In today’s mobile and social media climate, strong visuals paired with succinct and well-crafted copy are critical to effective storytelling. In this session, you’ll learn the basics of visual literacy with a brief introduction to color, typography and the importance of visual communications in the digital media landscape. You’ll get an introduction to Canva, a free online tool for creating visual content. You’ll also:
Receive a demonstration on how visual content can be used on various social media platforms to maximize message exposure and impact.
Learn to identify basic typographic styles and their respective associations.
Gain a working knowledge of Canva software in order to create visual content for press releases and a variety of digital platforms.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
It's that time of year you put your interview skills into high gear. Here's a keynote presentation I delivered in 2018. "How to Master Your Interviews".
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
All too often, I've been in meetings that have no agendas, no purpose, and no objectives. It's just a 1 hour 'team meeting'.
I want all your meetings to be the one that everybody wants to attend, and one that is the best use of everybody's time.
Here are my 10 tips for having an effective meeting.
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
It's that time of year you put your interview skills into high gear. Here's a keynote presentation I delivered in 2018. "How to Master Your Interviews".
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
All too often, I've been in meetings that have no agendas, no purpose, and no objectives. It's just a 1 hour 'team meeting'.
I want all your meetings to be the one that everybody wants to attend, and one that is the best use of everybody's time.
Here are my 10 tips for having an effective meeting.
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
The following is my visual resume that was developed in my Professional Communication & Presentation course at Full Sail University on September 2014. This is a reflection of my professional career and where I plan to take it in the future.
Outreach 2.0 the digital revolution of prBen Bizzle
Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.
Is your blog strategy feeling stale? Are you ready to take control of telling your destination's online story YOUR way and not Mr. Zuckerberg's way? In this session, Sheila will share actionable ways to re-evaluate your blogging efforts, repurpose content, and reboot your strategy to increase readership and engagement.
Getting an online marketing job in Jerusalem - is that even possible?Miriam Schwab
This is a presentation I gave at a Nefesh B'Nefesh career event on how olim can break into the Jerusalem job market. My overall point is that there aren't many jobs in Jerusalem, so you have to be flexible and really make yourself wanted.
Media Design for Libraries: Adding that Extra Poppsplib
Media design is about getting your message seen and remembered. How can you use media design to promote your library? We will go over design principles, such as proximity and contrast; design elements, including where to find them and how to use them; and easy design templates, both static and dynamic, that can help with layouts and presentation.
Presented at the KDLA Public Library Institute, August 2014.
Brosius Final Presentation: Bringing Art Class into Your Library!mbros005
A big part of a Librarian’s job is collaborating with classroom teachers, but what about the Art teacher? Come get some ideas for one-time projects or possible “MakerEd” activities with a fellow Resource/Elective teacher. This presentation focuses on Elementary but is applicable to Secondary as well.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
The following is my visual resume that was developed in my Professional Communication & Presentation course at Full Sail University on September 2014. This is a reflection of my professional career and where I plan to take it in the future.
Outreach 2.0 the digital revolution of prBen Bizzle
Presentation at ALAMW with David Lee King about Facebook as a platform for public awareness for libraries and strategies to take advantage of the platform.
Is your blog strategy feeling stale? Are you ready to take control of telling your destination's online story YOUR way and not Mr. Zuckerberg's way? In this session, Sheila will share actionable ways to re-evaluate your blogging efforts, repurpose content, and reboot your strategy to increase readership and engagement.
Getting an online marketing job in Jerusalem - is that even possible?Miriam Schwab
This is a presentation I gave at a Nefesh B'Nefesh career event on how olim can break into the Jerusalem job market. My overall point is that there aren't many jobs in Jerusalem, so you have to be flexible and really make yourself wanted.
Media Design for Libraries: Adding that Extra Poppsplib
Media design is about getting your message seen and remembered. How can you use media design to promote your library? We will go over design principles, such as proximity and contrast; design elements, including where to find them and how to use them; and easy design templates, both static and dynamic, that can help with layouts and presentation.
Presented at the KDLA Public Library Institute, August 2014.
Brosius Final Presentation: Bringing Art Class into Your Library!mbros005
A big part of a Librarian’s job is collaborating with classroom teachers, but what about the Art teacher? Come get some ideas for one-time projects or possible “MakerEd” activities with a fellow Resource/Elective teacher. This presentation focuses on Elementary but is applicable to Secondary as well.
Learn how to create more dynamic pages using NYU's central CMS with these design and layout best practices.
Note: these are shared slides from an in-person training delivered by Katie Santo and Logan Johnson of NYU's Digital Communications Group and are meant to be an aid for CMS users at NYU.
This talk gives a light introduction to CSS3, talking about where it evolved from, what features are available in the new language, why it brings so many advantages to web designers, and how you can start using it now in your production projects.
How Your Competitors Can Improve Your Content StrategyEllie Mirman
Content marketing has exploded in the last decade, and with it, the clutter and noise. The ability to stand out through content has become more and more difficult, but it is your competitors themselves who can inform how you will win with content. Join this session to learn how to create an intel-driven content strategy that drives engagement and ROI.
This workshop happened on Monday, 2 March, 6:30 – 8 pm at WeWork Seattle with General Assembly and Design Thinking Boutique. The workshop was run by Ashley Karr.
She gives a practical and simple overview of wireframing and teaches an easy yet powerful whiteboarding technique that Ashley calls, "Masters & Modules," that everyone can use right away to get their ideas out of their heads and into the real world. In the last section, we explain what annotations are and how they can be added to wireframes. There are exercises peppered throughout the lecture, so we recommend you have drawing tools with you - and it would be particularly useful to have a whiteboard, dry erase markers, and a whiteboard eraser handy.
ArcGIS StoryMaps: Agencies Are Creating Great Story Maps; Here's How You Can TooBlue Raster
2020 Esri Federal GIS Conference Presentation
Presenter, Christina Nordling
Learn how GIS specialists, communication professionals, and subject matter experts are sharing their work through ArcGIS StoryMaps. Also get some best practices and tips for creating StoryMaps.
Better User Experience for WordPress Sitesaungstad
An introduction to a handful of universal principles of User Experience (UX) design with tips on how to implement them on a WordPress site. Many of the ideas are easy to implement and will be useful for any site really - large or small, wordpress or not.
Presented to the WordPress Geneva group on April 23, 2013. Thanks & enjoy!
Detailed photos, plans, and schematics for the creation of the DePaul College Prep Steam Lab, a series of learning spaces including Media Production, Digital Lab, Art Studio, Fabrication, The Hub, Engineering & Robotics, and Engineering & Metals. This PDF was made by Luci Creative for DePaul College Prep.
You've got the tools, now get the chops: tips on enhancing your graphic design skills in a *quick* 60 minutes.
Delivered at the LCOP Conference (Library Communication Conference, Oct 6-7, 2014. Hotel ML, Mount Laurel, NJ
Joanne Quinn, Falvey Memorial Library, Villanova University
Website Design for 2012: Customer Focused WebsitesMichael Flint
Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.
Famous People in History - Social Studies.pptxMuaadhFaris
"Famous People in History" is a captivating and enlightening journey through the annals of time, exploring the lives and legacies of individuals who have left an indelible mark on the course of human history. This dynamic branch of Social Studies delves into the stories of influential figures whose actions, ideas, and achievements have shaped societies, challenged norms, and propelled civilizations forward.
From visionary leaders and revolutionary thinkers to daring explorers and creative geniuses, "Famous People in History" offers a comprehensive panorama of the human experience. Students will encounter iconic figures such as political leaders like Mahatma Gandhi, Abraham Lincoln, and Cleopatra, whose strategic brilliance and political acumen altered the destinies of entire nations.
In the realm of intellectual prowess, luminaries like Albert Einstein, Marie Curie, and Leonardo da Vinci come to life, showcasing how groundbreaking discoveries and innovative thinking have propelled humanity into new frontiers of knowledge and understanding.
This course also introduces the fascinating tales of adventurers like Christopher Columbus and Amelia Earhart, highlighting the courage and resilience required to explore the unknown. Meanwhile, social reformers such as Martin Luther King Jr., Susan B. Anthony, and Nelson Mandela provide compelling narratives of individuals who fought against injustice and championed the cause of equality.
As students immerse themselves in the stories of these remarkable individuals, they will gain a deeper appreciation for the interconnectedness of historical events and the enduring impact of individual agency. "Famous People in History" invites students to critically examine the complexities of human nature, societal structures, and the evolving tapestry of our shared past. Through this exploration, learners develop essential skills in historical analysis, critical thinking, and an understanding of the profound influence that key figures have had on shaping the world we inhabit today.
Similar to Cover Your Visual Public Relations Assets with Canva and more (20)
2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, and 400+ pages of actionable items and hundreds of curated resources.
New Chapters on Chatbots, Facebook Messenger and AR/VR Marketing are revolutionary additions to the Social PR mix and covered in the 4th edition of Social PR Secrets.
If you are an entrepreneur, business owner, non-profit, social media manager or just looking to get your personal branding socialized, get ready to combine the powers of social media, public relations and SEO, this is a must-read.
How to create more #space in your social media lifeLisa Buyer
Lisa Buyer presents her own tried and true advice on how to keep your sanity and stay relevant in the always on social media world. This presentation was designed especially for the Zenith Social Media Conference 2015. Lisa Buyer presented the keynote. on April 30, 2015.
Make Twitter Chats Come Alive With Canva!Lisa Buyer
We're living in a visual world, so why not let Twitter Chats get in on the action?
Here, Lisa Buyer demonstrates how she used Canva to create images to go with the questions she posted while hosting #SEOchat on September 18.
Social media evolution and revolution can be a dream come true for public relations specialists if leveraged properly. How can your social media presence go beyond B2C engagement and garner publicity and coverage?
These slides will show you how to make your spread your news using your own channels to increase social publicity. It includes the do's and don'ts of social PR, what matters in analytics and how to measure it, and my personal favorite tools for productivity and exposure.
Twitter PR Secrets and Marketing Fiesta - Get publicity, build relationships,...Lisa Buyer
Learn the latest Twitter PR Secrets with Lisa Buyer and Lisa Grimm. Twitter has matured significantly over the past years, and 2013 brings tremendous opportunity, both to win big and waste your time. Join industry favorites Lisa and Lisa for the 2013 version of last year’s raucous Zenith session. You’ll learn what Twitter is stellar for, how to engage in ways that benefit your business, realistic expectations, how to evaluate results, and mistakes to avoid.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
8. OBTAINING IMAGES: RESOURCES
• Original photos and graphics are ideal.
• However, this is not a perfect world.
• Professional, high-quality photos are expensive and take time
• Original graphics (such as logos) mean hiring a graphic designer; also
costly and time-consuming
17. ALIGNMENT
Our eye is trained to read from
left to right (at least in Western
countries).Avoid the urge to
center all your text! Make sure
that other elements on the page
are aligned as well.
Our eye is trained to read from
left to right (at least in Western
countries).Avoid the urge to center
all your text! Make sure that other
elements on the page are aligned
as well.
Good BAD
20. PROXIMITY
Heading 1
This text goes with
Heading 1.
Heading 2
This text goes with
Heading 2.
Good Bad
Heading 1
This text goes with
Heading 1.
Heading 2
This text goes with
Heading 2.
36. TYPE CRIMES
• BOLD, ITALIC, UNDERLINED CAPS
• TYPESETTING IN ALL CAPS HAS LOW LEGIBILITY AND LOOKS LIKE
SOMEONE IS SHOUTING
• Underlining for emphasis looks amateur (and appears to be a hyperlink on the web)
44. Journalists are asking for
visuals - images, videos,
and infographics.
cc: incurable_hippie - https://www.flickr.com/photos/49503155381@N01
45. Visuals drive more content
views, and adding multiple
media assets to your
content generates even
better results.
cc: qthomasbower - https://www.flickr.com/photos/55943778@N00
52. More Competition
It's getting crowded in the newsfeed
cc: James Cridland - https://www.flickr.com/photos/18378655@N00
53. Journalists say PHOTOS are
the most important
multimedia feature in an
online newsroom.
cc: kennymatic - https://www.flickr.com/photos/99472898@N00
54. The majority of marketers
plan to increase their use
and production of original
visual content.
cc: Joe The Goat Farmer - https://www.flickr.com/photos/132604339@N03
72. L A Y O U T S
Choose a striking template
If you don't want to start from scratch, choose one of the hundreds of
beautifully designed layouts that have been created for each design type.
74. T E X T
Use a text box
Choose from header, subtitle, or body text boxes and adjust the
font and size to complement your design. Change the default
font and size if you regularly use the same fonts.
75. A D D T E X T T O Y O U R D E S I G N
Use a text holder
If you're not sure where to start, choose from hundreds of text boxes
to tastefully frame the text for your design.
B L U E B E R R Y
P I E
F O R M O R E R E C I P I E S V I S I T O U R W E B S I T E
Honeycomb
T H E U L T I M A T E D I N N E R T R E A T
icecream
GUEST
HOUSE
La maison
SINCE 1972
EXHIBITION
ON NOW
SCULPTURE & ART
81. H E L P F U L T I P S
Download and Share
Download your design as
a PDF or image.
Share your design using
email or using a link.
82. H E L P F U L T I P S
Page arrangement
You can change the order of your pages
by clicking on the up or down arrows.
You can also duplicate and delete pages
in your design by clicking on the dual
page or trash can icons.
83. G E T T I N G S T A R T E D
Beginner's Challenge
84. G E T T I N G S T A R T E D
Choose your new design type
Choose the design type that makes the most
sense for your classroom task.
95. 8. GIFs
Make it interactive! Tool-to-Use: Giphy
cc: kevin dooley - https://www.flickr.com/photos/12836528@N00
96. 9. Add Visual Assets
to your Press Release
cc: Steve Rhodes - https://www.flickr.com/photos/44124466908@N01
97. 10. Know When To Design
and when to outsource :)
cc: martinak15 - https://www.flickr.com/photos/64636777@N03
98. 11. Haiku Deck
Buh-Bye Power Point
cc: Wesley Fryer - https://www.flickr.com/photos/31442459@N00
99. 12. Buddhify App
Visualize Creativity. #Whitespace. Clear the Mind Clutter.
cc: albill - https://www.flickr.com/photos/66133152@N00
100. Takeaways
• Think about a visual PR strategy to
tell your brand story
• Consider Canva for DIY design
• Check out other visual tools to add
to your PR arsenal
• Optimize
• Never stop learning
101. Follow @Canva for Tips
cc: thewikiman - https://www.flickr.com/photos/40488338@N03
102. Follow @GuyKawasaki
Give him a "CANVAngelist" Shout Out!
cc: Robert Scoble - https://www.flickr.com/photos/35034363287@N01
103. Get Your Gift!
Give it a try.
cc: SurprisePally - https://www.flickr.com/photos/31417716@N00