Flash Class: 5 Critical LinkedIn Changes That Cause Your Profile to Be Found (or Not)

How to Use LinkedIn for New
Business Development
Influencer Development
Are You a Business Influencer?
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
Building Your Influence
Flash Class
5 Critical LinkedIn Changes That Cause Your Profile
to Be Found (or Not)

Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Train and Coach over 2,000 people per month
• Trained and Coached over 120,000 in Influencer Development
• Influencer Marketing and Development, Social Selling, Personal
Branding, Online Event Marketing & Production, eLearning, Lead
Generation & Conversion, Social Networking, Digital Marketing
• B2B Professional Services, Financial, Insurance, Banking,
Private Equity, Legal, Accounting, Technology, etc..

Our Mission
To provide you and your organization
with the best opportunity to be
found, be known and be first in
your network and industry using the
most relevant Digital Tools, Social
Media, and Humans available.

New Book!

How to Engage with the
Go-to-Webinar Interface
• Questions area in task bar
• Type us a message
so we know you got it
• Ask us anything
throughout the class
• Download Brochure
• Engage and WIN!
Audio Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
(631) 992-3221
Access Code 681-122-199

Our
Proven 8
Step
Process

Social Networks
Where Do You Stand Now?
YOU
ARE
HERE

Social Media – What?

Influencing is a necessary skill for anyone in business,
whether a person is a manager or a salesperson. The
ability to bring others to your way of thinking without
force or coercion is important in business. Influencing
others is a transferable skill business persons take
with them from job to job in the business world.
Managers want to convince employees to work hard,
and salesmen need to convince clients their product is
the best purchase choice.
Source: CRON NEWS

• Google Yourself – Go Three Pages Deep!
• Find all profiles – fix or remove
• Make sure your story is consistent
Know Your Digital Impression
Positive (+) vs. Negative (-)
Be Authentic !
3

• Complete profile
• The start of social selling
• Your first conversation
• Be clear
• What will you do for others?
• Why & how?
• What do you want/need?
Your Profile (s) = Your Professional Brand
Positive (+) vs. Negative (-)Be Authentic ! 4

Your Profile = Your Professional Brand

Your Profile = Your Professional Brand
5
KEYWORDS!

Searchability

Searchability
Don’t Zap Your Headline!

Privacy

The Power of Your Connections
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!

Social Teaming – 3 Degrees
YOU
Bob
Smith
Karen
Jones
Kim
Lock
John
Bean
George
Miller
Jane
Adams
Level 1
Level 2
Level 3
Level 1
Level 2
Level 3
Assoc
Bill
Steve
Laura
Becky

Power Move – Conversation
Power of 8,000 to 1
“Likes” and “Comments”
Power of million to 1
“Shares”
6

Measure Results (Goals)!
Don’t forget Appointments,
Proposals and SALES!
7

Social Selling Index

Are You
Ready to
Be an
Influencer?

SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJackinfo@SocialJack.com @GetSocialJack

What Do You Need?

socialjackinfluencer.com
MAY
30th!
Watch
Your
Inbox
MAY
30th!
Watch
Your
Inbox

www.SocialJack.com

Assignment
• Become an INFLUENCER!
• Be complete – Be Relevant
• Update Your Account Settings
• Update Your Privacy Settings
• Add more….
• It’s Time for You to Go!
• Know your goal/outcome
• Login, intend to convert
• Have meaningful conversations
• Provide value - Be present!
• Practice your POWER MOVES!

Questions?

Winners!

Thank You!

Connect WITH us!

Flash Class: 5 Critical LinkedIn Changes That Cause Your Profile to Be Found (or Not)

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Editor's Notes