By 2020, online sales in the US and China are projected to reach $650 billion. China's e-commerce market has grown at a compound annual rate of over 120% since 2003, compared to 17% in the US. China's online market was worth $230 billion in 2012 with over 1 billion online shoppers, making it larger than the US market of $210 billion with over 322 million shoppers. Popular retail categories in China include electronics, apparel, and beauty products.
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
Learn about the top trends in eCommerce for 2017. In this presentation, David Feinleib, Author, Entrepreneur, and CEO of Content Analytics, Inc., outlines the top global, brand & category, and retailer trends to watch in eCommerce as well as how distribution models and the shopper interface are evolving.
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
Online shopping in FMCG (based on Comeos eCommerce research), presented by Sophie Van Neck (Senior Research Manager at InSites Consulting) on Wednesday October 8, 2014 at UBA Expertise Center Research Panels.
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
Free infographic from our report "Vietnam B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-vietnam-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/vietnam-b2c-e-commerce-market-2019/
The online Markeet in Greece for 2019, as presented in Conference "How to sell succesfully in Romania and Greece" in Sofia/Bulgaria 31/10/2019, Visualization of data by Fotis Kourmadas CS-Cart Hellas | Data & Statistics by ELTRUN
Como o e commerce no brasil pode aprender com os bricsE-Commerce Brasil
Zia Daniell Wigder, VP e Research Director, Global E-Commerce da Forrester Research fala sobre "Como o e-commerce no brasil pode aprender com os BRICS" no Congresso de Search e Vendas 2014 - E-Commerce Brasil
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
Sample Report: Middle East B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Middle East B2C E-Commerce Market 2016 ".
Find the full report available for purchase at: https://ystats.com/shop/middle-east-b2c-e-commerce-market-2019/
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Last week my team had the privilege to speak at the Global eCommerce Leadership Forum in New York. Our role was to share insights and strategy focusing on customer acquisition for US headquartered brands looking to expand their marketing efforts into China. Attached is the latest presentation focused on the retail sector.
Online shopping in FMCG (based on Comeos eCommerce research), presented by Sophie Van Neck (Senior Research Manager at InSites Consulting) on Wednesday October 8, 2014 at UBA Expertise Center Research Panels.
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
Free infographic from our report "Vietnam B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-vietnam-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/vietnam-b2c-e-commerce-market-2019/
The online Markeet in Greece for 2019, as presented in Conference "How to sell succesfully in Romania and Greece" in Sofia/Bulgaria 31/10/2019, Visualization of data by Fotis Kourmadas CS-Cart Hellas | Data & Statistics by ELTRUN
Como o e commerce no brasil pode aprender com os bricsE-Commerce Brasil
Zia Daniell Wigder, VP e Research Director, Global E-Commerce da Forrester Research fala sobre "Como o e-commerce no brasil pode aprender com os BRICS" no Congresso de Search e Vendas 2014 - E-Commerce Brasil
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
Sample Report: Middle East B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Middle East B2C E-Commerce Market 2016 ".
Find the full report available for purchase at: https://ystats.com/shop/middle-east-b2c-e-commerce-market-2019/
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Last week my team had the privilege to speak at the Global eCommerce Leadership Forum in New York. Our role was to share insights and strategy focusing on customer acquisition for US headquartered brands looking to expand their marketing efforts into China. Attached is the latest presentation focused on the retail sector.
10 Reasons to Sell in China Through Alibaba and Tmall By Issa Asad [Infographic]Issa Asad
Wondering why is it important to sell your product or services to consumers in China? Maybe it is time for you to reconsider your position and start taking some action into selling in China. Not only China represents more than 1/3 of the world market, but e-commerce in Asia is growing exponentially.
In order to explain easy and fast the reasons why to sell in China, Issa Asad -an entrepreneur, author best-selling and social media expert - created an infographic that complies the 10 main reasons and proves to entrepreneurs why they should jump in and use Alibaba and Tmall as a platform.
The explosion in e-commerce in China is a reality. With more than 170 cities with a population of more than 1 million people brands are finding that the only way to reach the complete population is through e-commerce.
More importantly, China is leading the world in providing e-commerce services. Six hour delivery times is the standard. Incredibly sophisticated online brand experiences. Customer services that are about true sales and building deep relationships.
Success in China doesn't only provide great financial results. It also provides learnings that can elevate e-commerce experiences around the world.
The e-commerce purchase journey is complex, and it can expand offline. Here, omnichannel is the only strategy that makes sense as it fosters interaction between retailers and shoppers across all channels, from storefronts to smart devices and desktops, through emails, call centers, smartphone applications, and even smart TVs.
The Chinese e-commerce model is a powerful example of what is possible to achieve with the right mobile-branding-customer service combination. China also serves as an example of how using big data and AI can boost sales and revenues.
Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.
Note: a Slidecast version with audio can be viewed at the webpage below:
http://www.chinatalk.nl/media/presentaties/
CMO's guide to AI (Artificial Intelligence)Chris Baker
This report puts the subject of 'AI in marketing' into context for CMOs and senior marketers, looking to build long-term plans for implementation of AI into their broader marketing playbook.
The report looks at:
- The scale, speed and value of AI for marketers
- Insights on how to plan and roadmap its implementation
- Highlighting key use cases
- Perspectives on how search and brand discovery will change
- Recommendations for how to begin work on AI transformation
The lessons learned from brands in China (on WeChat) offer important clues to Global marketers on how conversational, social marketing will evolve through Facebook Messenger, iMessage, WhatsApp, Apple's iMessage...etc.
2019 is setting up to be a very interesting year, full of competing challenges and opportunities.
There are serious warning signs about the global economy and numerous geopolitical challenges in play. The PRC government is also increasing its control and censorship activities. In the past two weeks alone, search engine Bing has been blocked (and unblocked) and big censorship moves have been made within Chinese platforms to remove sensitive content. “Daigou” activity (hand carried imports) is also under increased scrutiny.
Despite this, the opportunities in China are still large and brands continue to increase digital & social media budgets. Social and digital continue to be seen as the most cost efficient marketing channels.
While China still represents a big growth opportunity for all brands, it is also a market where big gains are increasingly going to larger brands. In 2018, data from analysts showed that only 10% of all accounts on Tmall were profitable. The costs of winning in China are rising quickly. Brands need to be more measured and focus on fewer, higher quality efforts.
Marketing to China is also becoming a global challenge. Brands need to support their China-specific marketing with new strategies at HQ level, in order to reach PRC nationals across borders.
With this set of circumstances in place for 2019, there are several key trends for brands to look out for; (1)China marketing should be global, (2)measurement of brand/digital performance is critical, (3)quality in branding and content matter more, (4)social selling is a massive, emerging opportunity, and (5)the rules of retail are being reshaped rapidly.
***
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-insights-2018
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
10 Insights on Digital Marketing in China, for 2018.
Brands in China (foreign and local alike) have been pushing hard for a long time to capture market share …often with little regard for quality brand management and well organized, integrated strategies.
China has been a mad dash, with brands jumping from one new development (Weibo, Youku, Tmall...) to the next (WeChat, Bilibili, LittleRedBook…) - all aimed at capturing under-priced audience attention. Most of these efforts have been quickly conceived and not necessarily linked to holistic, organized brand objectives. Its been all about speed.
As organic reach and cheap audience attention come to a close, brands will have to focus on rationalizing their efforts, measuring/tracking investments ...and solving core brand challenges.
2018 will follow from 2017, by being concerned with integration, filling in the pieces and creating more solid, well-refined, integrated digital efforts. Above all, 2018 looks to be about slowing down and getting the basics right.
For more context on China social, check out our previous years' reports:
https://www.slideshare.net/cbaker19/social-media-trends-2017
https://www.slideshare.net/cbaker19/2016-chinas-social-media-trend-report
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
Its rare to get any official data from WeChat. So, when we were sent a 'year-to-date' review from WeChat in October, we wanted to translate and share it.
WeChat released the following report in Chinese last month. Its a summary of high-level user behavior/trends. Totem Media has translated the report to English ...without additional analysis/interpretation. In other words, it’s a straight translation of the Chinese report (without Totem’s point of view).
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
KOLs - The Secret Sauce for Social in ChinaChris Baker
The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth.
In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June.
The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.
With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate.
The singular "big idea" created for TV-first campaigns is being replaced by longer term storytelling strategies and MICRO-GRAPHICS.
Micro-graphics include pictures, infographics and videos, are being used to create far more detailed connections between brands and audiences ...being used in response to niche audiences, events, trends.
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
NICE - China's answer to Instagram/SwaagChris Baker
Chinese social media goes niche in 2015.
This presentation provides an introduction to NICE ...another of China's up-and-coming social media.
NICE and other Chinese social-photo apps (Yoho!Show, In and Pinco), have been growing quickly (especially since Instagram was blocked during part of 2014).
NICE is A Swaag-like picture-labelling & sharing social app that enables users to tag floating labels on their pictures in a fun and creative way.
Launched in Oct 2013, NICE has gained 1.2 million daily active users and generates an impressive 1 million new, labeled pictures every day.
Brands have moved quickly into NICE, working with celebrities, KOLs and audiences to co-create social content.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Chinese shoppers are rushing online to buy products from Overseas - A trend called "Hai Tao."
Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands ...AND (3)How Content (social media) and Commerce come together.
Includes some examples by industry of branded accounts - specifically for travel/tourism, retail and health.
Chinese Social Media - Quick Guide to Important SitesChris Baker
Updated July 2015:
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms - WeChat & Weibo - get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.
We have prepared short introductions to a few that we think are interesting ...the sites/apps that we use in managing social media campaigns for brands in China:
- Douban
- Nice
- Lofter
- Momo
- Maimai
- Tantan
- Zhihu
- Meipai
- Papa
- Demohour
- Meilishuo
- Guokr
- Baidu Tieba
- Baidu Baike
In Travel:
- Daizhe
- Chanyouji
- Bread trip
- Qyer
And, included from our report in 2014:
- Weishi
- Nian
- Pianke
- Jue-so
- P1
This infographic shows the latest data on user activity for WeChat and Weibo. It illustrates the monthly active user stats together with insights on what functions are used in each application and the times of day when each are used most.
1. ecommerce
usa vs china
$
online
sales could reach
650
billion
by 2020
usa
china
China’s etail
industry posted
1.4b
317m
120
%
compound annual
growth since
2003
*US: 17%
230
5%
$
210
>6%
$
size of
ecommerce
market (2012)
billion
billion
ecommerce
share of
total retail
total number
of online
shoppers
1.4b
“Bricks-and-mortar
retailing is a mature
business in the US,
where consumers have
been shopping in malls
for decades and
continue to do so,
augmenting their
purchases with
occasional forays on the
web. Online shopping is
dessert in the US, but in
China, it is the main
course.”
Jack Ma, Group founder and
Chairman, Alibaba
1.25b
1.00b
most popular retail
categories in china
750m
1
electronics
& appliances
2
apparel,
fashion
3
beauty &
personal
500m
317m
322m
250m
200m
189m
annual
spending online
per buyer
1,028
1,439
$
$
70
online sales
channel mix
76%
independent
merchants
%
90%
of china’s
ecommerce
market is
c2c
marketplaces
(ie. taobao)
*US: <10%
b2c
brandtochina.com