Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.
Julbert Abraham aka "The LinkedIn Guy" is an expert on growing your presence on LinkedIn organically. He shares the proven strategies that he has used to help his clients become influencers in their fields and get clients via LinkedIn.
Learn More about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
Social Selling Tips - Stukent Expert Session w/ Gabe VillamizarStukent Inc.
Gabe Villamizar of HireVue shares his knowledge of social selling, specifically how to optimize your LinkedIn and Twitter profiles. View the Expert Session here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...Stukent Inc.
In this Stukent Expert Session, Chris Dessi of Silverback Social discusses how one can leverage social media to benefit their personal brand and make them more hireable.
How to get more referral partners in your mortgage business.
For more information and to sign up for the next webinar in our social media success series visit: http://www.cwjstone.com
Julbert Abraham aka "The LinkedIn Guy" is an expert on growing your presence on LinkedIn organically. He shares the proven strategies that he has used to help his clients become influencers in their fields and get clients via LinkedIn.
Learn More about Stukent and digital marketing education here:
www.stukent.com
https://stukent.com/expert-session-sp...
https://www.facebook.com/stukentapp/
https://twitter.com/StukentApp
Social Selling Tips - Stukent Expert Session w/ Gabe VillamizarStukent Inc.
Gabe Villamizar of HireVue shares his knowledge of social selling, specifically how to optimize your LinkedIn and Twitter profiles. View the Expert Session here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/
How to Leverage Social Media To Build Your Personal Brand - Chris Dessi - Stu...Stukent Inc.
In this Stukent Expert Session, Chris Dessi of Silverback Social discusses how one can leverage social media to benefit their personal brand and make them more hireable.
How to get more referral partners in your mortgage business.
For more information and to sign up for the next webinar in our social media success series visit: http://www.cwjstone.com
How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can too!
Complete with targeting worksheets and ad samples.
To book a free consultation where myself or one of our experts will build your facebook ad plan for you visit
http://www.cwjstone.com/funnel
<h1>CENTUM - #Vision Conference 2017</h1>
<h2>How to create a reliable stream of new referrals and high-quality local leads for your mortgage business.</h2>
Welcome to the slide deck from our training session together.
During this session, you get to learn:
- How to generate more quality referrals from your past clients in less than 15 minutes a week using Facebook.
- How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can do even better!
- Advanced Google marketing strategies to get you in front of quality local Mortgage Clients that convert into closed deals.
(This part is titled How one of the top 20 mortgage brokers in Canada generated a 48% increase in funded loans in one year!)
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
You Built It ... Now What - WP SEO HubLori Calcott
Learn more about advising your clients on the next steps for generating traffic to their site. Presented at WordCamp DFW, the session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme is to help designers and developers address the questions they get from clients on how to generate traffic to their site.
Marrying SEO + UX - Ranking Your Website Through Visitor EngagementFrom The Future
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
CatHige: Facebook Analytics & Sentiment Analysis for page managersRichard Moh
If you're an agency:
1. Training team members to be proficient in social media analytics takes time, effort, and resources.
2. Hiring talents with social media analytics skills are not easy
3. Copy and pasting data from multiple sources takes up bulk of report preparation time (you can crosscheck this with your team)
The situation able applies to small medium enterprises and startups as well.
With this in mind, we at Rebaem Media introduces CatHige.
1. Reduces report preparation time from to minutes.
2. Get your team to work on insights
3. Identify types of users within your social assets (evangelists, trolls etc)
4. Know what they comment about in your assets.
IF you are looking for ways to improve how your team works with social media, do reach out to us at richard@catjira.com
How To Ensure You Never Run Out of Content IdeasFrom The Future
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Welcome!
This phenomenal training is going to help you tap into the highest quality online mortgage customers available in as little as a couple of hours.
During the training you are going to be guided through the steps to:
- Setup ads through Google's brand new 3 pack ads.
- Activate text message leads direct from Google.
- Have new clients book sales appointments with you automatically from a google search page.
You are also getting a deep dive into the 2 things that you need to generate better rankings and more online leads from Google.
Here you go!
In part 2 of our professional services masterclass series, we discuss what makes web design and content engaging, and share some practical tips on driving the right visitors to your site in greater numbers.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can too!
Complete with targeting worksheets and ad samples.
To book a free consultation where myself or one of our experts will build your facebook ad plan for you visit
http://www.cwjstone.com/funnel
<h1>CENTUM - #Vision Conference 2017</h1>
<h2>How to create a reliable stream of new referrals and high-quality local leads for your mortgage business.</h2>
Welcome to the slide deck from our training session together.
During this session, you get to learn:
- How to generate more quality referrals from your past clients in less than 15 minutes a week using Facebook.
- How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can do even better!
- Advanced Google marketing strategies to get you in front of quality local Mortgage Clients that convert into closed deals.
(This part is titled How one of the top 20 mortgage brokers in Canada generated a 48% increase in funded loans in one year!)
Sarah Mincher, Social Media Specialist at DigitalSherpa, provides 12 Pinterest Marketing Tips for page owners looking to boost their social media marketing via Pinterest.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Prism me 9 valuable tips for real estate marketing on instagram (1)CatherineTeves1
Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry
https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram
How One Advisor Supercharged SEO Efforts to Rank #2 in Just 3 Months With Mar...Samantha Russell
Financial advisors who are just starting out not only have to face stiff competition from other well-established firms but it can be nearly impossible to make your content stand out in the oversaturated market.
However, strategically ranking for a target keyword is still very much possible.
How?
By following the right processes and implementing the right SEO strategies.
Samantha Russell, Chief Evangelist at FMG Suite and Twenty Over Ten and special guest, Marc Westlake CFP®, TEP, APFS, EFP, QFA, managing director for Global Wealth review exactly how their firm is successfully ranking #2 for top keywords in Google in just 3 months after launching their new website.
Learn the successful strategies that will help your firm rank in 2021 and beyond, including:
- COVID-19 SEO impacts and opportunities to seize post-pandemic
- Top SEO tactics to execute in 2021
- Optimizing content for search engines in 2021
- SEO and the new SEC Ad Rule
You Built It ... Now What - WP SEO HubLori Calcott
Learn more about advising your clients on the next steps for generating traffic to their site. Presented at WordCamp DFW, the session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme is to help designers and developers address the questions they get from clients on how to generate traffic to their site.
Marrying SEO + UX - Ranking Your Website Through Visitor EngagementFrom The Future
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
CatHige: Facebook Analytics & Sentiment Analysis for page managersRichard Moh
If you're an agency:
1. Training team members to be proficient in social media analytics takes time, effort, and resources.
2. Hiring talents with social media analytics skills are not easy
3. Copy and pasting data from multiple sources takes up bulk of report preparation time (you can crosscheck this with your team)
The situation able applies to small medium enterprises and startups as well.
With this in mind, we at Rebaem Media introduces CatHige.
1. Reduces report preparation time from to minutes.
2. Get your team to work on insights
3. Identify types of users within your social assets (evangelists, trolls etc)
4. Know what they comment about in your assets.
IF you are looking for ways to improve how your team works with social media, do reach out to us at richard@catjira.com
How To Ensure You Never Run Out of Content IdeasFrom The Future
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Welcome!
This phenomenal training is going to help you tap into the highest quality online mortgage customers available in as little as a couple of hours.
During the training you are going to be guided through the steps to:
- Setup ads through Google's brand new 3 pack ads.
- Activate text message leads direct from Google.
- Have new clients book sales appointments with you automatically from a google search page.
You are also getting a deep dive into the 2 things that you need to generate better rankings and more online leads from Google.
Here you go!
In part 2 of our professional services masterclass series, we discuss what makes web design and content engaging, and share some practical tips on driving the right visitors to your site in greater numbers.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
This is a C-level view of influencer marketing showing where it fits in your marketing mix, why it is important, how it is different than PR and its benefits. For 9 years Ivy Worldwide has run results driven influencer programs that drive demand globally for large, international brands.
See how GetResponse used Insightpool and other influencer marketing resources to drive traffic to their Marketing Automation Hub and boost thought leadership.
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
What’s InsideOne of the best ways to apply next level tactics to your own outreach marketing strategy is not to read another post where someone simply outlines steps that you should be doing and tactics you should be applying. Dull right?
This ebook is full of real examples and actionable advice from some of the best and most experienced marketers and communicators when it comes to working strategically with influential bloggers.
Examples Include:
A case study from InStyle Maganzine
Jeff Domansky’s (aka PR Coach) view on influencer relations best practices
Gini Dietrich explains how to PROVE blogger outreach success
And so many more gems that will be sure to help you take your work with bloggers to the next level!
Until recently, influence marketing was plagued with achieving the scale and automation necessary to meet marketing objectives. In this INBOUND15 session, Mavrck co-founder and CEO Lyle Stevens Stevens explored new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with influence marketing. As part of the discussion, he will outline the step-by-step process, from choosing goals and KPIs and the right social networks to selecting the right influencers and content type, to empower marketers to drive meaningful results.
You Are What You E-A-T: Trustworthiness for SEORock & Bloom
Expertise, authoritativeness and trustworthiness are the three pillars for SEO, but what makes a website trustworthy? Think of Tom Hanks and how people innately trust him. Applying some of those traits -- respect, authenticity, consistency -- to your website go along way to making customers trust you.
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerAnton Shulke
In 2015 BuzzSumo became tool of a choice for majority marketeers, when it comes to content marketing. We have done little survey asking respondents to name 5 SEO tools they regularly use, BuzzSummo was included almost every time.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Similar to Influencer Marketing - Dave Schneider - Stukent Expert Session (20)
In this Expert Session, Alex Oliveira answers the following twelve questions related to working with website developers:
Can you send me a list of sites you've designed?
Do you charge hourly or by project?
Do you have a project manager or one contact for the entire project?
How many revisions am I allowed?
What are the payment terms?
What Content Management System will you build it in?
What support do you offer once the site is live?
Do you work using templates/themes or build custom sites?
Will the website be responsive?
Who will write or migrate the content?
What services do you provide?
What kind of results can I expect?
How to intergrate instagram stories into your marketing Stukent Inc.
In this presentation, Anna Semyanova from Combin will share with us her top tips on how to use Instagram stories for marketing success. She will cover how to create tutorials, leverage user-generated content, show behind the scenes of your business, and more.
In this presentation, Adam Pembrey is going to walk us through the do's and don'ts of event marketing. With his 12 years of event marketing experience, Adam will share what it takes to get the highest ROI from every event your company goes to.
Modern Marketing Principles and Video Case StudiesStukent Inc.
The combination of Modern Marketing Principles and Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more.
Author Kinda Wilson shows off the courseware, including textbook, video case studies, teacher resources, and many more!
Check out this Pinterest Marketing Masterclass with expert Pinterest marketer Anastasia Gutnikova. This slide deck helps any marketer get ready to start marketing on Pinterest.
In this presentation Sam Hirbod Inbound Strategist at HubSpot walks us through all the steps necessary to set SMART goals. SMART goals are specific, measurable, attainable, relevant, and timely. Check out this presentation to learn how you can become a better goal setter today!
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Influencer Marketing - Dave Schneider - Stukent Expert Session
1. How To Find And Work With Influencers To
Effectively Grow Your Brand
By Dave Schneider
Co-Founder of Ninja Outreach
Email: Dave@ninjaoutreach.com
2. Who Am I?
<2010:
Ashland MA, Math Major
2010 - 2012:
Business Analyst
2012 - 2014:
Backpacker/Blogger
2014 - ????:
NinjaOutreach.com
3. What We’re Covering Today
● What is influencer marketing
● How to find influencers
● Ways to partner with influencers
● How to pitch influencers
● Influencer marketing success stories
4. ● Knows how to do research
● Looking for recommendations
“~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation
through social media” - Shoutly Social Channel Influence Survey
Age of the Smart Consumer
16. Partnering W/ Influencers
Their
Audience
You Them
No
Agreement
No
Sales
Everyone
Wins
No Profit
For Them
● Offer for them to be an affiliate
● Pay them money upfront
● Give them free access/free copy
For Their Audience
● Giveaway free copies
● Give them a discount
Be Personal!!!
18. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
19. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
20. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
21. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
22. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
23. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
24. Types Of Partnerships
● Guest Posts
● Giveaways
● Product Reviews
● Affiliates
● Social Media Exposure
● Links
● Content Features
25. How To Write A Pitch
Do This
● Personalize it
● Be honest about what you’re asking for
● Keep it succinct
● Offer something of value to them and their
audience
26. Elements Of A Good Pitch
Personalized
Clear
Credible
Value
28. Success Story #1: Groove
“Nearly a month before we launched the blog, we began
building a list of influencers who we wanted to build
relationships with.
Then, we began engaging with them.
Later, once they knew we existed and saw us as
contributors, we sent them a small ask”
Alex Founder of Groove
29. Success Story #2: Buffer
“Solely through guest blogging we've acquired around
100,000 users within the first 9 months of running Buffer.
It's been something that was very gradual though. Within
the space of around 9 months, I wrote around 150 guest
posts.”
Leo Widrich Buffer
31. As a result, our brand is getting more recognition through features
on top publications in our niche
“I don't usually reach out to help promote products, but I've heard some seriously
great stuff about your software (I know Adam Connell and he swears by you guys
LOL) so I'd love to be apart of help you grow!” - Ariel Rule
32. Email: Dave@ninjaoutreach.com
Websites: Ninjaoutreach.com and SelfMadeBusinessman.com
Twitter: @NinjaOutreach
Skype: David.Schneider8
LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6
Questions?
Contact Information