The document is a presentation by Julbert Abraham, known as "The LinkedIn Guy", about using LinkedIn for business. It introduces Abraham and his experience in marketing, sales, and social media. The presentation covers why LinkedIn is important, what you can do on the platform, and a 4-step process for getting started that includes developing a LinkedIn marketing plan, optimizing your profile, engaging in daily activities like sharing content and connecting with others, and measuring results.

1. Julbert Abraham, MBA
“The LinkedIn Guy”

2. Earn More
with

3. • My Story
• Why is LinkedIn important right now?
• What can you do with LinkedIn?
• Live Demo
• Q&As

4. Julbert Abraham also known as
“The LinkedIn Guy”

5. • Originally from Haiti
• Tri-lingual: Creole, French and English
• New Jersey’s Best Top 40 under 40 in Marketing &
Communication in 2017
• Serial Entrepreneur with 12+ years of experience in Sales,
Marketing & Social Media
• MBA from Northeastern University in Boston, MA
• Adjunct Professor at CUNY Baruch College
• Owner of – LinkedIn Marketing & Training Firm in
Kearny New Jersey

6. Why is LinkedIn
Important?

10. What Can You do
with LinkedIn?

12. Develop Strategic Partnership

18. How Do You
Get Started?

19. Our 4 Steps Process…
ReportingOutreachResearchFoundation

20. #1 – Develop Your LinkedIn Marketing Plan

21. LinkedIn Marketing Plan
• Why are you using LinkedIn?
• What is your end goal?
• Who is your ideal avatar?
• What are your key success strategies?
• What are your daily activities?
• When are you launching this LinkedIn
campaign?
• How long is this campaign?
• How are you planning to measure success?

23. Your LinkedIn Profile

25. Your
LinkedIn Daily Routine
1. Share an Update – 1 Article/Tips/Video a day to your audience
2. Your LinkedIn feed – Identify 3-5 posts of prospects, partners,
clients that you can comment, like or share
3. Notification– Follow up with 3-5 people who are 2nd & 3rd
degree connections who viewed your profile from the day
before
4. LinkedIn Groups Engagement– Identify 3-5 posts that you can
comment, like or share
5. Build Your Network – Send out at least 10-15 new connection
invitation a day to your target audience or past clients
6. Follow up -with any New Connections from the prior day and
share an article with them
7. Measure your daily activities -track everything that matters

26. Thank You
For
Attending

27. The
“LinkedIn Guy”
Let’s Connect on LinkedIn
P: 862-253-1837
E: jabraham@abrahamglobal.com