The document discusses operational excellence, which involves focusing on customer needs, empowering employees, and continually improving processes. It also discusses Deming's Plan-Do-Check-Act cycle for continuous process improvement through analysis, measurement, implementation of changes, and assessment. Locating the specific pain point in a process that is causing problems makes reorganization more manageable. Common and special causes of process variation are explained. Critical-to-quality parameters relate to customer wants and needs, while critical-to-customer standards ensure requirements are met. The seven wastes of Lean are defined as areas of inefficiency. Customer journey mapping tracks the customer experience.