This document discusses information asymmetry and its effects on market outcomes. It contains the following key points: 1) Information asymmetry occurs when one party in a transaction has more or better information than the other party, creating an imbalance of power. This can sometimes cause transactions to go awry or result in market failures. 2) George Akerlof's 1970 paper on "The Market for Lemons" investigates how information asymmetry affects market equilibrium in the used car market. Buyers cannot observe the true quality of used cars being sold, giving sellers an advantage. 3) With asymmetric information, buyers can only offer the average market price. Owners of low-quality "lemon" cars have no incentive