KOLs - The Secret Sauce for Social in China
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The use of KOLs does not get addressed adequately because companies generally do not want to admit to, much less share, information about how they use paid influencers in support of brand growth. In order to better understand how brands and agencies are using KOLs in China, Totem Media distributed a survey through its own network and through Campaign Asia-Pacific during May and June. The survey received a total of 36 responses from people holding director-level or higher positions in multinational brands and agencies in China. One-third of these respondents provided written responses to five open-ended questions in the survey.
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KOLを活用した中国人爆買い対策 口コミプロモーション
中国人観光客の爆買い消費、これは旅行前の買い物リストつくりのところからアプローチする必要があります。中国人が情報収集の際に参考にしている影響力のあるメディアからの情報（KOL）に商品情報、サービスを配信することで、爆買いリストに入れられる可能性が高まります。
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