2. Axcend - A Glimpse
Global Business Entity Focusing on Manufacturing IT Domain
Corporate DNA - Industrial Automation & Industrial IT
Joint Venture with a leading North American IT Business Group - Acrodex
Amongst the first few globally, to have been benchmarked with CMMi Level
3 & ISO 9001:2000 for Industrial Automation, IT & their converging hybrid
processes
Serving Clients Since 2001: 50+ Customers, 100+ Projects & 120+ Employees
Serving >10 Fortune 500 customers
Implementation Partners for Leading Vendors
QAD - ERP Solutions
Siemens PLM - PLM & DM Solutions
3. Why Axcend?
Worked with 8 out of the top 10 global Automation OEM’s in the world
One of the few companies in the world to achieve CMMi level 3 for the
hybrid processes of IA & IT
Leveraged with common experiences from shared challenges throughout a
multitude of industries
Demonstrated experience in international project execution
Platform-neutral approach & demonstrated experience with leading
automation platforms
Ability to handle & deliver point solutions & end-to-end services
Operational efficiency to ensure highest measures of performance such as
project delivery, adherence to budget & making it first time right
4. Manufacturing IT Landscape
PLM / DM ERP / MES / EAM / IA MI / DM
Localizations
Extended Compliance
Financials
Demand
Multi-national, Management
Supplier Multi-site
Relationship Financials
Management
Forecasting
QAD Customer
Relationship
Procurement Analytics Management
Order
Management
Supply Chain
Planning &
Execution
Product Mfg. Advanced
Data Planning & Order
Management Execution Management
Enterprise Asset Advanced Planning &
Management Execution
Real-Time Connectivity & Plant Control Services
5. Business Offerings
Manufacturing Execution System
Enterprise Asset Management
Industrial Automation
6. Manufacturing Environment - Industrial OEM’s
Enterprise
Operations
Management
Process
Management
Plant
Control
7. Industrial Automation Service Offerings
HISTORIAN
Enterprise
MANUFACTURING
EXECUTION SYSTEM
Operations
Management DCS
Control Applications Development
System Migration & Up-gradation
Process Advanced Reports
Management Installation & Commissioning
PLC
PLC Application Development
PLC Integration
Plant
PLC Migration & Up-gradation
Control Installation & Commissioning
SCADA
SCADA Developing Application
Graphic Generation
Recipe
NETWORK Alarm
COMMUNICATION Trend
Data Logging
Reports generation
HMI
Software Development -
Operator Terminal Application
10. Automation Project Lifecycle
PROJECT INITATION
Project Management Plan
Requirement Analysis
Design Development
PROJECT
EXECUTION Factory Acceptance Testing Testing
Installation & Commissioning
Site Acceptance Testing
Maintenance
Change Management
PROJECT CLOSURE
11. Business Engagement Models
PROJECT INITATION
Project Management Plan
Requirement Analysis
Design Development
PROJECT
EXECUTION Factory Acceptance Testing Testing
Installation & Commissioning
Site Acceptance Testing
Maintenance
Change Management
PROJECT CLOSURE
ONSHORE OFFSHORE HYBRID MODEL PROJECT PHASES
LEGEND
12. Governance Structure
Responsibilities
Responsibilities
SENIOR
SENIOR Axcend Client • Define strategic objectives
MANAGAMENT
MANAGAMENT
LAYER Executive Executive • Ensure management support
• Act as final issue escalation point
LAYER
PROGRAM • Monitor streamlined service delivery
PROGRAM
MANAGEMENT Axcend Client • Single client interface for account
MANAGEMENT
LAYER Program Manager Program Manager issues
• Manage & grow the relationship
LAYER
Onsite & Offshore Project Teams
• Plan & track projects
• Assist in resource (re)allocation
PROJECT Project Delivery In Charge • People Management
PROJECT
MANAGEMENT • Follow quality system
MANAGEMENT
LAYER • Common day-to-day issues
LAYER Axcend Project Client Project
Lead Lead
Quality
Project Engineers Team
13. Benefits of Offshoring
Improved cost management controls
Time zone advantage
Ensures productivity
Proven model for quality practices
Meeting ‘On-Demand’ load for customers
Assisting customers to focus on their core business
14. Returns Thru’ Offshoring
Engagement Time Vs. ROI
6
5
4
3
2
1
0 1 2 3 4 5 6 7 8 9
Return on Investment
(In $)
15. Keys To Success
Top - Down Driven Approach
Long Term Commitment
Willingness for a Learning Curve
Ability to Understand Different Culture
16. Case Study
Industry: Pulp & Paper
Complete Automation of Pulp Mill
Client Profile
Engineering MNC
Issues Faced by the Client
The end client intended to automate the paper making process in order to monitor & control all
the operations form a centralized location.
Axcend Solution
Axcend facilitated professional assistance to develop an application that provided the following
functionalities;
Monitoring & Control Features
Display Services
Report Generation
Real-Time Data Processing
Business Benefits
Totally automated plant improved productivity, efficiency & product quality
Plant data on finger tips that improves monitoring & analysis capabilities
Flexibility in plant operations
17. Case Study
Industry: Oil & Gas
Power System Monitoring & Control
Client Profile
MNC serving the Oil & Gas Industry
Issues Faced by the Client
The client had received a major project from the oil sector for turnkey execution of sub-station
systems. Due to critical timely needs the client was looking for professional system integrators.
Axcend Solution
Engineering development for the application with MicroSCADA Pro to monitor & control the sub-
station systems that provided a connectivity to numerical relays through IEC 61850 protocol for data
acquisition & control
Numerical relays were configured as field data points that mapped the addresses and logic
developed for interlocks
Logic for connectivity to relays was developed in the SCADA
Developed screens for Mimics, Trends, Communication configuration, Alarms, etc
Business Benefits
Accurate monitoring & control of the sub-station
Cost effective system by eliminating RTUs, Transducers and separate instrument
transformers
One of the first integrated power plant systems using IEC 61850 protocol through
numerical relay communication
18. Case Study
Industry: Power
Alarm & Event Management
Client Profile
A Leading Power Distribution MNC
Issues Faced by the Client
Multiple information from the substation was in
isolation. The client intended to have an integrated Node 1 Node 2 Node 3 Node 4 Node n
approach for alarm management.
Axcend Solution Redundant network of RTU’s on MB300Fiber
Link
An integrated approach to provide Alarm & Event
Management solution based on ABB – Enterprise
Historian was architected
Centralized alarm & events station with capability to HMI 1 HMI 2 Alarms & Event Enterprise Historian
view multiple information
Business Benefits
Data collection from multiple networks
Automated reports distribution
Clients: Data Direct & &
Clients: Data Direct
Provision of Historical & Real time trends Display TrendsTrends
Display
Integration of plant data to SAP
19. Case Study
Industry: Power
Multi - Vendor Connectivity HVAC System
Client Profile
Engineering MNC
Issues Faced by the Client
The client had imported multiple industrial networks for
various utility systems and was challenged with integration
of information.
Axcend Solution
Connectivity with multi vendor platforms with minimal
external hardware
ASCII communication between the two carrier machines
was facilitated to meet the requirement.
Data garnering at a single point from multi
locations/devices/platforms
Business Benefits
System design with minimized hardware and minimal
maintenance
Complete monitoring & control at one point without any changes
in the existing system
20. Team Profile
40 Member Team with Average Experience of 3+
Years
Business Unit Head - 10+ years industry experience
Project Lead - 5+ years industry experience
Sr. Application Engineers - 4+ years industry experience
Application Engineers - 2+ years industry experience
Projects Executed from offshore as well as onsite
Expertise in Software Development for DCS /
PLC / SCADA / HMI Technologies
Experienced in Presales Support, Client
Interaction, etc.
21. Axcend Clientele
Axcend had the opportunity to implement solutions for:
National Thermal Power Corporation
DCM Shriram Industries
Behr Rashtriya Chemicals & Fertilizers
