The document discusses the integration of crowdfunding as a vital tool for organizations to enhance online fundraising efforts. It outlines emerging trends, different models of crowdfunding, and provides a checklist for successful campaign execution. Goodcorps emphasizes the importance of direct connections with donors and the benefits of leveraging online platforms for diverse fundraising strategies.

1. Making the Crowdfunding Experiment Work for Your
Organization
Presented by GOODcorps
Source: Conde Nast Collection

2. Agenda
1. Introductions
2. Trends in Online Fundraising
3. Crowdfunding Overview
4. Crowdfunding Checklist
5. Campaign Brainstorm

3. GOODcorps partners with leading organizations
to imagine bold opportunities that align goals
with social impact. We mix management
consulting with design thinking.

4. One of the most important cultural shifts created by the rise
of the internet is the ability for individuals to connect with
each other; publish, share and find information without
institutions as an intermediary.
Source: https://www.flickr.com/photos/liz-grace/5078868809/

5. At GOODcorps, we believe that this cultural shift has created a huge
opportunity and an urgent need for institutions to facilitate direct
connection among the individuals they serve.
Source: R. Jordan N. Sanchez via Unsplash

6. Today, we’ll talk about emerging trends in
online fundraising and how you can add
crowdfunding to your toolkit
Source: Startup Stock Photos

7. Trends in Online Fundraising

8. There are many emerging trends in online fundraising
but one size does not fit all
What are the differences? What is right for you?
Online
Fundraising
Prize-based
Fundraising
Auction-based
Fundraising
Gimmick
Challenges
Crowdfunding

9. Online Fundraising
Online fundraising simply means using the web to
raise money for your organization. This can include
websites, email campaigns, search engine
optimization and social media.
What are the benefits?
What are the leading platforms and examples?
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10. Prize-based Fundraising
Prize-based fundraising uses large incentives to
attract donors to participate in online raffles.
These prizes can include physical items but most
common are unique experiences.
What are the benefits?
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What are the leading platforms and examples?
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11. Auction-based Fundraising
Similar to prize-based fundraising, auction-based
fundraising uses large incentives to drive
donations. Donors can win items and experiences
through online, public auctions (not raffles).
What are the benefits?
What are the leading platforms and examples?
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12. Gimmick Challenges
Gimmick fundraising can come in a variety of
forms. An initial donor will perform a public stunt
or action to raise funds for a cause. This can
either be done in teams or individually.
What are the benefits?
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What are the leading platforms and examples?
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13. Crowdfunding Overview

14. Models of Crowdfunding
The practice of funding a project or venture by raising many small amounts of money from a large
number of people, typically via the Internet. Crowdfunding can connect donors to beneficiaries
without institutions as intermediaries
Reward Based Donor Based Lender Based
Investor Based Cause Based

15. There are crowdfunding sites for every flavor of
fundraising with roughly 500+ crowdfunding
platforms used worldwide.

16. Evolution of Crowdfunding
Crowdfunding has grown exponentially since 2009, and ‘social causes' capture a healthy slice of the pie.
Total $M raised % of total funds raised
Within the nonprofit world, peer-to-peer
fundraising grew by 60% from the prior year.
In 2013, people raised $5.1B through crowdfunding
around the world.

17. Benefits of Crowdfunding
Crowdfunding is…
...a new fundraising tool for time-bound, narrowly scoped projects
...a possible avenue to non-government and foundation dollars
...an opportunity to activate members, supporters, and smaller donors across the globe
...a chance to increase brand visibility in new channels, media
...a feedback tool to assess interest in a new concept, product or service
Crowdfunding is not a fundraising panacea.
Crowdfunding is not ideal for funding general operations.

18. Choosing a Platform: Existing vs. Bespoke
The exponential growth of crowdfunding means that there are over 500 platforms to choose from.
What are the pros and cons of using or acquiring an existing platform?
Pros of Existing Platforms Cons of Existing Platforms
● Lower cost
● Tested platform
● Potential built-in community
● Ideal for pilot testing before
committing to bespoke platform
● Integration with existing systems
● Lack of full customization
● Full access to data
● Product functionality not aligned
to crowdfunding strategy

19. Choosing a Platform: Functionality Considerations
What should I be looking for in a crowdfunding site?
● Look and Feel - can you feature your organizational branding?
● Ease of Use - can you set up a page on your own?
● Payment Processing - how does this integrate with your systems?
● Fees - is a premium worth it?
● Marketing and Social Media Capabilities - is it easy to share? Video is a must!
● Example Case Studies - do leading organizations use this site?

20. Crowdfunding Checklist

21. Crowdfunding Success Factors
MATCH EFFORTS TO THE SIZE OF
YOUR ASK
The bigger the ask, the more efforts you
will need to put in. Be prepared to
handhold at each step of the process.
SHARE AN AUTHENTIC STORY
The “reward” to investing is the
individual connection the donor will
feel to the recipient.
To facilitate this connection
beneficiaries should communicate
how this experience enables and
empowers them.
CREATE FEEDBACK LOOPS
Donors want to see the impact their
investment make in the lives of
beneficiaries.
Have a plan about how to report back
to donors and vividly show the
impact of their investment.

22. COMMUNICATE BEFORE THE ASK
Putting a campaign online does not lead to
viral support.
You’ll need to spread the word, get some
traction from your own donors and then you
may receive unexpected support.
ENSURE THAT PROJECT ASKS ARE
APPEALING TO DONORS
There are several key features that make
projects appealing to donors:
● Media-rich projects where
beneficiaries can share photos, videos
and personal stories
● Attainable requests; people are more
likely to donate to <$30k projects
● Projects that quickly gain momentum;
try to lock in early supporters before
launch
DONOR COMMUNITY
Donors want to feel like they are a part of
a community, including but beyond the
connection they have with supported
projects.
Setup channels to keep donors engaged
between investments and create a ladder
that allows them to expand their
contributions over time.
Crowdfunding Success Factors Cont.

23. Campaign Brainstorm

24. Campaign Brainstorm Exercise
Let’s do a quick exercise to brainstorm how you might plan and execute a crowdfunding campaign:
1. What kind of online fundraising is right for your organization? (Online, Prize, Auction, Gimmick,
Crowdfunding)
2. What is your goal? What impact will result from this campaign?
3. What assets do you have for this campaign?
4. Who are you targeting? What kind of experience do you want to create for the donors? How are you
engaging with donors throughout and after the campaign?
5. What are the stories you will tell?

25. Thank You!
hello@goodcorps.com
www.goodcorps.com

26. Sources
1. http://www.crowdsourcing.org/editorial/2013cf-the-crowdfunding-industry-report/25107
2. http://www.causevox.com/resources/
3. https://nonprofitquarterly.org/philanthropy/22399-crowdfunding-for-nonprofits-experimentation-mandatory.html?gclid=CP6qvuO5j8UCFWZo7AodXmgAWQ
4. http://markedpoint.com/2013/07/15/crowdfunding-the-six-success-factors/
5. https://thenounproject.com/