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FRAMING	
  DESIGN	
  AND	
  DEVELOPMENT	
  WITH	
  SCRUM	
  	
  

                       TOBIAS	
  HILDENBRAND	
  &	
  JOCHEN	
  GÜRTLER	
  |	
  SAP	
  AG	
  |	
  5	
  JULY	
  2012	
  
WHO ARE WE?




              © SAP 2012 | 2
Exper=se	
  
                                         Master	
  in	
  Business	
  InformaGon	
  Systems	
  
                                         PhD	
  in	
  SoJware	
  Engineering	
  
                                         8	
  year	
  professional	
  in	
  soJware	
  development	
  as	
  
                                         developer,	
  Scrum	
  Master,	
  product	
  manager	
  and	
  
                                         development	
  project	
  consultant	
  
                                         Associate	
  lecturer	
  and	
  researcher	
  at	
  university	
  
                                         CerGfied	
  Professional	
  Scrum	
  Master	
  
                                         Design	
  Thinking	
  Coach	
  
                                         	
  
                                         Interests	
  
                                         My	
  wife	
  and	
  family	
  
                                         Traveling	
  all	
  around	
  the	
  world	
  
                                         Baseball,	
  basketball,	
  ulGmate	
  frisbee	
  et	
  al.	
  sports	
  
                                         Drawing,	
  visualizaGon	
  and	
  comic	
  books	
  
                                         WriGng	
  books	
  ,	
  papers	
  and	
  blogs	
  
                                         	
  

© SAP 2012 | 3   CLICK	
  TO	
  EDIT	
  MASTER	
  	
  ABOUT	
  SOBIAS.	
  
                                                      TITLE	
  T TYLE	
  
Exper=se	
  
                                    Master	
  in	
  Computer	
  Science	
  
                                    15	
  year	
  professional	
  soJware	
  development	
  in	
  different	
  roles	
  
                                    like	
  developer,	
  architect,	
  product	
  owner	
  and	
  manager	
  
                                    CerGfied	
  Gestalt	
  pracGGoner	
  &	
  Business	
  Coach	
  	
  
                                    Design	
  Thinking	
  Coach	
  
                                    Interests	
  
                                    My	
  children,	
  my	
  family,	
  my	
  friends	
  
                                    Traveling	
  all	
  around	
  the	
  world	
  
                                    Jazz	
  and	
  playing	
  trumpet	
  
                                    WriGng	
  books	
  and	
  blogs	
  
                                    Cinema	
  and	
  movies	
  
                                    What	
  is	
  needed	
  for	
  change	
  and	
  growth?	
  
                                    	
  

© SAP 2012 | 4   CLICK	
  TO	
  EDIT	
  MASTER	
  ABOUT	
  JSTYLE	
  
                                              	
   TITLE	
   OCHEN.	
  
WHAT IS INNOVATION?




                      © SAP 2012 | 5
© SAP 2012 | 6   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  CREATIVE	
  ENVIRONMENT	
  
                                                                 WHAT	
  IS	
  DESIRABLE?	
  
© SAP 2012 | 7   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  CREATIVE	
  ENVIRONMENT	
  
                                                     COOL,	
  BUT	
  IS	
  THIS	
  FEASIBLE?	
  
© SAP 2012 | 8   SPACE	
  =BUT	
  WHERE	
  IS	
  RUST	
  CALABLE	
  BUSINESS	
  MODEL?	
  
                   NICE,	
   	
  CULTURE	
  OF	
  TTHE	
  S &	
  CREATIVE	
  ENVIRONMENT	
  
© SAP 2012 | 9   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  	
  CREATIVE	
  ENVIRONMENT	
  
                  DESIRABILITY	
  +	
  FEASIBILITY	
  + VIABILITY	
  =	
  INNOVATION	
  
WHAT IS DESIGN THINKING?




                           © SAP 2012 | 10
Approach
                       Space



              People




© SAP 2012 | 11                DESIGN	
  THINKING	
  PILLARS	
  
© SAP 2012 | 12   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  CREATIVE	
  ENVIRONMENT	
  
                           INTERDISCIPLINARY	
  TEAMS	
  OF	
  T-­‐SHAPED	
  PEOPLE	
  
© SAP 2012 | 13   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  CREATIVE	
  ENVIRONMENT	
  
                                     CULTURE	
  OF	
  TRUST	
  AND	
  CREATIVE	
  SPACE	
  
© SAP 2012 | 14   DESIGN	
  THINKING	
  PHASES	
  AND	
  OUTCOMES	
  
Address the right question   …and create the right solution




© SAP 2012 | 15                                    HOW	
  DOES	
  DESIGN	
  WORK?	
  
HOW DOES SCRUM HELP DESIGN THINKING?




                                 © SAP 2012 | 16
“WHAT	
  INNOVATION	
  BOILS	
  DOWN	
  TO	
  IS	
  ONE	
  PER	
  CENT	
  
INSPIRATION	
  AND	
  NINETY-­‐NINE	
  PER	
  CENT	
  PERSPIRATION”	
  


             Thomas	
  Alva	
  Edison	
  



                                                                  © SAP 2012 | 17
© SAP 2012 | 18   SPACE	
  =	
  CULTURE	
  OF	
  ARUST	
  &	
  CREATIVE	
  ENVIRONMENT	
  
                            INNOVATION	
   T LSO	
  INCLUDES	
  IMPLEMENTATION	
  
Design                              Development




                              User Stories
                              and/or Spikes

© SAP 2012 | 19            TRANSITION	
  FROM	
  DESIGN	
  TO	
  DEVELOPMENT	
  
HOW DOES THAT WORK IN PRACTICE?




                              © SAP 2012 | 20
PROJECT	
  EXAMPLE	
  1 	
  
© SAP 2012 | 21                      	
     	
     	
     	
  SAP	
  SAIL	
  BETTER	
  
© SAP 2012 | 22   THE	
  SAP	
  SAIL	
  BETTER	
  APPROACH	
  
© SAP 2012 | 23   SPACE	
  =	
  CULTURE	
  OF	
  TRUST	
  &	
  CREATIVE	
  TORY	
  MAPPING	
  
                                     GOOD	
  PRACTICES:	
  USER	
  S ENVIRONMENT	
  
Design                                        Development




© SAP 2012 | 24   GOOD	
  PRACTICES:	
  USER	
  STORY	
  MAPPING	
  
…AND WHAT ABOUT ‘REAL’ SAP PROJECTS?




                                 © SAP 2012 | 25
Solution Program
                  With co-
                  Innovation
                  partners




                                                           PoC




© SAP 2012 | 26      APPLY	
  ING	
  DESIGN	
  THINKING	
  FOR	
  LARGER-­‐SCALE	
  PROJECTS	
  
©	
  2010,	
  Alexander	
  Osterwalder,	
  Business	
  Model	
  GeneraGon	
  


© SAP 2012 | 27   LEAN	
  PRODUCT	
  DEVELOPMENT	
  –	
  TAKE	
  AN	
  ECOMONIC	
  VIEW	
  
Source:	
  Eric	
  Ries	
  (2011)	
  –	
  The	
  Lean	
  Startup	
  


© SAP 2012 | 28   VALIDATED	
  LEARNING	
  IN	
  ITERATIONS	
  
Features/benefit   Face-to-face demo                                      Field pilot
           description




                                           Source:	
  Steven	
  Gary	
  Blank	
  (2008)	
  –	
  The	
  Four	
  Steps	
  to	
  the	
  Epiphany	
  


© SAP 2012 | 29                VALIDATED	
  LEARNING	
  IN	
  ITERATIONS	
  
© SAP 2012 | 30   FRAMING	
  DESIGN	
  &	
  DEVELOPMENT	
  WITH	
  SCRUM	
  
© SAP 2012 | 31   GOOD	
  PRACTICES	
  FOR	
  FRAMING	
  DESIGN	
  &	
  DEVELOPMENT	
  
© SAP 2012 | 32   HOWEVER,	
  THERE‘S	
  NO	
  ONE-­‐SIZE	
  FITS	
  ALL	
  APPROACH…	
  
Thank	
  You!	
  
Contact	
  InformaGon:	
  
	
                                   	
  
Dr.	
  Tobias	
  Hildenbrand	
       Jochen	
  Gürtler	
  
SAP	
  AG	
                          SAP	
  AG	
  
Dietmar-­‐Hopp-­‐Allee	
  16	
       Dietmar-­‐Hopp-­‐Allee	
  16	
  
69190	
  Walldorf	
                  69190	
  Walldorf	
  
T:	
  +49	
  6227	
  7-­‐47474	
     T:	
  +49	
  6227	
  7-­‐47474	
  
tobias.hildenbrand@sap.com	
         jochen.guertler@sap.com	
  

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Framing design and development with scrum

  • 1. FRAMING  DESIGN  AND  DEVELOPMENT  WITH  SCRUM     TOBIAS  HILDENBRAND  &  JOCHEN  GÜRTLER  |  SAP  AG  |  5  JULY  2012  
  • 2. WHO ARE WE? © SAP 2012 | 2
  • 3. Exper=se   Master  in  Business  InformaGon  Systems   PhD  in  SoJware  Engineering   8  year  professional  in  soJware  development  as   developer,  Scrum  Master,  product  manager  and   development  project  consultant   Associate  lecturer  and  researcher  at  university   CerGfied  Professional  Scrum  Master   Design  Thinking  Coach     Interests   My  wife  and  family   Traveling  all  around  the  world   Baseball,  basketball,  ulGmate  frisbee  et  al.  sports   Drawing,  visualizaGon  and  comic  books   WriGng  books  ,  papers  and  blogs     © SAP 2012 | 3 CLICK  TO  EDIT  MASTER    ABOUT  SOBIAS.   TITLE  T TYLE  
  • 4. Exper=se   Master  in  Computer  Science   15  year  professional  soJware  development  in  different  roles   like  developer,  architect,  product  owner  and  manager   CerGfied  Gestalt  pracGGoner  &  Business  Coach     Design  Thinking  Coach   Interests   My  children,  my  family,  my  friends   Traveling  all  around  the  world   Jazz  and  playing  trumpet   WriGng  books  and  blogs   Cinema  and  movies   What  is  needed  for  change  and  growth?     © SAP 2012 | 4 CLICK  TO  EDIT  MASTER  ABOUT  JSTYLE     TITLE   OCHEN.  
  • 5. WHAT IS INNOVATION? © SAP 2012 | 5
  • 6. © SAP 2012 | 6 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   WHAT  IS  DESIRABLE?  
  • 7. © SAP 2012 | 7 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   COOL,  BUT  IS  THIS  FEASIBLE?  
  • 8. © SAP 2012 | 8 SPACE  =BUT  WHERE  IS  RUST  CALABLE  BUSINESS  MODEL?   NICE,    CULTURE  OF  TTHE  S &  CREATIVE  ENVIRONMENT  
  • 9. © SAP 2012 | 9 SPACE  =  CULTURE  OF  TRUST  &    CREATIVE  ENVIRONMENT   DESIRABILITY  +  FEASIBILITY  + VIABILITY  =  INNOVATION  
  • 10. WHAT IS DESIGN THINKING? © SAP 2012 | 10
  • 11. Approach Space People © SAP 2012 | 11 DESIGN  THINKING  PILLARS  
  • 12. © SAP 2012 | 12 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   INTERDISCIPLINARY  TEAMS  OF  T-­‐SHAPED  PEOPLE  
  • 13. © SAP 2012 | 13 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  ENVIRONMENT   CULTURE  OF  TRUST  AND  CREATIVE  SPACE  
  • 14. © SAP 2012 | 14 DESIGN  THINKING  PHASES  AND  OUTCOMES  
  • 15. Address the right question …and create the right solution © SAP 2012 | 15 HOW  DOES  DESIGN  WORK?  
  • 16. HOW DOES SCRUM HELP DESIGN THINKING? © SAP 2012 | 16
  • 17. “WHAT  INNOVATION  BOILS  DOWN  TO  IS  ONE  PER  CENT   INSPIRATION  AND  NINETY-­‐NINE  PER  CENT  PERSPIRATION”   Thomas  Alva  Edison   © SAP 2012 | 17
  • 18. © SAP 2012 | 18 SPACE  =  CULTURE  OF  ARUST  &  CREATIVE  ENVIRONMENT   INNOVATION   T LSO  INCLUDES  IMPLEMENTATION  
  • 19. Design Development User Stories and/or Spikes © SAP 2012 | 19 TRANSITION  FROM  DESIGN  TO  DEVELOPMENT  
  • 20. HOW DOES THAT WORK IN PRACTICE? © SAP 2012 | 20
  • 21. PROJECT  EXAMPLE  1   © SAP 2012 | 21        SAP  SAIL  BETTER  
  • 22. © SAP 2012 | 22 THE  SAP  SAIL  BETTER  APPROACH  
  • 23. © SAP 2012 | 23 SPACE  =  CULTURE  OF  TRUST  &  CREATIVE  TORY  MAPPING   GOOD  PRACTICES:  USER  S ENVIRONMENT  
  • 24. Design Development © SAP 2012 | 24 GOOD  PRACTICES:  USER  STORY  MAPPING  
  • 25. …AND WHAT ABOUT ‘REAL’ SAP PROJECTS? © SAP 2012 | 25
  • 26. Solution Program With co- Innovation partners PoC © SAP 2012 | 26 APPLY  ING  DESIGN  THINKING  FOR  LARGER-­‐SCALE  PROJECTS  
  • 27. ©  2010,  Alexander  Osterwalder,  Business  Model  GeneraGon   © SAP 2012 | 27 LEAN  PRODUCT  DEVELOPMENT  –  TAKE  AN  ECOMONIC  VIEW  
  • 28. Source:  Eric  Ries  (2011)  –  The  Lean  Startup   © SAP 2012 | 28 VALIDATED  LEARNING  IN  ITERATIONS  
  • 29. Features/benefit Face-to-face demo Field pilot description Source:  Steven  Gary  Blank  (2008)  –  The  Four  Steps  to  the  Epiphany   © SAP 2012 | 29 VALIDATED  LEARNING  IN  ITERATIONS  
  • 30. © SAP 2012 | 30 FRAMING  DESIGN  &  DEVELOPMENT  WITH  SCRUM  
  • 31. © SAP 2012 | 31 GOOD  PRACTICES  FOR  FRAMING  DESIGN  &  DEVELOPMENT  
  • 32. © SAP 2012 | 32 HOWEVER,  THERE‘S  NO  ONE-­‐SIZE  FITS  ALL  APPROACH…  
  • 33. Thank  You!   Contact  InformaGon:       Dr.  Tobias  Hildenbrand   Jochen  Gürtler   SAP  AG   SAP  AG   Dietmar-­‐Hopp-­‐Allee  16   Dietmar-­‐Hopp-­‐Allee  16   69190  Walldorf   69190  Walldorf   T:  +49  6227  7-­‐47474   T:  +49  6227  7-­‐47474   tobias.hildenbrand@sap.com   jochen.guertler@sap.com