Prism Digital Marketing has revealed 9 powerful b2b lead generation marketing strategies on Instagram that will shape the real estate industry https://www.prism-me.com/blog/9-valuable-tips-for-real-estate-marketing-on-instagram

1. 9 Valuable Tips for Real
Estate Marketing on
Instagram
Prism Digital

2. Creating a strong Bio
A bio for any business account mainly consists of your business essential data and
information, location, and any relevant material that might add to the introduction of your
business.
Essential
data and
information
Location Links Call To Action

3. Showcase your personality
Your Instagram account is a good place to showcase your nature, interests, and dealing style
but to a very limited extent so much so it portrays your personality without giving it a personal
profile touch. It should be informative enough for the clients to get an idea of your personality
and decide whether they will be comfortable dealing with you or not.
There are many ways and content formats for you to showcase your personality.
Instagram
highlights Short videos

4. Use location feature
When someone is looking for a realtor and properties nearby, your tagged properties will be
shown to them. This all is possible because Instagram has enabled its users to search
products, businesses, and services through the location. Indeed one of the most useful
updates till today.
You need to be careful while tagging the location. It needs to be as precise as it can be
otherwise will harm your business as it will lead to misinformation causing inconvenience to
the user.
Another way through which you can mark your location on Instagram is through hashtags.
When you search the hashtag for a specific area, it shows every possible result for the search,
including your property listings. Keeping your hashtags pinpoint and directed helps to get a
more useful lead.

5. IGTV and Instagram Live
Some Instagram marketing services are better than others. IGTV and Instagram LIVE are one
of them. They help provide visual aids to your property listings. IGTV has its app but can also
be accessed through the Instagram app. These IGTV videos let you upload videos of up to 1-
hour duration and also are optimized for vertical videos.
This IGTV and Instagram live feature lets you give a detailed virtual tour of the property and
its neighborhood. Especially in these times, when your movement is restricted due to the
pandemic, these virtual tours are the best way to get an idea about the property and its
surroundings.

6. Move leads through your
marketing funnel
The four ways that we have discussed up till now were to increase the exposure of your
business, increase customer engagement and get prospective clients to your account. Any
step up till now does not directly convert your lead to your client. Honestly, you cannot do so
while staying on Instagram.
To convert leads to clients, you will have to move them away from this platform. How are you
going to do this? It is simple. When someone asks you about any property through a direct
message, show interest and make them feel prioritized. Engage them in conversation and ask
them for an appointment. This way you will be filtering your leads from the rest of the follower
community. It is one of the top lead generation services provided by any expert digital
marketing company for Instagram marketing.

7. Use Instagram Reels
Now you might be wondering how are these reels any better than IGTV and Instagram stories?
The answer to it is very simple. As these are newer features, Instagram is more likely to
promote them in the explore section.
In real estate, you can use it to highlight the outstanding features of the property you are
selling. For example, if the property that you are selling has a rooftop garden, you show that on
reels, if it has a basketball court, you show that on the reels, etc.
This feature can also be used to make behind-the-scenes clips of open houses or a sneak peek
into the life of a realtor.

8. Keyword search
It is one of the upcoming Instagram updates for businesses. Up till now, you had to include
hashtags in your posts to make them reachable to the target audience. Now Instagram is
testing a feature when you can use a keyword to approach specific content. It works similar
to the hashtag search. You search the keyword in explore section and it will show you all the
posts which include that specific keyword.
Although this feature has not been applied on a worldwide basis, it is always better to stay
ahead. Start optimizing your content keeping this upcoming update in mind. This will help
you a lot in the coming future.

9. Instagram ads
Although requires investment, but this is one of the guaranteed ways of expanding your reach
to the right audience. To enable targeted Instagram ads, you need to make sure that your
Instagram account is a business account.
Advertising on Instagram is not difficult. It is similar to Facebook advertising and can be done
within the Instagram app but it is recommended to use Facebook Ads Manager to run ads
on Instagram.

10. How To Create A Relevant Target Audience?
There are many ways to create a relevant target audience. The most suitable one for the real
estate business is a geographic location basis. To use this tactic, you need to make sure that all
the posted properties on your account are geotagged.
Another way of targeting the audience with Instagram ads is through the factor of lookalike
audience. It targets the users having similar Instagram activity and interests to your current
clients.
Yet another way to that is through retargeting ads. It helps to convert leads into new clients. It
targets ads to viewers that have already visited your account as a reminder so that if they need
similar services in the future, they will contact you.

11. Audience Size
Audience size is the primal factor for the success of your Instagram ad tactic. You need to
make sure that your audience is of optimum ratio, neither too specific nor too broad that it
consumes all of the budgets.
Instagram is a very versatile platform with a lot to offer. You need to explore and experiment
with all the available options to come up with a plan that best suits the needs of your business.
Hopefully, the above information is helpful to you and helps you get your goal through
Instagram.

12. Telephone : +971 4 596 4040
Mobile : +971 55 850 0095
Lovetto : lovetto@prism-me.com
Glenice : glenice@prism-me.com