Setting Goals & Objectives
Introduction <ul><li>Somewhere there is a map of how it can be done.  </li></ul><ul><li>Ben Stein  </li></ul><ul><li>Welco...
Objectives <ul><li>At the close of this session, you will be able to: </li></ul><ul><li>Recognize the difference between g...
Goals vs. Objectives <ul><li>Goals </li></ul><ul><li>General </li></ul><ul><li>Intangible </li></ul><ul><li>Broad </li></u...
Quiz – Goals vs. Objectives <ul><li>Which of these are goals and which are objectives? </li></ul><ul><li>Increase profitab...
Importance of Setting Goals & Objectives <ul><li>Management is made of four functions—Planning, Organizing, Leading, Contr...
SMART Objectives <ul><ul><ul><ul><li>S  Specific </li></ul></ul></ul></ul><ul><ul><ul><ul><li>M   Measurable </li></ul></u...
Specific Objectives <ul><li>Specific objectives are: </li></ul><ul><li>Concrete </li></ul><ul><li>Detailed </li></ul><ul><...
Specific Objectives cont’d. <ul><li>When setting objectives that are specific, ask: </li></ul><ul><li>What am I going to d...
Measurable Objectives <ul><li>Measurable objectives let you know when you have accomplished them. </li></ul>
Measurable Objectives cont’d. <ul><li>When setting objectives that are measurable, ask: </li></ul><ul><li>How will I know ...
Action-oriented Objectives <ul><li>Action-oriented objectives can be accomplished </li></ul><ul><li>Name some action-orien...
Realistic Objectives <ul><li>Are neither too easy nor too difficult </li></ul><ul><li>Are those that you have the resource...
Realistic Objectives cont’d. <ul><li>When setting objectives that are realistic, ask: </li></ul><ul><ul><li>Do I have the ...
Time bound Objectives <ul><li>Time bound objectives have deadlines for completion. </li></ul><ul><ul><li>Deadlines, just a...
<ul><li>When setting objectives that are time bound, ask: </li></ul><ul><ul><li>What is the most realistic date for this o...
When Goals go Bad <ul><li>Narrow Goals </li></ul><ul><ul><li>Setting the wrong goals </li></ul></ul><ul><li>Too many goals...
 
Summary <ul><li>Although the terms “goals” and “objectives” are often used interchangeably, there are significant differen...
Summary cont’d. <ul><li>Setting goals and objectives is important because it is the first and most critical step in the pl...
Questions <ul><li>??? </li></ul>
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Setting Goals And Objectives Training

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This is a presentation I used when doing a training session on goal setting for my Leadership Team. The content is adapted from a presentation I found on SHRM's website. The Pinto picture seems out of place, but I used it to spring board into a story showing how goal setting went "bad" at Ford with the design and production of the Pinto.

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  • *Note to presenter: Ask “Is this a goal or an objective?” If a goal, ask what the related objective would be – if an objective, ask what the general goal might be
  • What cost $ 2000 in 1971 would cost $ 10519.39 in 2008
  • Setting Goals And Objectives Training

    1. 1. Setting Goals & Objectives
    2. 2. Introduction <ul><li>Somewhere there is a map of how it can be done. </li></ul><ul><li>Ben Stein </li></ul><ul><li>Welcome to Somewhere. </li></ul>
    3. 3. Objectives <ul><li>At the close of this session, you will be able to: </li></ul><ul><li>Recognize the difference between goals and objectives </li></ul><ul><li>Understand the importance of setting goals and objectives </li></ul><ul><li>Understand how to apply SMART to goals and objectives </li></ul><ul><li>Recognize the dangers of goals that lose sight of the “bigger picture” </li></ul>
    4. 4. Goals vs. Objectives <ul><li>Goals </li></ul><ul><li>General </li></ul><ul><li>Intangible </li></ul><ul><li>Broad </li></ul><ul><li>Abstract </li></ul><ul><li>Strategic </li></ul><ul><li>Objectives </li></ul><ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Narrow </li></ul><ul><li>Concrete </li></ul><ul><li>Tactical </li></ul>Although the terms “goals” and “objectives” are often used interchangeably, there is a difference between them:
    5. 5. Quiz – Goals vs. Objectives <ul><li>Which of these are goals and which are objectives? </li></ul><ul><li>Increase profitability </li></ul><ul><li>Provide short-term disability insurance to employees by mid-year </li></ul><ul><li>Improve community relations </li></ul><ul><li>Improve employee computer skills </li></ul>
    6. 6. Importance of Setting Goals & Objectives <ul><li>Management is made of four functions—Planning, Organizing, Leading, Controlling. </li></ul><ul><li>Setting goals and then objectives is the first and most critical step in the planning process. </li></ul><ul><li>Planning is bringing the future into the present so that you can do something about it now . </li></ul><ul><li>Alan Lakein </li></ul>
    7. 7. SMART Objectives <ul><ul><ul><ul><li>S Specific </li></ul></ul></ul></ul><ul><ul><ul><ul><li>M Measurable </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A Action-oriented </li></ul></ul></ul></ul><ul><ul><ul><ul><li>R Realistic </li></ul></ul></ul></ul><ul><ul><ul><ul><li>T Time bound </li></ul></ul></ul></ul>
    8. 8. Specific Objectives <ul><li>Specific objectives are: </li></ul><ul><li>Concrete </li></ul><ul><li>Detailed </li></ul><ul><li>Focused </li></ul><ul><li>Well-defined </li></ul><ul><li>Straight-forward </li></ul>
    9. 9. Specific Objectives cont’d. <ul><li>When setting objectives that are specific, ask: </li></ul><ul><li>What am I going to do? </li></ul><ul><li>Why is it important to do this? </li></ul><ul><li>Who is going to be involved? </li></ul><ul><li>How am I going to do this? </li></ul>
    10. 10. Measurable Objectives <ul><li>Measurable objectives let you know when you have accomplished them. </li></ul>
    11. 11. Measurable Objectives cont’d. <ul><li>When setting objectives that are measurable, ask: </li></ul><ul><li>How will I know when this objective has been achieved? </li></ul><ul><li>What measurements can I use? </li></ul><ul><ul><li>How do I measure something subjective? </li></ul></ul>
    12. 12. Action-oriented Objectives <ul><li>Action-oriented objectives can be accomplished </li></ul><ul><li>Name some action-oriented words </li></ul><ul><ul><li>Create, Implement, Build, Increase, Determine </li></ul></ul>
    13. 13. Realistic Objectives <ul><li>Are neither too easy nor too difficult </li></ul><ul><li>Are those that you have the resources to accomplish </li></ul><ul><ul><li>Skills </li></ul></ul><ul><ul><li>Funding </li></ul></ul><ul><ul><li>Equipment </li></ul></ul><ul><ul><li>Staff </li></ul></ul>
    14. 14. Realistic Objectives cont’d. <ul><li>When setting objectives that are realistic, ask: </li></ul><ul><ul><li>Do I have the necessary resources? </li></ul></ul><ul><ul><li>Do I need to rearrange my priorities to accomplish this? </li></ul></ul><ul><ul><li>Is it possible to complete this objective? </li></ul></ul>
    15. 15. Time bound Objectives <ul><li>Time bound objectives have deadlines for completion. </li></ul><ul><ul><li>Deadlines, just as with overall objectives, must be realistic. </li></ul></ul><ul><li>For a complex objective, break into smaller parts with a completion date for each part. </li></ul>
    16. 16. <ul><li>When setting objectives that are time bound, ask: </li></ul><ul><ul><li>What is the most realistic date for this objective to be completed without cutting corners? </li></ul></ul><ul><ul><ul><li>set deadlines only after analyzing the scope of the goal or objective </li></ul></ul></ul><ul><ul><li>Have I included this date in the statement of the objective? </li></ul></ul>Time bound Objectives cont’d.
    17. 17. When Goals go Bad <ul><li>Narrow Goals </li></ul><ul><ul><li>Setting the wrong goals </li></ul></ul><ul><li>Too many goals </li></ul><ul><li>Ceiling goals </li></ul><ul><li>Too difficult </li></ul><ul><ul><li>Risk-taking </li></ul></ul><ul><ul><li>Unethical behavior </li></ul></ul><ul><ul><li>Goal failure </li></ul></ul>
    18. 19. Summary <ul><li>Although the terms “goals” and “objectives” are often used interchangeably, there are significant differences: </li></ul><ul><ul><li>Goals are general, intangible, broad, abstract, and long-range directions </li></ul></ul><ul><ul><li>Objectives are specific, measurable, narrow, concrete, and are short-range plans that support goals. </li></ul></ul>
    19. 20. Summary cont’d. <ul><li>Setting goals and objectives is important because it is the first and most critical step in the planning process. </li></ul><ul><li>Goal setting shouldn’t be taken flippantly. Serious damage can be done when “goals go bad” </li></ul>
    20. 21. Questions <ul><li>??? </li></ul>

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