. #SMTLive
Tweet Now ForYour Chance to Win a
Free Ticket to The Social Shake-Up!
#SMTlive Audience:Tell us why you want to go
to The Social Shake-Up 2014 to be entered for a
chance to win.Tweet:
“I want to go to #socialshakeup because…”