Roger Fidler, RJI Program Director for Digital Publishing, assesses the current journalism business model and proposes how to flip it to monetize high-value enterprise journalism.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
Crowdfunding your next Nonprofit or Social Enterprise ProjectDavid J. Neff
This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.
Southern Innovator is a quarterly magazine published by the UN Office for South-South Cooperation. It is distributed around the world as a 60-page, full-colour print magazine and also online.
It is possible to either sponsor an issue of the magazine (this will help us print more copies) or to sponsor the inclusion of inserts into the magazine of interest to our readers. Inserts must match the theme of each issue or topics covered in the magazine.
Email southerninnovator@yahoo.co.uk for more details.
Print version: ISSN 2222-9280
Electronic version: ISSN 2227-0523
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.
This document provides guidance on developing an effective narrative to tell your organization's story. It recommends identifying your mission, audience, narrative, and media. For the narrative, define your value proposition. Consider different media that would be appropriate for your specific audience. Modify your narrative based on feedback. The examples show how Microsoft tailored different narratives and media for various audiences and missions.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
Presented at the Colorado Nonprofit Association Fall Conference 2014 #fallconf14
Identify your organization on the social media path continuum to take active steps to success. Using Beth Kanter's social media theory of Crawl, Walk, Run, Fly, examine social media opportunities to serve organizational goals.
Abila User and Developer Conference 2016David J. Neff
This is the keynote presentation from the Abila User and Developer Conference. It covers major trends in the nonprofit and association world. From the rise of the millennials, personalization to tracking your donors journey through your website.
The Future is Now: Tomorrow’s Fundraising Models Starting TodayDavid J. Neff
#14NTCfuture
Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.
Crowdfunding your next Nonprofit or Social Enterprise ProjectDavid J. Neff
This is a presentation I gave at the State of the Arts : Strategies for the Future conference. It's a conference hosted for arts focused nonprofits, social entrepreneurs, and artists looking to make a difference in the State of Texas.
Southern Innovator is a quarterly magazine published by the UN Office for South-South Cooperation. It is distributed around the world as a 60-page, full-colour print magazine and also online.
It is possible to either sponsor an issue of the magazine (this will help us print more copies) or to sponsor the inclusion of inserts into the magazine of interest to our readers. Inserts must match the theme of each issue or topics covered in the magazine.
Email southerninnovator@yahoo.co.uk for more details.
Print version: ISSN 2222-9280
Electronic version: ISSN 2227-0523
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.
This document provides guidance on developing an effective narrative to tell your organization's story. It recommends identifying your mission, audience, narrative, and media. For the narrative, define your value proposition. Consider different media that would be appropriate for your specific audience. Modify your narrative based on feedback. The examples show how Microsoft tailored different narratives and media for various audiences and missions.
Crowdfunding leverages the power of the online crowd to raise money for charities and start-up businesses. This webinar provides an overview of the latest fundraising trend called "crowdfunding."
Three leading crowdfunding experts and innovators as they discuss crowdfunding models and how nonprofits and social enterprises can raise money and gain greater exposure through these web-based platforms.
Colin Mutchler is the Co-Founder of LoudSauce, Josh Tetrick is the founder of 33Needs and Tom Dawkins is co-founder of StartSomeGood.
Presented at the Colorado Nonprofit Association Fall Conference 2014 #fallconf14
Identify your organization on the social media path continuum to take active steps to success. Using Beth Kanter's social media theory of Crawl, Walk, Run, Fly, examine social media opportunities to serve organizational goals.
David Danto, principal consultant at Dimension Data, discusses workplaces of tomorrow at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016.
More information about the event: https://www.rjionline.org/events/rjicollab
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group and the West Side Manufacturing Network.
Chris Turner
Senior Director of SEC Programming, ESPN
Chris Turner was named senior director of SEC programming in January 2009. Turner joined ESPN in 1995 after the company acquired Creative Sports, where he served as programming coordinator. In 1997, ESPN combined its Ohlmeyer Communication Corporation (OCC) division and Creative Sports to form ESPN Regional Television (ERT), the nation’s largest syndicator of college sports programming.
During his tenure with ERT, Turner’s syndication responsibilities grew to include Big East, Big 12 and C-USA basketball, as well as Mountain West football. He also co-managed ERT’s events division, where he was instrumental in growing the portfolio to more than 20 owned and operated events, including six post-season college football bowl games, six multi-team men’s college basketball events and the ESPN National Golf Challenge presented by Callaway.
As senior director of SEC programming, Turner is responsible for the day-to-day oversight of ESPN’s historic agreement and plays a significant role in the creation of the SEC Network. In addition to current responsibilities, he oversees content development and acquisition for the network’s digital platforms.
Laura Evans
VP of Audience Development and Data Science, Scripps Networks Interactive
Laura Evans is vice president of audience development and data science at Scripps Networks Interactive (HGTV, DIY Network, Food Channel, Cooking Channel, Travel Channel and Great American Country). In this role, Evans leads audience development, data analysis, development and deployment of analytics across all SNI digital products, digital marketing execution, customer service, and audience strategy through leveraging data and its management.
Previously, Evans was head of Dow Jones' audience insights and analytics team: a cross-functional and highly specialized group focusing on digital audience growth and strategic research, as well as data analysis for all digital, mobile and offline properties of Dow Jones and Co. (The Wall Street Journal, MarketWatch, Barron's, Factiva).
Prior to joining Dow Jones, Evans was with The Washington Post for 10 years where her last position was chief experience officer and vice president of research. Her team had the directive of making sure The Washington Post had a clear audience strategy across all products, serving as the link between customers' needs and the business's operations.
The document discusses ways that local newspapers can generate revenue from their digital operations and readers. It provides examples of using analytics to understand digital audiences and creating revenue streams like premium ads, sponsorships for texting programs, and contests to boost engagement and grow email lists. The goal is for newspapers to capitalize on digital opportunities and leverage reader data to become leaders in their communities again.
This document contains summaries of a 2014 survey on mobile media news consumption. It finds that:
- 41% of smartphone owners were ages 18-34, with an average age of 41. More women owned smartphones than men.
- 56% of smartphone owners used news apps in the past week, averaging 2.5 apps. Younger age groups used more apps than older groups.
- Smartphone owners used their phones frequently, with over 90% using them daily and two-thirds using them everywhere.
The document discusses 5 ways that social media can improve journalism. It argues that social media is about attitude and communication rather than technology. It advocates for designing journalism to be more social and collaborative by turning news into a conversation. Additionally, social media allows journalists to share iterative news, find engaged audiences, and reach readers where they are already active online. The document provides questions for newsrooms to consider how to better integrate social media into their processes and connect with communities.
March 13 sxsw news entrepreneurs vs trad journalistsHack the Hood
Back in 2002-2005, we talked bloggers vs journalists and said we got past it, but today, some of the tensions are still there. How can we move forward? Some ideas for partnering.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
This document summarizes 13 themes from the 2013 FIPP Congress. The themes include: 1) reimagining corporate structures to be more integrated, 2) putting consumers at the heart of strategies, 3) moving at the speed of real-time information, 4) experimenting with social media, 5) embracing opportunities in mobile, 6) exploring e-commerce, 7) recognizing the potential beyond just Apple's newsstands, 8) the continued effectiveness of advertising, 9) the importance beyond just clicks, 10) the rise of real-time bidding, 11) brands becoming media owners, 12) leveraging existing content resources, and 13) the importance of innovation. The document was presented by FIPP, the
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Jim Brady gave a presentation on the state of American journalism. He discussed how print revenue and newspaper readership are declining sharply as consumers move online. Digital revenue is rising but not enough to offset losses. Emerging business models for news organizations include niche websites, non-profits, paywalls, mobile content, and local deals. Brady also covered current trends in journalism like community engagement, social media, curation, multimedia storytelling and database reporting. Engaging communities through crowdsourcing improves news coverage and builds partnerships with readers.
The document summarizes a presentation given by Ali Bullock on online media relations. It discusses how social media underpins other communication channels and how companies need to integrate social media into their overall media strategy. It also cautions that while social media allows for faster communication, companies need to respond to issues quickly and with empathy to avoid potential crises. The presentation advocates for transparency and honesty in interactions on social media.
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
Going beyond page views and duration, analysts with Northwestern's Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why.
The document summarizes lessons learned from analyzing winners of the 2010 and 2011 Knight News Challenges. Some key lessons include: measuring success based on how funding improves the overall field rather than just individual project adoption/impact; targeting users with a clear and proven need for the innovation; and recognizing that projects may appeal to different audiences than originally intended. The Knight News Challenge has funded over 100 projects totaling $37 million to support media innovations.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
This document summarizes trends in pop-up retail in Detroit, such as food trucks and temporary retail spaces. It discusses how pop-ups provide opportunities for both retailers and property owners by activating vacant spaces and generating sales with lower costs. The document recommends that real estate professionals leverage pop-ups through partnerships and clear agreements. It also provides tips for entrepreneurs, such as clustering and maintaining social media presence. Resources on Detroit economic development and startup news are also included.
The document summarizes lessons learned from analyzing winners of the 2010 and 2011 Knight News Challenges. Some key lessons include: measuring success based on how funding improves the overall field rather than just individual project adoption/impact; targeting users with a clear and proven need for the innovation; and recognizing that projects may appeal to different audiences than originally intended. The Knight News Challenge has funded over 100 projects totaling $37 million to support media innovations.
1) The document discusses enterprise reporting, which examines systemic issues beyond daily headlines to understand why events happen.
2) It provides tips for enterprise reporting with limited resources, including breaking large topics into smaller pieces published over time, focusing coverage on important franchise topics, and turning to readers for story ideas and FOIA requests.
3) A case study describes how four Illinois newspapers collaborated on a monthly series examining the state's budget issues, with each paper responsible for one story segment and all content shared across papers.
David Danto, principal consultant at Dimension Data, discusses workplaces of tomorrow at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016.
More information about the event: https://www.rjionline.org/events/rjicollab
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group and the West Side Manufacturing Network.
Chris Turner
Senior Director of SEC Programming, ESPN
Chris Turner was named senior director of SEC programming in January 2009. Turner joined ESPN in 1995 after the company acquired Creative Sports, where he served as programming coordinator. In 1997, ESPN combined its Ohlmeyer Communication Corporation (OCC) division and Creative Sports to form ESPN Regional Television (ERT), the nation’s largest syndicator of college sports programming.
During his tenure with ERT, Turner’s syndication responsibilities grew to include Big East, Big 12 and C-USA basketball, as well as Mountain West football. He also co-managed ERT’s events division, where he was instrumental in growing the portfolio to more than 20 owned and operated events, including six post-season college football bowl games, six multi-team men’s college basketball events and the ESPN National Golf Challenge presented by Callaway.
As senior director of SEC programming, Turner is responsible for the day-to-day oversight of ESPN’s historic agreement and plays a significant role in the creation of the SEC Network. In addition to current responsibilities, he oversees content development and acquisition for the network’s digital platforms.
Laura Evans
VP of Audience Development and Data Science, Scripps Networks Interactive
Laura Evans is vice president of audience development and data science at Scripps Networks Interactive (HGTV, DIY Network, Food Channel, Cooking Channel, Travel Channel and Great American Country). In this role, Evans leads audience development, data analysis, development and deployment of analytics across all SNI digital products, digital marketing execution, customer service, and audience strategy through leveraging data and its management.
Previously, Evans was head of Dow Jones' audience insights and analytics team: a cross-functional and highly specialized group focusing on digital audience growth and strategic research, as well as data analysis for all digital, mobile and offline properties of Dow Jones and Co. (The Wall Street Journal, MarketWatch, Barron's, Factiva).
Prior to joining Dow Jones, Evans was with The Washington Post for 10 years where her last position was chief experience officer and vice president of research. Her team had the directive of making sure The Washington Post had a clear audience strategy across all products, serving as the link between customers' needs and the business's operations.
The document discusses ways that local newspapers can generate revenue from their digital operations and readers. It provides examples of using analytics to understand digital audiences and creating revenue streams like premium ads, sponsorships for texting programs, and contests to boost engagement and grow email lists. The goal is for newspapers to capitalize on digital opportunities and leverage reader data to become leaders in their communities again.
This document contains summaries of a 2014 survey on mobile media news consumption. It finds that:
- 41% of smartphone owners were ages 18-34, with an average age of 41. More women owned smartphones than men.
- 56% of smartphone owners used news apps in the past week, averaging 2.5 apps. Younger age groups used more apps than older groups.
- Smartphone owners used their phones frequently, with over 90% using them daily and two-thirds using them everywhere.
The document discusses 5 ways that social media can improve journalism. It argues that social media is about attitude and communication rather than technology. It advocates for designing journalism to be more social and collaborative by turning news into a conversation. Additionally, social media allows journalists to share iterative news, find engaged audiences, and reach readers where they are already active online. The document provides questions for newsrooms to consider how to better integrate social media into their processes and connect with communities.
March 13 sxsw news entrepreneurs vs trad journalistsHack the Hood
Back in 2002-2005, we talked bloggers vs journalists and said we got past it, but today, some of the tensions are still there. How can we move forward? Some ideas for partnering.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
This document summarizes 13 themes from the 2013 FIPP Congress. The themes include: 1) reimagining corporate structures to be more integrated, 2) putting consumers at the heart of strategies, 3) moving at the speed of real-time information, 4) experimenting with social media, 5) embracing opportunities in mobile, 6) exploring e-commerce, 7) recognizing the potential beyond just Apple's newsstands, 8) the continued effectiveness of advertising, 9) the importance beyond just clicks, 10) the rise of real-time bidding, 11) brands becoming media owners, 12) leveraging existing content resources, and 13) the importance of innovation. The document was presented by FIPP, the
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Jim Brady gave a presentation on the state of American journalism. He discussed how print revenue and newspaper readership are declining sharply as consumers move online. Digital revenue is rising but not enough to offset losses. Emerging business models for news organizations include niche websites, non-profits, paywalls, mobile content, and local deals. Brady also covered current trends in journalism like community engagement, social media, curation, multimedia storytelling and database reporting. Engaging communities through crowdsourcing improves news coverage and builds partnerships with readers.
The document summarizes a presentation given by Ali Bullock on online media relations. It discusses how social media underpins other communication channels and how companies need to integrate social media into their overall media strategy. It also cautions that while social media allows for faster communication, companies need to respond to issues quickly and with empathy to avoid potential crises. The presentation advocates for transparency and honesty in interactions on social media.
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
Going beyond page views and duration, analysts with Northwestern's Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why.
The document summarizes lessons learned from analyzing winners of the 2010 and 2011 Knight News Challenges. Some key lessons include: measuring success based on how funding improves the overall field rather than just individual project adoption/impact; targeting users with a clear and proven need for the innovation; and recognizing that projects may appeal to different audiences than originally intended. The Knight News Challenge has funded over 100 projects totaling $37 million to support media innovations.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
This document summarizes trends in pop-up retail in Detroit, such as food trucks and temporary retail spaces. It discusses how pop-ups provide opportunities for both retailers and property owners by activating vacant spaces and generating sales with lower costs. The document recommends that real estate professionals leverage pop-ups through partnerships and clear agreements. It also provides tips for entrepreneurs, such as clustering and maintaining social media presence. Resources on Detroit economic development and startup news are also included.
The document summarizes lessons learned from analyzing winners of the 2010 and 2011 Knight News Challenges. Some key lessons include: measuring success based on how funding improves the overall field rather than just individual project adoption/impact; targeting users with a clear and proven need for the innovation; and recognizing that projects may appeal to different audiences than originally intended. The Knight News Challenge has funded over 100 projects totaling $37 million to support media innovations.
1) The document discusses enterprise reporting, which examines systemic issues beyond daily headlines to understand why events happen.
2) It provides tips for enterprise reporting with limited resources, including breaking large topics into smaller pieces published over time, focusing coverage on important franchise topics, and turning to readers for story ideas and FOIA requests.
3) A case study describes how four Illinois newspapers collaborated on a monthly series examining the state's budget issues, with each paper responsible for one story segment and all content shared across papers.
The website development work samples showcase Cammie's work creating outlines, site maps, and competitor research to help develop websites for three clients of RED Communications - DIG Ready, Force Diagnostics, and Lesser Lutrey McGlynn & Howe LLP. For each client, Cammie proposed structures and key content to form a foundation for their websites. This included outlines detailing pages, sections, and media. The work establishes Cammie's abilities in digital strategy and web design.
Blue Phoenix: Content Empowering Energy Brandsbluephoenixinc
Blue Phoenix specializes in helping energy companies empower their brands through scalable, engaging content marketing that builds knowledge, trust and credibility.
Founded in 2005, we have a proven process to tackle thought leadership and fuel content marketing from all angles. Our focus is bringing written word clarity to the intersection of energy and technology: cybersecurity, intelligent buildings, the smart grid, the internet of things, connected vehicles and the cities of the future.
The New Media Landscape - Edelman Ireland Martyn Rosney
A presentation delivered at the CIPR NI Conference on September 23rd, 2016. The presentation shares Edelman's viewpoint on the new influence landscape and focuses on the shift from marketing communications to communications marketing.
Bridge Global Strategies is a boutique PR firm that specializes in helping startups and international companies. They provide senior-level PR expertise to build reputations and visibility. Their services include communications strategies, media relations, thought leadership development, and crisis management. They work with clients across various industries and have experience launching new companies and products.
This document summarizes the state of print media including newspapers, magazines, and out-of-home advertising. It traces the history of print media from ancient Rome to modern digital formats. It finds that while print still reaches many consumers, advertising revenue has declined significantly in recent years for newspapers and magazines due to competition from other media like the internet and mobile devices. The document also outlines trends in the print industry toward digital editions, paid content models, improved design and more data-driven advertising.
Similar to Flipping the model: A contrarian's strategy for growth in the mobile era (20)
The alumni speaker is Art Holliday, BJ ‘76, news director at KSDK, 5 On Your Side, in St. Louis, Mo. His broadcasting career spans more than four decades in news and sports, including more than 40 years at KSDK.
Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.
Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute at the Missouri School of Journalism, delivers the results of a survey conducted for RJI on the attitudes of Americans toward fake news.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot." And while all human cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism leadership with new media applications. Hernandez is the Director of Media Innovation at Banjo, a fastgrowth startup specializing in event detection used everyday by thousands of journalists. He recently concluded a yearlong academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the opportunities and challenges of Apple Watch for newsrooms.
Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government.
Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York.
He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.
He earned an A.B. from Brown University in political science, and a master's from UCLA.
Zahra Rasool is part of the Innovation Team at Al Jazeera and is currently leading the immersive media arm for the network. She is the studio's editorial lead and focuses on the production of compelling 360-degree video, virtual reality and augmented reality content.
Before joining Al Jazeera's innovation team, she was the managing editor of Huffington Post RYOT where she was responsible for RYOT's editorial strategy, managing the content team and combining journalistic storytelling with VR and 360-degree technology.
In 2015, she founded her own startup Gistory that provides complete, concise and contextual news on a world map. She also worked with Fault Lines, an Emmy award-winning investigative documentary show on Al Jazeera. Her background is in documentary filmmaking and she is very passionate about new emerging platforms and immersive storytelling in shaping the future of the media.
Uzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.
Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. Beasts of No Nation was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, "Our Kind of People," a nonfiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017. He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.
He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.
Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons.
Adam Falk is a news editor for The Wall Street Journal, though he thinks that title is a little too general. Specifically, he produces graphic explainer videos that are aimed at Facebook but play across a variety of WSJ's platforms. He recently started this project, after launching and running WSJ's news-digest app, What's News. Before that, Adam produced videos and graphics for Newsy. He's a proud University of Missouri grad and would be happy to give you some Columbia suggestions.
Ben Norskov and Mohini Dutta run Antidote Games, a play consultancy facilitating the work of journalists, scientists, and organizations around the world.
Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due. Rampton is best known as an entrepreneur and connector. He was recently named #2 on the Top 50 Online Influencers in the World list by Entrepreneur Magazine, as well as a blogging expert by Time.
Award-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Hill is a former interactive news anchor for the NBC and CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alumna of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Hill is fascinated with what she calls "Human Media," or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Hill likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere," that uses virtual reality to allow aging World War II veterans the opportunity to see their WWII memorial. As chief storyteller at Veterans United Foundation, she told stories about veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform.
González works with a dynamic team willing to take on the challenge of opening a greater space for independent media to thrive in Cuba. With correspondents and reporters around the island, 14ymedio is positioning itself as the news platform that accompanies Cuban citizens during these times of great change on the island.
Prior to his current role, González was a senior analyst at a startup advisory firm, directly responsible for crafting market expansion strategies for leading U.S. companies and institutions seeking to expand their business into Latin America.
A graduate of Georgetown University’s Edmund A. Walsh School of Foreign Service, González has a strong passion for initiating positive disruptive change in society. He serves as a mentor to first-generation Georgetown students and is the curator of the Global Shapers Miami Hub, a community of the World Economic Forum. He is an avid globetrotter and loves salsa dancing.
González resides in Miami, Florida, surrounded by a fun and eclectic Cuban family, and is constantly on WhatsApp chatting with The G19, his group of friends who live all over the world.
Kari Paul is a personal finance reporter at WSJ's MarketWatch where she covers technology, travel, and culture. Previously, as she worked as a freelance writer for publications including VICE magazine, Quartz, The Week, NYMag, Elle, and Cosmopolitan. She is based in New York City.
This document discusses how frameworks can help simplify archiving tasks for developers. It proposes creating framework plugins that integrate archiving functionality according to the Memento standard, making archiving easier to implement. This would encourage more self-archiving of websites and strengthen the overall system. Frameworks are most effective when they implement best practices silently, so these plugins aim to obscure the implementation details and make archiving just another standard feature for developers.
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation.
In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.
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Flipping the model: A contrarian's strategy for growth in the mobile era
1. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
Flipping the Model
A contrarian’s strategy for growth in the mobile era
Roger Fidler
RJI Program Director for Digital Publishing
March 27, 2014
donald w.
reynolds journalism instituterji
2. Donald W. Reynolds Journalism Institute 2 of 12 Fidler 3/27/14
● General interest news has become a
pervasive, low-value commodity.
● Printed editions continue to decline,
but they won’t disappear soon.
● Mobile media will increase the
demand for enterprise journalism.
● Printed editions will coexist with
mobile media as marketing tools
for enterprise journalism products.
● Monetizing enterprise journalism products
is essential to the future of newspapers.
“Print journalists will need to change their concept
of what a newspaper is.” — Roger Fidler, 1991
The State of Newspapers in the Mobile Era
3. Donald W. Reynolds Journalism Institute 3 of 12 Fidler 3/27/14
● Enterprise journalism includes investigative, explanatory,
informative, interactive and all other types of
in-depth, non-fiction story telling on single topics.
● When done well, this is high-value content with potential
to attract new readers as well as significant new revenue.
● Some news organizations, journalists, and journalism
educators have already begun to publish enterprise
journalism stories as eBooks (and other forms of niche
content products) for mobile media.
● Monetizing these products will require changes to the
traditional print model for processing content, and the
creation of a global marketplace for enterprise journalism.
● This is what I refer to as “Flipping the Model.”
Monetizing Enterprise Journalism
4. Donald W. Reynolds Journalism Institute 4 of 12 Fidler 3/27/14
TYPICAL PROCESS
1. Assign reporters to gather information and write stories.
2. Assign photographers and artists to create art elements.
3. Edit and lay out single-topic enterprise stories for printed
editions as special sections or multi-part series.
4. Repurpose enterprise stories for websites after editing
and laying out pages for printed editions.
5. Optional: Repurpose enterprise stories for mobile apps
after repurposing content for websites.
6. Optional: Repackage enterprise stories as eBooks some
time after stories are published in print and on the Web.
The Traditional Print Model
Based on 100 Years of Enterprise Print Journalism
5. Donald W. Reynolds Journalism Institute 5 of 12 Fidler 3/27/14
PLUSES
● Can provide competitive advantages.
● Can enhance a news organization’s reputation.
● Can make a difference in the community, nation, or world.
● Can win awards.
MINUSES
● Difficult, time consuming, and expensive to produce.
● Little or no direct monetary return on investment.
● Time consuming and inconvenient for readers.
Pluses and Minuses of Traditional Print Model
Based on 100 Years of Enterprise Print Journalism
6. Donald W. Reynolds Journalism Institute 6 of 12 Fidler 3/27/14
NEW PROCESS
1. Assign reporters to gather information and write stories.
2. Assign photographers and artists to create art elements.
3. Edit and lay out high-value enterprise stories as eBooks
before they are published in print and on the Web.
4. Make eBooks ready to sell through online stores.
5. Produce promotional materials to appear on websites, in
social media, in print, and on radio and television.
6. Publish key points and brief excerpts from the enterprise
stories over a period of several days in printed editions and
on websites along with linked promos for the eBooks.
Flipping the Model
To monetize high-value enterprise journalism
7. Donald W. Reynolds Journalism Institute 7 of 12 Fidler 3/27/14
PLUSES
● Can provide competitive advantages.
● Can enhance a news organization’s reputation.
● Can make a difference in the community, nation, or world.
● Can win awards.
● Can provide direct monetary return on investments.
● Can be more compelling and convenient for readers.
MINUSES
● Just as difficult, time consuming, and expensive to produce.
Pluses and Minuses of Flipping the Model
To monetize high-value enterprise journalism
8. Donald W. Reynolds Journalism Institute 8 of 12 Fidler 3/27/14
● Few people know news organizations,
journalists and journalism educators
are producing eBooks.
● Even fewer people know what eBooks
are available or where to find them.
● Little or no promotion.
● No coordinated marketing efforts.
● No shared data on the sales of eBooks.
● Most news organizations, journalists
and journalism educators lack the skills
and resources to produce and market
eBooks for mobile media.
What Are the Obstacles to Monetizing eBooks?
Show CoNTENTS
D I G I T A L N E W S B O O K
InsIdescIentologyHigh-ranking defectors provide an
unprecedented inside look at the Church of
Scientology and its leader, David Miscavige.
InsIdescIentologyHigh-ranking defectors provide an
unprecedented inside look at the Church of
Scientology and its leader, David Miscavige.
SHOW CONTENTS
THE CENTER FOR
PUBLIC INTEGRITY
The International Consortium
of Investigative Journalists
Looting
the
SeasThis award-winning investigation
examines the forces that are rapidly
depleting the oceans of fish
D I G I TA L N E W S B O O K
9. Donald W. Reynolds Journalism Institute 9 of 12 Fidler 3/27/14
● Build and manage a comprehensive
database of eBooks produced by
news organizations, journalists, and
journalism educators.
● Drive traffic to these eBooks by
developing, implementing, managing,
and promoting a website and mobile
apps that would provide free public
access to the database.
● Offer alternativeservices for production,
hosting, distribution, e-commerce,
marketing, and promotion.
● Capture relevant analytics on searches
and accesses.
Proposed Enterprise Journalism Marketplace
Show CoNTENTS
D I G I T A L N E W S B O O K
InsIdescIentologyHigh-ranking defectors provide an
unprecedented inside look at the Church of
Scientology and its leader, David Miscavige.
InsIdescIentologyHigh-ranking defectors provide an
unprecedented inside look at the Church of
Scientology and its leader, David Miscavige.
SHOW CONTENTS
THE CENTER FOR
PUBLIC INTEGRITY
The International Consortium
of Investigative Journalists
Looting
the
SeasThis award-winning investigation
examines the forces that are rapidly
depleting the oceans of fish
D I G I TA L N E W S B O O K
10. Donald W. Reynolds Journalism Institute 10 of 12 Fidler 3/27/14
What Will It Take to Make It Happen?
● Partnering with news organizations,
associations, journalism schools,
and vendors.
● Securing investments from partners.
● Forming a non-profit entity.
● Recruiting a development team.
● About one year to develop and
launch.
● Agreements to actively promote
the marketplace within news
organizations’ printed editions,
websites and apps.
11. Donald W. Reynolds Journalism Institute 11 of 12 Fidler 3/27/14
Reynolds Journalism Institute’s Proposed Role
● Identify and contact potential partners.
● Assess level of interest.
● Go/No Go decision. If Go:
● Work with partners to create a business plan and
the initial specifications for database, website and apps.
● Help to secure investments.
● Assemble the development team.
● Serve as the marketplace incubator.
12. The Go-To Place for Ideas, Experiments, and Research
www.RJIonline.org
Flipping the Model
Roger Fidler
Program Director for Digital Publishing
FidlerR@RJIonline.org
donald w.
reynolds journalism instituterji