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Social Media Planning & Creating a Content Plan - Adelyn Biedenbach (Florida Panthers) - Stukent Expert Session
The document discusses strategies for maintaining a continuous flow of content in a 24/7 news cycle, emphasizing the importance of understanding organizational goals and performance indicators. It suggests methods for measuring direct sales and brand exposure, preparing for customer service challenges, and adapting content based on analytics. Key tools recommended include calendars, schedulers, social listening, and industry newsletters.
Social Media Planning & Creating a Content Plan - Adelyn Biedenbach (Florida Panthers) - Stukent Expert Session
- 2. 24/7 News Cycle •Feeding the Content Beast • Content Development • But how do you produce content YEAR ROUND?
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- 4. LEARN YOUR KPIS •Direct Sales-- Have a way to measure it. • Brand Exposure– tailor your content. • Customer Service- Come up with a plan of attack.
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- 7. THINK DAY BYDAY • Know your industry • Morning, Afternoon • Be prepared for anything
- 8. BE WILLING TO CHANGE UseAnalytics & Reporting to constantly re-evaluate your timing, stars and strategy.
- 9. TOOLS • Calendar • Scheduler •Social Listening • Analytics • Industry Newsletters