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Lean	
  Way	
  Forward:	
  Innova0on	
  &	
  Efficiency	
  	
  
  Combine	
  design	
  and	
  development.	
  Or:	
  Doing	
  the	
  right	
  things.	
  And	
  doing	
  the	
  things	
  right.	
  
  Jochen	
  Gürtler,	
  TIP	
  Core	
  Innova-on	
  Manager	
  
  School	
  of	
  Design	
  Thinking,	
  Hasso-­‐Pla;ner-­‐Ins-tute	
  Potsdam	
  
  June	
  19th	
  2012	
  
  	
  
	
  	
  With	
  contribu,on	
  from	
  Mar,n	
  Fassunge,	
  Tobias	
  Hildenbrand	
  and	
  Boris	
  Bezirtzis	
  
Exper0se	
  
                                                          Master	
  in	
  Computer	
  Science	
  
                                                          15	
  year	
  professional	
  soHware	
  development	
  in	
  different	
  roles	
  
                                                          like	
  developer,	
  architect,	
  product	
  owner	
  and	
  manager	
  
                                                          Cer-fied	
  Gestalt	
  prac--oner	
  &	
  Business	
  Coach	
  	
  
                                                          Design	
  Thinking	
  Coach	
  
                                                          Interests	
  
                                                          My	
  children,	
  my	
  family,	
  my	
  friends	
  
                                                          Traveling	
  all	
  around	
  the	
  world	
  
                                                          Jazz	
  and	
  playing	
  trumpet	
  
                                                          Wri-ng	
  books	
  and	
  blogs	
  
                                                          Cinema	
  and	
  movies	
  
                                                          What	
  is	
  needed	
  for	
  change	
  and	
  growth?	
  
                                                          	
  

© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 2                                    ABOUT	
  ME.	
   TITLE STYLE
                                        CLICK TO EDIT MASTER PEOPLE.	
  IDEAS.	
  RESULTS.	
                                            2
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 3
                                        SAP	
  –	
  NEVER	
  HEART	
  ABOUT	
  THIS?	
  
                                                                             © SAP 20123 | 3
WHY LEAN ?




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 4                                     © SAP 2012 | 4
                                                               4
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 5
                                        NO,	
  WE	
  DO	
  NOT	
  BUILD	
  CARS	
  
                                                                       © SAP 20125 | 5
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 6
                                        ELEMINATE	
  WASTE	
  MAXIMZE	
  VALUE	
  FOR	
  YOUR	
  CUSTOMER	
  
                                                                                                  © SAP 20126 | 6
Analyze
                                    Design

                                                 Code

                                                           Test

                                                                             Fear of delivery

    Year 1                              Year 2    Year 3            Year 4

© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 7                                           CONSEQUENCES	
  OF	
  WATERFALL	
  
                                                                                           7
release planning



                                                                        Chief Product
                                                         Area Product
                                                                        teamproduct
                                                         team
                                                                           backlog



                                                          release
                                                          backlog


                                        sprint
   Implementation                       backlog
   teams

© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 8                          INTRODUCTION	
  OF	
  TEAM	
  BASED	
  ORGANIZATION	
  
                                                                                              8
Split organization          Split work
                                        into teams




                                                             Split time




                                  Deliver more
                                  frequently                              Retrospectives


© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 9                                     INTRODUCTION	
  OF	
  LARGE	
  SCALE	
  SCRUM	
  
                                                                                                  9
Improve ratio of
          planning and                  Incorporate
          execution                     early
                                        feedbacks


         Build quality
         into products                  Train coaches
         from the inside                within the
         out.                           organization



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 10                            WHAT	
  WE	
  HAVE	
  LEARNED	
  	
  
                                                                             10
Kaizen / Continuous Improvement
                                        in large scale

                                                           Respect for People:
                                                  Lean Leadership Development




    We learned to deliver reliably



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 11                                                 WHAT	
  ELSE	
  DID	
  WE	
  DO?	
  
                                                                                                 11
©  2012 SAP 12                COMPLEMENTING	
  SCRUM	
  WITH	
  ENGINEERING	
  PRACTICES	
  
© SAP 2012 | AG. All rights reserved.                                                      12
WHY IS EFFICIENCY NOT ENOUGH ?




©  2012 SAP AG. All rights reserved.   © SAP 201213 13
                                                  |
“There is surely nothing quite so useless, as
         doing with great efficiency what should not be
         done at all.” - Peter Drucker




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 14                       GOAL	
  IS	
  NOT	
  TO	
  PRODUCE	
  MORE	
  STUFF	
  EFFICIENTLY	
  	
  
                                                                                                            14
Exploration                   Exploitation

                     Search for new knowledge      Maximization of payoff
                                                    from existing knowledge

                     Invention of business         Administration of business

                     Intuitive thinking            Analytical thinking

                     Validity                      Worship altar of reliability



                                                                    © 2009, Roger Martin, The Design of Business


© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 15                               WHY	
  IS	
  INNOVATION	
  SO	
  DIFFICULT?	
             15
Understanding the needs
                                                       Viability
                     Feasibilit                                      of the customer via
                     y                                               multiple prototypes



                                                                   Innovation




                                        Desirability




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 16                                                        APPLY	
  DESIGN	
  THINKING	
  
                                                                                                    16
Radical
                                                               Show don’t tell
                                        collaboration



                                                 Focus on
                                                 user needs



                                         Embrace
                                         experimentation            Doing than planning



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 17                                             HOW	
  DESIGN	
  THINKING	
  HELPS?	
  
                                                                                                 17
© 2012, Ash Maurya, Running Lean



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 18                       YOUR	
  PRODUCT	
  IS	
  NOT	
  „THE	
  PRODUCT“	
       18
# of customers           % of revenue
                                        using a product          coming from
                                        that didn’t exist        offerings that
                                        3 years ago              didn’t exist 3
                                                                 years ago




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 19                                           MEASURE	
  WHAT	
  YOU	
  CAN	
  MEASURE	
  
                                                                                                    19
Innovation Goals                  Business
                                                  orientation




      Time &
      resources                         Metrics



                                                      Access to the customers and
                                                      technology



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 20                                      INNOVATION	
  CULTURE	
  20
Design + Development

                                                               Product
                                                               Vision     backlog
                       t Ow        ner
                 Produc

                                        Story-
                                           -mapping
                                             backbone
                   Personas                user stories                                 Design and Development
                      profile                                            Prototyping   share the same values and
                      buglist
                                                                 artifacts
                                                                         artifacts         are complementary
                                                                 paper prototypes

                                                   Synthesis
                                               story telling
                   Dev teams                     clustering



© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 21                                                  COMBINE	
  DESIGN	
  AND	
  DEVELOPMENT	
   21
DO YOU HAVE AN EXAMPLE?




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 22                                      © SAP 201222 22
                                                                  |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 23
                                        SAP	
  SAILING	
  PROGRAM	
  TECHNOLOGY	
  SPONSORING	
  AT	
  IT	
  BEST	
  
                                                                                                         © SAP 201223 23
                                                                                                                    |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 24
                                        THE	
  TEAM	
  A	
  GOOD	
  MIX	
  IS	
  ALWAYS	
  BETTER	
  
                                                                                       © SAP 201224| 24
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 25
                                        ONE	
  TEAM	
  –	
  ONE	
  OFFICE	
  WHEN	
  WORK	
  BECOMES	
  FUN	
  	
  
                                                                                                     © SAP 201225 25
                                                                                                                |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 26
                                        USER	
  RESEARCH	
  UNDERSTAND	
  THE	
  NEEDS	
  OF	
  OUR	
  USERS	
  
                                                                                                   © SAP 201226 26
                                                                                                              |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 27
                                        STORY	
  TELLING	
  TELL	
  ME	
  YOUR	
  STORIES	
  AND	
  I	
  WILL	
  UNDERSTAND	
  
                                                                                                                 © SAP 201227 27
                                                                                                                            |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 28
                                        SYNTHESIS	
  WHAT	
  ARE	
  THE	
  REALLY	
  IMPORTANT	
  TOPICS?	
  
                                                                                                © SAP 201228 28
                                                                                                           |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 29
                                        2	
  PERSONAS	
  A	
  SAILOR	
  AND	
  HER	
  COACH	
  
                                                                                 © SAP 201229 29
                                                                                            |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 30
                                        IDEATION	
  CREATE	
  MANY	
  IDEAS	
  TO	
  FIND	
  THE	
  RIGHT	
  ONES	
  
                                                                                                       © SAP 201230 30
                                                                                                                  |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 31
                                        PRODUCT	
  VISION	
  WRITE	
  IT	
  DOWN	
  TO	
  BECOME	
  CONCRETE	
  
                                                                                                   © SAP 201231 31
                                                                                                              |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 32
                                        USER	
  STORY	
  MAP	
  PLAN	
  AND	
  STRUCTURE	
  YOUR	
  VISION	
  
                                                                                                 © SAP 201232 32
                                                                                                            |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 33
                                        DEVELOPMENT	
  MODEL	
  LEAN.	
  LEANER.	
  TEAMIFIED	
  
                                                                                      © SAP 201233 33
                                                                                                 |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 34
                                        PROTOTYPING	
  MAKE	
  IT	
  REAL.	
  FAIL	
  EARLY.	
  GET	
  FEEDBACK	
  
                                                                                                      © SAP 201234| 34
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 35
                                        SAP	
  SAIL	
  BETTER.	
  PUBLICLY	
  AVAILABLE	
  TODAY	
  
                                                                                       © SAP 201235 35
                                                                                                  |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 36                       SAP	
  SAIL	
  BETTER:	
  COMBINING	
  DESIGN	
  &	
  DEVELOPMENT	
  
                                                                                                        36
WHAT´S NEXT?




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 37                                      © SAP 201237 37
                                                                  |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 38                       CLICK	
  TO	
  EDIT	
  MASTER	
  TITLE	
  STYLE	
  
                                                                                      38
2.	
  SCALING	
  
                                                                                      Embed	
  Design	
  Thinking	
  in	
  the	
  
                                                                                      development	
  processes	
  with	
  
                                                                                      content	
  and	
  rollout	
  support	
  

                                        1.	
  SERVICES	
  
                 Provide	
  SERVICES	
  suppor0ng	
  
                  wave	
  2	
  &	
  3	
  Design	
  Thinking	
                       3.	
  SPACES	
  
                    projects	
  to	
  ensure	
  success	
                           Make	
  flexible	
  SPACES	
  
                        and	
  learn	
  for	
  SCALING	
                            available	
  incl.	
  furniture	
  
                                                                                    and	
  equipment	
  




© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 39
                                        DESIGN	
  THINKING	
  2012.	
  LEARN	
  AEDIT	
  MASTER	
  TDIMENSTIONS	
  
                                                                CLICK	
  TO	
   ND	
  SCALE	
  IN	
  THREE	
  ITLE	
  STYLE	
        39
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 40
                                        10	
  THINKS.	
  Why	
  not	
  starEng	
  today?	
  
                                                                              © SAP 201240 40
                                                                                         |
© SAP 2012 | AG. All rights reserved.
   ©  2012 SAP 41
                                        WOULD	
  YOU	
  LIKE	
  TO	
  JOIN	
  THE	
  TRIP?	
  Contact	
  me	
  
                                                                                                  © SAP 201241 41
                                                                                                             |
Thank	
  you.	
  
Contact me:

Jochen	
  Gürtler	
  
TIP	
  Core	
  Innova-on	
  Manager	
  
SAP	
  AG	
  
Dietmar-­‐Hopp-­‐Allee	
  16	
  
69190	
  Walldorf	
  
+49	
  6227	
  7	
  48272	
  /	
  +49	
  174	
  91	
  63	
  497	
  
© 2012 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express   Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,
permission of SAP AG. The information contained herein may be changed without prior notice.                       Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,
                                                                                                                  Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.
Some software products marketed by SAP AG and its distributors contain proprietary software components of
other software vendors.                                                                                           INTERMEC is a registered trademark of Intermec Technologies Corporation.
Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of       Wi-Fi is a registered trademark of Wi-Fi Alliance.
Microsoft Corporation.
                                                                                                                  Bluetooth is a registered trademark of Bluetooth SIG Inc.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System
                                                                                                                  Motorola is a registered trademark of Motorola Trademark Holdings LLC.
z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,
POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize,                       Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.
XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,
Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation.                          SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork,
                                                                                                                  SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are
Linux is the registered trademark of Linus Torvalds in the United States and other countries.                     trademarks or registered trademarks of SAP AG in Germany and other countries.
Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe           Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web
Systems Incorporated in the United States and other countries.                                                    Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their
                                                                                                                  respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects
Oracle and Java are registered trademarks of Oracle and its affiliates.
                                                                                                                  is an SAP company.
UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
                                                                                                                  Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or                mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.
registered trademarks of Citrix Systems Inc.                                                                      Sybase is an SAP company.
HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web                         Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG
Consortium, Massachusetts Institute of Technology.                                                                in Germany and other countries. Crossgate is an SAP company.
Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri,     All other product and service names mentioned are the trademarks of their respective companies. Data
and Xcode are trademarks or registered trademarks of Apple Inc.                                                   contained in this document serves informational purposes only. National product specifications may vary.
IOS is a registered trademark of Cisco Systems Inc.                                                               The information in this document is proprietary to SAP. No part of this document may be reproduced, copied,
                                                                                                                  or transmitted in any form or for any purpose without the express prior written permission of SAP AG.
RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry
Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered
trademarks of Research in Motion Limited.




 ©  2012 SAP AG. All rights reserved.                                                                                                                                                                                        43
© 2012 SAP AG. Alle Rechte vorbehalten.

Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in        Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,
welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet.         Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,
In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden.              Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Marken von Google Inc.
Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten              INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.
auch anderer Softwarehersteller enthalten.
                                                                                                               Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.
Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation.
                                                                                                               Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc.
IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System
                                                                                                               Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC.
z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,
POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize,                    Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH.
XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,
Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation.                          SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork,
                                                                                                               SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienstleistungen sowie die entsprechenden
Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern.                           Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern.
Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von                 Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions,
Adobe Systems Incorporated in den USA und/oder anderen Ländern.                                                Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und -Dienstleistungen
                                                                                                               sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd.
Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften.
                                                                                                               Business Objects ist ein Unternehmen der SAP AG.
UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group.
                                                                                                               Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase-
Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder               Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der
eingetragene Marken von Citrix Systems, Inc.                                                                   Sybase Inc. Sybase ist ein Unternehmen der SAP AG.
HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, World Wide Web                         Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken der Crossgate AG in
Consortium, Massachusetts Institute of Technology.                                                             Deutschland und anderen Ländern. Crossgate ist ein Unternehmen der SAP AG.
Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri   Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben im
und Xcode sind Marken oder eingetragene Marken der Apple Inc.                                                  Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische
                                                                                                               Unterschiede aufweisen.
IOS ist eine eingetragene Marke von Cisco Systems Inc.
                                                                                                               Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieser
RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry
                                                                                                               Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mit
Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App World sind Marken oder eingetragene           ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet.
Marken von Research in Motion Limited.




 ©  2012 SAP AG. All rights reserved.                                                                                                                                                                                     44

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Innovation and Efficiency - d.school talk

  • 1. Lean  Way  Forward:  Innova0on  &  Efficiency     Combine  design  and  development.  Or:  Doing  the  right  things.  And  doing  the  things  right.   Jochen  Gürtler,  TIP  Core  Innova-on  Manager   School  of  Design  Thinking,  Hasso-­‐Pla;ner-­‐Ins-tute  Potsdam   June  19th  2012        With  contribu,on  from  Mar,n  Fassunge,  Tobias  Hildenbrand  and  Boris  Bezirtzis  
  • 2. Exper0se   Master  in  Computer  Science   15  year  professional  soHware  development  in  different  roles   like  developer,  architect,  product  owner  and  manager   Cer-fied  Gestalt  prac--oner  &  Business  Coach     Design  Thinking  Coach   Interests   My  children,  my  family,  my  friends   Traveling  all  around  the  world   Jazz  and  playing  trumpet   Wri-ng  books  and  blogs   Cinema  and  movies   What  is  needed  for  change  and  growth?     © SAP 2012 | AG. All rights reserved. ©  2012 SAP 2 ABOUT  ME.   TITLE STYLE CLICK TO EDIT MASTER PEOPLE.  IDEAS.  RESULTS.   2
  • 3. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 3 SAP  –  NEVER  HEART  ABOUT  THIS?   © SAP 20123 | 3
  • 4. WHY LEAN ? © SAP 2012 | AG. All rights reserved. ©  2012 SAP 4 © SAP 2012 | 4 4
  • 5. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 5 NO,  WE  DO  NOT  BUILD  CARS   © SAP 20125 | 5
  • 6. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 6 ELEMINATE  WASTE  MAXIMZE  VALUE  FOR  YOUR  CUSTOMER   © SAP 20126 | 6
  • 7. Analyze Design Code Test Fear of delivery Year 1 Year 2 Year 3 Year 4 © SAP 2012 | AG. All rights reserved. ©  2012 SAP 7 CONSEQUENCES  OF  WATERFALL   7
  • 8. release planning Chief Product Area Product teamproduct team backlog release backlog sprint Implementation backlog teams © SAP 2012 | AG. All rights reserved. ©  2012 SAP 8 INTRODUCTION  OF  TEAM  BASED  ORGANIZATION   8
  • 9. Split organization Split work into teams Split time Deliver more frequently Retrospectives © SAP 2012 | AG. All rights reserved. ©  2012 SAP 9 INTRODUCTION  OF  LARGE  SCALE  SCRUM   9
  • 10. Improve ratio of planning and Incorporate execution early feedbacks Build quality into products Train coaches from the inside within the out. organization © SAP 2012 | AG. All rights reserved. ©  2012 SAP 10 WHAT  WE  HAVE  LEARNED     10
  • 11. Kaizen / Continuous Improvement in large scale Respect for People: Lean Leadership Development We learned to deliver reliably © SAP 2012 | AG. All rights reserved. ©  2012 SAP 11 WHAT  ELSE  DID  WE  DO?   11
  • 12. ©  2012 SAP 12 COMPLEMENTING  SCRUM  WITH  ENGINEERING  PRACTICES   © SAP 2012 | AG. All rights reserved. 12
  • 13. WHY IS EFFICIENCY NOT ENOUGH ? ©  2012 SAP AG. All rights reserved. © SAP 201213 13 |
  • 14. “There is surely nothing quite so useless, as doing with great efficiency what should not be done at all.” - Peter Drucker © SAP 2012 | AG. All rights reserved. ©  2012 SAP 14 GOAL  IS  NOT  TO  PRODUCE  MORE  STUFF  EFFICIENTLY     14
  • 15. Exploration Exploitation Search for new knowledge Maximization of payoff from existing knowledge Invention of business Administration of business Intuitive thinking Analytical thinking Validity Worship altar of reliability © 2009, Roger Martin, The Design of Business © SAP 2012 | AG. All rights reserved. ©  2012 SAP 15 WHY  IS  INNOVATION  SO  DIFFICULT?   15
  • 16. Understanding the needs Viability Feasibilit of the customer via y multiple prototypes Innovation Desirability © SAP 2012 | AG. All rights reserved. ©  2012 SAP 16 APPLY  DESIGN  THINKING   16
  • 17. Radical Show don’t tell collaboration Focus on user needs Embrace experimentation Doing than planning © SAP 2012 | AG. All rights reserved. ©  2012 SAP 17 HOW  DESIGN  THINKING  HELPS?   17
  • 18. © 2012, Ash Maurya, Running Lean © SAP 2012 | AG. All rights reserved. ©  2012 SAP 18 YOUR  PRODUCT  IS  NOT  „THE  PRODUCT“   18
  • 19. # of customers % of revenue using a product coming from that didn’t exist offerings that 3 years ago didn’t exist 3 years ago © SAP 2012 | AG. All rights reserved. ©  2012 SAP 19 MEASURE  WHAT  YOU  CAN  MEASURE   19
  • 20. Innovation Goals Business orientation Time & resources Metrics Access to the customers and technology © SAP 2012 | AG. All rights reserved. ©  2012 SAP 20 INNOVATION  CULTURE  20
  • 21. Design + Development Product Vision backlog t Ow ner Produc Story- -mapping backbone Personas user stories Design and Development profile Prototyping share the same values and buglist artifacts artifacts are complementary paper prototypes Synthesis story telling Dev teams clustering © SAP 2012 | AG. All rights reserved. ©  2012 SAP 21 COMBINE  DESIGN  AND  DEVELOPMENT   21
  • 22. DO YOU HAVE AN EXAMPLE? © SAP 2012 | AG. All rights reserved. ©  2012 SAP 22 © SAP 201222 22 |
  • 23. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 23 SAP  SAILING  PROGRAM  TECHNOLOGY  SPONSORING  AT  IT  BEST   © SAP 201223 23 |
  • 24. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 24 THE  TEAM  A  GOOD  MIX  IS  ALWAYS  BETTER   © SAP 201224| 24
  • 25. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 25 ONE  TEAM  –  ONE  OFFICE  WHEN  WORK  BECOMES  FUN     © SAP 201225 25 |
  • 26. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 26 USER  RESEARCH  UNDERSTAND  THE  NEEDS  OF  OUR  USERS   © SAP 201226 26 |
  • 27. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 27 STORY  TELLING  TELL  ME  YOUR  STORIES  AND  I  WILL  UNDERSTAND   © SAP 201227 27 |
  • 28. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 28 SYNTHESIS  WHAT  ARE  THE  REALLY  IMPORTANT  TOPICS?   © SAP 201228 28 |
  • 29. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 29 2  PERSONAS  A  SAILOR  AND  HER  COACH   © SAP 201229 29 |
  • 30. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 30 IDEATION  CREATE  MANY  IDEAS  TO  FIND  THE  RIGHT  ONES   © SAP 201230 30 |
  • 31. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 31 PRODUCT  VISION  WRITE  IT  DOWN  TO  BECOME  CONCRETE   © SAP 201231 31 |
  • 32. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 32 USER  STORY  MAP  PLAN  AND  STRUCTURE  YOUR  VISION   © SAP 201232 32 |
  • 33. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 33 DEVELOPMENT  MODEL  LEAN.  LEANER.  TEAMIFIED   © SAP 201233 33 |
  • 34. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 34 PROTOTYPING  MAKE  IT  REAL.  FAIL  EARLY.  GET  FEEDBACK   © SAP 201234| 34
  • 35. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 35 SAP  SAIL  BETTER.  PUBLICLY  AVAILABLE  TODAY   © SAP 201235 35 |
  • 36. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 36 SAP  SAIL  BETTER:  COMBINING  DESIGN  &  DEVELOPMENT   36
  • 37. WHAT´S NEXT? © SAP 2012 | AG. All rights reserved. ©  2012 SAP 37 © SAP 201237 37 |
  • 38. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 38 CLICK  TO  EDIT  MASTER  TITLE  STYLE   38
  • 39. 2.  SCALING   Embed  Design  Thinking  in  the   development  processes  with   content  and  rollout  support   1.  SERVICES   Provide  SERVICES  suppor0ng   wave  2  &  3  Design  Thinking   3.  SPACES   projects  to  ensure  success   Make  flexible  SPACES   and  learn  for  SCALING   available  incl.  furniture   and  equipment   © SAP 2012 | AG. All rights reserved. ©  2012 SAP 39 DESIGN  THINKING  2012.  LEARN  AEDIT  MASTER  TDIMENSTIONS   CLICK  TO   ND  SCALE  IN  THREE  ITLE  STYLE   39
  • 40. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 40 10  THINKS.  Why  not  starEng  today?   © SAP 201240 40 |
  • 41. © SAP 2012 | AG. All rights reserved. ©  2012 SAP 41 WOULD  YOU  LIKE  TO  JOIN  THE  TRIP?  Contact  me   © SAP 201241 41 |
  • 42. Thank  you.   Contact me: Jochen  Gürtler   TIP  Core  Innova-on  Manager   SAP  AG   Dietmar-­‐Hopp-­‐Allee  16   69190  Walldorf   +49  6227  7  48272  /  +49  174  91  63  497  
  • 43. © 2012 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation. Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance. Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC. z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH. XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are Linux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Systems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects Oracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. registered trademarks of Citrix Systems Inc. Sybase is an SAP company. HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG Consortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company. Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Data and Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary. IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG. RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered trademarks of Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 43
  • 44. © 2012 SAP AG. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Marken von Google Inc. Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation. auch anderer Softwarehersteller enthalten. Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance. Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation. Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC. z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH. XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienstleistungen sowie die entsprechenden Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern. Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern. Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions, Adobe Systems Incorporated in den USA und/oder anderen Ländern. Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd. Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften. Business Objects ist ein Unternehmen der SAP AG. UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase- Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der eingetragene Marken von Citrix Systems, Inc. Sybase Inc. Sybase ist ein Unternehmen der SAP AG. HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken der Crossgate AG in Consortium, Massachusetts Institute of Technology. Deutschland und anderen Ländern. Crossgate ist ein Unternehmen der SAP AG. Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben im und Xcode sind Marken oder eingetragene Marken der Apple Inc. Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen. IOS ist eine eingetragene Marke von Cisco Systems Inc. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieser RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mit Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App World sind Marken oder eingetragene ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet. Marken von Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 44