The media product represents youths and females in particular ways. It portrays British teenagers as successful rather than disruptive, and shows females as more dominant in the music industry than males. This suggests teenagers are not all unsuccessful and women can do well in rock music. The dress, location, colors and fonts represent rock music values. Some social groups are absent, including the elderly, disabled and upper classes, as they are not typically associated with the rock genre and their inclusion may lose the target audience's interest. The absent groups indicates they are not viewed as important in society or even considered.