What is an Objective?• Objective – something which you plan to do or achieve; an aim or a purpose. “The difference between where we are (current status) and where we want to be (vision and goals) is what we do (target objectives and action plans)”
S.M.A.R.T Objectives • Specific • Measurable • Attainable • Results Oriented • TimelyOnce we have created SMART objectives we can then assign them to the appropriate Performance Dimension
Examples of Poorly Written Objectives• Too broad/general• Not measurable• Open to interpretation• Not timely• Examples: – Improve customer service – Increase sales revenue – Improve communication skills – Improve efficiency
Writing S.M.A.R.T Objectives• Objectives are meant to be realistic targets• Objectives are written in an active tense, using strong verbs like plan, write, conduct, produce, etc.• They will always answer the following question: “WHO is going to do WHAT, WHEN, and TO WHAT STANDARD?”
Example of a Well Written Objective “Meet with all staff twice a year to conduct performance reviews”• Specific – Individuals know exactly what is to be achieved.• Measurable – “twice a year” – quantity or quality. Goals can be tracked and reviewed• Attainable – Goals are reasonable & achievable• Results Oriented – support goals of department and vision of organization• Timely – Goals to be achieved within a specific timeframe
Example of a Well Written Objective “Take M004 (Conflict Management) course through Metroland Talent Development on April18th, 2012”• Specific – outlines action to take• Measurable – course completion• Attainable – reasonable within job requirement• Results oriented – course application• Timely – specific date
Example of a Well Written Objective “Increase sales revenue by 10% over previous year (2011) by the end of 2012”• Specific – 10%• Measurable – year over year• Attainable – reasonable within job requirement• Results Oriented – tied to organization’s overall objective• Timely – end of 2012
Writing Objectives Summary In all cases, work objectives should be clear, measurable, and timely statements of the work to be accomplished and the results expected from that work.