Little Mix uses various media platforms to promote their music and engage with fans. They release upbeat music videos on channels like MTV that feature dance routines. Interviews focus on their personal lives. They perform on talent shows to promote new singles and gain fans worldwide. Little Mix uses social media like Twitter, Facebook, and Instagram to promote new albums and singles. They provide links to purchase their music and engage with fans. Print magazines also promote Little Mix with articles, photos, and posters.

1. Little Mix
Lauren Sutton and Katie Walton

2. Broadcast
• Their music video for ‘Love Me Like You’ includes close up shots, long
shots, extreme close ups.
• Interviews on channels such as MTV and 4Music and their music videos
are also played. Their interviews are usually focused on their relationships
and personal life.
• Their music videos are light and upbeat and feature a lot of dance routines
and choreography. They also tell a dramatic story to make it interesting for
the audience.
• Little Mix perform on talent shows such as ‘The X Factor’ to promote their
new single. This may reach out to their target audience, as they won the X
factor in 2011, so most of their audience may watch talent shows. Even
though they won the UK X Factor, they also go to talent shows in America,
Australia etc… to gain more fans across the world.
Close up shot

3. Broadcast
• In their new music video ‘Love me like you’ they
are all wear brightly coloured clothing, this may
tell the audience, that the music is upbeat, as
they may of wore brightly coloured clothes to
match with the type of music. The video is aimed
towards teenage girls, as it may be relatable
towards that audiences as little mix are acting to
be teenage girls which seem to be at a prom or
dance, so that the audience can know and relate
to them.

4. E Media
• Twitter- they promote their new single from their new album ‘Get Weird’ by
putting it as their cover picture and their profile picture as their new single
‘Love Me Like You’. They have attached their website address for fans to visit.
Institutions have been included such as Itunes, Amazon, Google play and it
tells us when we can buy the album.
• Facebook- To promote new music and tell the audience when and where they
are performing. They have links on their Facebook page, which takes them to
Itunes and HMV. Also it has upcoming events, so that fans know where they
are performing as well.
• Wikipedia- This lets people find out information about them; awards, concert
tours, members, history etc… It has links to their website.
• They also have their own website and also their own Youtube account to
promote their music.
• They are on music sites such as Itunes which they can buy their music and
Spotify where audiences can simply listen to their music.
• Instagram- This also lets little mix promote their music, also to post images
about their day to day life, and videos.

5. E Media
Links to website
Promote new album-
engages their
audience, as they ask
for their opinion
Institution-
‘iTunes’ so
people will know
where to go to
buy their new
single
‘OUT NOW’ in
capital letters, so it
brings to the
audiences attention
that it’s available to
buy now.
Profile picture
as their new
single cover, so
it promotes
their new
music.

6. Print
• Magazines such as ‘Bliss’ are more music related, they include things like
posters which audiences can use. These magazines use bright colours to
try and make it stand out (pinks, yellows, blues etc…)
• Magazines such as ‘OK’ magazine are used for gossip about relationships
such as Zayn and Perrie’s relationship. Also they cover subjects such as
body images, and fashion.
• On the magazine ‘Bliss’ it has a section saying ‘Moving in with Little Mix’,
where it reads ‘Little Mix’ it is written in larger font, so that the audience
therefore knows what the subject is about and then we know who the
picture is of.
• They all look happy on the cover of the magazine, which will give the
audience a positive outlook.