When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budgetrun_frictionless
Influencer marketing has rightfully earned its place as one of the most effective digital marketing strategies. People trust people more than faceless businesses and traditional advertising. Customers demand 100% authenticity and real-life reviews before parting with their cash, so now’s the time to start planning your budget for influencer marketing.
https://runfrictionless.com/b2b-white-paper-service/
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
THE ESSENTIAL GUIDE TO Planning Your Influencer Marketing Budgetrun_frictionless
Influencer marketing has rightfully earned its place as one of the most effective digital marketing strategies. People trust people more than faceless businesses and traditional advertising. Customers demand 100% authenticity and real-life reviews before parting with their cash, so now’s the time to start planning your budget for influencer marketing.
https://runfrictionless.com/b2b-white-paper-service/
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
Influencer Marketing Benchmarks and Other Key TakeawaysRustin Banks
In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.
Linqia: State of Influencer Marketing 2020 and COVID-19 RecommendationsLinqia
In this webinar, Linqia's Director of Marketing, Alicia Mickelsen, will highlight key findings from our annual report, The State of Influencer Marketing 2020. In addition to presenting findings from our report, Linqia's Brand Partnerships Lead, Keith Bendes, also provides real world advice for you from influencers and Linqia experts alike around how to think about influencer marketing within the context of COVID-19.
Key findings from the survey include:
- 89% of marketers plan to re-use influencer content across social, website, email & display ads
- 77% of marketers say they plan to work with micro-influencers over other types
- Nearly 100% of respondents plan to use Instagram for influencer marketing this year
- Influencer content outperforms typical branded content by 2.7x on paid channels
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
InfluGlue-level up your game with these influencer marketing tips and tricks (1)InfluGlue
Find influencers who can fit well with your product, partner with performing influencers who can successfully endorse your brand among their followers and create a positive reputation for the product.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Most people don't understand influencer marketing (webinar)Matt Gibson
Dispelling the most common myths about influencer marketing and discussing how it became so widely misunderstood.
A video of this presentation can be seen at: https://upthinkisgood.com/people-dont-understand-influencer-marketing/
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
UX Nights Vol 03.05: Creación de sistemas de telemedicina basados en un mod...UX Nights
Yadira Alatriste habla sobre las consideraciones de Experiencia de Usuario y Usabilidad en la creación de soluciones de telemedicina para ayudar remotamente a pacientes por medio de la tecnología.
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
InfluGlue-level up your game with these influencer marketing tips and tricks (1)InfluGlue
Find influencers who can fit well with your product, partner with performing influencers who can successfully endorse your brand among their followers and create a positive reputation for the product.
Presentatie van Influo (Maarten Kesteloot), Marnix & Ally (An-Katrien Dullers en Yayzine! (Nathalie De Schepper) voor het Lab influencer marketing in Antwerpen
Influencer Marketing Strategy - A Six Step GuideGary Fox
A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
One challenge has perplexed businesses since the inception of social media, how to measure success in these platforms. From initial reach metrics to consumer engagement and ROI analytics. Check out the slides from our webcast on, "How to Measure Social Media Marketing."
Most people don't understand influencer marketing (webinar)Matt Gibson
Dispelling the most common myths about influencer marketing and discussing how it became so widely misunderstood.
A video of this presentation can be seen at: https://upthinkisgood.com/people-dont-understand-influencer-marketing/
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
UX Nights Vol 03.05: Creación de sistemas de telemedicina basados en un mod...UX Nights
Yadira Alatriste habla sobre las consideraciones de Experiencia de Usuario y Usabilidad en la creación de soluciones de telemedicina para ayudar remotamente a pacientes por medio de la tecnología.
Customer Service: come Twitter trasforma il servizio clientiSaverio Bruno
GTConference Torino 13/06/2013. I Social Media hanno rivoluzionato le aziende non solo da un punto di vista comunicativo, ma anche in chiave di assistenza. In particolare Twitter grazie alla semplicità di utilizzo permette di rivolgersi alle aziende in maniera immediata. Purtroppo non sempre le imprese sono pronte a fornire questo tipo di servizio, perdendo una grossa opportunità. L'assistenza tramite i Social, infatti, se sfruttata correttamente, è uno strumento molto potente per il Costumer Care aziendale. Come può un'azienda effettuare un efficace servizio di assistenza clienti tramite i Social?
K-means Clustering Method for the Analysis of Log Dataidescitation
Clustering analysis method is one of the main
analytical methods in data mining; the method of clustering
algorithm will influence the clustering results directly. This
paper discusses the standard k-means clustering algorithm
and analyzes the shortcomings of standard k-means
algorithm. This paper also focuses on web usage mining to
analyze the data for pattern recognition. With the help of k-
means algorithm, pattern is identified.
What is Twitter and how do I use it in my small business? This presentation goes over the Twitter basics and how you can use it as a tool to grow your business and connect.
Donantes y trasplantes de órganos. 2015.José María
España es líder mundial en donaciones y trasplantes de órganos. Gracias a ello, muchas personas tienen una segunda oportunidad para seguir viviendo y compartiendo.
In this article, we're going to reveal some typography tips and tricks that you can use to boost your design skills and impress friends and colleagues. But before you even begin getting into the intricacies of setting type in the likes of InDesign, it's important to know the basics.
Unlocking the Power of Influencer Marketing: Strategies for Authentic Brand C...Douglas Duren
In this PDF, Douglas Duren explore the benefits of authentic brand collaborations through influencer marketing and provide simple strategies to make the most out of this influential marketing approach.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Social media platforms are incomplete without an influencer promoting any product. Influencer marketing has become one of the most successful digital marketing strategies to promote your business.
5 Steps to Develop an Effective Influencer Marketing Strategy.pdfDigikore Digital
Digital marketing experts believe that today social media is not only to socialise but is a source of keeping an insight into your favourite influencers' life.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
There are hundreds of ways to approach influencer marketing, but not all will be effective. Missing just one step can mean your hard-earned money goes to zero.
Don't overthink it—adopt this free Influencer Marketing Strategy for Small Business instead. It provides a clear roadmap for selecting the right influencers to market your product and outlines the essential steps for a partnership that can boost your sales immediately.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Influence marketing is a type of social media marketing that leverages the power of influencer personalities to drive brand awareness, engagement, and sales. It involves partnering with influential individuals or organizations to promote a product or service to their followers. The influencer acts as a third-party endorsement and provides credibility to the brand.
Influence marketing has become popular in recent years due to the rise of social media platforms, where influencer personalities have built large followings. Brands can target specific demographics and reach audiences that may be difficult to reach through traditional advertising methods.
The impact of influence marketing can be measured through metrics such as reach, engagement, and conversions. Brands can also track the ROI of their influence marketing campaigns to determine the effectiveness and adjust as needed.
Influence marketing can be a cost-effective alternative to traditional advertising, but choosing the right influencer for your brand is important. The influencer should have a genuine connection with your target audience and align with your brand values.
In this presentation, you will learn about Influencer Marketing and the use of influencer marketing, and how to find the right influencers for your brand.
For more information visit our website: https://www.collegewebbuilders.in/social-media-optimization-services
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
The social business - The Fails and Successes MOI Global
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
Stop look listen social media monitoring. Wy social media monitoring matters...MOI Global
This White Paper addresses the principals, methods and benefits of monitoring social media. It tells you all you need to know about:
- why monitoring social media helps B2B marketers
- what you target audience wants
- where they are in the buying cycle
- How to tell who is influencing the market
Marketing Options International Credentials MOI Global
Marketing Options International - a fully integrated B2B marketing agency fluent in the language of technology marketing success. Find out more by viewing their 2010 Credentials.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. 2 B2B SOCIAL INFLUENCER MARKETING
CONTENTS
Introduction 3
Meet the Influencers 4
Your 12-step guide
1. Know what you mean by Influencer Marketing 8
2. Set your goals, objectives and KPIs 9
3. Identify your influencers 10
4. Do your homework 11
5. Engage your influencers 12
6. Don’t sell to them! 13
7. Create content they will want to share 14
8. Offer the right value exchange 15
9. Respect their craft 16
10. It’s more than a campaign 17
11. Measure the impact 18
12. Act on what you’ve learned 19
Conclusion 20
Get Started 22
3. B2B SOCIAL INFLUENCER MARKETING 3
...when you contemplate an Influencer Marketing programme, you’re
talking about engaging and working with a tiny 3% of people who
command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and
convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes
an influencer tick, what makes them say yes, and what will make them
enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
FIRSTLY…
4. 4 B2B SOCIAL INFLUENCER MARKETING
WORKING WITH INTERNAL AND EXTERNAL EXPERTS TO
ACHIEVE BUSINESS GOALS.
INFLUENCE IS THE ABILITY
TO EFFECTACTION.
‘‘‘‘LEE ODDEN, CEO, TopRank Marketing
FAVOURITE SOCIAL SPACE: Instagram for personal; LinkedIn and Twitter for business
5. B2B SOCIAL INFLUENCER MARKETING 5
THE ABILITY TO CONNECT EFFECTIVELY
WITH PEOPLE WHO ARE
ABLETO INFLUENCE OTHERS
IN THEIR CIRCLE
‘‘‘‘NEVILLE HOBSON, Senior Business Consultant, IBM Social Consulting
FAVOURITE SOCIAL SPACE: Twitter – for personal and business
6. 6 B2B SOCIAL INFLUENCER MARKETING
HACKING INTO THE 45-80% OF RESEARCH
THAT B2B BUYERS ARE INCREASINGLY
CUTTING YOU OUT FROM‘‘‘‘TIM HUGHES, Business Development Director, Oracle
FAVOURITE SOCIAL SPACE: Twitter first, then LinkedIn
7. B2B SOCIAL INFLUENCER MARKETING 7
WORKING WITH PEOPLE
THAT AUDIENCES BELIEVE IN,
WITH YEARS OF TRACK RECORD
THEY TRUST
‘‘‘‘THOMAS POWER, Chief Digital Officer, Electric Dog
FAVOURITE SOCIAL SPACE: Twitter by far
8. 8 B2B SOCIAL INFLUENCER MARKETINGS
1KNOW WHAT YOU MEAN BY
INFLUENCER MARKETING
Beware of falling into the trap of defining Influencer Marketing in
the narrow terms of paying a celebrity YouTuber to talk about your
brand. Neville Hobson describes Influencer Marketing as ”the ability
to connect effectively with people who are able to influence others
in their circle.” In B2B, Influencer Marketing is about working with
key individuals whose independent credibility and authority amongst
their own established audience means that their followers are already
receptive to their ideas and recommendations.
”It’s the ability to
connect effectively
with people who are
able to influence others
in their circle”
Neville Hobson
9. B2B SOCIAL INFLUENCER MARKETING 9
2SET YOUR GOALS, OBJECTIVES
AND KPIs
Approach your Influencer Marketing strategy in the same way as you
would any other. Or, as Lee Odden says simply, ”decide what you want
out of it before you go in”. That means defining your objectives. Whether
it’s greater brand awareness, better engagement, more leads, all three, or
more, determining your business goals and KPIs at the outset will keep
your programme on track and its effectiveness measurable.
“Decide what you want out of
it before you go in”
Lee Odden
10. 10 B2B SOCIAL INFLUENCER MARKETING
3IDENTIFY YOUR
INFLUENCERS
Influencers can come from a variety of sources. They might
already be advocates of your brand, they might work for
your brand. They could be established industry experts and
commentators, bloggers, educators, customers… Use your
existing contacts; network at events and go online to find out
who’s got share of voice in your target space. Use social tools
like Traackr, for social influence and social listening, or Klout
for influencer scoring. A word on advocates though: advocacy
doesn’t necessarily mean influence – unless that advocate
has the credibility, respect and reach to extend your message
beyond their immediate group.
“Go for the number one influencer
in your niche”
Tim Hughes
11. B2B SOCIAL INFLUENCER MARKETING 11
4DO YOUR
HOMEWORK
Once you’ve identified your influencers, don’t even think about
contacting them before you’ve learned as much about them as you can.
”Do your research first. Some people don’t even look at my LinkedIn
profile or blog.” – Neville Hobson.
Or as Tim Hughes puts it, “80-90% of approaches are from “tyre kickers”.
My area is social selling. I don’t talk to people about my company or its
products.”
But doing your homework doesn’t just mean draw up a bluffer’s guide
from an influencer’s social profile – make sure you read and familiarise
yourself with their work!
“80-90% of approaches are
from tyre kickers”
Tim Hughes
12. 12 B2B SOCIAL INFLUENCER MARKETING
5ENGAGE YOUR
INFLUENCERS
So that you’re not approaching your influencers completely
cold, start by going to their favourite channels and joining the
conversations they’re taking part in. Retweet them, share their
content, mention them in yours, rate their blogs, review their
books, respond to their posts. Be patient. Baby steps can go a
long way. When you’re ready to approach them, be personal (no
blanket emails), interesting, relevant and authentic. Here’s where
your homework pays off: “When one CEO contacted me, his
first question was about my favourite vinyl record. He’d done his
research and found out what I’m passionate about” - Tim Hughes.
“When one CEO contacted me, his first
question was about my favourite vinyl
record. He’d done his research and
found out what I’m passionate about”
Tim Hughes
13. B2B SOCIAL INFLUENCER MARKETING 13
6DON’T SELL TO THEM AND
DON’T ASK THEM TO SELL!
The intention is for your influencer to help you increase the
awareness, association and consideration of your brand in a certain
space – not to sell for you. And don’t sell to them!
“I was approached by two marketing agencies this week. They said
they’d love my company to buy their services!” – Tim Hughes.
The outcome you’re looking for is a collaboration, but out of
courtesy, be sure to demonstrate that you’re taking into account your
influencer’s skills first and your own needs second.
“I was approached by two
marketing agencies this week.
They said they’d love my
company to buy their services!”
Tim Hughes
14. 14 B2B SOCIAL INFLUENCER MARKETING
7CREATE CONTENT THAT THEY
WILL WANT TO SHARE
If you’re creating a piece of content that you’d like an influencer to
contribute to, comment upon and share with their networks, then you
need to create something they will be comfortable putting their name to.
If you are sharing content they have created for you, don’t take the credit
for their opinions or advice. And don’t overdo the SEO! Make everything
easy for your influencers to share. At the very least, provide a link to the
content, but it’s worth going as far as pre-written tweets, or an embed
code for their website.
“Don’t overdo the SEO
by linking my words to
other posts or sites!”
Lee Odden
15. B2B SOCIAL INFLUENCER MARKETING 15
8OFFER THE RIGHT
VALUE EXCHANGE
When you’re borrowing an expert’s time, audience, credibility and
influence, you need to be clear about what’s in it for them. And the
motivation will be different for different influencers. For some it could be
exposure for their brand or business, for others, help with building their
personal brand. From your background research you will probably have
a good idea about what’s likely to make your influencer say yes to your
proposal, but don’t shy away from discussing it. The clearer you both
are about the value exchange at the outset, the better. But don’t expect
them to do something for free that you really ought to pay for (speaking,
large content pieces etc).
“It’s not about money”
Neville Hobson
16. 16 B2B SOCIAL INFLUENCER MARKETING
9RESPECT THEIR CRAFT
Don’t micromanage your influencers or expect them
to say the exact words you’ve told them to say. You’ve
engaged them for the trust and authority they have with
their audience, so don’t expect them to jeopardise their
credibility. As Thomas Power put it: “Influencers are like
scouts who have gone ahead of the brand, then come
back to lead the brand up the hill. A brand is buying the
companionship to get to that outcome.”
Allow influencers free rein and trust them to take good care
of your message.
“Influencers are like scouts who have gone ahead of the
brand, then come back to lead the brand up the hill”
Thomas Power
17. B2B SOCIAL INFLUENCER MARKETING 17
10IT’S MORE THAN
A CAMPAIGN
Influencer marketing is about building a long-term, mutually
beneficial relationship. Once you’ve begun to work together, nurture
the relationship both on and offline. Explore ongoing opportunities -
co-creation of content or other offerings, exclusive content, collaboration
at events. Keep the conversation open-ended and the rewards could be
substantial on both sides.
“Many of the people I’ve met online have
become friends offline”
Tim Hughes
18. 18 B2B SOCIAL INFLUENCER MARKETING
11MEASURE THE IMPACT
Measure the success of your influencer campaign
against the KPIs you set at the outset. If your
objectives are around brand awareness, you could
measure impressions, page views, web traffic. For
engagement, measure shares, comments, mentions.
For lead generation, measure your downloads, email
subscriptions and sign-ups. And for sales, measure both
online and offline; upsell or cross-sell…
“Measure the success of your influencer campaign
against the KPIs you set at the outset.”
Neville Hobson
19. B2B SOCIAL INFLUENCER MARKETING 19
12ACT ON WHAT
YOU’VE LEARNED
Arriving at a truly robust influencer marketing programme takes a great
deal of thought, planning, time and hard work. So make sure you use take
learnings from it and use them going forward.
“In a mobile social world, few brands hold
attention and... attention is the product.”
Thomas Power
21. B2B SOCIAL INFLUENCER MARKETING 21
...influencers can amplify your message, add third party credibility to
your brand and send your exposure sky high. But Influencer Marketing
is more than a campaign. You’ve entered into one of the most important
and human relationships your brand will ever have and its success rests
on a continued two-way benefit. Nurture your relationship and it will
continue to bring rewards well into the long term.
22. 22 B2B SOCIAL INFLUENCER MARKETING
GET STARTED
MOI Global runs influencer programmes for some
of the world’s largest technology companies.
To get the most out of your marketing campaigns
why not lean on our experiences. Get in touch to see
how we can help:
Matthew Stevens, Business Director, Global
Matthew.Stevens@moi-global.com
07899 944228
@AgencyMatt
23. B2B INFLUENCER MARKETING – FROM THE MOUTHS OF INFLUENCERS 23
// SOCIALINFLUENCER MARKETING 23
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