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MAKING DECISIONS IN REAL TIME




VALUED PARTNER FOR AUTOMATION OEM
An organization


       Conceived ,built
        and growing
VISION




         Be a Globally Acclaimed Solution Provider in
          Industrial Information Technology & Plant
                 Automation Business Space
GIVING A GLIMPSE

    Serving customers across geographies since 2001

                JV with a leading North American IT business group - Acrodex


                               Preferred partner to six of the global top ten Automation OEMs




 Amongst the first few globally, to have been benchmarked with CMMI
 Level 3 & ISO 9001:2008 for Industrial Automation, IT & their
 converging hybrid processes



                                 1000+ man years of product development
                                                          Serving clients since 2001
                                 180+ project initiatives
                                 Over 90% repeat clients              40+ customers & 100+ projects
Manufacturing Enterprise technology adoption ..

                                                 CRM
                                   PLM

                                                       SCM

                                   ERP
                                                          SCADA

                                           DCS


                                         PLC

                                                   Human Machine
                                                   interfaces
                                   CNC
                                               Digital Field
PRODUCTS ADOPTION                              Instruments
Manufacturing Enterprise functional applications
….
Our Value proposition




                                                 HORIZONTAL


 Product Adoption to    End user understanding
 Manufacturing User    reinforcing Product
 Environment           enhancements
Generating value




                     Manufacturing
                       Industrial
                      Experience



                    Industrial
                   Automation

                            Information
                            Technology
Challenges for manufacture IT product OEM


  Shortened time to market

  Constant innovation Anticipating customer future needs

  Enhancing Customer delight –Quality & support

  Global reach with local feel

  Being competitive in market place
Execution Problems


  Availability of skilled & productive resource

  Fluctuating demand for resource

  Knowledge Management

  Extensive/Effective Support

  Quality and timely output
Axcend Experience


                                          •Skilled Talent Pool –
                                          Convergence space
                                          •Trained skills in product
                     Skill                development
                                          •Quality trained
                                          workforce
                                          •Process driven-Best
                                           • Develop Skills
                                            • Agile friendly
                                           •People– Quickly
 People                           Value   process adaption
                                           culture demand
                                            meets
                                            •Un interrupted
                                           •Supports Growth
                                            service
                                           •High Employee
                                            •Performance
                                           retention & satisfaction
                                            oriented - BSC
                     Get Real –             •Flexible Model –On
                    Outsourcing             Demand Engagement
                      partner
Serving Value chain



                                                                    Maintenance & Support

                                   Testing & Validation
                                                                   • Personalization
                                                                   • Enhancement
                                 • FUI Testing                     • Localization
                                 • White Box Testing               • Fixture of defects & service
    Design & Development
                                 • Platform compliance,
                                   Regression Testing
                                 • Automation Testing
   • Development & Enhancement
                                 • Performance, Security Testing
   • Platform Enablement
                                 • Device Library & DTM Testing
   • Interoperability
                                 • EDDL & FDT Testing
                                 • Testing Capabilities
Technology experience on
                     Integrated
   Programming                          Web                                                  PLC / SCADA
                     Developer                         RDBMS / DBMS      Testing Tools
    Languages                       Technologies
                    Environment


       C, C++, C#      VB, VB.NET     ASP, ASP.NET          Oracle          WinRunner            Siemens



      JAVA, J2EE         VC++         HTML, XHTML        MS SQL Server     Rational Robot      Allen Bradley


                       MS Visual                                           Rational Purify       GE Fanuc
                                          XML              MS Access
                        Studio                                                  Plus


                        MS Visual                                                                  ABB
                                          MS IIS                               Buggit
                       Studio.NET

                                                                                                 National
                                         EditPlus                         Manual Testing       Instrument


                                      JavaScript, VB                                            Schneider
                                          Script

                                                                                               Wonderware
Business Models


                         FLEXIBLE MODELS DETAILED TO INDIVIDUAL PARTNER
                                             NEEDS

                                                                    Offshore
                    Onsite              Multi-Site                Development                 Offshore
                                                                     Centre

                   Customer           Customer / Axcend                       Dedicated       Shared Axcend




                                                           BUILD& OPERATE
                   Premises                Premises                         Axcend Facility      Facility

                                      Customer / Axcend
                Customer / Axcend                                              Axcend            Axcend
   Location                            Off-Site / Axcend

                  Dedicated to          Dedicated to                        Dedicated to        Multiple
                   Customer              Customer                            Customer          Customers
   Project Team
                                        BUILD OWN OPERATE


   Allocation                       BUILD OWN OPERATE TRANSFER
Partnering benefit

 •   Improved cost management controls


 •   Quick time between concept to market reach for OEM’s


 •   Flexible partnership aiding dynamic development capacity needs


 •   Lower infrastructure cost with on demand use of skilled resources


 •   Proven model for quality practices


 •   Focus on core business
Overcome your challenges by


     CHALLENGES                    ADDRESSED BY

  Shortened time to market       Access to large scale resources available
                                 on time & leverage global time lead- lag.
                                 Org Internal bandwidth towards
  Constant innovation            innovation, Spending more time with
  Anticipating customer future   customers
  needs

  Enhancing Customer delight –   Dedicated testing & support teams with
  Quality & support              measurable performance metrics

                                 Personalisation & Localisation relevant to
  Global reach with local feel   geographies

  Being competitive in market    Optimize product development costs .
  Place                          Quick in meeting your on demand load for
                                 resource
Case Study


                    Onsite Development & Validation Services
  Client Profile                                                        Onsite - Offshore Percentage
  Leading Multinational Automation OEM                                  Onsite – 100% Offshore – 0%
  Business Case
   The client has an entire range of power & Automation
   Technology products and possible development & validation
   activities intended to be outsourced to take advantage of
   outsourcing benefits.
  Axcend Solution
 Axcend provided the client with a assistance by providing the
 talented people in product development and testing in many of
 the R&D related products, like localization of the products, product
 type testing , system type testing of the software products in
 substation automation as well as and industrial automation. Model
 ensuring business value creation constantly over the years with
 innovation
  Benefits
  Cost reduction
  Quicker resource ramp up
 Meeting on demand load
Case Study


                   Offshore Development & Validation Services
 Client Profile                                                     Onsite - Offshore Percentage
 Leading Multinational OEM in Electric power segment                Onsite – 40%, Offshore – 60%
 Business Case
 The client has an entire range of Energy Management System
 products and possible development & validation activities
 intended to be outsourced to take advantage of off shoring
 benefits.
 Axcend Solution
 Axcend provided the client with a complete product
 development & test outsourced solution to ensure the
 company met their product development requirements. Entire
 Product life cycle is managed by us for the client past 3 years.
 Benefits
  Cost reduction up to 60%
  Improved QA processes
  Seamless onsite to offshore team extension
  Quicker resource ramp up
Case Study



                   Development & Maintenance of SCADA Package
 Client Profile                                                 Onsite - Offshore Percentage
 Industrial Product Development Company, US                     Onsite – 5%, Offshore – 95%

 Business Case

 Offshore development of SCADA package including market
 study, requirement analysis, development, testing and
 packaging was assigned to Axcend
 Axcend Solution
  User friendly Mimic development features with Active
 X control.
  State of the art trending features – Real time &
 Historical.
  User Program Interpreter with GUI interface, for
 implementing logics
 Benefits
  Querying feature for custom reporting
  Portability of reports to MS Excel
  OPC client and server
SIEMENS
   Are a trusted development partner to ….

                       Axcend Clientele

                                             SIEMENS
LETS PARTNER & GROW TOGETHER

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Outsourced Product Development Services

  • 1. MAKING DECISIONS IN REAL TIME VALUED PARTNER FOR AUTOMATION OEM
  • 2. An organization Conceived ,built and growing
  • 3. VISION Be a Globally Acclaimed Solution Provider in Industrial Information Technology & Plant Automation Business Space
  • 4. GIVING A GLIMPSE Serving customers across geographies since 2001 JV with a leading North American IT business group - Acrodex Preferred partner to six of the global top ten Automation OEMs Amongst the first few globally, to have been benchmarked with CMMI Level 3 & ISO 9001:2008 for Industrial Automation, IT & their converging hybrid processes 1000+ man years of product development Serving clients since 2001 180+ project initiatives Over 90% repeat clients 40+ customers & 100+ projects
  • 5. Manufacturing Enterprise technology adoption .. CRM PLM SCM ERP SCADA DCS PLC Human Machine interfaces CNC Digital Field PRODUCTS ADOPTION Instruments
  • 7. Our Value proposition HORIZONTAL Product Adoption to End user understanding Manufacturing User reinforcing Product Environment enhancements
  • 8. Generating value Manufacturing Industrial Experience Industrial Automation Information Technology
  • 9. Challenges for manufacture IT product OEM Shortened time to market Constant innovation Anticipating customer future needs Enhancing Customer delight –Quality & support Global reach with local feel Being competitive in market place
  • 10. Execution Problems Availability of skilled & productive resource Fluctuating demand for resource Knowledge Management Extensive/Effective Support Quality and timely output
  • 11. Axcend Experience •Skilled Talent Pool – Convergence space •Trained skills in product Skill development •Quality trained workforce •Process driven-Best • Develop Skills • Agile friendly •People– Quickly People Value process adaption culture demand meets •Un interrupted •Supports Growth service •High Employee •Performance retention & satisfaction oriented - BSC Get Real – •Flexible Model –On Outsourcing Demand Engagement partner
  • 12. Serving Value chain Maintenance & Support Testing & Validation • Personalization • Enhancement • FUI Testing • Localization • White Box Testing • Fixture of defects & service Design & Development • Platform compliance, Regression Testing • Automation Testing • Development & Enhancement • Performance, Security Testing • Platform Enablement • Device Library & DTM Testing • Interoperability • EDDL & FDT Testing • Testing Capabilities
  • 13. Technology experience on Integrated Programming Web PLC / SCADA Developer RDBMS / DBMS Testing Tools Languages Technologies Environment C, C++, C# VB, VB.NET ASP, ASP.NET Oracle WinRunner Siemens JAVA, J2EE VC++ HTML, XHTML MS SQL Server Rational Robot Allen Bradley MS Visual Rational Purify GE Fanuc XML MS Access Studio Plus MS Visual ABB MS IIS Buggit Studio.NET National EditPlus Manual Testing Instrument JavaScript, VB Schneider Script Wonderware
  • 14. Business Models FLEXIBLE MODELS DETAILED TO INDIVIDUAL PARTNER NEEDS Offshore Onsite Multi-Site Development Offshore Centre Customer Customer / Axcend Dedicated Shared Axcend BUILD& OPERATE Premises Premises Axcend Facility Facility Customer / Axcend Customer / Axcend Axcend Axcend Location Off-Site / Axcend Dedicated to Dedicated to Dedicated to Multiple Customer Customer Customer Customers Project Team BUILD OWN OPERATE Allocation BUILD OWN OPERATE TRANSFER
  • 15. Partnering benefit • Improved cost management controls • Quick time between concept to market reach for OEM’s • Flexible partnership aiding dynamic development capacity needs • Lower infrastructure cost with on demand use of skilled resources • Proven model for quality practices • Focus on core business
  • 16. Overcome your challenges by CHALLENGES ADDRESSED BY Shortened time to market Access to large scale resources available on time & leverage global time lead- lag. Org Internal bandwidth towards Constant innovation innovation, Spending more time with Anticipating customer future customers needs Enhancing Customer delight – Dedicated testing & support teams with Quality & support measurable performance metrics Personalisation & Localisation relevant to Global reach with local feel geographies Being competitive in market Optimize product development costs . Place Quick in meeting your on demand load for resource
  • 17. Case Study Onsite Development & Validation Services Client Profile Onsite - Offshore Percentage Leading Multinational Automation OEM Onsite – 100% Offshore – 0% Business Case The client has an entire range of power & Automation Technology products and possible development & validation activities intended to be outsourced to take advantage of outsourcing benefits. Axcend Solution Axcend provided the client with a assistance by providing the talented people in product development and testing in many of the R&D related products, like localization of the products, product type testing , system type testing of the software products in substation automation as well as and industrial automation. Model ensuring business value creation constantly over the years with innovation Benefits  Cost reduction  Quicker resource ramp up Meeting on demand load
  • 18. Case Study Offshore Development & Validation Services Client Profile Onsite - Offshore Percentage Leading Multinational OEM in Electric power segment Onsite – 40%, Offshore – 60% Business Case The client has an entire range of Energy Management System products and possible development & validation activities intended to be outsourced to take advantage of off shoring benefits. Axcend Solution Axcend provided the client with a complete product development & test outsourced solution to ensure the company met their product development requirements. Entire Product life cycle is managed by us for the client past 3 years. Benefits  Cost reduction up to 60%  Improved QA processes  Seamless onsite to offshore team extension  Quicker resource ramp up
  • 19. Case Study Development & Maintenance of SCADA Package Client Profile Onsite - Offshore Percentage Industrial Product Development Company, US Onsite – 5%, Offshore – 95% Business Case Offshore development of SCADA package including market study, requirement analysis, development, testing and packaging was assigned to Axcend Axcend Solution  User friendly Mimic development features with Active X control.  State of the art trending features – Real time & Historical.  User Program Interpreter with GUI interface, for implementing logics Benefits  Querying feature for custom reporting  Portability of reports to MS Excel  OPC client and server
  • 20. SIEMENS Are a trusted development partner to …. Axcend Clientele SIEMENS
  • 21. LETS PARTNER & GROW TOGETHER