Tea Research
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Male tea drinkers in the focus group: - Generally buy tea monthly from grocery stores where other items are purchased. They are not completely brand loyal due to low switching costs. - Consume 2-4 cups per day, usually in a relaxed setting. They enjoy tea alone or with snacks but only at home, not at work. Female tea drinkers: - Reliably purchase 250g packs of Tata Tea monthly from nearby shops. They are strongly brand loyal to Tata Tea. - Drink 2-3 cups per day for taste and relaxation, often with family or colleagues in the morning and during work hours. Coffee is not a suitable substitute.
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2) It will offer reusable cups to reduce waste and appeal to environmental consciousness.
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Advantagesofwhitetea blogspot in_2014_07_people_excited_to_t (1)
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1) Tea comes from the camellia sinensis plant and is grown in countries like India, China, Sri Lanka, and Kenya. There are four main types of tea: green, black, oolong, white based on how the leaves are processed.
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Shutterfly
1. Loose leaf tea is preferred over tea bags as it retains the essential oils and flavors of the tea leaves better when brewed.
2. The benefits of loose leaf tea include better taste, ability to reuse the leaves for multiple steepings making it more economical, and being better for the environment than tea bags.
3. Drinking the best loose leaf teas provides various health benefits such as reducing risks of heart disease, improving immunity, and lowering cholesterol and blood pressure.
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1) Tea comes from the camellia sinensis plant and is grown in countries like India, China, Sri Lanka, and Kenya. There are four main types of tea: green, black, oolong, white based on how the leaves are processed.
2) Green tea leaves are steamed or pan-fired to prevent oxidation while black tea leaves are withered, rolled, and allowed to oxidize to produce their color and flavor. Oolong tea is partially oxidized.
3) Steeping techniques vary by tea type but generally involve using near-boiling water and steeping for 1-5 minutes. Tea provides health benefits from antioxidants and may reduce risks of heart disease, cancer
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Black tea is grown in select countries with perfect climates and soil. It is processed carefully and consumed widely. Black tea contains caffeine but some manufacturers offer low-caffeine black tea as a healthier option. Black tea provides antioxidants and other health benefits like reduced risk of heart disease and cancer. It is offered in convenient packaging to make it accessible and easy to prepare.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Tea Research
- 1. Focus group study on Tea consumption Submitted By: Sunny Goyal
- 2. About Tea Some people are habitual to tea, Some take it as refreshing drink. RTDT is not much liked by people it’s just quenches the thirst of tea. Flavored tea is just taken to have fun, change or just to taste the flavors. Tea looks matter a lot. No substitute product exist. Coffee can be taken but same satisfaction level is not achieved.
- 3. Buying Behavior Findings (MALE) Generally people buy it on monthly basis. Most of the time it’s buy from the same place where other grocery is purchased. Shop may or may not be fixed. 100 % brand loyalty doesn’t exist due to lower switching cost. Taste matters a lot. So, promotional offers don’t attract too much. Brand can be switched if quality and price matches with existing usage brand. Preferred to buy at malls but due to odd location they end up buying most of the time from local market.
- 4. Consumption Behavior Findings (MALE) Most of the people like to have tea in group. Frequency : 2-4 cups per day. In work place they drink only tea but at home they have some snacks with it. Most of people like to have tea in relax mode. All people like to have regular tea but according to their taste like some have ginger tea, etc.. Only regular way of making tea is preferred. Tea is only a necessity either refreshing drink.
- 5. Buying Behavior (Female) • They usually buy tea from nearby grocery shops. • On an average they buy it in 250 gm. packs • There monthly consumption is 500 gm. in most of the cases. • They are brand loyal, at different income levels they want to consume only Tata Tea. • Brand cannot be switched even if the quality and price matches. They just want to stick to Tata Tea. • In case of non availability of Tata Tea, they will temporarily shift to some other brand, but at the end of the day they just want to consume Tata Tea.
- 6. Consumption (Female) • Most of the females in focus group consume 2-3 cups of tea a day. • The reason behind this consumption are Taste, and relaxation. • They like to have tea while sitting with family or colleagues. • Most of the time they consume tea in the morning, and during working hours. • They like to prefer tea which is made by a normal method, and not with the tea bags. • Coffee cannot play the role of a substitute for them. The need of Tea is satisfied by only tea. Only one of them suggested that she would like to have Coffee as a substitute of Tea. • One of them suggested the more consumption of tea is problematic for health. Others are not very concerned about the health issues.
- 7. THANK YOU