Social Jack – How to Rock Your Personal Brand – The Start of Your Influence – EPI LA

SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
The Start of Your Influence
Influencer Development Series
How to Rock Your Personal Brand
#GotInfluence @GetSocialJack

How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Trains and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Influencer
Development
• Influencer Marketing, Social Selling, Personal Branding,
Online Event Marketing & Production, eLearning, Lead
Generation & Conversion, Social Networking, Digital
Marketing
• B2B Professional Services, Financial, Insurance, Banking,
Private Equity, Legal, Accounting, Technology, etc..

My World

www.MyInfluenceFactory.com

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Source: IDC #247829
IDC Statistics

Influencing is a necessary skill for anyone in business,
whether a person is a manager or a salesperson. The ability
to bring others to your way of thinking without force or
coercion is important in business. Influencing others is a
transferable skill business persons take with them from job
to job in the business world.
Managers want to convince employees to work hard, and
salesmen need to convince clients their product is the best
purchase choice.
Source: CRON NEWS

• Google Yourself – Go Three Pages Deep!
• Find all profiles – fix or remove
• Make sure your story is consistent
Know Your Digital Impression
Positive (+) vs. Negative (-)

Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential
buyers and customers, personal branding, and social listening. Social Selling is
gaining popularity in a variety of industries, though it is used primarily
for B2B (business-to-business) selling or highly considered consumer purchases
(e.g., financial advisory services, automotive, realty).
Social selling has become more popular since companies have looked to increase
their return on investment of social media interaction.[5] Sales teams within
organizations frequently mine data from social media that may help them connect
to customers in order to create a more genuine sales lead.[5] The technique
frequently focuses on approaching potential clients in a less direct way, meaning
they don't interrupt their daily lives with cold calls and hard sells.[6] Koka Sexton
stated that the art of social selling is said to speed up many sales processes, while
also improving relationships. Source: Wikipedia: Social Selling
Social Selling

Social Media – What?

The Power of Connections
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!

The LinkedIn Network

Are You
Ready to
Be an
Influencer?

PERSONAL
BRANDING
100

• Thought Leader
• Executive Presence
• Humanize Your Brand
• Attract Speaking Opportunities
• Increase Referrals
• Generate New Business
What are your Goals?
Know the Numbers! SHARE YOUR GOALS!

Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What industry are they in?
• What size company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?

• Tap into your emotions
• The art of the start
• List the turning points
• Mind dump, write it out
• Find your theme
• Tell your story
What is Your Story?
Source: http://positivewriter.com/write-your-story/

• Why are you doing what you do?
• How did you get started?
• How do you help your target client/partner?
• What drives you, what is your oxygen?
• What do you love to do when not working?
What is Your Story?
Partner Writing Exercise!

Your Professional Keywords
• What are you an expert in?
• How would your ideal prospect find you?
• What would they “yell” or “Google” to find you?
• What makes you different?
• What is your skill set?

Your Professional Keywords
PHRASE (10)
• Commercial Finance
• Commercial Loans
• Business Expansion
• Equipment Leasing
• Real Estate Acquisition
• Commercial Lending
CORE (20)
• Lending
• Commercial
• Finance
• Profitability
• Growth
• Chicago
LOCAL BASED (10)
• Illinois Loans
• Illinois Commercial
• Illinois Expansion
• Chicago Lending
• Chicago Commercial
• Chicago Expansion10x
10-20 RULE!

Photo, Headline and Summary

• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile = Your Professional Brand
Positive (+) vs. Negative (-)

10-20 RULE

Peer Review
• Book best appointment time
• Within 8 days
• Enough time to update profile
• With you
• Commit to both being done
• With each other

Load Your Contacts

Ask Your Network Targets to Connect
• Are you on LinkedIn?
• Set your first appointments
• Find your Team (Scouting)

Measure Results!
Don’t forget Appointments,
Proposals, and SALES!

Social Selling Index

Summary Assignments
• Build Your Personal Brand
• Build Your Story
• Build Your Profile (s)
• Measure Who Your Attract REMEMBER
• GOALS
• TARGET
• KEYWORDS
• WHY

Final Things To Know

Feeder Team
Social
Networks
Networking
Referrals
Feeder Team
Tryouts
Social
Jack
Team
Play
Scouting The Draft

CELEBRATE!
INTRO YOUR
TEAMMATE TO
SOMEONE THEY
SHOULD KNOW!

Connect WITH us!

Social Jack – How to Rock Your Personal Brand – The Start of Your Influence – EPI LA

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Social Jack – How to Rock Your Personal Brand – The Start of Your Influence – EPI LA