Agile methods are based on short iterations delivering functionality in increments, with small, well-defined work requests consisting of just enough requirements definition at just the right time. But with such a short-term focus, how can agile teams manage a product portfolio over months or even years? We'll talk about the building blocks of an effective agile portfolio management strategy, starting with the core tools of the Product Owner, and extending these to look beyond the next few weeks of work into planning and tracking a product release or portfolio over several months.
Product management as a discipline is undergoing a transition towards data-driven decision making. As the cost of testing product feature ideas falls, the role of a product manager becomes one based on testing many feature ideas, and rolling out proven features. In this presentation we touch on some of the trends behind this paradigm shift, and consider some tools the product manager can use.
Mr. Tanaka is an expert of the “Oobeya” method used to visually manage complex, transversal projects. At the European Lean IT Summit 2012, he presented his latest innovation: the “digital oobeya”, or how to combine technology and this state-of-the-art project management method in a distributed team context.
Product management as a discipline is undergoing a transition towards data-driven decision making. As the cost of testing product feature ideas falls, the role of a product manager becomes one based on testing many feature ideas, and rolling out proven features. In this presentation we touch on some of the trends behind this paradigm shift, and consider some tools the product manager can use.
Mr. Tanaka is an expert of the “Oobeya” method used to visually manage complex, transversal projects. At the European Lean IT Summit 2012, he presented his latest innovation: the “digital oobeya”, or how to combine technology and this state-of-the-art project management method in a distributed team context.
integrating agile in a waterfall world, a presentation from the PMI Global Congress, North America, 2011
To hear the audio go to whitewaterprojects.com
How can you keep the customer inputs flowing, the teams running and still kno...AgileSparks
How can you keep the customer inputs flowing, the teams running and still know where you stand?
By Naama Gafni Lifshitz @ AgileIL12
http://agilesparks.com/CustomerFlowing-NaamaGafniLifshitz
Thoughts on Lean Product Development at CAMUG, YYC Nov 2014Dave Sharrock
The rise of the Lean Startup has led to a deeper understanding of the importance of validating business ideas, from new features to new business models. But many tools available to the Product Owner aren't adapted to rapid validation. Starting from the principles and practices of agile product management, from defining the product vision to creating story maps and refining the product backlog, you will learn about key practices that incorporate the lean startup principles, allowing a Product Owner to bring the build-measure-learn cycle alive and ultimately earn more value more quickly.
The rise of the Lean Startup has led to a deeper understanding of the importance of validating business ideas, from new features to new business models. But many tools available to the Product Owner aren't adapted to rapid validation. Starting from the principles and practices of agile product management, from defining the product vision to creating story maps and refining the product backlog, you will learn about key practices that incorporate the lean startup principles, allowing a Product Owner to bring the build-measure-learn cycle alive and ultimately earn more value more quickly.
integrating agile in a waterfall world, a presentation from the PMI Global Congress, North America, 2011
To hear the audio go to whitewaterprojects.com
How can you keep the customer inputs flowing, the teams running and still kno...AgileSparks
How can you keep the customer inputs flowing, the teams running and still know where you stand?
By Naama Gafni Lifshitz @ AgileIL12
http://agilesparks.com/CustomerFlowing-NaamaGafniLifshitz
Thoughts on Lean Product Development at CAMUG, YYC Nov 2014Dave Sharrock
The rise of the Lean Startup has led to a deeper understanding of the importance of validating business ideas, from new features to new business models. But many tools available to the Product Owner aren't adapted to rapid validation. Starting from the principles and practices of agile product management, from defining the product vision to creating story maps and refining the product backlog, you will learn about key practices that incorporate the lean startup principles, allowing a Product Owner to bring the build-measure-learn cycle alive and ultimately earn more value more quickly.
The rise of the Lean Startup has led to a deeper understanding of the importance of validating business ideas, from new features to new business models. But many tools available to the Product Owner aren't adapted to rapid validation. Starting from the principles and practices of agile product management, from defining the product vision to creating story maps and refining the product backlog, you will learn about key practices that incorporate the lean startup principles, allowing a Product Owner to bring the build-measure-learn cycle alive and ultimately earn more value more quickly.
How can we reconcile the light touch approach of agile development teams to the governance and information security requirements such as Data Privacy and Regulatory Compliance? I discuss how to bring together the apparently conflicting needs of information security and agile, and show by example how agile teams actually approach tough regulatory requirements and good governance.
Estimate Value to Deliver Value: Effectively Estimate the Value of Requiremen...Dave Sharrock
Agile organizations move work to dedicated teams, rather than move people to projects. In order to succeed, the Business Analyst needs to continually compare the value of different projects or work requirements to make sure that the teams are working on the most valuable items at any one time. But how can you compare new features that increase your profitability with platform migrations that increase your system stability or administrative features that reduce operational overhead? Where do BAs spend their time and how do stakeholders get their critical projects done?
The Experience Canvas provides a one-page requirement definition that allows stakeholders to effectively discuss and estimate the value of each requirement.
Using the Experience Canvas, we show how:
Stakeholders can compare and contrast the value of very different requirements with very different objectives,
Business Analysts can estimate return-on-investment using effort estimates from the team (investment) and value estimates from the stakeholders (return).
From Waterfall to Agile - from predictive to adaptive methodsBjörn Jónsson
In this introduction into Agile methods, the background and environment of Software Development is discussed. Results of the 1995 Chaos report are mentioned, as well as interests in adaptive "lightweight" methods. Agile methods are explained in general and Scrum method taken as a concrete sample.
The Good Shepherd - the Role of BAs in AgileDave Sharrock
Agile teams may be popping up everywhere, with ScrumMasters and Product Owners and Development Teams. But what role does the BA play? Should the BA join the team, working with the development team to deliver work requests? Or should the BA take on the role of Product Owner, working with the business to define the work requests and ranking them to maximize value delivery? Is the BA best suited to the ScrumMaster, guiding the team to predictable delivery? Or is there some other role we've not talked about? The answer, of course, is 'it depends'. We will discuss the different roles on an agile team, and investigate how the traditional responsibilities of a BA role fit within the agile context. What we want to understand is how the BA fits into the agile development process, considering how the agile team works, and how the responsibilities of the BA are addressed in an agile environment.
Breakfast for agile champions workshop-sgsea2011Dave Sharrock
Breakfast - the most important meal of the day. Certainly, if you miss breakfast around mid-morning you can find yourself lacking the energy and motivation to keep on working; Missing out on a good breakfast can doom you to an ineffectual and frustrating day. The kick-off of a major transition has a similar impact on the success of the transition.
But how can we increase the chance of success on a large transition? What is a “good breakfast” when starting a large transition? What should be avoided? Drawing from our own experience of many successful transitions, and learning from the experiences of you, the audience, we will learn what works - and what does not work - when kicking-off large transitions
This is a presentation I gave at the October 2007 Enterprise Architectures Conference. The presentation covers approache sto developing multi-year roadmaps for implementing business strategy.
Agile is an umbrella term for a collection of values, principles and practices originating from eXtreme Programming, Scrum, Lean and other methodologies.
When combined with effective governance, Agile and Lean provide benefits that include increased business value, reduced risk, greater flexibility and improved transparency.
An Introduction to Software Performance EngineeringCorrelsense
Software performance engineering is becoming increasingly important to businesses as they look to improve the non-functional performance of applications and get more out of IT investments. By leveraging performance engineering techniques, IT professionals can be indispensable in building and optimizing scalable systems. This
introductory course will teach you the essentials of software
performance engineering including :
• The performance challenges faced by Enterprise IT today
• What is software performance engineering (SPE)?
• Best practices for building scalable software systems
• The approaches to integrating SPE into IT project lifecycles
• Common frameworks for measuring application performance and service levels
• The impact of SPE on software developers, testers, capacity planes,
and other IT professionals
• Case studies from the finance, retail, and insurance industries
Instructor: Walter Kuketz, SVP and CTO, Collaborative Consulting
This training is sponsored by Correlsense, Collaborative Consulting,
and New Horizons
With an increasing number of organizations adopting Agile practices and the majority of them following SCRUM, Agile has gained mainstream recognition in the past couple of years. Today organizations are seeing the value in Agile ceremonies and have brought in the roles and practices that are instrumental in the success of SCRUM.
The Agile workshop has several benefits such as helping you understand the SCRUM process, providing the ability to prune product backlog, conduct release planning ceremony and much more.
Is Agile in your DNA | Portland Global Scrum Gathering 2023Dave Sharrock
Agile has been around for a while. The Agile Manifesto was penned in 2001. By 2010 CIO Magazine had Agile identified as one of the top 3 trends any technology-minded leader should be actively incorporating into their organizations. And today, Agile is so well entrenched that it feels like we have always been Agile.
Now for the hard part. Agile is a mindset. A philosophy on how to approach product delivery. The practices and frameworks will fade in and out of the spotlight, but, as Marty Cagan has said, the core Lean and Agile principles are, hopefully, here to stay. But this is the riskiest part of the journey. We think we have this agility thing in our DNA and can start looking to the future. This is the moment that John Kotter described as institutionalizing change.
We will discuss how to understand where you are on your agile journey. Is agility in your DNA, or still an outlier in how you get work done? How can we visualize what agility looks like in our organization? How can we understand what remains to be done to lock in the agile mindset?
Specifically, we will look at five dimensions across your organization, and evaluate how strongly agility is in the DNA of your organization. From this perspective, we can identify opportunities to strengthen the change and where to move on, confident in the knowledge of a job well done. Come and learn how to peel back the covers on your organizational agility.
Product Owners plant the seeds for excellent agile delivery teams. Great POs know how to plant the best seeds, seeds that the team can swarm around and deliver quickly, that provide rapid feedback and learning, and that morph towards excellent customer experiences. In some situations we need a good PO, in others we need a great PO. The trick is to know the difference. Join me on a journey of discovery working with contemporary examples to find out how to be a great PO or a good PO, and why you might, at different times, want to be both.
We look at two key dimensions that determine whether you need good PO or a great PO, and how to tell the difference. First, what problem is the PO trying to solve? Are you rolling out changes to a mature product or battling to enter an emerging field? Are you scaling rapidly or slowly? Second, how is the PO making decisions about their backlog. Give a PO a project requirements document and a timeline, and what’s a PO to do? Even the best and most experienced POs will struggle to deliver an exciting customer experience that captures the heart of the customer.
Through the workshop, you will learn a simple model for identifying great POs based not on PO experience, but on how the PO makes decisions about their backlog. The best POs know how to combine data and stakeholder input to best effect.Finally, we consider the product problems you are trying to solve, the pace of change, and how this affects the PO - good to great - you want for your product.
Epic Budgeting - or how agile teams meet deadlinesDave Sharrock
Epic budgeting is all about meeting deadlines. Working with agile teams that pull work while meeting stakeholder expectations around what gets done by what date. The challenge is that teams don't always pull as much as we want them too. So how do you hit a deadline without forcing work onto the team?
According to this year's State of Agile survey, the most common success measure for agile initiatives, at 53%, is on-time delivery. But if agile teams can choose how much work they take into a sprint, how can teams be sure of delivering pre-committed scope on time and on budget? There is clearly more to agile delivery than product owners ordering a backlog of work for teams to work on.
Epic Budgeting allows the product owner to steer a product across the line, delivering the expected scope on time by managing scope creep or an unsustainable focus on the perfect over the pragmatic. During this session learn how product owners and their teams work towards a fixed date or budget by applying double loop learning to epic sizing and breakdown. Expect some tales from real companies and a few light hearted moments. And I'm at least 53% certain we will finish on time!
Why stop at your IT department? Or an Agile approach to Change Management
Business agility is more than the organization’s IT shop adopting an agile delivery method. Business agility depends on three core capabilities: rapid delivery, strategic sensing, and customer rapport. As such it builds resilience to change as a strategic imperative and eventually it allows businesses to build a strategic advantage in driving change.
Investments in “agile” from an IT perspective will not increase business agility. So what does a company need in order to successfully drive change rather than react to it?
We’ll talk about how creating a resilient organization starts with rapid delivery and why many major organizations are turning their attention to less costly on-demand releases. We’ll look at how customer rapport is the new driver of operational efficiency, where not building something is invariably cheaper than optimizing the operational cost of building anything at all.
Epic Budgeting - or how agile teams meet deadlinesDave Sharrock
According to this year's State of Agile survey, the most common success measure for agile initiatives, at 53%, is on-time delivery. But if agile teams can choose how much work they take into a sprint, how can teams be sure of delivering pre-committed scope on time and on budget? There is more to agile delivery than product owners ordering a backlog of work for teams to work on.
Epic budgeting is one tool that allows the product owner to steer a product across the line, delivering the expected scope on time by managing scope creep or an unsustainable focus on the perfect over the pragmatic. During this session learn about how product owners and their teams work towards a fixed date or budget by applying double loop learning to epic sizing and breakdown. Expect some tales from real companies and a few light hearted moments. And I'm at least 53% certain we will finish on time!
Epic Budgeting - how agile teams meet deadinesDave Sharrock
According to this year's State of Agile survey, the most common success measure for agile initiatives, at 53%, is on-time delivery. But if agile teams can choose how much work they take into a sprint, how can teams be sure of delivering pre-committed scope on time and on budget? There is more to agile delivery than product owners ordering a backlog of work for teams to work on.
Epic budgeting is one tool that allows the product owner to steer a product across the line, delivering the expected scope on time by managing scope creep or an unsustainable focus on the perfect over the pragmatic. During this session learn about how product owners and their teams work towards a fixed date or budget by applying double loop learning to epic sizing and breakdown. Expect some tales from real companies and a few light hearted moments. And I'm at least 53% certain we will finish on time!
Team Member to Mgr: “Now I’m in a self-organized team, what do you do exactly?” Mgr: “Um, good question. Come to the talk and find out.”
Learning Objectives:
* Be able to answer the question “What do you do as a manager of an Agile team?”
* Understand the difference between line management, functional management and program management.
* Learn how to influence behavior through visible progress and expectations management rather than telling teams what to do.
* Discover why a focus on flow and value delivery is critical to Agile leadership.
* Bring Dilbert cartoons into your management style without everyone calling you “the pointy haired boss.”
Ever fought to replicate a successful pilot with a handful of teams to a functioning product delivery program across an enterprise? It's hard - and frameworks rarely make things simpler. In this talk, we'll examine the natural progression of an Agile transition, from isolated teams often held up as a pilot study, to synchronous agility where many teams collaborate to deliver a program, to the rarified world of networked agility, where we move back to the effectiveness of individual teams. While highlighting principles that distinguish each stage of growth, we also outline how to recognise where your transition is, and therefore where to move to next.
Managing the evolution of a single product working with a small number of teams is somewhat straightforward. Working from a single backlog, the product roadmap becomes relatively easy to visualize, and planning and tracking is simple. As we increase the complexity of the product, things become harder. Different teams require different backlogs. Different products require work from different teams. Before you know it, there are lots of independent moving parts, and coordination costs increase and dependencies dominate. In this talk, we consider core principles and practices for scaling in an Agile world, and discuss how to move from a handful of teams to many teams and many product lines.
Herding cats, or the art of scaling agile teamsDave Sharrock
Managing the evolution of a single product working with a small number of teams is somewhat straightforward. Working from a single backlog, the product roadmap becomes relatively easy to visualize, and planning and tracking is simple. As we increase the complexity of the product, things become harder. Different teams require different backlogs. Different products require work from different teams. Before you know it, there are lots of independent moving parts, and coordination costs increase and dependencies dominate. In this talk, we consider core principles and practices for scaling in an agile world, and discuss how to move from a handful of teams to many teams and many product lines.
IBM Innovate2014 - Is Agile Compliance an Oxymoron? Dave Sharrock
Agile software development is a light framework that focusses more on early value delivery and incremental improvement than traditional tasks like detailed up-front planning, comprehensive specifications and technical documentation. But from the perspective of regulatory compliance, this planning and documentation serve a purpose. How can we reconcile agile approaches that value a working product over documentation with the need to meet regulatory requirements for, e.g. medical devices or telecommunications? I will discuss how to bring together the apparently conflicting needs of regulatory compliance and agile, and show by example how agile teams actually approach tough regulatory requirements in finance, healthcare and telecommunications.
Learning Objectives
- How to use agile in a highly-regulated environment
- How to incorporate strict regulatory requirements within an agile development approach
- The power of agile as a risk-limiting software development approach
Herding cats or flocking birds - agile portfolio managementDave Sharrock
Managing the evolution of a single product working with a small number of teams is somewhat straightforward. Working from a single backlog, once the teams have established a predictable velocity, the product roadmap becomes relatively easy to visualize, whether by timeframe or feature set. As we increase the complexity of the product, things become harder. Different teams require different backlogs. Different products require work from different teams. Before you know it, there are lots of independent moving parts, with the risk that the coordination cost becomes higher and efficiency falls. In this talk, we consider some ground rules for visualizing work across multiple teams and discuss how dependencies are coordinated across different teams and product lines.
Agile teams form the building blocks for agility. Having strong agile teams allows an organization to overcome systemic issues and adapt the product development process to the needs of the business. Agile teams that are not self-organizing and continually learning can quickly become subsumed by the challenges around them. So what does it mean for a team to be agile? We look at the fundamental characteristics of high performing teams, and how to influence the team environment and selection in order to initiate a team for success.
Giving Teams the Roots to Grow and Wings to FlyDave Sharrock
We introduce useful and proven practices that increase the sticking power of new agile teams, allowing them to stay agile long into the future. To create sustainable change, agile teams have to overcome organizational gravity that pulls them back into the old, comfortable ways of working. New agile teams are especially at risk of falling back after the coaches leave or the agile transition is declared ‘over’. By helping the team set expectations early, the +15 practices provide support just when the team is most vulnerable, and increases the chance of creating lasting change.
We introduce two concepts, the +15 Team and the +15 Flightplan, that support teams not just at the beginning of a transformation, when management attention and resources are focused on the effort, but much later on as the teams begin unlocking some of the more challenging engineering practices, such as continuous integration or continual refactoring which take time and repeated practice to achieve. You will learn how to work with a new team to apply these concepts, and how the team can use these to guide growth over time.
Successful Agile transformations are built on successful Agile teams; achieving sustainable success depends on helping those teams grow and evolve over time. But in order to be self-organized and self-directed, newly formed agile teams need an example to follow; they need to have a glimpse of where a team can get to after 3, 6 or 12 months of continual retrospection, learning and improvement. Unfortunately, in many cases, there are few examples of such success around them. In a large organization, the inertia of existing cultural norms is likely to weigh down on any visions of excellent execution, diluting the vision and ultimately limiting the success of the teams and the transition.
The +15 Team is a simple exercise to focus the team on developing good agile behaviors that provide the roots from which a team can grow. The +15 Flightplan is a workshop or game that delivers a long-term plan for agile maturity created by the team that allows the team to soar over time. Participants will be introduced to this technique as a way to better guide the team’s development over time as well as learn how and when to respond. Spending just minutes at every retrospective using these artifacts can make the difference between a team returning to old habits and performance levels or striding forward to become self-directed, high-performing agile teams.
The +15FLIGHTPLAN agile team behaviors, used to support and guide agile teams in developing a growth plan for long-term sustainable agility. Presented at Agile2012, in Dallas, Texas.
big bang delivery to continual value deliveryDave Sharrock
Recent years has seen an emerging new standard in software delivery, with Gartner claiming that over 80% of software development uses some form of agile methodology. Starting by understanding the mega-trends underlying this shift, from the commoditization of software changes, to the proliferation of development frameworks, to the increasing influence the customers of software have on the development lifecycle, we’ll consider the fundamental differences between a long big bang delivery lifecycle and a short incremental value delivery lifecycle, and its impact on information systems, security and controls.
We all know the engineering practices we should be using, and many teams I meet say that they have plans to start unit testing or test automation, ‘in the next 6 months’. But for a variety of reasons familiar to all of us, like time pressure and ever increasing demands from the customer, these worthy plans rarely come to pass. Using experiences from starting agile teams, I’ll throw out some proven strategies for getting a toe hold in adopting great agile practices, as well as looking at real examples from the audience and how we might accelerate the adoption of good practices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.