The document discusses the effects of the Internet on various forms of media. It describes how the Internet has impacted the music industry through file sharing services and online stores like iTunes, leading record companies to change their business model. It also discusses how the Internet has affected television, radio, news, and marketing through new online streaming and social media platforms. Finally, it outlines how the mobile Internet is driving new forms of entertainment like mobile gaming and video as people access content on smartphones and tablets.
Revised slides from a presentation I originally gave at WOSU Public Media in Columbus on Friday, December 11, 2009. I was asked to talk about the "future of public media" and gathered some stats, some recommendations and more to share with the assembled group.
Additional versions of this presentation -- including a voiceover edition in video -- are available at gravitymedium.com
Has new media democratised the production of media texts by shifting the control of media content away from large media institutions?
Has new media changed the way media texts are consumed and what are the social implications for this?
Has new media technology provided new cross-cultural, global media texts that communicate across national and social boundaries?
How active or interactive are consumers of new media and how significant is this in terms of power?
How has new/digital media impacted on traditional media productions and consumption?
To what extent does new media escape some of the constraints of censorship that traditional media encounters?
Reinventing Radio on the internet - Two cases from the Greek old and New MediaMatthew Tsimitakis
Two cases from the Greek Radio community were presented in the conference titled Radio Content in the Digital Age that was held in Limassol, Cyprus, during October 2009. The first case presents the efforts of Radiobubble.gr, a community of bloggers, podcasters and producers to form a new kind of Radio community on the net. The second presents the constrauction of the online presence of radiostation Sto Kokkino 105,5 FM
2. The basics
• How would you define the Internet?
• Biggest use: interpersonal communication
• Effects on other electronic media: music and movie industries,
television and radio
• Effects on entertainment: video sharing, gaming and social networks
• Effects on news
• Effects on promotion and marketing
• Mobile Internet
3. Effects on other media
• File sharing services
• iPods
• iTunes music store, a la cart
purchasing model
• Decline in CD sales has led
record companies to change
their business model
4. Effects on other media
• MPAA estimates more than $5M
lost annually due to piracy
• Netflix: more consumers are using
streaming services
• TV: 8% of people regularly tune in
to programs online only
• Radio: Internet radio/streaming
services compete for the at-work
audience
5. Effects on
entertainment
• Recent research has shown people
relying on social networks for diversion
rather than the entertainment industry
• Americans spend an average of 3-4
hours a day on the Internet
• Video games: MMORPGs, motion-
sensor systems (Wii, Kinect), online live
gaming (XBOX Live)
• Trend: multitasking social media during
other entertainment, e.g. Tweeting from
a concert, on Facebook while watching
TV
6. Effects on news
• More than 60% of Americans get
their news online (Pew 2011)
• Viewership of traditional TV news is
down, cable news is up
• Traditional news outlets have
devoted more resources to their
web presence
• Social media has become part of
the reporting landscape (breaking
news on Twitter and Facebook)
• Reliance on citizen reporters
• Blogs
7. Effects on Promotion
and Marketing
• Cross-promotion
• Glee: TV show, website,
apps, concert tour, DVD
sales, downloads
• News and Radio: available
for podcast
8. The Mobile Internet
• More than 20 million laptop
computers in the US; more
than 50 million cell phones
connecting to the Internet
• Tablet computers represented
10% of all computer purchases
in 2011
• Pew Research Center predicts
by 2020 mobile devices will be
the primary tool worldwide for
connecting to the Internet
9. The Mobile Internet
• What are people doing?
• Looking for news and info,
play games, watch videos,
check Facebook, Twitter,
trade stocks, access bank
information, check out movie
times
• Future of mobile TV: many TV
channels have apps,
HuluPlus, MobiTV, etc.
10. Audio & Video on the
Web
• Teletext was a type of early
information service
• Ceefax was developed in Britain in
1973, used TV for content delivery
• 1970s: newspaper companies
tried to develop videotex, using
the telephone
• Minitel was developed in 1980, a
videotext system using telephone
terminals
11. • The U.S. Government
developed ARPANET, but
access was limited to those
with proper military clearance
• 1978, William Von Meister
started a home computer
information service called The
Source
• Eventually AOL and
Compuserve would take the
lead as home service providers
came about in the 1990s
12. • Post 2000, AV changed on the
web with the advent of new
codecs (MP3), the growing
availability of DSL speeds,
and media players
(RealAudio, Windows Media
Player, iTunes)
• College radio stations were
among the first to start
experimenting with online
stations
• Podcasting: the idea of
sending personalized
syndicated broadcasting right
to a person's MP3 player
13. • Streaming was the key to
growth for internet video
• Streaming vs. downloading?
• In 2004 the "Numa Numa"
video was viewed more than
2 million times in three
months, making it the first
"viral video"
• YouTube debuted in 2005
14. • Established media companies
recognized the potential of web
video: CNN started Pipeline, ABC
offered episodes of their shows,
ESPN added video
• The rise of internet stars:
Lonleygirl15 (later revealed to be
fictitious, film making project meant
to exploit "going viral")
• Hulu
• Streaming boxes & internet ready
TVs
15. Types of Online Radio
Stations
• Online stations that are
affiliated with a broadcast
station
• Aggregators
• Choice-based sites
• Format-specific, internet only
stations
16. Online Radio Examples
• Affiliates of broadcast stations:
usually offer live stream,
podcasted content, cross-
promotion with station events
• Aggregators: Sites that link to
thousands of stations
• Choice-based: allows users to
program their own stations
• Format-specific Internet stations:
play narrowly focused genres of
music (example: batanga.com)
17. Monetizing Online
Radio
• Online radio makes money
by selling advertising space,
user subscription fees (or a
combo of both), or from
direct selling.
• They also sell email lists of
subscribers to third parties
• Types of ads include banner
ads on a site, audio ads as
part of the stream
18. Audiences and Content
• More than 60 billion people
listen to internet radio at
least once a week
• 80% listen to the internet
counterpart of a terrestrial
station
• Those listening to AM/FM
streams are listening longer
than online only listeners (2.5
hrs/day -> 1.4 hrs/day)
19. Types of Online Video
• Most online sites fall into four main
categories:
• Commercial video: Netflix, Hulu, CBS.com
• Video-sharing sites: YouTube, Vimeo
• Corporate Video sites: for the purposes of
training and orientation, sales and
marketing, public relations. Example: GCC
VNR
• Microcasting sites: streams targeted
toward a very specific audience. Example:
Viva Las Vegas Weddings
20. Monetizing Online
Video
• Advertising, subscription
fees
• Subscription model: viewer
pays a fee, is allowed
access to a program (Netflix,
iTunes, MLB.TV)
• Ad supported: Online
receives only 6% of total
advertising revenue
21. The Future of Online
Audio and Video
• There will be MORE of it (as cameras
become more ubiquitous, software is
easier)
• It will become easier to find (advanced
search and cataloging techniques)
• Much of it will come with a price tag
(per episode fees, subscriptions,
apps)
• Much TV viewing will be done via the
Internet (move to an “on-demand”
model)
• Internet radio will be the preferred
method of listening in the workplace