InhouseCIO partnered with Marcel Media to improve their online marketing efforts. Marcel Media launched a paid search campaign that made weekly optimizations, leading conversions to triple in the first month. They then launched an SEO program. Through continual tweaking of ads and keywords over 17 months, InhouseCIO saw a significant increase in qualified leads, improved website metrics, and a 31% increase in revenue. Top performing keywords focused on IT services in Chicago. Looking ahead, InhouseCIO plans to expand SEO efforts and compare results from SEO and paid search campaigns.