As the educational marketer, we are constantly on a lookout for more effective ways to tap trends and acquire customers. We keep on brainstorming for better strategies to achieve success. But we tend to forget that the right start can win half the battle.

1. Checklist For
A Successful Social
Media Marketing
Strategy for
Higher Education

2. As education marketers...
We keep on brainstorming for better strategies to
achieve success. But we tend to forget that a right
start can win half the battle.
Most marketers do not pay careful attention to goal
mapping. To tackle the tasks at hand marketers need
to set quantifiable and measurable objectives to
achieve the target.
Let's look at some of the crucial elements of goal setting to optimize your
marketing campaigns’ performance and build success.

3. SOCIAL
MEDIA
CHECKLIST
KEY DISCUSSION
POINTS
Start By Focusing On Larger Purpose
Do You Know Your Present Status?
Create Specific And Realistic Goals
How Interesting Are Your Goals?
What Gets Measured Gets Done

4. #1 START BY
FOCUSING ON
LARGER PURPOSE
Think about creating a long term
marketing strategy. Every smaller
goal that you set should be aimed
to serve your larger objective.
Some long term goals
might include creating
brand awareness,
building brand equity,
increasing follower base
etc.

5. #2 DO YOU KNOW
YOUR PRESENT STATUS?
Your future can’t be built without fully understanding your
present. It’s important to set benchmarks in the present so
that your future emerges strong. For this you should know
your starting point.
The best way of doing it is to run an
audit on your existing marketing
initiatives both online and offline, so
that you know where you stand.

6. #3 CREATE SPECIFIC AND
REALISTIC GOALS
Most often people fail to achieve their goals because either they are
vague and too broad or are unrealistic. While larger goals are crucial
for any marketing strategy, it’s difficult to get success if you don’t
have clarity on exactly what it is that you are aiming to do.
For example, instead of using a broader
action word like “increase outreach”, you
must quantify your objective and say “increase
post engagement by 20% on Facebook over
the next 3 months.”

7. #4 HOW INTERESTING
ARE YOUR GOALS?
Does your goals appear interesting and
challenging or are they routine and
monotonous. Every goal you set should throw
some challenge for your marketing team.
Your team begins to grow as it starts overcoming challenges on the way
thereby improving overall performance of your campaigns.

8. #5 WHAT GETS
MEASURED GETS DONE
You need to regularly keep track of your marketing
metrics to monitor progress of your goals. By
keeping track of your campaign performance this
way, you can make adjustments in your strategy to
achieve better results.
Look for the data that matters the most. Generate
periodic marketing reports through advance
analytics tools. Develop parameters of marketing
metrics to be monitored. Focus on specific metrics
that are linked to the goals you’ve initially set.

9. DEVELOP A
ROBUST
ACTION PLAN
Start by creating a periodic calendar of
postings based on a pre-identified theme.
Follow social listening for brand mentions.
Monitor reactions on your post – likes,
comments, shares.
Comments and questions must be addressed
timely.
Include trending hashtags in your post copy.
Check what your competitors are doing on
social space.
Identify best performing posts / themes.
SET ACTIVITIES THAT WILL HELP YOU
ACHIEVE SUCCESS. THESE CAN BE
DIVIDED INTO DAILY, WEEKLY AND
MONTHLY ACTION POINTS.

10. FINAL RECAP
Your ultimate social media checklist will help you improve
efficiency of your marketing campaigns.
By working towards your goals through a checklist strategy, you
don’t have to worry about ad-hoc changes and can progress in a
much more structured way.
Each one of these checklists can be edited to fit your
schedule. It will definitely let you control every aspect of
your social media all from one place.

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successful-social-media-marketing-strategy/