Influential figures
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The document discusses Kristy Lai's magazine which focuses on the genres of R&B and pop music. It notes that R&B stands for rhythm and blues and is mainly popular among teenagers and young adults. Several examples of songs are provided that promote messages of gay pride, individuality, feminism, and human equality. The document also discusses how the International Publishing Corporation effectively segmented their magazine audiences into different target categories and generated profit through various related businesses.
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Social Class
The document discusses social class stereotypes portrayed in TV dramas. It defines social class and outlines stereotypes associated with the lower class (portrayed as uneducated and reliant on government benefits), working class (portrayed as unskilled laborers with low incomes), lower middle class (portrayed as stable careers requiring degrees but not top universities), upper middle class (portrayed as highly qualified professionals from prestigious industries), and upper class (portrayed as extremely wealthy landowners with titles and influence in society). Examples from TV shows Downton Abbey and House are analyzed to show how characters conform to these stereotypes through their mannerisms, clothing, jobs, and social hierarchies.
Media Theory- Section A
The document discusses several media theories:
- The Male Gaze theory holds that females have a passive role in media compared to males, existing for male aesthetic pleasure rather than meaningful roles. Downton Abbey exemplifies this through women's elaborate costumes.
- Hyper-reality theory says media present exaggerated versions of reality that can replace and obscure the audience's perceptions, as shown in Waterloo Road dramatizing school life.
- Dyer's theory is that repeated stereotypes legitimize inequality, like a drama portraying disabled people as passive compared to able-bodied people.
- Binary Opposites theory discusses the dichotomy of dominant and passive roles, exemplified in Downton Abbey through class roles.
Stereotypes of sexuality
This document defines and describes different sexual orientations including homosexual, heterosexual, and metrosexual. Homosexual refers to same-sex attraction which is still not fully accepted by society, with stereotypes that gay men are feminine and lesbians masculine. Heterosexual refers to opposite-sex attraction, which is the fully accepted norm, with stereotypes of masculine men and feminine women. Metrosexual describes a heterosexual urban man with interests traditionally associated with women or gay men such as fashion. The Rihanna music video "Pour it Up" challenges some heterosexual stereotypes through her behavior and attire as a wealthy, smoking woman surrounded only by other women.
Gender key words
This document defines key terms related to gender such as gender, stereotype, archetype, mediation, and hegemonic norms. It then summarizes theories by Laura Mulvey on how women are typically portrayed as sexual objects in film from a male gaze, and by Marjorie Ferguson on common facial expressions used in modeling. Finally, it discusses common gender representations in media, noting that women are often represented through beauty, sexuality, and relationships while men are shown as strong, powerful, and independent.
Media and gender politics
The document discusses the role of media in reinforcing gender perceptions in India. It notes that until recent decades, media primarily portrayed women in submissive, domestic roles and men as active and in control. However, it also acknowledges that more modern media like television shows and films have begun depicting women in a more diverse and confident light. New media like the internet and social media are providing new opportunities for women's voices and issues to be heard. While problems still exist, the document concludes on an optimistic note about media's potential to influence social behavior positively and project less stereotypical portrayals of both women and men.
Youth types
Michael Brake's theory divides youth into four types: respectable youth who conform to rules and avoid trouble; delinquent youth who engage in illegal activities; cultural rebels who are nonconformists interested in art and music; and politically militant youth involved in protests. Respectable youth are often portrayed as bullied for being idealistic, while delinquent youth are depicted as trouble-making and lower class in media like Kidulthood. Cultural rebels from the 1960s are shown as independent and enjoying recreational drugs and long hair. Politically militant youth protesting rising fees are unfairly portrayed in some media as uniformly violent despite peaceful intentions of many.
Brain gender and social construction
Society nudges boys and girls into separate directions from a young age by expecting different behaviors from them based on their gender. This establishes a "gender map" that guides what is appropriate. Parents are the first to influence children's gender socialization through their subtle behaviors like the toys they buy and expectations they have. As children become exposed to peers and mass media, societal expectations of gender are further reinforced, such as male characters outnumbering females on TV and being portrayed at higher statuses more often.
Brand Identity_NEW
The document discusses various branding and marketing strategies for a magazine called "Leicester Lookbook" targeted towards 20-35 year olds in Leicester, UK. It proposes using social media platforms like Facebook, Instagram, and Twitter to engage the target audience and promote the magazine. It also suggests creating an online application for digital access, advertising on a local radio station, in cinemas, and local newspapers. Participating in charity events is mentioned as another way to promote the brand and earn positive publicity.
Recommended
Social Class
The document discusses social class stereotypes portrayed in TV dramas. It defines social class and outlines stereotypes associated with the lower class (portrayed as uneducated and reliant on government benefits), working class (portrayed as unskilled laborers with low incomes), lower middle class (portrayed as stable careers requiring degrees but not top universities), upper middle class (portrayed as highly qualified professionals from prestigious industries), and upper class (portrayed as extremely wealthy landowners with titles and influence in society). Examples from TV shows Downton Abbey and House are analyzed to show how characters conform to these stereotypes through their mannerisms, clothing, jobs, and social hierarchies.
Media Theory- Section A
The document discusses several media theories:
- The Male Gaze theory holds that females have a passive role in media compared to males, existing for male aesthetic pleasure rather than meaningful roles. Downton Abbey exemplifies this through women's elaborate costumes.
- Hyper-reality theory says media present exaggerated versions of reality that can replace and obscure the audience's perceptions, as shown in Waterloo Road dramatizing school life.
- Dyer's theory is that repeated stereotypes legitimize inequality, like a drama portraying disabled people as passive compared to able-bodied people.
- Binary Opposites theory discusses the dichotomy of dominant and passive roles, exemplified in Downton Abbey through class roles.
Stereotypes of sexuality
This document defines and describes different sexual orientations including homosexual, heterosexual, and metrosexual. Homosexual refers to same-sex attraction which is still not fully accepted by society, with stereotypes that gay men are feminine and lesbians masculine. Heterosexual refers to opposite-sex attraction, which is the fully accepted norm, with stereotypes of masculine men and feminine women. Metrosexual describes a heterosexual urban man with interests traditionally associated with women or gay men such as fashion. The Rihanna music video "Pour it Up" challenges some heterosexual stereotypes through her behavior and attire as a wealthy, smoking woman surrounded only by other women.
Gender key words
This document defines key terms related to gender such as gender, stereotype, archetype, mediation, and hegemonic norms. It then summarizes theories by Laura Mulvey on how women are typically portrayed as sexual objects in film from a male gaze, and by Marjorie Ferguson on common facial expressions used in modeling. Finally, it discusses common gender representations in media, noting that women are often represented through beauty, sexuality, and relationships while men are shown as strong, powerful, and independent.
Media and gender politics
The document discusses the role of media in reinforcing gender perceptions in India. It notes that until recent decades, media primarily portrayed women in submissive, domestic roles and men as active and in control. However, it also acknowledges that more modern media like television shows and films have begun depicting women in a more diverse and confident light. New media like the internet and social media are providing new opportunities for women's voices and issues to be heard. While problems still exist, the document concludes on an optimistic note about media's potential to influence social behavior positively and project less stereotypical portrayals of both women and men.
Youth types
Michael Brake's theory divides youth into four types: respectable youth who conform to rules and avoid trouble; delinquent youth who engage in illegal activities; cultural rebels who are nonconformists interested in art and music; and politically militant youth involved in protests. Respectable youth are often portrayed as bullied for being idealistic, while delinquent youth are depicted as trouble-making and lower class in media like Kidulthood. Cultural rebels from the 1960s are shown as independent and enjoying recreational drugs and long hair. Politically militant youth protesting rising fees are unfairly portrayed in some media as uniformly violent despite peaceful intentions of many.
Brain gender and social construction
Society nudges boys and girls into separate directions from a young age by expecting different behaviors from them based on their gender. This establishes a "gender map" that guides what is appropriate. Parents are the first to influence children's gender socialization through their subtle behaviors like the toys they buy and expectations they have. As children become exposed to peers and mass media, societal expectations of gender are further reinforced, such as male characters outnumbering females on TV and being portrayed at higher statuses more often.
Brand Identity_NEW
The document discusses various branding and marketing strategies for a magazine called "Leicester Lookbook" targeted towards 20-35 year olds in Leicester, UK. It proposes using social media platforms like Facebook, Instagram, and Twitter to engage the target audience and promote the magazine. It also suggests creating an online application for digital access, advertising on a local radio station, in cinemas, and local newspapers. Participating in charity events is mentioned as another way to promote the brand and earn positive publicity.
How adventurous was I?
Kristy Lai discusses her progress with various creative software and photography skills. While she still struggles with InDesign, her Photoshop and GarageBand skills have improved through learning blending tools, effects, and volume control. In photography, she upgraded her camera and now understands concepts like ISO, white balance, and aperture through research. She can now shoot in manual mode and control image depth of field, but aims to improve portrait angles and reduce ISO for outdoor shots.
Brand identity updated
Kristy Lai wants her magazine to inspire readers and help them learn through different types of content. She plans to use various marketing strategies like social media, campaigns, TV and outdoor advertisements to promote the magazine and let people know what it is about. Although the magazine focuses on mainstream genres like R&B and pop, Kristy wants readers to learn new things so it becomes an active rather than passive experience. Her marketing plans include creating social media pages, holding campaigns and events, placing TV, bus, train and billboard advertisements, and starting a YouTube channel to engage audiences and distribute niche content digitally at low cost.
Model- New
The document discusses a new model named Anna Reviakina who is from Russia but has lived in the UK since year 7. She will be photographed in a blue suit for a shoot that will only include a medium close up to emphasize that immigrants can be self-sufficient and should not feel ashamed of their status. The shoot aims to promote multiculturalism in Leicester by challenging boundaries.
Costumes and props
This document discusses the costume and prop ideas for portraits of members of an a cappella group. It describes simple, casual outfits for each member that reflect aspects of their personality. It also mentions props of a guitar and black chair that could be used during a photo shoot to provide visual interest while complementing the overall style. Borrowing items from the school's music department and facilities is part of the plan.
Response to The Brief
The document outlines plans for a magazine focused on R&B and pop music genres. The target audience would be Americans, British, and Hong Kongers ages 15-30, especially young females and males of all sexualities. The creator is interested in graphic design and wants to create a music magazine to showcase their skills and share their love of listening to R&B/pop music. They plan for the magazine to have a simple black and white design with bold fonts and minimal words to catch readers' attention, taking inspiration from the magazine "Complex". A key planned feature is an interview with an up-and-coming R&B artist about their career and advice for aspiring artists.
How does your media product represent particular social groups?
This document discusses how a music magazine represents social groups. It targets ages 14-25 from British, American, and Chinese backgrounds. It aims to provide behind-the-scenes industry insights, inspiration for creating music, and information about artists. The magazine represents independent artists who have control over their music and empowered females. It features artists with different styles to appeal to experiencers and explorers, without stereotypes based on gender, race, or sexuality. The overall representation is assessed to be pluralistic rather than hegemonic.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses the conventions of various media types including radio advertisements, magazine covers, contents pages, article spreads, and billboards. It then analyzes whether a student's media project followed or broke conventions in each area. The student generally followed conventions but in some cases intentionally broke conventions, such as using larger text sizes and spanning images across pages, to provide a better experience and challenge traditional views of the topic city of Leicester.
Influential figures_NEW
The document discusses the magazine genre of R&B and pop music. It focuses on several artists like Taeyang, Sonia and Janice Lee, Katy Perry, Miley Cyrus, and Pharrell Williams. The intended audience for the magazine has an income bracket of B-C2. To attract this audience, the magazine would introduce lesser known international artists. The document also discusses the passive nature of R&B audiences and how songs can influence their thinking. It mentions the International Publishing Corporation as an example of a company that effectively segmented its audiences.
Updated Version of Final Pitch
Kristy Lai is pitching a new music magazine called "MUSE" targeting audience B-C2. The magazine will have a dark blue and black color scheme. The cover photo will use a medium long shot of a mixed group with split lighting to look dramatic and mysterious. Inside, a double page spread will feature behind-the-scenes photos and an interview of an up-and-coming YouTube artist. Additional articles will include music reviews, charts, recommendations, and polls to engage readers.
Updated version of Costumes and props
This document discusses the costume and prop ideas for a photo shoot of four female musicians. Sarah will wear a simple black and white striped dress to portray simplicity and maturity. Georgie will wear a casual checked shirt and jeans to show a relaxed attitude contrasting her passionate feelings about music. Janina's simple sweater and jeans are meant to demonstrate that she has untapped potential beyond her plain appearance. Crystal will wear a black crop top and jeans to symbolize her transformation into something colorful. A guitar prop is suggested to portray the serious nature of their music. A black chair is proposed for Crystal to sit on to convey control over her sexuality and sophistication.
Resources and Equipment
This document outlines the resources and equipment needed for a magazine production. It identifies that a camera, tripod, and lighting equipment with reflectors will be necessary for indoor and outdoor photo shoots. Additionally, the document states that Adobe Photoshop and Adobe InDesign software will be used to edit photos and design the magazine layout.
Final Pitch
Kristy Lai is pitching a new music magazine called "MUSE" targeting audience B-C2. The magazine will have a dark blue and black color scheme. The cover photo will use a medium long shot of a mixed group with split lighting. Inside, a double page spread will feature behind-the-scenes photos and an interview of an up-and-coming R&B/pop artist. The magazine will include articles on music charts, reviews, and recommendations to keep readers engaged and inspired.
Comparison_2
The document summarizes changes made to a magazine mockup to make it look more professional. All cover lines were moved to the left side for consistency. A double-page article was positioned at the bottom center as the focus. Larger fonts and a large coverline were used to take up more space on pages that lacked visual interest. Social media links and the barcode were moved to make more room for the main coverline at the bottom of the page.
Updated Question 1
This document discusses two types of readers of R&B music - passive type 1 readers who accept information at face value, and active type 2 readers who are willing to critically analyze and challenge ideas. It notes type 2 readers as the target primary audience for the author's planned R&B magazine, which will feature artist Angela Evans and encourage readers to engage with music production. The magazine's design is described, including dark color scheme, loop lighting on the cover photo, and content focusing on Evans' original songwriting style rather than her appearance.
Conventions
Kristy Lai is planning the layout and design for a magazine cover. Some typical magazine elements like the selling line and model credits may not be needed. Kristy proposes three cover design ideas: layering photos and text for a 3D textured look that feels more playful, using bold and italic fonts for the magazine title to attract readers' attention, and considering a dark background with layered photos to give a mysterious feeling suited for her target age demographic.
Genre Research on Pop/R&B
The document discusses genre research focused on representations of females in R&B/pop music. It analyzes how females are portrayed as either passive objects of the "male gaze" or as active, empowered individuals. Early music videos showed women being objectified and sexualized in their appearances and roles. However, more recent representations give females independence and control over their own lives without needing men, as seen in the music video for "I Don't Need a Man" where women celebrate being able to live happily without relying on males. The conclusion discusses how female representation has evolved alongside women's rights movements to be more accepting of empowered, strong women.
Resources and Equipment
Kristy Lai outlines the resources and equipment needed for her magazine production project, including a camera, tripod, and lighting equipment for indoor photo shoots. She will use either her Canon Powershot G12 camera or one provided by her school. For editing, she will use Adobe Photoshop to adjust lighting and colors of photos, and Adobe InDesign to layout and design the magazine.
Evaluation (1)
The magazine aims to target young people aged 15-25, both male and female. It would primarily attract a middle-class audience, as the alternative music featured requires a level of intelligence and education to appreciate. The magazine represents young, white males predominantly as the artists featured, in order to relate to this core audience. Other groups such as women, minorities and lower classes are underrepresented.
Evaluation
The document provides an evaluation of a magazine called "Nevermind Magazine" and how it represents particular social groups. It notes that the magazine mainly targets young, white people and features predominantly white male artists. It acknowledges that this means other races and women are underrepresented. It also discusses how certain images in the magazine portray stereotypes about teenagers and gender roles.
Life matrix
The Life Matrix is an audience targeting tool developed by MRI and RoperASW that defines ten audience categories based on values, attitudes, beliefs, and demographics. The categories include groups such as "Tribe Wired" (digital, creative young singles), "Priority Parents" (family-oriented), and "Settled Elders" (older, sedentary lifestyles).
The document examines which Life Matrix audience would be most suitable for the song "Breathe Me" by Sia. Although the song is classified as alternative/indie/2000s alternative pop, it has slower rhythms and deep lyrics rather than being bubbly or club-oriented. The target audience is determined to be "
MEDIA QUESTION 2
The media product represents several social groups through its design choices and content. It uses black, white, and red colors that appeal to a broad mainstream audience rather than specific minority groups. The magazine focuses on bands like Paramore that appeal to younger generations. It features hip hop artists like Chipmunk and N Dubz that are popular within underprivileged young people. The simple layout and inclusion of different music genres attracts a broad audience from ages 18 to 40, while the focus on guitar music and pricing targets working class individuals.
Evaluation question 2
This document summarizes how the media product represents particular social groups. It discusses representation on the front cover, contents page, and double page spread. For the front cover, it uses a mixed race model and bright colors to represent youth and a multicultural music industry. The contents page features a model of a different nationality and images of earphones to represent diversity and youth engaging with technology. The double page spread depicts a female model with a guitar to represent females, youth, and acoustic music appealing to slightly older audiences. Overall, the media product aims to represent youth while also including diversity and wider audiences through the images and content featured.
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How adventurous was I?
Kristy Lai discusses her progress with various creative software and photography skills. While she still struggles with InDesign, her Photoshop and GarageBand skills have improved through learning blending tools, effects, and volume control. In photography, she upgraded her camera and now understands concepts like ISO, white balance, and aperture through research. She can now shoot in manual mode and control image depth of field, but aims to improve portrait angles and reduce ISO for outdoor shots.
Brand identity updated
Kristy Lai wants her magazine to inspire readers and help them learn through different types of content. She plans to use various marketing strategies like social media, campaigns, TV and outdoor advertisements to promote the magazine and let people know what it is about. Although the magazine focuses on mainstream genres like R&B and pop, Kristy wants readers to learn new things so it becomes an active rather than passive experience. Her marketing plans include creating social media pages, holding campaigns and events, placing TV, bus, train and billboard advertisements, and starting a YouTube channel to engage audiences and distribute niche content digitally at low cost.
Model- New
The document discusses a new model named Anna Reviakina who is from Russia but has lived in the UK since year 7. She will be photographed in a blue suit for a shoot that will only include a medium close up to emphasize that immigrants can be self-sufficient and should not feel ashamed of their status. The shoot aims to promote multiculturalism in Leicester by challenging boundaries.
Costumes and props
This document discusses the costume and prop ideas for portraits of members of an a cappella group. It describes simple, casual outfits for each member that reflect aspects of their personality. It also mentions props of a guitar and black chair that could be used during a photo shoot to provide visual interest while complementing the overall style. Borrowing items from the school's music department and facilities is part of the plan.
Response to The Brief
The document outlines plans for a magazine focused on R&B and pop music genres. The target audience would be Americans, British, and Hong Kongers ages 15-30, especially young females and males of all sexualities. The creator is interested in graphic design and wants to create a music magazine to showcase their skills and share their love of listening to R&B/pop music. They plan for the magazine to have a simple black and white design with bold fonts and minimal words to catch readers' attention, taking inspiration from the magazine "Complex". A key planned feature is an interview with an up-and-coming R&B artist about their career and advice for aspiring artists.
How does your media product represent particular social groups?
This document discusses how a music magazine represents social groups. It targets ages 14-25 from British, American, and Chinese backgrounds. It aims to provide behind-the-scenes industry insights, inspiration for creating music, and information about artists. The magazine represents independent artists who have control over their music and empowered females. It features artists with different styles to appeal to experiencers and explorers, without stereotypes based on gender, race, or sexuality. The overall representation is assessed to be pluralistic rather than hegemonic.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses the conventions of various media types including radio advertisements, magazine covers, contents pages, article spreads, and billboards. It then analyzes whether a student's media project followed or broke conventions in each area. The student generally followed conventions but in some cases intentionally broke conventions, such as using larger text sizes and spanning images across pages, to provide a better experience and challenge traditional views of the topic city of Leicester.
Influential figures_NEW
The document discusses the magazine genre of R&B and pop music. It focuses on several artists like Taeyang, Sonia and Janice Lee, Katy Perry, Miley Cyrus, and Pharrell Williams. The intended audience for the magazine has an income bracket of B-C2. To attract this audience, the magazine would introduce lesser known international artists. The document also discusses the passive nature of R&B audiences and how songs can influence their thinking. It mentions the International Publishing Corporation as an example of a company that effectively segmented its audiences.
Updated Version of Final Pitch
Kristy Lai is pitching a new music magazine called "MUSE" targeting audience B-C2. The magazine will have a dark blue and black color scheme. The cover photo will use a medium long shot of a mixed group with split lighting to look dramatic and mysterious. Inside, a double page spread will feature behind-the-scenes photos and an interview of an up-and-coming YouTube artist. Additional articles will include music reviews, charts, recommendations, and polls to engage readers.
Updated version of Costumes and props
This document discusses the costume and prop ideas for a photo shoot of four female musicians. Sarah will wear a simple black and white striped dress to portray simplicity and maturity. Georgie will wear a casual checked shirt and jeans to show a relaxed attitude contrasting her passionate feelings about music. Janina's simple sweater and jeans are meant to demonstrate that she has untapped potential beyond her plain appearance. Crystal will wear a black crop top and jeans to symbolize her transformation into something colorful. A guitar prop is suggested to portray the serious nature of their music. A black chair is proposed for Crystal to sit on to convey control over her sexuality and sophistication.
Resources and Equipment
This document outlines the resources and equipment needed for a magazine production. It identifies that a camera, tripod, and lighting equipment with reflectors will be necessary for indoor and outdoor photo shoots. Additionally, the document states that Adobe Photoshop and Adobe InDesign software will be used to edit photos and design the magazine layout.
Final Pitch
Kristy Lai is pitching a new music magazine called "MUSE" targeting audience B-C2. The magazine will have a dark blue and black color scheme. The cover photo will use a medium long shot of a mixed group with split lighting. Inside, a double page spread will feature behind-the-scenes photos and an interview of an up-and-coming R&B/pop artist. The magazine will include articles on music charts, reviews, and recommendations to keep readers engaged and inspired.
Comparison_2
The document summarizes changes made to a magazine mockup to make it look more professional. All cover lines were moved to the left side for consistency. A double-page article was positioned at the bottom center as the focus. Larger fonts and a large coverline were used to take up more space on pages that lacked visual interest. Social media links and the barcode were moved to make more room for the main coverline at the bottom of the page.
Updated Question 1
This document discusses two types of readers of R&B music - passive type 1 readers who accept information at face value, and active type 2 readers who are willing to critically analyze and challenge ideas. It notes type 2 readers as the target primary audience for the author's planned R&B magazine, which will feature artist Angela Evans and encourage readers to engage with music production. The magazine's design is described, including dark color scheme, loop lighting on the cover photo, and content focusing on Evans' original songwriting style rather than her appearance.
Conventions
Kristy Lai is planning the layout and design for a magazine cover. Some typical magazine elements like the selling line and model credits may not be needed. Kristy proposes three cover design ideas: layering photos and text for a 3D textured look that feels more playful, using bold and italic fonts for the magazine title to attract readers' attention, and considering a dark background with layered photos to give a mysterious feeling suited for her target age demographic.
Genre Research on Pop/R&B
The document discusses genre research focused on representations of females in R&B/pop music. It analyzes how females are portrayed as either passive objects of the "male gaze" or as active, empowered individuals. Early music videos showed women being objectified and sexualized in their appearances and roles. However, more recent representations give females independence and control over their own lives without needing men, as seen in the music video for "I Don't Need a Man" where women celebrate being able to live happily without relying on males. The conclusion discusses how female representation has evolved alongside women's rights movements to be more accepting of empowered, strong women.
Resources and Equipment
Kristy Lai outlines the resources and equipment needed for her magazine production project, including a camera, tripod, and lighting equipment for indoor photo shoots. She will use either her Canon Powershot G12 camera or one provided by her school. For editing, she will use Adobe Photoshop to adjust lighting and colors of photos, and Adobe InDesign to layout and design the magazine.
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How does your media product represent particular social groups?
How does your media product represent particular social groups?
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Similar to Influential figures
Evaluation (1)
The magazine aims to target young people aged 15-25, both male and female. It would primarily attract a middle-class audience, as the alternative music featured requires a level of intelligence and education to appreciate. The magazine represents young, white males predominantly as the artists featured, in order to relate to this core audience. Other groups such as women, minorities and lower classes are underrepresented.
Evaluation
The document provides an evaluation of a magazine called "Nevermind Magazine" and how it represents particular social groups. It notes that the magazine mainly targets young, white people and features predominantly white male artists. It acknowledges that this means other races and women are underrepresented. It also discusses how certain images in the magazine portray stereotypes about teenagers and gender roles.
Life matrix
The Life Matrix is an audience targeting tool developed by MRI and RoperASW that defines ten audience categories based on values, attitudes, beliefs, and demographics. The categories include groups such as "Tribe Wired" (digital, creative young singles), "Priority Parents" (family-oriented), and "Settled Elders" (older, sedentary lifestyles).
The document examines which Life Matrix audience would be most suitable for the song "Breathe Me" by Sia. Although the song is classified as alternative/indie/2000s alternative pop, it has slower rhythms and deep lyrics rather than being bubbly or club-oriented. The target audience is determined to be "
MEDIA QUESTION 2
The media product represents several social groups through its design choices and content. It uses black, white, and red colors that appeal to a broad mainstream audience rather than specific minority groups. The magazine focuses on bands like Paramore that appeal to younger generations. It features hip hop artists like Chipmunk and N Dubz that are popular within underprivileged young people. The simple layout and inclusion of different music genres attracts a broad audience from ages 18 to 40, while the focus on guitar music and pricing targets working class individuals.
Evaluation question 2
This document summarizes how the media product represents particular social groups. It discusses representation on the front cover, contents page, and double page spread. For the front cover, it uses a mixed race model and bright colors to represent youth and a multicultural music industry. The contents page features a model of a different nationality and images of earphones to represent diversity and youth engaging with technology. The double page spread depicts a female model with a guitar to represent females, youth, and acoustic music appealing to slightly older audiences. Overall, the media product aims to represent youth while also including diversity and wider audiences through the images and content featured.
Representation of Youth (Deans Lesson)
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Henley college -_representation_of_youth_-_dean
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
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A white paper I wrote based on insights gathered from a survey on the contemporary classical music audience. This paper focuses on participants aged 21-30 years.
Running head REASEARCH PROPOSAL3Research Propos.docx
Running head: REASEARCH PROPOSAL 3
Research Proposal: Impact of Social Media
Quiana Latham
Argosy University
September 13, 2018
Research Proposal: Impact of Social Media
This paper will be focusing on the impact of the media on the youth through the content they produce especially through social media that are specifically designed to be consumed by the young generation. Comment by Barclay, Tammy: Where is the thesis? This assignment is NOT writing a paper but creating an outline. It is a plan for developing the actual research paper. You should have 5 headings: thesis, explanation, subpoints, objections, reply to objections.
If this is the thesis, it is too wordy and does not take a stance. Remember, the goal is to take a stance on a topic you are going to work to prove.
The age bracket for this involves teenagers from the age of 15 to young adults who are not more than 23 years old. Some of the factors that the paper will entail is things such as what limits should there be in the contents provided for people who fall under this age bracket, is the content too explicit or is it okay if the youth is exposed to such materials and information at younger ages on social medial sites? Does the content consumed by the youth affect their personal growth and perception of things in terms of physical and emotional growth? Where should the media draw the line between what they produce for young adults and the youth who still cannot make decisions for themselves? The above questions give an overview of how the media sometimes produce content that may intentionally or unintentionally be harmful to the youth all in the name of performing their role of informing, educating and entertaining. Comment by Barclay, Tammy: Careful with run-on sentences. Comment by Barclay, Tammy: You should be explaining what you expect to cover in the research paper. In this section, there should not be questions.
SUBPOINTS: The key objectives that this paper will focus on will be determining whether social media is really doing its job in terms of sourcing content that is healthy for public consumption or does it just produce content for the sake of it without really putting into considerations to what extent it affects the youth. I will also find out whether the youths find the content appealing to them or do they fund some of the things being too much for them. This way I will be able to determine whether content has negative impacts on them in terms of their behavioural patterns that they may have developed as a result of the content they consumed from social media. I will also find out what criteria social media sites like Instagram and Facebook follow or rather use when deciding what to publish and what to leave out. I will delve into knowing whether the media have some stipulated guidelines that they follow up to per when producing content. Comment by Barclay, Tammy: Use the required headings assigned in the directions. It will help you stay on task .
Media Evaluation Question 2
The document discusses how a magazine media product would represent social groups. It would target 16-24 year old teenagers from working to middle class backgrounds who are still in education. The front cover features an all-female indie band to challenge stereotypes of males dominating the music industry and present women as independent and career-focused rather than reliant on men. Photos aim to depict the band as musicians primarily rather than sexualize them. The magazine also aims to portray teenagers positively as normal students pursuing music rather than troublesome stereotypes.
Question 2
The document discusses representing social groups in media products and the importance of social inclusion. It then summarizes the target demographics for a magazine project, including: an audience of both genders, although with a feminine focus, targeting ages 16-24 across all social classes, with interests in music, social media, and social issues. Personal interviews were conducted to learn more about the desired attributes of the magazine from the target demographic.
How does your media product represent particular social
This document discusses how social groups are typically represented in pop magazines and how the creator aims to represent their target social group differently. It notes that pop magazines usually portray artists, especially women, as flawless through heavy use of makeup, airbrushing, and lighting that presents an unrealistic standard of beauty. However, the creator did not alter appearances in their magazine and aimed to show a natural, realistic view of women without perpetuating stereotypes. Their target social group is teenage girls aged 13-18 who have interests in socializing and music.
Eval2
The document discusses how the magazine represents different social groups in its design and content choices. It aims to appeal to men, teenagers and young adults, and the middle/upper-middle class. To do so, it uses the color red, models that are attractive but not overly sexualized, casual outfits chosen by teenagers, action shots and inviting poses, stories on popular bands, and free song downloads as gifts. These choices are meant to attract different demographics while not alienating others.
Blogger
The document discusses feedback received about the social groups represented in a magazine. It was said to mainly feature people of African/black ethnicity, reflecting the audiences of R&B/hip-hop music. Both females and males were included to represent both genders equally. The magazine was said to portray young people in a positive light by showing their musical talents rather than criminal activities. It was also noted to represent people from working-class backgrounds, challenging negative stereotypes often portrayed in media.
Media Q2
My music magazine represents hip-hop culture and is aimed at teenage girls aged 15-18 interested in R&B and hip-hop. It features typical pop idols they would like to see and aspire to be like. While some see teenagers as lazy and disrespectful, the magazine aims to positively represent teenagers and showcase their talents.
How does your media product represent particular social
The document discusses representations of social groups in media products. It summarizes the social groups targeted by the author's pop music magazine: teenagers aged 13-18, female gender, all ethnicities, interests in socializing and music, and the "teenybopper" subculture. The author aims to present artists in a natural way without sexualization, flawless appearance, or airbrushing found in other magazines. The summary highlights the author's goal of breaking stereotypes by showing artists as talented and relatable rather than fake or deceptive representations common in other media.
Question 2
The document analyzes how a pop music magazine represents various social groups through imagery and content. It discusses representation of class through portrayals of artists and target audiences, challenging stereotypes of race, appealing to younger audiences through visuals and topics, empowering female artists while avoiding over-sexualization due to young audiences, and presenting conventional relationships while also pushing boundaries. It reflects on both reinforcing and challenging social norms through its construction of reality for readers.
AS Media Studies - Evaluation - Question 2
1) The magazine targets teenagers ages 16-18 to maintain familiarity with readers and uses teenage models within that age range.
2) It aims to counter stereotypes of teenagers as anti-social or violent by profiling those interested in music careers and using education-focused articles and interviews.
3) The magazine incorporates both gender and ethnic diversity among its models to represent today's multicultural society and wider audience.
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How does your media product represent particular social
How does your media product represent particular social
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In what what ways does your media product use...
The document discusses the conventions of different types of media products, including radio advertisements, magazines, and double page spreads in magazines. For radio advertisements, common conventions include a duration of 20-60 seconds, inclusion of a jingle or slogan, use of music, and an encouraging tone. For magazine covers, conventions include featuring the magazine name and images related to articles. For contents pages, conventions include listing articles and images. For double page spreads, conventions include using images, pull quotes, a standfirst, and columns of text. The document considers whether the student's media products follow or challenge these conventions.
Theoretical research vs production revamped
This document discusses how various communication theories were applied in the production of a magazine. It summarizes how AIDA theory was used to attract audiences through colorful design and engaging content tailored to the target demographic. Feminist theory informed the inclusion of empowered female characters. Gramsci's and Adorno's theories suggest how advertisements may distract from social issues. Marxist theory both supported celebrating cultural diversity and undermining status quo through immigrant success stories.
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This document discusses the development of a student film project titled "Mute" about a deaf girl struggling to fit into society. The student chose to do a social realism drama and researched genres including horror, romantic comedy, and social realism. After deciding on social realism, the student describes the plot, character, locations and equipment used. The student also discusses casting, costuming, music and learning sign language for the film. Production challenges are noted along with plans for print promotions of the finished project.
Film development process uni application 1
This document discusses the development of a student film project titled "Mute" about a deaf girl struggling to fit into society. The student decided on a genre of social realism and focused on issues of isolation and bullying. Location filming took place at the student's school using a Canon DSLR. Post-production included choosing a sad piano song for the soundtrack and learning sign language. The short film was completed despite challenges with equipment and weather.
Theoretical research vs production
The document discusses how various communication theories were applied in the production of a magazine, billboard, and radio advertisement about Leicester, England. It summarizes how AIDA theory was used to attract attention with color, engage the target audience, appeal to their desires to learn about culture, and tell them how to access the magazine. Feminist theory and postmodernism were applied by featuring empowered female characters and embracing Leicester's diversity. Marxist and cultural hegemony theories influenced the choice of distracting advertisements. Overall, the production aimed to challenge stereotypes about Leicester and celebrate its multiculturalism.
Genre research follow up
IPC is one of the largest publishing houses that manages many magazine types, including regional ones. As a large company, IPC has a large budget to promote specific magazines. However, regional magazines may have a limited, niche audience of just locals. When magazine revenues do not meet expectations and cover costs, the magazine faces the threat of stopping, as large advertisers will not promote products with low sales. However, companies like BBC with large conglomerate funds can conduct their own advertising. One way magazines can increase sales is by including exclusive offers or content only in print issues, giving people a fear of missing out.
NEW Costumes
The document discusses costumes for two young women who own a restaurant. Costume one is a white shirt and black suit jacket, chosen to convey professionalism, innocence, and sophistication despite their youth. Costume two replaces the jacket with an A-line skirt to balance professionalism with femininity and confidence while embracing different body types. Black high heels and tights are included for traditional femininity and protection from the cooling autumn weather. The costumes aim to portray the welcoming yet mentally prepared attitudes needed to run a business successfully at a young age.
Production Paper involve in photoshoot
A location release is required to obtain permission to film at private locations like a shop or business. The document discusses the need to complete location releases for Ratcliffe College and the cookie shop, but not for Leicester Market since it is a public space. A location recce and risk assessment must also be performed for each location to identify any potential issues and hazards before filming. Location recces and risk assessments will be completed for Ratcliffe College, the cookie shop, and Leicester Market.
Results p pt_new_fonal
The document contains 27 graphs from survey results about magazine and advertising preferences. Key findings include:
- 18 respondents preferred a food-related article for the magazine spread.
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- Most respondents wanted to see the magazine cover on billboards and 2 images maximum.
- Capital FM was the most popular radio station, with most listening from 12-5pm.
Results_new
The document contains graphs from survey results about preferences for magazine and advertising design elements. Key findings include:
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Institutional regulations new
The document outlines rules set by the IPSO that journalists in the UK must follow when creating and publishing magazines. The rules cover accuracy in reporting, invasion of privacy, harassment, and discrimination. Specific rules prohibit publishing inaccurate or misleading information, using financial information for personal profit, photographing individuals without consent, harassing subjects, and making prejudicial references to people's attributes unless relevant.
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Focus group_new
The focus group provided feedback on a regional magazine for Leicester. Respondent 1, Kevin, is a 22-year-old university graduate who enjoys finding new places and activities. Respondent 2, Mrs. Bennett, is a teacher who likes socializing and discovering new restaurants. Both prefer articles on places to go and activities. They suggest colorful, modern designs for the magazine, billboard and radio ads, with upbeat music less than 45 seconds. Their input will help shape the magazine's visual design and content to attract younger and more experienced audiences.
Aida theory
AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.
Theoretical research_reupload
This document summarizes several theories that will be applied to a magazine production, including Marxist theory, postmodernism, feminist theory, and audience theory. It discusses key aspects of each theory such as Marx's view of equality and capitalism. It then explains how certain elements of these theories will influence the magazine's content, such as portraying women as successful business owners to challenge gender stereotypes (feminist theory) and using advertisements to distract readers from social issues (Gramsci's cultural hegemony). The document aims to investigate how theoretical perspectives can be linked to creative works.
Comparsion_3
The document summarizes changes made to a magazine cover design. The main cover line was moved to the left side and changed from white to black to stand out more. A double page article was positioned at the bottom center as the focus. Larger fonts took up more space so a large cover line was added. Social media listings were moved to the top right for spacing. The barcode was shifted to the top right to make more room for the cover line at the bottom.
Comparison- Before and After
The document summarizes changes made to a magazine design project. The cover lines were moved to the left side to look more professional like a magazine. A double page article was positioned at the bottom center as the focus. Larger fonts took up more space so a large cover line was added. Social media listings were moved to the top right for the cover line to fit in the center. The barcode was moved to the top right to make more space for the cover line at the bottom.
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A cohesive marketing campaign links across different media platforms showing how each relates. The document discusses strategies for Time Out Magazine's target audience of 20-30 year olds in income bracket B-C2 who are digital natives. Successful social media uses Facebook, Twitter, Instagram to spread content virally. Examples show Time Out's online and mobile presence alongside radio advertising. Expanding the brand to YouTube could introduce places through popular vloggers and collaborations.
Brand Identity_A2
The document discusses strategies for establishing an online brand identity and social media presence for a magazine called "Leicester Lookbook". It aims to reach a target audience of 20-35 year olds. The document recommends creating an online application to solve circulation problems and boost sales. It also recommends setting up profiles and pages on Facebook, Instagram, and Twitter to interact with readers, share content, and promote the magazine. These social media platforms would allow the magazine to reach its target audience and help potential new readers discover the magazine.
Costumes- WHYYYY
The document discusses the reasons for choosing two costumes for models to wear in a restaurant setting. The white shirt and black suit jacket are intended to convey a sense of innocence, purity, sophistication and professionalism to represent the young women's responsibilities as business owners. While wanting customers to feel comfortable, the outfits also reflect the models' own mental attitude of professionalism as independent women of different backgrounds. The second outfit adds a skirt to tone down strict professionalism and bring out femininity, confidence and an embrace of all body types.
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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We've gathered together all of the images mentioned in Will Gompertz's 'See What You're Missing'
Fed by curiosity and beauty - Remembering Myrsine Zorba
Speech at the conference in the memory of Myrsine Zorba.
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In Focus_ The Evolution of Boudoir Photography in NYC.pdf
In Focus_ The Evolution of Boudoir Photography in NYC.pdf
My storyboard for a sword fight scene with lightsabers
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➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Satta Matka Matka Guessing Kalyan Chart Indian Matka Satta ...
Fashionista Chic Couture Mazes and Coloring AdventureA
Fashionista Chic Couture Mazes and Coloring AdventureA
Heart Touching Romantic Love Shayari In English with Images
Heart Touching Romantic Love Shayari In English with Images
Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024
All the images mentioned in 'See What You're Missing'
All the images mentioned in 'See What You're Missing'
Fed by curiosity and beauty - Remembering Myrsine Zorba
Fed by curiosity and beauty - Remembering Myrsine Zorba
Influential figures
- 1. Kristy Lai
- 2. My magazine surrounds the genre R&B and pop R&B stands for Rhythm and blues The genre is fairly mainstream, loved by mainly teenagers and young adults
- 4. Katy Perry song- peacock is about gay pride and individuality makes people more accepting towards the LGBT community Miley Cyrus Influencing how young girls act (Winship’s notion of complicity)
- 5. Pharrell Williams- Happy suggests human spirit/human equality/feminism (Gauntlett’s empowered female)
- 6. R&B considered as mainstream audience is passive (Culmination/Hypodermic syringe) Songs with these messages are delivered towards audience audience blindly accepts it Affects on way of thinking towards different aspects
- 7. IPC- International Publishing Corporation They divided their target audiences into 3 groups Connect- mass market for woman Southbank - Upmarket woman Inspire- men
- 8. One of the world’s largest institutions They separated their audience into 3 categories good use of marketing Vertically integrated being able to generate more profit due to being able establish/run different kinds of related businesses Can take this institution as an example on how a company should run