Axcend is a global business entity focusing on manufacturing IT domains. It has expertise in industrial automation and technology. Some key points: - It has over 120 employees serving over 50 customers on 100+ projects worldwide. - Axcend provides services across the manufacturing IT landscape, including PLM, ERP, MES, industrial automation, and more. - Its industrial automation services include development, integration, migration and support of DCS, PLC, SCADA, and HMI systems. - Axcend utilizes onshore, offshore and hybrid engagement models to provide cost benefits to customers while maintaining quality.

1. INDUSTRIAL AUTOMATION
SERVICE CAPABILITIES
Core Expertise in Manufacturing, Automation &
Technology

2. Axcend - A Glimpse
 Global Business Entity Focusing on Manufacturing IT Domain
 Corporate DNA - Industrial Automation & Industrial IT
 Joint Venture with a leading North American IT Business Group - Acrodex
 Amongst the first few globally, to have been benchmarked with CMMi Level
3 & ISO 9001:2000 for Industrial Automation, IT & their converging hybrid
processes
 Serving Clients Since 2001: 50+ Customers, 100+ Projects & 120+ Employees
 Serving >10 Fortune 500 customers
 Implementation Partners for Leading Vendors
 QAD - ERP Solutions
 Siemens PLM - PLM & DM Solutions

3. Why Axcend?
 Worked with 8 out of the top 10 global Automation OEM’s in the world
 One of the few companies in the world to achieve CMMi level 3 for the
hybrid processes of IA & IT
 Leveraged with common experiences from shared challenges throughout a
multitude of industries
 Demonstrated experience in international project execution
 Platform-neutral approach & demonstrated experience with leading
automation platforms
 Ability to handle & deliver point solutions & end-to-end services
 Operational efficiency to ensure highest measures of performance such as
project delivery, adherence to budget & making it first time right

4. Manufacturing IT Landscape
PLM / DM ERP / MES / EAM / IA MI / DM
Localizations
Extended Compliance
Financials
Demand
Multi-national, Management
Supplier Multi-site
Relationship Financials
Management
Forecasting
QAD Customer
Relationship
Procurement Analytics Management
Order
Management
Supply Chain
Planning &
Execution
Product Mfg. Advanced
Data Planning & Order
Management Execution Management
Enterprise Asset Advanced Planning &
Management Execution
Real-Time Connectivity & Plant Control Services

5. Business Offerings
Manufacturing Execution System
Enterprise Asset Management
Industrial Automation

6. Manufacturing Environment - Industrial OEM’s
Enterprise
Operations
Management
Process
Management
Plant
Control

7. Industrial Automation Service Offerings
HISTORIAN
Enterprise
MANUFACTURING
EXECUTION SYSTEM
Operations
Management DCS
 Control Applications Development
 System Migration & Up-gradation
Process  Advanced Reports
Management  Installation & Commissioning
PLC
 PLC Application Development
 PLC Integration
Plant
 PLC Migration & Up-gradation
Control  Installation & Commissioning
SCADA
 SCADA Developing Application
 Graphic Generation
 Recipe
NETWORK  Alarm
COMMUNICATION  Trend
 Data Logging
 Reports generation
HMI
 Software Development -
Operator Terminal Application

8. Automation Systems

9. Customer Focus
Automation
OEMs

10. Automation Project Lifecycle
PROJECT INITATION
Project Management Plan
Requirement Analysis
Design Development
PROJECT
EXECUTION Factory Acceptance Testing Testing
Installation & Commissioning
Site Acceptance Testing
Maintenance
Change Management
PROJECT CLOSURE

11. Business Engagement Models
PROJECT INITATION
Project Management Plan
Requirement Analysis
Design Development
PROJECT
EXECUTION Factory Acceptance Testing Testing
Installation & Commissioning
Site Acceptance Testing
Maintenance
Change Management
PROJECT CLOSURE
ONSHORE OFFSHORE HYBRID MODEL PROJECT PHASES
LEGEND

12. Governance Structure
Responsibilities
Responsibilities
SENIOR
SENIOR Axcend Client • Define strategic objectives
MANAGAMENT
MANAGAMENT
LAYER Executive Executive • Ensure management support
• Act as final issue escalation point
LAYER
PROGRAM • Monitor streamlined service delivery
PROGRAM
MANAGEMENT Axcend Client • Single client interface for account
MANAGEMENT
LAYER Program Manager Program Manager issues
• Manage & grow the relationship
LAYER
Onsite & Offshore Project Teams
• Plan & track projects
• Assist in resource (re)allocation
PROJECT Project Delivery In Charge • People Management
PROJECT
MANAGEMENT • Follow quality system
MANAGEMENT
LAYER • Common day-to-day issues
LAYER Axcend Project Client Project
Lead Lead
Quality
Project Engineers Team

13. Benefits of Offshoring
 Improved cost management controls
 Time zone advantage
 Ensures productivity
 Proven model for quality practices
 Meeting ‘On-Demand’ load for customers
 Assisting customers to focus on their core business

14. Returns Thru’ Offshoring
Engagement Time Vs. ROI
6
5
4
3
2
1
0 1 2 3 4 5 6 7 8 9
Return on Investment
(In $)

15. Keys To Success
 Top - Down Driven Approach
 Long Term Commitment
 Willingness for a Learning Curve
 Ability to Understand Different Culture

16. Case Study
Industry: Pulp & Paper
Complete Automation of Pulp Mill
Client Profile
Engineering MNC
Issues Faced by the Client
The end client intended to automate the paper making process in order to monitor & control all
the operations form a centralized location.
Axcend Solution
 Axcend facilitated professional assistance to develop an application that provided the following
functionalities;
 Monitoring & Control Features
 Display Services
 Report Generation
 Real-Time Data Processing
Business Benefits
 Totally automated plant improved productivity, efficiency & product quality
 Plant data on finger tips that improves monitoring & analysis capabilities
 Flexibility in plant operations

17. Case Study
Industry: Oil & Gas
Power System Monitoring & Control
Client Profile
MNC serving the Oil & Gas Industry
Issues Faced by the Client
The client had received a major project from the oil sector for turnkey execution of sub-station
systems. Due to critical timely needs the client was looking for professional system integrators.
Axcend Solution
 Engineering development for the application with MicroSCADA Pro to monitor & control the sub-
station systems that provided a connectivity to numerical relays through IEC 61850 protocol for data
acquisition & control
 Numerical relays were configured as field data points that mapped the addresses and logic
developed for interlocks
 Logic for connectivity to relays was developed in the SCADA
 Developed screens for Mimics, Trends, Communication configuration, Alarms, etc
Business Benefits
 Accurate monitoring & control of the sub-station
 Cost effective system by eliminating RTUs, Transducers and separate instrument
transformers
 One of the first integrated power plant systems using IEC 61850 protocol through
numerical relay communication

18. Case Study
Industry: Power
Alarm & Event Management
Client Profile
A Leading Power Distribution MNC
Issues Faced by the Client
Multiple information from the substation was in
isolation. The client intended to have an integrated Node 1 Node 2 Node 3 Node 4 Node n
approach for alarm management.
Axcend Solution Redundant network of RTU’s on MB300Fiber
Link
 An integrated approach to provide Alarm & Event
Management solution based on ABB – Enterprise
Historian was architected
 Centralized alarm & events station with capability to HMI 1 HMI 2 Alarms & Event Enterprise Historian
view multiple information
Business Benefits
 Data collection from multiple networks
 Automated reports distribution
Clients: Data Direct & &
Clients: Data Direct
 Provision of Historical & Real time trends Display TrendsTrends
Display
 Integration of plant data to SAP

19. Case Study
Industry: Power
Multi - Vendor Connectivity HVAC System
Client Profile
Engineering MNC
Issues Faced by the Client
The client had imported multiple industrial networks for
various utility systems and was challenged with integration
of information.
Axcend Solution
 Connectivity with multi vendor platforms with minimal
external hardware
 ASCII communication between the two carrier machines
was facilitated to meet the requirement.
 Data garnering at a single point from multi
locations/devices/platforms
Business Benefits
 System design with minimized hardware and minimal
maintenance
 Complete monitoring & control at one point without any changes
in the existing system

20. Team Profile
 40 Member Team with Average Experience of 3+
Years
 Business Unit Head - 10+ years industry experience
 Project Lead - 5+ years industry experience
 Sr. Application Engineers - 4+ years industry experience
 Application Engineers - 2+ years industry experience
 Projects Executed from offshore as well as onsite
 Expertise in Software Development for DCS /
PLC / SCADA / HMI Technologies
 Experienced in Presales Support, Client
Interaction, etc.

21. Axcend Clientele
Axcend had the opportunity to implement solutions for:
National Thermal Power Corporation
DCM Shriram Industries
Behr Rashtriya Chemicals & Fertilizers

22. WWW.AXCEND.COM
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