The document provides an overview of mobile device market shares in Southeast Asia, highlighting the dominance of Android with 78.8% of impressions. It notes that 67% of ad impressions on the InMobi network are from mobile apps, with smartphones experiencing growth while feature phones decline. The data is contrasted with the previous quarter, showing changes in OS share of impressions.

1. insights@inmobi.com @InMobiwww.inmobi.com / /
Apple iPhone
Apple iPad
Samsung SM-G313HZ
Samsung SM-G7102
Samsung GT-I9082
SOUTH EAST ASIA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
14.7% 2.2%78.8%
RIM OSiOSAndroid
- 5.0
-2.7
+14.6
44% 15% 5%
4% 3%
Others
+3.4 -5.0 +1.4
6%
+3.8 +2.7 -5.2 +1.0 -2.5
84.7% 12.3%
Tablets and
Connected Devices
Smartphones
+7.9 -3.3
3.0%
Feature
Phones
-4.6
Device Share Of Impressions
8.5%
THAILAND
6.9%
MALAYSIA
67.0%
INDONESIA
FASTEST
GROWTH
#1
67%Ad impressions
on InMobi network
in South East Asia
are on mobile apps.
Mobile
App
33%
Ad impressions on
InMobi network in
South East Asia are
on mobile websites.
Mobile
Web
Top Countries by Region
11.1%
3.4%
2.7%
2.5%
2.3%
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015
5% 17%