Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Sub Sahara Africa

1. insights@inmobi.com @InMobiwww.inmobi.com / /
21%
Ad impressions on
InMobi network
in Sub Sahara Africa
are on mobile apps.
Nokia 6280
Apple iPhone
Dorado Wap Browser
Nokia Nokia Asha 200
Nokia X2-01
SUB SAHARA AFRICA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Mobile
App
29.7% 7.3%37.2%
iOSNokia OSAndroid
-2.3
+1.8
+4.0
5.0%
5.2%
5.1%
4.3%
2.7%
2.3%
35% 22% 7% 4% 4%
3%
Others
-2.4 +0.9 +1.8
9%
+1.3 -0.1 +0.6 -0.2 +3.8
46.1% 4.9%
Tablets and
Connected Devices
Smartphones
+4.5 - 1.1
48.9%
Feature
Phones
-5.6
Device Share Of Impressions
Top Countries by Region
79%
Ad impressions on
InMobi network
in Sub Sahara Africa
are on mobile websites.
Mobile
Web
15.1%
KENYA
14.5%
TANZANIA
59.5%
NIGERIA
FASTEST
GROWTH
#1
Dorado
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015
16%