The document provides guidelines for creating effective infographics, emphasizing the importance of using visuals over excessive text to enhance communication. Key rules include employing appropriate color palettes, understanding visual hierarchy, and achieving balance in design. Consistency throughout the infographic's theme, structure, and typography is crucial for successful communication.

1. Constructing
FRANCIS ALBERT CALAS | 2018
2 of 3

2. RULES
10 GRAPHIC
DESIGN
A guide to aesthetically effective infographics

3. MINIMIZE
WORDS
BUT
LEAN MORE
ON USING
VISUALS
Rule #01

4. One, avoid using words instead of visuals. One of the most common mistakes is that
amateurs and non-designers use too many words, too much text in their design. This might
be their slide, it might be their infographic presentation and so on.
So what you instead want to do is to stick with visual cues and just the essential elements.
So reduce some amount of content and supplement that with visual cues. That way the user
can focus on what you try to communicate with them.
PLEASE AVOID DOING THIS!

5. AVOIDCOPYING TEXT
DIRECTLY
FOCUS
ON WHAT YOU ARE
TRYING TO COMMUNICATE

6. POOR
READABILITY

7. CONTRAST
CREATE
TO DIFFERENTIATE THE
FOREGROUND AND BACKGROUND

8. TOO HIGH
SATURATION
FLASHING COLORS
THESE
STRAINS
THE EYE
SHOULD MODERATELY USE
SATURATION

9. ADD
TO YOUR GRAPHIC

10. AVOID
PIXELATED
IMAGES
...OR OVERSTRETCHING IT

11. FONT
KNOW
YOUR3
COMBINATIONS
T 101
Font Pairing
RULE NO.

12. KNOW THE BASICS FIRST...
BEFORE GOING INTO COMPLEX FONT COMBINATIONS

13. “

14. CHOOSE
THE RIGHT
COLORS
Rule
#04

15. THE
COLOR
SHOULD
SUPPORT
YOUR
INFO-
GRAPHIC

16. USE AN EFFECTIVE
COLOR PALETTE

17. SPACE
Rule #05GIVE

18. ALSO KNOW WHEN
NOTTO GIVE IT...
WIZARD

19. UNDERSTAND
THE RULES OF
VISUAL
HIERARCHY#06
Rule No.

20. THE
BIGGER THE
THE MORE IT
MATTERS
SIZE

21. KNOW the DIFFERENT KINDS of
COMPOSITION…or the structure of your design.

22. RULE OF THIRDS
Composition #1:

23. Composition #2:
RULE OF
DDS

24. Composition #3:
LEADING
LINES

25. KNOW YOUR
Rule No. #07

26. Computer Displays
R G B
Printed Materials
M Y KC

27. Achieving
BALANCE
Rule No. #08

28. Symmetric
Asymmetric
Radial
Crystallographic
FOUR
TYPES
OF
BALANCE

29. COMMUNICATE
Rule No. 09
EFFECTIVELY

30. NOT
MANYBUT
MUCH

31. ALWAYS LOOK
BACK AT YOURMESSAGE
OUTPUT

32. BE CONSISTENT
BE CONSISTENT
BE CONSISTENT
BE CONSISTENT
BE CONSISTENT
BE CONSISTENT
Rule No. 10

33. FROM THE
FIRST SLIDE
TO THE
LAST SLIDE
Visual Theme | Structure | Composition
Color Scheme / Palette
Font / Typography

34. SOURCES:
https://www.flaticon.com/packs/infographics-elements-3
https://www.flaticon.com/packs/color-design-tools
https://www.visme.co/videos/graphic-design-rules/
https://cdn-images-1.medium.com/max/960/1*4bHiw3k3BxDWpgZjITvIRQ.png
https://superdevresources.com/wp-content/uploads/2014/05/font-combinations-infographics-big.png
https://i.pinimg.com/originals/59/65/9a/59659aaa84ed758fa4f7ef35b497fe7e.png
https://file.mockplus.com/image/2017/04/26d991b2-f866-43ff-82ae-dbf8e7787000.png
https://www.canva.com/learn/visual-hierarchy/
https://www.shutterstock.com/blog/4-types-of-balance-in-art-and-why-you-need-them
THANK YOU!
Education is what remains
after one has forgotten
what was learned in school.
- Albert Einstein