In a world where funnels and conversions mean everything, the challenge of tracking organic SEO campaigns has become increasingly difficult. With the removal of Keywords from Google Analytics, continual updates and algorithm tweaks, we can no longer use just one tool, but must employ a combination of several. Learn how to overcome this challenge to successfully track and measure SEO campaign effectiveness for Local, SMBs, Multi-Location and Enterprise brands, and understand the tools we use to make it happen.
Bernadette Coleman, the #QueenofLocalSEO and CEO of Advice Local shares all about 7 tool tips how to navigate Google's "Keyword Not Provided" world.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise OxfordDaniel Bianchini
Google make over 500 tweaks to their algorithm every year, with some having a major impact on organic search and businesses of all sizes. During my presentation, I will walk through the organic search evolution, and provide tips on how you can ensure that your business/website stays within the rules.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
The Changing World of SEO & 7 Tips to Stay Ahead - Optimise OxfordDaniel Bianchini
Google make over 500 tweaks to their algorithm every year, with some having a major impact on organic search and businesses of all sizes. During my presentation, I will walk through the organic search evolution, and provide tips on how you can ensure that your business/website stays within the rules.
Peep Laja - How to Figure Out What Really Makes Your Website WorkINBOUND
We need to improve the conversion rate of our website. And perhaps conversion rates of our client websites. So how should we go about it? It's easy to get early wins with a crappy (excuse me: under-optimized) website, but how do you ensure that we keep getting wins month after month, year after year? If you think it's a list of "100 proven tactics" of can find in a blog post - you're wrong. What about following best practices? That won't take you far. How about copying successful competitors and market leaders? That doesn't get results. What you need to do is to identify the very specific problems your very specific website has - by following the data. The way to get both short-term and long-term results is in the right process. Pros use processes, amateurs follow tactics - we all know that (right?). We know we should be data-driven, but what does that actually mean? How in very specific terms - should you do data-driven optimization? You will find out in this talk.
Dave Davies' presentation from the MERGE Show 2017. He talked mobile, the shift from text-based search to voice and how to make your content easily discoverable by Google.
How to Survive & Thrive After Mobile-first Indexing | Rachel Costello, Techni...Rachel Costello
Google is rolling out mobile-first indexing and websites are going to be affected - but there’s no need to panic. In this talk, Rachel will explain exactly how mobile-first indexing will actually work and what SEOs can do to not only help their websites survive the new indexing change, but thrive and be successful in the mobile space. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and what you need to do to make sure your site is ready.
Get Ahead of SEO by Improving User Experience (UX)Astek Consulting
Do Google’s algorithm updates catch you by surprise? Are you still scrambling to go mobile after “Mobilegeddon?" In this session, Andy Swindler discusses how Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.
Andy Swindler presented this for the Specialized Information Publishers Association (SIPA) annual niche publishing conference in Washington, D.C., on June 5, 2015.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The Journey to Conversion by Tom Sangers & Paul RandallPaul Randall
Paid Search and User Experience typically do not work that closely, but Tom and I realised that we're after the same thing: turning visitors into customers. And so began our journey to conversion!
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
– Marketing trends to take advantage of
– Tips to win in at local in a mobile world
Attend this session and you’ll walk away with strategies for delivering an exceptional local mobile experience for your customers and their customers.
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We need to improve the conversion rate of our website. And perhaps conversion rates of our client websites. So how should we go about it? It's easy to get early wins with a crappy (excuse me: under-optimized) website, but how do you ensure that we keep getting wins month after month, year after year? If you think it's a list of "100 proven tactics" of can find in a blog post - you're wrong. What about following best practices? That won't take you far. How about copying successful competitors and market leaders? That doesn't get results. What you need to do is to identify the very specific problems your very specific website has - by following the data. The way to get both short-term and long-term results is in the right process. Pros use processes, amateurs follow tactics - we all know that (right?). We know we should be data-driven, but what does that actually mean? How in very specific terms - should you do data-driven optimization? You will find out in this talk.
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Google is rolling out mobile-first indexing and websites are going to be affected - but there’s no need to panic. In this talk, Rachel will explain exactly how mobile-first indexing will actually work and what SEOs can do to not only help their websites survive the new indexing change, but thrive and be successful in the mobile space. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and what you need to do to make sure your site is ready.
Get Ahead of SEO by Improving User Experience (UX)Astek Consulting
Do Google’s algorithm updates catch you by surprise? Are you still scrambling to go mobile after “Mobilegeddon?" In this session, Andy Swindler discusses how Google’s ultimate goal is to provide the best user experience. Websites that pay attention to UX are consistently rewarded with higher SEO rankings and spend less time reacting to search engine updates, giving them a competitive advantage that leads to more relevancy, efficiency, revenue and purpose.
Andy Swindler presented this for the Specialized Information Publishers Association (SIPA) annual niche publishing conference in Washington, D.C., on June 5, 2015.
Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.
View the full webinar recording (hosted by HubSpot & IMPACT) and access additional resources to help you fix these 10 common website mistakes here: http://www.impactbnd.com/blog/common-website-mistakes-the-resources-to-fix-them-right-now
The Journey to Conversion by Tom Sangers & Paul RandallPaul Randall
Paid Search and User Experience typically do not work that closely, but Tom and I realised that we're after the same thing: turning visitors into customers. And so began our journey to conversion!
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. In 2016, this mobile trend will only dominate more of the online activity of consumers. Businesses need to know how to capture and leverage these consumers and turn them into clients.
In this presentation she will discuss:
– Mobile in a modern world
– Behavioral differences between desktop and mobile device users
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How to Establish Authority, Gain Influence & More as Presented at GrowFLAdvice Interactive Group
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For SMBs and brands to get exposure for their businesses online they MUST have a Local SEO and Content Strategy in place. In this presentation at the Local, Search and Social Summit powered by Rocks Digital, Natalie Gould and Rachel Morgan shared the best practices and strategies they use daily to help the clients they serve get more site traffic, content reads and social interaction.
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For an SMB to get found in desktop and mobile search results they must have an optimized digital presence across the web. The includes all citations (mentions) of the business online being 100% consistent. In addition, they must provide locally focused content that consumers are searching for on a regular basis. Learn why you need to be consistent and how to create content that will generate clicks and reads.
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She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...Advice Interactive Group
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Jon Kaufman, President of Advice Interactive Group, gives his talk on Local Search, "1,000,000 vs. Marketing" to the first-annual Dallas Digital Summit, December 4-5, 2012.
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91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
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https://alandix.com/academic/papers/synergy2024-epistemic/
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https://arxiv.org/abs/2306.08302
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Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
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- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
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We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
17. www.AdviceLocal.com #AdviceLocal
We’ve had funny (Spy), stylish (The Man from U.N.C.L.E.), blockbuster Mission: Impossible – Rogue
Nation), subversive (Kingsman), teen comedy (Barely Lethal), historical drama (Bridge of Spies), and
classic Bond (Spectre).
The last year or so has been pretty great for us lovers of the spy & intrigue movie genre.
26. www.AdviceLocal.com #AdviceLocal
It all starts at the search bar.
• But what exactly does this new search
security, and its correla)ng effects on
marke)ng, mean?
• In the days of old, a normal Google search
would redirect you to a hGp:// version of your
desired domain.
• with its security update, Google began
exclusively redirec)ng users to
an h.ps version of the website, with the “S”
standing for secure.
27. www.AdviceLocal.com #AdviceLocal
This is fantastic…for user
privacy.
• Huge obstacle and detriment to
those of us in the SEO and online
marke)ng world.
• Now, whenever someone finds
your site through natural search
methods, because of the data
encryp)on and restric)ons,
we are completely in the dark
regarding how they found you.
36. www.AdviceLocal.com #AdviceLocal
Your Landing Pages
Are Important
• By seang up Google Analy)cs
filters that show you the landing
page referrals for all of your ‘not
provided’ traffic, you will be able to
make an educated guess as to which
keyword searches and queries
brought users to those pages.
• Done right, the filenames are a preGy
good clue as to what the searcher
wants.
54. www.AdviceLocal.com #AdviceLocal
Google Trends
• Almost every SEO and marketer is
familiar with it, but very few
actually use it to enhance their
work.
• Which is a shame, because it packs
a powerful punch for anyone
looking to reclaim their ‘not
provided’ keywords.
• The first, and easiest way to get a
decent overview of your keywords
performance is to simply type in
your brand name and analyze how
your brand has been performing
over the past months or years. For example, you might notice that the
primary search term associated with your
brand has changed from “Blog” to
“Pricing” due to a shift in public
perception.
57. www.AdviceLocal.com #AdviceLocal
Google Tag Manager
Simple to use tag manager for adding
and managing marketing tags like:
• Conversion Pixels
• Analytics Codes
• Remarketing Pixels
Can be used to build advanced
analytics like:
• Outbound link tracking
• Rich media tracking
• Data layer integrations
• Integrating with other platforms, ad networks and tools
Google Tag Manager
59. www.AdviceLocal.com #AdviceLocal
Keyword Research
• After Google limited Keyword Planner results and volume in 2016 we needed
an efficient way to do keyword research
• No tool, even Keyword Planner, displays a list of ALL keywords, instead we
find keywords from a number of sources
• Now, we use a number of tools depending on the client, type of keyword and
content
Keyword Research
69. www.AdviceLocal.com #AdviceLocal
You pay your money,
you get your data.
• Google is conTnuing to provide
complete keyword data for it’s
AdWords adverTsers.
• Google is in the business of selling
adver)sing and cannot afford to
alienate their paying customers.
• The harsh reality is that Google
doesn’t really care one way or the
other about repor)ng the full data
to the web site owners receiving
traffic.
• So if you don’t adver)se, you lose.
70. www.AdviceLocal.com #AdviceLocal
Don’t Click On The Ad
• Google is not protecTng the
privacy of visitors who click on
adverts.
• Google has introduced the (not
provided) in the interest of
protec)ng user privacy, but clearly
some Google users are more equal
than others.
• In this case, visitors foolish enough
to click on Google ads are having
their privacy violated.
71. www.AdviceLocal.com #AdviceLocal
Monopoly on the
search market
Google iniTally said that only a small
proporTon of data will be keyword
(not provided).
Google may not have any obliga)on
to report this data, but given
its monopoly on the search
market think of the ramifica)ons if it
decided to withhold all search query
data?