Presentation on the technique or mediums which can be used for industrial advertising and promotion

2.  Introduction
 Magazines
 Corporate Profile/Brochure
 Email
 Webcast and webinars
 Seminar & Events
 Corporate Websites
 Online Advertising
 Online Marketplaces

3. •Advertising directed to other businesses, rather than to consumers.
•Business to business firms are those firms that sell products and services
among themselves.
•Business-to-business advertising is where business uses advertising to
attract customer from other businesses rather the general public.
•Choice of media for a B2B campaign is limited.
•Advertising is done for the given purposes:
Awareness
Knowledge
Preference conviction
Purchase
Post purchase reassurance

4. MAGAZINES
 Delivers a perception of
value and brand quality
to a highly qualified
audience.
 More permanent and
accessible.
 Allowing brand
messages to benefit
from a longer lifecycle.

5. CORPORATE PROFILE/BROCHURE
 Product Portfolio
 Company Corporate
profile
 It gives introduction of
the company overview
and product offering

6. EMAIL
 Email marketing is
directly marketing a
commercial message to
a group of people using
email.
 Involves using email to
send ads, request
business, or solicit sales
IAMAI 2012 Data

7. WEBCAST AND WEBINAR
 Webcast is a media file
distributed over the Internet
using streaming media
technology to distribute a
single content source to
many simultaneous
listeners/viewers.
 Webinar is a neologism to
describe a specific type of
web conference. It is typically
one-way, from the speaker to
the audience with limited
audience interaction
 Provide high brand visibility
to a targeted audience

8. SEMINAR AND EVENTS
 Showcasing of Products
 Product Launch
 Opportunity to
collaborate and form
business alliance
 India Manufacturing
Show 2012
 Material Handling World
Expo

9. CORPORATE WEBSITE
 The most effective
websites capture lead
information, provide
feedback within 24 hours,
and offer downloads of
white papers, articles,
event invitations, relevant
links, etc.

10. ONLINE ADVERTISING
 Facebook
 LinkedIn
 Career Sites
 Specialty Sites
 Behavioral Targeting
 Blogs
 Search Engine Marketing
 Content Networks
 Placement Networks
Objective of B2B Marketing –
Web Marketing Academy

11. ONLINE ADVERTISING
Success of B2B Marketing –
Web Marketing Academy
Social Media Used - B2B Marketing –
Web Marketing Academy

12. ONLINE MARKETPLACE
 Place for interaction
 Showcase product
 No investment
 Effective way
 Indiamart.com
 IPLonline.com