Leading social buzz for world famous Luxe Brands through an ongoing awareness builder impactful partnership across multiple tiers on Instagram.

1. Awareness Builder
& WOM Advocacy
CASE STUDY:
L'Oreal
Partnership – YSL, Lancome, Kiehl's
@socialsouphq

2. The Challenge:
L’Oreal needed to drive impactful social buzz
for their luxe brands (YSL, Lancôme and
Kiehl's) to maintain their global social rankings
within the saturated Beauty category.

3. The Solution:
A multi-tiered strategy engaging 110 high-tier
“Beauty” influencers, 600 make-up artists and
7,000 nano make-up lovers to try, advocate
and generate social-proof for L’Oreal at scale.

4. 27,000+
Brand Buzz
Mentions
17,500+
Product
Trials

5. The campaign drove 70%
purchase intent for L'Oreal luxe
products that were trialled.
70%

6. Activated 7,000 vetted and
quality brand advocates
The scale, consistency and impact of our program
has delivered impressive results for L’Oreal.

7. Got a burning
question? Want
to know more?
WELL DON’T BE SHY, DROP US A LINE –
HELLO@SOCIALSOUP.COM
@socialsouphq