Anunta Tech is a new age Infrastructure Management Services firm with an innovative service known as ADaaS (Application Delivery as a Service) that's based on Digital Virtualisation Technologies. ADaaS is a managed infrastructure solution that provides guarantees on application performance as experienced by the end user by creating a centrally hosted environment using desktop virtualization technologies and combining it with a proprietary highly automated and predictive continuous monitoring system. With ADaaS we offer server-to-screen design and management of the entire application delivery infrastructure. ADaaS’ key benefits to the organization include reduction in overall cost of application delivery by 15-25%, faster rollouts, provisioning & updates, proactive resolution leading to reduction in trouble tickets by as much as 90%, consistent application performance & creating a highly scalable & standardized IT infrastructure. ANUNTA has over a decade of experience in designing and managing application delivery for the back offices of Fortune 500 and Leading Indian companies. Some of our clients are Axis Bank, Edelweiss, Bajaj Electricals, Ratnakar Bank, Kotak Bank etc. ANUNTA and its Application Delivery as a Service (ADaaS) in fact has been cited as one of the “Vendors to Watch” in the Hosted Virtual Desktop (HVD) segment in Gartner’s ‘Emerging Market Analysis: India’s Top 10 Technology Trends and Drivers in 2014’ Report.

1. Anunta
Corporate Profile

2. Introduction
End User Computing Challenges
Anunta’s Proposition
Summary

3. INTRODUCTION
The “nexus” of Mobility, Social Networks, Cloud and Big Data is creating enormous
challenges for IT to reliably deliver applications to end-users
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Anunta’s clients include leading companies in the BFSI, Manufacturing & Business
Services space including Axis Bank, Kotak Mahindra Bank, Ratnakar Bank, Edelweiss,
Bajaj Electricals, Polycab, Fullerton, Gerdau & Firstsource Solutions
Anunta, set up in 2011 is a next generation IT Infrastructure Management Services
(IMS) that has introduced a new service called ‘Application Delivery as a Service’ (ADaaS)
Anunta delivers ADaaS to over 30,000 endpoints of its clients
Anunta currently has over 200 employees, corporate headquarters & Network
Operations Centre in Mumbai and operations in Mumbai & Chennai

4. END-USER COMPUTING CHALLENGES
Anytime, Anywhere, Any device
Access for everyone
Ever faster rollout of apps,
upgrades, high productivity
CEO
Business
HR
BYOD, employee satisfaction
CSO
Fully secure data
CIO
Business Demands Internal Constraints
Internal IT staff not
experienced in new tech
like cloud & virtualization
Silo-ed IT organization
both internally & in
Service providers
?
Complex traffic engineering
with proliferation of apps &
devices
Inadequate awareness
of full IT environment
Inadequate control of
changes and versions
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5. CIO WISHLIST
Standardization
An end-user computing environment that provides …
Agility
Clear
Accountability
CIO
Security
Flexibility
Cost
Effectiveness
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6. THE SOLUTION
is a managed infrastructure solution that provides
guarantees on application performance as experienced by
the end user by creating a centrally hosted environment
using desktop virtualization technologies and combining it
with a proprietary highly automated and predictive
continuous monitoring system
ADaaS
Application Delivery as a Service
 ADaaS is a Anunta innovation and the only service of its kind in the IT market, currently
 Anunta delivers ADaaS to over 30,000 endpoints of its clients & growing steadily
 Expect to be granted trademark for ADaaS in India, US & CTM markets in 3-6 months
guarantees on application performance
end user
desktop virtualization technologies
proprietary highly automated and predictive
continuous monitoring
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7. CONVENTIONAL APPLICATION DELIVERY
ARCHITECTURE
Application Hosting Application Delivery
Demarc Line
Virtualized
Data Center
Applications Hub
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
WAN
Cloud
Internet
Cloud
Multiple Remote
Offices
Access points (Thick clients)
Users logging in
on the move
using laptops
Users using
Home Office
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
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8. PRIVATE VIRTUAL DATACENTRE
ARCHITECTURE
Application Hosting Application Delivery
Demarc Line
Virtualized
Data Center
Applications Hub
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
V Server 1
APPS
OS
V Server 2
APPS
OS
WAN
Cloud
Internet
Cloud
Multiple Remote
Offices
Access points (Thick clients)
Users logging in
on the move
using laptops
Users using
Home Office
HTTP/HTTPS
FTP
SMTP
IMAP/MAPI
Custom Ports
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9. ADaaS APPLICATION DELIVERY
Virtualized
Data Center
Phase 2
Applications Hub
V Server 1
APPS
OS
V Server 2
APPS
OS
Hosted Desktop Setup
HVD / HSD HVD / HSD
Multiple
Remote Offices
Access points (Thin clients)
RDP/ ICA/
PCoIP
RDP/ ICA/
PCoIP
RDP/ ICA/
PCoIP
RDP/ ICA/
PCoIP
Internet
Cloud
Users using
Home Office
Users logging in
on the move
using laptops,
WAN
Cloud
Demarc Line
tablets &
smartphones
Application Hosting Application Delivery
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Anunta NOC
Centralized Monitoring

10. HOW ADaaS IS DELIVERED
Range of Applications
Types of Users
Peripherals
Interdependencies of
Infrastructure devices
Current performance
benchmarking
Increased end-user
satisfaction
Increased Application
availability
Pro-active monitoring
Lowered user incident
ratios
Data Centre Infra for
virtual desktops
Network architecture
Security Architecture
Monitoring Strategy
DesignDiscover Deliver
END-USER FOCUSED MANAGEMENT OF APPLICATION DELIVERY FROM SERVER TO SCREEN
WITH SLAS BASED ON APPLICATION PERFORMANCE AT THE END POINT
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Current Proposed
Proprietary
content
Degree of
automation
Current Proposed
Proprietary
content
Degree of
automation
Current Proposed
Proprietary
content
Degree of
automation

11. ADaaS GOES BEYOND ‘DaaS’
Create &
Provision
Desktops
in a Cloud
Seamless
integration
with existing
setup
Monitoring
of Desktop
Cloud
Monitoring
of entire App
Delivery
Chain
(Server to
Screen)
SLAs on
Application
performance
at end point
ANUNTA’s ADaaS
‘DaaS’ Solutions ‘DaaS’ Solutions
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12. ADaaS UNIQUE MONITORING AND
MANAGEMENT MODEL
Silo-ed in Towers
Device Centric
SLAs on Uptime
Reactive Monitoring
People Dependent
Skill Based
Time and Material /Device based pricing
Horizontal End to End
User Experience Centric
SLAs on End User Performance
Proactive Avoidance of Incidents
Policy Centric
Highly automated platform based
Per User Per Month Billing
ADaaS
TRADITIONAL
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13. COMPELLING COST BENEFITS
1,965 1,974 1,983 1,992 2,000
560 635 718
825
936
2,525
2,609
2,702
2,817
2,935
OVERALL SAVINGS OF >25%+ IN APPLICATION DELIVERY COSTS WITH ANUNTA’S SOLUTION
Year 1 Year 2 Year 3 Year 4 Year 5
(रु per endpoint per month)
Savings in PL
Cost of Application
Delivery with
Anunta
Cost with
Conventional
PC Operations

ACTUAL CASE STUDY (INDIAN CUSTOMER)


• Application delivery cost with conventional PC operations escalates by blended ~4% y-o-y, primarily on account of
escalating power & manpower costs, that constitute >1/3rd of cost structure
• Anunta’s optimized cloud based application delivery with lean on-site support needs reduces the unit cost to deliver
applications immediately.
• Anunta’s fixed price contract together with significant reduction in power requirements keeps the cost structure flat &
predictable over a long term.
Depreciati
on 25%
Cost of
Capital 8%
User
Support
20%
WAN BW
25%
Power
16%
Others 6%
Cost of Application Delivery Today
(रु 2525 per endpoint per month)
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14. PRODUCTIVITY BENEFITS OF ADaaS
 15 -25% savings in cost of application delivery
 Facilitates BYOD, collaboration
 Improves employee productivity
 A fixed cost of application delivery/per user/month provides predictability in
IT cost of growth
 Server to screen model de-risks cloud adoption
 Lowers IT support costs by 15 to 30%
 Resolves 70% incidents before end-user can experience
 Provides single point accountability
 Faster roll-outs, provisioning& updates
 Increased security
 Application downtime reduced by 80%
 ‘Anytime, anywhere, any device’ access
 Consistent application performance
 Reduced dependence on IT staff
User Benefits
IT Benefits
Business Benefits
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15. MEASURABLE BENEFITS IN PRODUCTIVITY
USING ADaaS
0
0.5
1
1.5
Jan'12
Feb'12
Mar'12
Apr'12
May'12
June'12
July'12
Aug'12
Sep'12
Oct'12
Nov'12
Dec'12
Jan'13
Feb'13
Mar'13
Apr'13
May'13
Incident to user ratio came down from 1 to 0.2 per month per user
91.00%
93.00%
95.00%
97.00%
99.00%
Jan'12
Feb'12
Mar'12
Apr'12
May'12
Jun'12
Jul'12
Aug'12
Sep'12
Oct'12
Nov'12
Dec'12
Jan'13
Feb'13
Mar'13
Apr'13
May'13
SLA Achieved
Applications availability improved from ~90% to 99.5%+
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16. MEASURABLE BENEFITS IN PRODUCTIVITY
USING ADaaS
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Proactive actions prevented ~70% of incidents from
impacting end-users

17. OPERATIONS
Round-the-clock IT infrastructure monitoring and management to provide superior end-user experience
Anunta’s Enterprise Nerve Center (ENC) in Mumbai is the hub of Anunta’s RIM services with a BCP Site in Chennai
It is staffed and managed 24x7x365 by the Anunta Technology team with fully virtualized environment
and end-user monitoring capabilities
Two factor authentication with centralized session recording
ISO27001 certified
Supporting clients spread across US, UK, Philippines & India
Managing Application environments for Back-offices, Home Offices, Branch Environments (PoS) & Corporate offices
Delivering Productivity suites, E-mail platforms, security applications, enterprise applications &
vertical specific core applications
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18. CLIENTS
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19. CASE STUDIES (1/3)
Polycab, India’s leading wire manufacturer is spread across 60 locations and has
a large mobile workforce that lacked access to enterprise applications which in
turn impeded business planning. Anunta transitioned Polycab’s IT environment
to a centrally hosted, HSD & HVD environment enabling anywhere, anytime
access so employees can log in from anywhere and get a personal PC experience
and business in turn gets real time data that makes planning more effective.
When Bajaj Electricals, a leading manufacturer of consumer goods, engaged with
Anunta, application availability stood at 90%. IT teams were recording incident ratios
of 1.2 -2 per user/month. End-User satisfaction was at an all-time low. Anunta
transitioned Bajaj to its ADaaS solution achieving 99% application availability, reduced
incidents to 0.2 - 0.3 with 70% incidents resolved before end-users were impacted. In
a survey post implementation, 99% of users said that their productivity had increased
while 100% were satisfied with their end-user computing environment.
ANYTIME, ANYWHERE ACCESS FOR POLYCAB
ENHANCING PRODUCTIVITY & END USER FOCUS AT
BAJAJ ELECTRICALS
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20. CASE STUDIES (2/3)
Firstsource Solutions, a global BPO, wanted to tap the talent pool that prefers
the work from home option since this offers Firstsource greater flexibility in
managing business cycles without increasing fixed costs. Anunta created a HVD
solution with complete data protection including “no screen capture” and no
data transfer at end-points while providing a seamless office experience for
home users.
CREATING SECURE WORK FROM HOME
ENVIRONMENTFOR FIRSTSOURCE SOLUTIONS
BALANCING ANY DEVICE ACCESS WITH SECURITY NEEDS
FOR RATNAKAR BANK
In 2012 Anunta moved Ratnakar Bank to a virtual application delivery set-up
using a mixture of HVD, Thin Clients and VDI. With the expansion in user
access scenarios at bank, the Bank wanted an authentication solution that can
support numerous and diverse use cases, and also allow them to meet privacy
and security regulations. Earlier this year Anunta helped Ratnakar Bank
implement a security solution that included certificate based authentication,
OTP Authentication and Out of Band authentication for its diverse users.
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21. CASE STUDIES (3/3)
HELPING FULLERTON SECURITIES EXPAND MARKET
REACH COST EFFECTIVELY
Fullerton India targeted a rapid rollout of its branches and services across India. One of
the requirements for this was fast and uninterrupted availability of core applications to
these branches. Being a large organization with over 360 branches and 5,500
employees spread across cities, towns and villages, Fullerton was facing a steep
challenge in application delivery. Supporting operations across so many locations was
resulting in high IT support costs and finding IT talent in some of the more remote
locations was posing problems that had a direct impact on the business. Anunta put in
place a HSD environment for Fullerton. The private cloud has reduced the time needed
to provision infrastructure for a new branch from 10 days to three days, accelerating
time-to-revenue by a full week. Fullerton can also deliver applications and desktops to
remote areas without the need for a full PC, reducing costs for endpoint hardware and
maintenance.
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22. “Since bringing Anunta on board, our end-user
experience has greatly improved. The Anunta
team’s speed of response, proactive
management approach and depth of technical
knowledge has given us the confidence to fast
track our project …”
Pratap Gharge
President and CIO, Bajaj Electricals Ltd.
CLIENT SPEAK
“Anunta's fully managed application delivery has
empowered Polycab's managers with anywhere,
anytime access. This in turn has ensured that
business gets real time inputs of business
processes, materials and resources making
decision making more informed and nimble.”
Udit Pahwa
CIO, Polycab Wires Pvt. Ltd.
“Our objective was to go beyond an IT
upgrade to deliver business benefit.
Today the internal IT team working with
Anunta as a partner has ensured that
Fullerton is future ready through
well-defined milestones and SLAs.”
Samir Khare
CIO, Fullerton India Credit Company Ltd.
“We had the challenging mandate of
transforming Ratnakar Bank to a new age bank.
We evaluated Anunta’s solution from the
standpoint of helping us achieve business goals
while ensuring costs remained in control and it
met and exceeded both these criteria.”
Anup Purohit,
Head IT, Ratnakar Bank Ltd.
“Our objective was to go beyond an IT
upgrade to deliver business benefit.
Today the internal IT team working with
Anunta as a partner has ensured that
Fullerton is future ready through
well-defined milestones and SLAs.”
Samir Khare
CIO, Fullerton India Credit Company Ltd.
“Anunta's fully managed application delivery has
empowered Polycab's managers with anywhere,
anytime access. This in turn has ensured that
business gets real time inputs of business processes,
materials and resources making decision making
more informed and nimble.”
Udit Pahwa
CIO, Polycab Wires Pvt. Ltd.
“We had the challenging mandate of transforming Ratnakar
Bank to a new age bank. We evaluated Anunta’s solution
from the standpoint of helping us achieve business goals
while ensuring costs remained in control and it met and
exceeded both these criteria.”
Anup Purohit,
Head IT, Ratnakar Bank Ltd.
“Since bringing Anunta on board, our end-user
experience has greatly improved. The Anunta
team’s speed of response, proactive
management approach and depth of technical
knowledge has given us the confidence to fast
track our project …”
Pratap Gharge
President and CIO, Bajaj Electricals Ltd.
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23. SUMMARY
Application delivery architecture is going to fundamentally change to respond effectively to the
nexus of Mobility, Social Network, Big Data and Cloud
Challenges in Application Delivery are many and complex and call for a specialist approach
Customers are increasingly looking for ‘Application Delivery as a Service’ with guarantees on
Application performance and end user experience
Anunta’s unique platform based ‘Application Delivery as a Service’ offering enables companies
virtualize their application delivery architecture with all its benefits in a completely de-risked
manner
Application Delivery as a Service from Anunta goes beyond IT transformation to deliver
measurable improvements in productivity-led IT metrics
Anunta delivers ADaaS to over 30,000 endpoints of its clients & growing steadily
Anunta has over 6 years and 58 man years of experience in implementing and managing
virtualized application delivery in installations around the world
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24. THANK YOU

25. WHAT IS EuVantage?
The core of the platform is a model of end-user specific application delivery chain
The model is auto-discovered and continuously kept up-to-date
A service assurance and delivery platform with end-user intelligence
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Additional, domain specific intelligence helps with valuable root cause inference and
in generating actionable next steps
This representation allows for adaptive analytics, cross-domain correlation and rapid
problem isolation

26. INFRASTRUCTURE
NETWORK TRAFFIC
VDI
Applications
THE EuVantage DIFFERENCE
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EMPOWERING IT OPERATIONS WITH END-USER PERSPECTIVE
APM
Classic NMS
Classic NPM
Specialized VDI
monitoring
INFRASTRUCTURE
NETWORK TRAFFIC
VDI
APPLICATIONS
EuVantage

27. ANALYTICS
CORRELATION
COLLABORATION
REPORTING
MONITORING
ISOLATION
RESOLUTION
CHANGE
With EuVantage
UNIFIED PLATFORM FOR SERVICE MANAGEMENT
Current Process
REDUCE MTTR BY MOVING FROM A MULTI-PRODUCT, MANUAL PROCESS TO
AN AUTOMATED WORKFLOW USING A SINGLE PLATFORM
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MONITORING
Multiple products
ISOLATION
Manual correlation
RESOLUTION
Needs effective collaboration
CHANGE
Manual & Error prone

28. KEY FEATURES
SaaS platform for complete VDI-based application delivery management
downloadable from the net
Quick initial setup and immediate value
Leverage information available from Citrix or VMware management platforms to bootstrap
Automated discovery of Application Delivery Components
Real-time maps showing end-to-end Application Delivery Path
Continuous monitoring of Application Delivery Components
Proactive testing of end user experience via synthetic transactions
Correlation of performance and topological data
Reporting and documentation of maps, status and health
REST-based API for seamless integration into existing workflow automation tools
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