An information society is one where information plays a key economic and cultural role. It is driven by information rather than material goods, and technology is at its heart. One of the first to develop the concept was economist Fritz Machlup in the 1960s, but Japanese sociologist Yoneji Masuda is widely considered the "Father of the Information Society." He described the rise of an information age powered by computers and communication technology in his 1960s book. In an information society, anyone can easily access information anytime from anywhere, citizen movements fuel social change, and knowledge industries are leading sectors of the economy.