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Prom Overview

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Prom Overview

  1. 1. PROM Proactive Merchandising on OOH Displays Confidential
  2. 2. Every Face Counts systems deliver accurate viewing measurements for: <ul><li>In-door (OOH) </li></ul><ul><li>Digital Signs (DS) </li></ul><ul><li>TV Monitors </li></ul><ul><li>Non-digital Signs </li></ul><ul><li>In-store </li></ul><ul><li>Product Shelves </li></ul><ul><li>Window & Product Displays </li></ul><ul><li>End-cap displays </li></ul>
  3. 3. <ul><li>video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data : </li></ul>The Solution For How Long? How Many? *Available Q208 Who? Age, Gender What did they see? (Sync to Playlist) Opportunity to See (OTS) Total Footfall
  4. 4. PROM ‘ s solutions make targeted PROactive Merchandising (PROM) possible – adapt advertising content in real time to match the viewing audience
  5. 5. Corporate <ul><li> Technologies Inc </li></ul><ul><li>Incorporated in Delaware </li></ul><ul><li>40 Employees: </li></ul><ul><ul><li>HQ – Tampa, Florida: 6 employees </li></ul></ul><ul><ul><li>R&D/International support - Israel (34) </li></ul></ul><ul><li>Customers in 6 continents </li></ul><ul><li>Market leader </li></ul><ul><li>Superior technology (development since 2002) </li></ul>
  6. 6. Privacy Statement <ul><li>TruMedia is fully respectful of the audience’s privacy and is completely anonymous : no personally identifiable information is ever collected; no video or still images are ever recorded, no photo archive or database is used. </li></ul>
  7. 7. <ul><li>& for Digital Signage </li></ul><ul><li>Maximize out-of-home advertising value </li></ul><ul><li>Increase in-store promotion effectiveness </li></ul><ul><li>for End-caps & Gondolas </li></ul><ul><li>Optimize shopper marketing </li></ul><ul><li>Evaluate shopper engagement (by proximity) </li></ul><ul><li>Allio-for PROM + measurement </li></ul><ul><li>shipments start 3/09 </li></ul>Products Dimensions: 20mm x 35mm x 240mm
  8. 8. <ul><li>Camera placed above screen/display </li></ul>How it works <ul><li>iCapture Video Analytics Accuracy: </li></ul><ul><li>95% - People Counting </li></ul><ul><li>90% - Gender Classification </li></ul><ul><li>88% - Age Group Classification </li></ul>125° 22ft Identifies any number of concurrent viewers within the field of view.
  9. 9. The PROM Solution
  10. 10. PROM – Proactive Merchandising <ul><li>Analyze audience in real-time, to match the actual viewing audience </li></ul><ul><li>Content management system </li></ul><ul><li>adapts content to audience </li></ul><ul><li>Target by: </li></ul><ul><ul><li>Audience size </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Majority male/female </li></ul></ul><ul><ul><li>Kids vs. grown-up </li></ul></ul><ul><ul><li>Family </li></ul></ul>
  11. 11. PROM Logic <ul><li>Ad change modes </li></ul><ul><ul><li>Change next ad by current audience </li></ul></ul><ul><ul><li>Stop and insert new ad now </li></ul></ul><ul><li>Ad selection criteria </li></ul><ul><ul><li>Audience size (most valuable ad) </li></ul></ul><ul><ul><li>Match demographics </li></ul></ul><ul><li>Pricing models </li></ul><ul><ul><li>Annual SW License </li></ul></ul><ul><ul><li>Pay per viewer or per qualified viewer </li></ul></ul>
  12. 12. PROM – Value Proposition <ul><li>Increase ad effectiveness </li></ul><ul><li>Increase ad revenue by higher qualified viewer rates </li></ul><ul><li>Engage current audience – attract new viewers </li></ul>
  13. 13. PROM Models
  14. 14. Single Viewer PROM <ul><li>A solution for screens that are intended for viewing from close range targeting a single viewer </li></ul><ul><li>Available as a software only solution (PC+USB Cam) </li></ul><ul><li>Interaction Information </li></ul><ul><ul><li>Proximity to screen (Face size) </li></ul></ul><ul><ul><li>Engagement time </li></ul></ul><ul><ul><li>Attention time </li></ul></ul>Distance Dwell Time Age-group Gender
  15. 15. Basic PROM <ul><li>4 audience size indicators sent in real time to player: </li></ul><ul><ul><li>Zero </li></ul></ul><ul><ul><li>Low </li></ul></ul><ul><ul><li>Medium </li></ul></ul><ul><ul><li>High </li></ul></ul><ul><li>Thresholds between levels are user-configurable </li></ul><ul><li>Stand Alone / Connected to TruMedia Portal </li></ul><ul><li>Includes SVP </li></ul>
  16. 16. Ad PROM <ul><li>Real time detailed audience data: </li></ul><ul><ul><li>Gender </li></ul></ul><ul><ul><li>Age Group </li></ul></ul><ul><ul><li>Presence (within the field of view of the sensor without engaging) </li></ul></ul><ul><li>No Portal connections </li></ul><ul><li>Smart Scheduling – patent pending Algorithms increase advertising effectiveness by scheduling ads for maximum exposure to targeted viewers </li></ul><ul><li>Includes Basic PROM & SVP </li></ul>
  17. 17. Smart Scheduling <ul><li>Playing messages in a loop – not effective </li></ul><ul><li>Smart Scheduling Algorithms </li></ul><ul><ul><li>Using PROM information for carousel management </li></ul></ul><ul><ul><li>Choose best message for current audience </li></ul></ul><ul><ul><li>Balance qualified viewers among all ads </li></ul></ul><ul><ul><li>Increase effectiveness of each ad </li></ul></ul><ul><li>Example: </li></ul>Carousel: Audience: PROM :
  18. 18. Pay Per Viewer <ul><li>Demographically segmented audience measurement (iCapture) support new ad revenue model: </li></ul><ul><ul><li>Charge per qualified viewer </li></ul></ul><ul><ul><li>Charge per number of viewers </li></ul></ul><ul><li>PROM increases # of qualified viewers </li></ul><ul><li>Revenue share model </li></ul><ul><ul><li>DS Network </li></ul></ul><ul><ul><li>TruMedia, Player vendor, DS Network </li></ul></ul>
  19. 19. Measurement Using PROM <ul><li>Real time PROM information enables basic measurement </li></ul><ul><li>which can be included with the player log-file. </li></ul><ul><li>Approved by Nielsen ,TNS and meet OVAB metrics !! </li></ul><ul><li>---------------------------------------------------------------------- </li></ul><ul><ul><li>Demonstrate effectiveness </li></ul></ul><ul><ul><li>Help in planning and scheduling of future campaigns </li></ul></ul><ul><li>Advanced measurement is available via Trumedia portal </li></ul>Portal Real-Time Counts (PROM) Metric N Y Live counts Y Estimated per Ad Viewer counts Y N (SVP only) Attention span statistics Engagement count Exposure time Content-based reports Y N Aggregate reports (multiple screens)
  20. 20. PROM Hardware Options <ul><li>External Hardware by TruMedia </li></ul><ul><li>External Hardware by Samsung </li></ul><ul><li>Integrates AlliO into screen bezel </li></ul>AlliO Dimensions: 24mm x 45mm x 240mm
  21. 21. Questions?

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