The document discusses Information, Education, and Communication (IEC) in the context of nursing, focusing on its principles, objectives, and strategies to promote health behavior changes. It argues that IEC empowers individuals and communities to make informed decisions and emphasizes the role of nurses in implementing IEC programs. Effective IEC requires comprehensive planning, community engagement, and the use of various communication channels to enhance public awareness and support for health initiatives.

1. INFORMATION EDUCATION
COMMUNICATION(IEC)
DR.ANJALATCHI MUTHUKUMARAN
VICE PRINCIPAL
ERA COLLEGE OF NURSING
ERA UNIVERSITY

2. Learning objectives
 Introduction
 Definition
 Objectives
 Developmental rules
 Area of IEC program
 IEC in nursing
 Role of nursing in IEC


3. INTRODUCTION
 The word Information , Education , & communication
have individual menanings, when grouped together as
“IEC” , They are familiar to many within the field of
health communication.
 IEC initiatives are grounded in the concepts of
prevention & primary health care.
 IEC is the process of learning that’s empowers peoples
to make decisions , modifying behaviors & change social
conditions

4. DEFINITION
Acc/to W.H.O, IEC can be defines as “an
approach which attempt to change or
reinforce a set of behavior in a target
audience regarding a specific problem in
a predefined period of time
AIMS OF IEC
 To change the health behaviour of
individual family and community .
 To motivate & adopt the health attitude.

5.  To facilitates education for audience about public
health &to create awareness in public opinion.
 To obtain social or political support for health
activities.
OBJECTIVES OF IEC
 Regular visit by the workers
 More focus towards problem solving
 Training at various levels
 Interpersonal communication with media.
 Focus on local field problems.

6. DEVELOPMENT RULES
1. Command attention
2. Clarify the message
3. Communicate a benefit
4. Consistent
5. Cater to the heart and head
6. Create trust
7. Call to action

7. AREA OF IEC PROGRAM
1. Primary health centre
2. Prevention of disease/control on
communicable disease.
3. Reproductive health/maternal and
child health services .
4. Family welfare
5. Nutritional services
6. Personal hygiene

8. IEC STRATEGY
1. Planning strategy.
2. Implementing strategy
3. Monitoring and evaluating strategy.
PLANNING AN IEC STRATEGY
 IEC success when it is planned with
a comprehensive strategy.
 Gain knowledge and incorporate
community tradition.

9.  There must be true dialouge.
 Everything can not be change at once and focus on
relevance.
 It should be cost effective
 Campaign for preventive behaviour
 The time should be apropriate
 Information overload is to be avoided.
PROCESS OF IMPLEMENTING STRATEGY
 Support of community leaders
 Involve target audience
 Establish linkage and relationship with NGO and
others

10.  Interaction between health workers and clients.
 Multimedia campaign
 Anticipate trouble and crisis
 Monitoring and evaluating
RESOURCE FOR IEC
 Print media
 Mass media television
 Radio
 Internet

11. IEC IN NURSING
AT INDIVIDUAL LEVEL-:
1. provide opportunity to develop
personality, knowledge , skill and
confidence .
2. It increase awareness.
3. Reinforcement to sustain behavioural
change
4. Communication is very important in
nursing practice.

12. AT COMMUNITY LEVEL-:
the role of nurse in family planning program with IEC are -:
1. Informing
2. Persuading
3. Motivating
4. Encouraging

13. Thank you for listening ……