This document discusses how marketing has changed and the need for a new approach centered around quality content. It notes that people are overwhelmed with marketing messages and have short attention spans. Traditional marketing like banners are ineffective. Instead, it advocates focusing on content that answers people's questions and creates an emotional connection through stories. The example of SAP transforming its approach from product-focused content to helping customers grow their business through a publisher-style blog is provided. It concludes that an enterprise content platform is needed to execute a strategic, scalable content marketing approach.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
Presented to some of the top CMOs and Marketing Executives in the Financial Services Industry, this deck walks through the declining contact rates of traditional marketing and the power of content marketing and storytelling to win the battle of customer attention.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
The Content Marketing Imperative For The Argyle Executive ClubMichael Brenner
Presented to some of the top CMOs and Marketing Executives in the Financial Services Industry, this deck walks through the declining contact rates of traditional marketing and the power of content marketing and storytelling to win the battle of customer attention.
What Is The ROI of Content Marketing? #Forward16Michael Brenner
Measuring the business value of marketing is the top concern for marketers and CMOs. So why do we spend so much of our time and money doing things that don't matter to our customers or drive impact for our business? In this keynote, I walk you through 10 simple approaches any business can take to define the ROI of content marketing that helps your customers and delivers on that elusive ROI.
At the Marketo #MKTGNation Summit I delivered this call to action for today's marketers: do the stuff that matters and that has an impact on the business. Why? Because so much of marketing is ineffective. One reason content marketing has become such a buzzword today is simply because it can be measured. And those who commit to measuring it, see returns on their investment that are often many times higher than the average ROI of marketing. Check this presentation out to learn 10 Formulas ANY business can use to measure the ROI of content marketing and never waste money again
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
A comprehensive guide to scaling content operations. Learn how to:
-Organize and align your teams around content marketing, including developing content marketing quotas based on results.
-Plan and execute long term, unified content campaigns to optimize content ROI.
-Develop a measurement process to directly credit content for lead generation, sales opportunities and revenue.
Pawan Deshpande, CEO of Curata, originally gave this presentation at Content Marketing World 2014.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Greetings Marketers,
Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences.
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this,” but rather “how do we really dig in and get results?” One of the most convincing pieces of evidence of this maturation? We saw an 18% year-over-year increase in respondents who say they are focused on using content marketing to build their audience (one or more subscriber bases). And that’s what differentiates content marketing from other forms of marketing – its intent is to offer valuable information so people want to hear from your business ... so they subscribe to your content because they are interested in it.
Read on for all the findings from our annual survey and consider how your organization stacks up against your peers. To take your content marketing to the next level, check out the resources on the last page of this report.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Wykorzystaj darmowy system operacyjny
* Zainstaluj i skonfiguruj Linuksa
* Połącz się z internetem
* Skorzystaj z dołączonego oprogramowania
Linux już dawno przestał być zabawką dla pasjonatów. Dynamiczny rozwój i rosnąca w ogromnym tempie popularność tego dostępnego bezpłatnie systemu operacyjnego sprawiły, że dziś jest poważną konkurencją dla systemów komercyjnych. Linux jest wykorzystywany nie tylko jako baza wydajnych i stabilnych serwerów sieciowych, ale coraz częściej także jako system operacyjny dla komputerów domowych i stacji roboczych. Wybór oprogramowania dostępnego dla Linuksa powiększa się z dnia na dzień. W sieci można znaleźć niemal wszystko -- od gier po rozbudowane aplikacje graficzne i pakiety biurowe. Jednak podstawową zaletą zarówno Linuksa, jak i przeznaczonego dla niego oprogramowania jest to, że nie trzeba za nie płacić.
Książka "Ubuntu Linux. Ćwiczenia" zapozna Cię z podstawami obsługi jednej z odmian Linuksa, Ubuntu. Czytając ją i wykonując zawarte w niej ćwiczenia, dowiesz się, jak instalować system i logować się do niego. Nauczysz się korzystać z graficznego interfejsu użytkownika, przeglądać zawartość folderów na dysku i nagrywać płyty CD. Przeczytasz także o przeglądarce WWW Mozilla, korzystaniu z poczty elektronicznej, instalowaniu oprogramowania i pracy z pakietem biurowym OpenOffice.
* Instalowanie i uruchamianie systemu
* Logowanie
* Dostęp do katalogów
* Odczytywanie i nagrywanie dyskietek i płyt CD
* Konfigurowanie X-Window
* Przeglądanie stron WWW
* Drukowanie
* Edycja dokumentów tekstowych
* Instalowanie nowego oprogramowania i aktualizacji systemu
Rozpocznij przygodę z Linuksem.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
This presentation covers how marketing today has changed. Marketers are no longer in control. Focusing on social media is a mistake too many businesses are making. I challenge marketers to first ask "Why?" To determine what metrics you will use to determine success and to have a content strategy to support the content needs of your audience in all the channels where they consume content.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
The Line Between Media and Brands is Blurring FastHubSpot
Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Content Operations: Practical Guidance and Real World Examples to Scale Your ...Curata
A comprehensive guide to scaling content operations. Learn how to:
-Organize and align your teams around content marketing, including developing content marketing quotas based on results.
-Plan and execute long term, unified content campaigns to optimize content ROI.
-Develop a measurement process to directly credit content for lead generation, sales opportunities and revenue.
Pawan Deshpande, CEO of Curata, originally gave this presentation at Content Marketing World 2014.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
Greetings Marketers,
Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences.
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this,” but rather “how do we really dig in and get results?” One of the most convincing pieces of evidence of this maturation? We saw an 18% year-over-year increase in respondents who say they are focused on using content marketing to build their audience (one or more subscriber bases). And that’s what differentiates content marketing from other forms of marketing – its intent is to offer valuable information so people want to hear from your business ... so they subscribe to your content because they are interested in it.
Read on for all the findings from our annual survey and consider how your organization stacks up against your peers. To take your content marketing to the next level, check out the resources on the last page of this report.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
18 Blogging Essentials For Newbies In The Blogosphere!Ayesha Ambreen
In the age of digital media, blog sphere serves as the business hub for marketers. It is the center-point of all marketing activities and allows brands to share their vision, mission, expertise and knowledge with the world - at a touch. But maintaining a blog is a full time job, it takes time, energy and skill to run a successful blog. Besides there are nitty-gritties of blogging that bloggers need to remember all the time. And this can be daunting for those new in the field.So to get newbies up and running in no time, here are some essentials of blogging that every blogger/marketer should know.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Wykorzystaj darmowy system operacyjny
* Zainstaluj i skonfiguruj Linuksa
* Połącz się z internetem
* Skorzystaj z dołączonego oprogramowania
Linux już dawno przestał być zabawką dla pasjonatów. Dynamiczny rozwój i rosnąca w ogromnym tempie popularność tego dostępnego bezpłatnie systemu operacyjnego sprawiły, że dziś jest poważną konkurencją dla systemów komercyjnych. Linux jest wykorzystywany nie tylko jako baza wydajnych i stabilnych serwerów sieciowych, ale coraz częściej także jako system operacyjny dla komputerów domowych i stacji roboczych. Wybór oprogramowania dostępnego dla Linuksa powiększa się z dnia na dzień. W sieci można znaleźć niemal wszystko -- od gier po rozbudowane aplikacje graficzne i pakiety biurowe. Jednak podstawową zaletą zarówno Linuksa, jak i przeznaczonego dla niego oprogramowania jest to, że nie trzeba za nie płacić.
Książka "Ubuntu Linux. Ćwiczenia" zapozna Cię z podstawami obsługi jednej z odmian Linuksa, Ubuntu. Czytając ją i wykonując zawarte w niej ćwiczenia, dowiesz się, jak instalować system i logować się do niego. Nauczysz się korzystać z graficznego interfejsu użytkownika, przeglądać zawartość folderów na dysku i nagrywać płyty CD. Przeczytasz także o przeglądarce WWW Mozilla, korzystaniu z poczty elektronicznej, instalowaniu oprogramowania i pracy z pakietem biurowym OpenOffice.
* Instalowanie i uruchamianie systemu
* Logowanie
* Dostęp do katalogów
* Odczytywanie i nagrywanie dyskietek i płyt CD
* Konfigurowanie X-Window
* Przeglądanie stron WWW
* Drukowanie
* Edycja dokumentów tekstowych
* Instalowanie nowego oprogramowania i aktualizacji systemu
Rozpocznij przygodę z Linuksem.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
This is an instructive presentation on how the Laurea students will carry out a learning project which enables them to put into practice the theoretical framework of content strategy presented in the Laurea online course
A PRACTICAL APPROACH TO A B2B CONTENT MARKETING STRATEGY by Anders Lunde, PravdaKomfo
Creating content without a strategic direction is a waste of time, money and resources. Learn how to make a strategy for B2B content marketing and social distribution based on a proven method.
William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
Going beyond the status update - b2b marketing summit 14june12Barrett Dixon Bell
Rene Power's presentation to the B2B Marketing Summit held at The Brewery London, 14 June 2012.
Rene opened up the content marketing stream with a content essentials presentation focusing on strategies that B2B companies can use to effectively drive awareness, engagement and lead generation through great content.
Rene focused on curation, content repackaging and creation of new content, mapping it to different audiences, needs and buying cycle stages.
Generating leads with Inbound MarketingAndrew Shaw
The world of marketing is changing fast. In this presentation, we describe the role of marketing in the Facilities Services sector and how the marketing team can make a real difference.
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
Live Webinar: New Ways to Exceed Your Marketing Goals with LinkedInLinkedIn
Learn what makes LinkedIn the most effective platform to engage the people that matter most to your business.
LinkedIn's Director of Global Marketing Keith Richey will share best practices that both large and medium-sized companies have used to succeed, as well as tips from his own LinkedIn marketing team.
You'll discover how you can leverage the latest solutions from LinkedIn to exceed your goals.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
A step-by-step workshop chockfull of all the info you’ll need to set up your store on Shopify, manage your account and get selling. Please bring a laptop.
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities.
Learn How To:
• Stand out and make an impact by positioning yourself as the go-to expert in your niche market.
• Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning.
• Race past your competition with a proven and strategic action plan to grow and expand income streams.
• Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits!
Looking forward to next steps!
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Content Krush -Get Found and Sell More OnlineContent Krush
Content Krush is a leading performance digital marketing agency based in Lagos, Nigeria that helps businesses get found and sell more online.
We have worked with businesses across Tech, Information Technology, Human Resources, Food & Beverages, Education, Medicine and Media to increase online visibility, attract more leads, grow sales and revenue some of which we helped achieve 80% increase in visibility, 186% increase in month on month sales and revenue.
Our strengths include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Content Marketing, Mobile Marketing, Web & App Development.
SE2016 Marketing&PR Jan Keil "Do the right thing marketing for startups"Inhacking
Event: #SE2016
Stage: Marketing&PR
Data: 3 of September 2016
Speaker: Jan Keil
Topic: Do the right thing marketing for startups
INHACKING site: https://inhacking.com
SE2016 site: http://se2016.inhacking.com/
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
This Book is a comprehensive marketing manual for anyone who has an internet business and wants to learn effective marketing methods to make their brand more visible and profitable.
You'll discover the exact formula I used to generate millions of dollars in sales with my own businesses, and the exact tactics I used to attract over 100,000+ paying customers.
Tons of people are making money online, but they're not doing it by accident. It takes knowledge, dedication, and hard work to run a successful online business. This book will show you how to do it right.
From beginner to advanced, this book covers everything that you need to know about digital marketing. You'll find clear explanations of the various strategies and techniques that can be applied at every stage of your online business growth.
This book will change the way you think about online marketing forever – it's like having your own personal mentor guiding you step-by-step towards internet domination!
You will learn the essentials of Social Media Management and Marketing, Fundamentals Of Google Adwords, Facebook marketing, Funnel Creation and Automation, Content Writing and Marketing.
If you have a website or blog, you need this book!
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Seth Farbman, Chief Marketing Officer of Spotify, on leveraging anonymized user data to create compelling, engaging, and deeply personal content marketing.
The Science of Storytelling: The InfatuationNewsCred
The Infatuation's Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.
The Marketing Revolution: National GeographicNewsCred
Jill Cress, Chief Marketing Officer, National Geographic, on how the storied brand has used technology and innovation to remain a marketing leader in the digital age.
Creating Content for Community and Culture: adidasNewsCred
Frank Thomas, adidas' Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.
BNY Mellon's Aniko Delaney, Global Head of Corporate Marketing, on leveraging the bank's rich history and connection with Alexander Hamilton to launch a successful content marketing campaign.
Webinar: How NewsCred Does Content Marketing 2017NewsCred
In today's digital landscape, it's harder than ever to get your message out. So how can you ensure that your content marketing efforts will reach your target audience and drive indisputable business results?
In this webinar, NewsCred's Liam Moroney, Program Director, and Heather Eng, Managing Editor, will answer that question. They'll share in-depth details about how NewsCred does content marketing and how you can tailor their best practices to fit your own program.
Alex Cheeseman, Global Head of Strategy at NewsCred, discusses the elusive 'holy grail' of content and how you can define it and find it for your business.
The Future of Media and the Impact on ContentNewsCred
Tom Goodwin, EVP and Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.
Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Using New Approaches to Content to Steward a Brand that Never Stands StillNewsCred
Jo Moore, Worldwide Executive Brand Director at Lenovo, shares Lenovo's learnings from their recent rebranding efforts that led to Lenovo being named one of the top worldwide brands and ushering in a new era of creativity.
Hussain’s House: Using Content to Connect with MillennialsNewsCred
Hussain Manawer, YouTuber/poet/mental health spokesman/future astronaut, talks about how brands can better create and use content to connect with the most powerful generation of all time: millennials.
How to Build an Owned Media Empire with EPIC Content MarketingNewsCred
Jason Miller, Global Content Marketing Lead at LinkedIn, shares his best practices from working with the world's largest brands across LinkedIn's platform.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Content Marketing Imperative - Michael Brenner, Head of Strategy, NewsCred
1.
2. What Is Marketing?
Ask most people and they will tell you
that marketing is an ad, a banner or
some kind of promotion. But weren’t
there 4 “P’s” in Marketing 101?
3. 5,000
2/3
86%
44%
90%
marketing messages
per day
of U.S. on the “Do Not Call” list
Of people skip TV ads
direct mail is never opened
of emails are never opened
So we support the
myth by bombarding
our audience with
messages they don’t
want.
4. The average attention span of a person has
dropped from 12 seconds in 2000 to 8 seconds.
This, along with the increasing channels and formats
of information available is altering our brains.
5. The average attention span of a
Goldfish is 9 seconds.
(Statistic Brain)
Goldfish have longer attention spans than the
average human today.
6. Less likely
to click on a
banner than…
Banners have 99 problems and a click ain’t
one. Business Insider cheekily reported that
you are more likely to get struck by
lightning or win the lottery than see a click
on your banner.
7. As a whole society, we’re bored!
Bored with content we don’t want.
8. And this is having a dramatic impact
on certain industries like the
newspapers who have seen a dramatic
loss of nearly $50 billion in revenue
since 2000.
9. 60-70% of marketing content
goes completely unused
(Sirius Decisions)
Almost 70% of your content budget is
completely wasted
10. 73% of people surveyed wouldn’t care if
the brands they use
disappeared from their life.
(Co.Exist)
And your customers could care less if
you even exist.
11. Marketing has a marketing problem.
And it’s reflected in the interest of
global monthly searches over the last
decade
12. But there’s hope. Seth Godin said:
“content marketing is all the marketing
that’s left” as brands struggle to meet
the needs of today’s digital consumer.
13. What is Marketing?
“Marketing is knowing your customer so
well that your product sells itself.”
- Peter Drucker
“Marketing is too important to be left to the
marketing department.”
- David Packard
15. But it’s not really about the information we
convey in stories, it’s about the emotional
connection those stories make.
16. Your customers are expecting you to care
more about them than about you. They are
expecting you to touch their hearts and
inspire their minds.
17. It’s not just about creating great
content, it’s about delivering great
content. And then you need to go one
step further and pour your fans a beer.
19. What Does SAP Do?
Interesting? Is The Customer The Hero?
SAP AG is a German multinational
s o f t w a r e c o r p o r a t i o n t h a t
makes enterprise software to manage
business operations and customer
r e l a t i o n s . H e a d q u a r t e r e d
in Walldorf, Baden-Württemberg, Germany,
with regional offices around the world, SAP
is the leader in the market of enterprise
applications in terms of software and
software-related service.[2]
The company's best-known software
products are its enterprise resource
planning application systems and
management (SAP ERP), its enterprise
data warehouse product – SAP Business
W a r e h o u s e ( S A P B W ) , S A P
BusinessObjects software, and most
recently, Sybase mobile products and in-
memory computing appliance SAP HANA.
SAP is one of the largest software
companies in the world.
(Wikipedia)
20. Almost All Our Content Addressed
“Who is SAP? / Why Should You Chose SAP?”
(@MylesBristowe and CommCreative)
21. We Were Not Answering Our Customers Top
Questions
99.9% of our web traffic from visitors
who already knew us or bought from us
Less than 0.1 % were net-new or
early-stage prospects
Less than 10 keywords generated all
the early-stage search traffic
22. How Much“Early Stage”
Search Traffic Do We Get?
Not Enough Early Stage Visitors:
Asking“What is Big Data?”
100,000’s of searches / month
Too Many Later Stage Visitors:
Asking“What is SAP Software”
100s of searches / month
23. What is a Content Strategy?
Delivering the content your audience needs,
in all the places they go (by persona, buyer stage, channel, type)
Managing content as an asset with an ROI
Thinking and acting like a publisher
(and like a business)
24. To Reach Our Audience
We Need To Act Like Publishers
*search engine optimization
25. Business Innovation Blog from SAP:
http://blogs.sap.com/innovation
Mission:
To earn our audience’s
attention by helping them grow
their business, out-perform their
competition, and advance their
careers.
To act like a publisher by
creating content people actually
want to consume.
26. Content Marketing Objectives:
Reach, Engagement AND Conversions
Traffic, engagement and leads
we would have NEVER seen!
Recognized by Fast Company, Digiday,
Content Marketing Institute, more…
28. Enterprise
Software
End-to-end software that helps brands
manage every step of the content marketing
process, from creation, discovery and
workflows, to distribution and analytics.
29. Licensed
Content
We’ve built relationships with over 4,500
publishers, giving you the ability to publish
stories from award-winning sources on topics
that resonate with your audience.
30. Custom
Content
We provide custom content through
The NewsRoom, our exclusive network of
hand-selected writers, photographers,
videographers, and designers.
31. What do you need to create a
content marketing strategy?
1. Content is Not A Campaign–Focus on Strategy
2. Effective Content Combines Brand-Created, Licensed and Syndicated
3. Focus on Quality That Scales