A short visit to Indus Motors Wherre

1. INDUS MOTORS
P R E S E N TAT I O N D E S I G N E D BY :
A N A S WA K I L
TA H A K H A N
H A M Z A N A E E M
M U S K A N S I K A N D A R
N A M E E R A R A S H E E D
Z U N A I R A A N I S

2. TYPE PUBLIC (JOINT VENTURE)
TRADED AS PSX: INDUS
INDUSTRY AUTOMOBILE
FOUNDED 1 JULY 1990
HEAD QUARTER KARACHI PAKISTAN
KEY PEOPLE MR. ALI S. HABIB (CHAIRMAN)
MR. ALI ASGHAR JAMALI (CEO)
PRODUCT AUTOMOBILES
REVENUE RS. 96.516 BILLION (2015)
OPERATING INCOME RS. 14.184 BILLION (2015)
NET INCOME RS. 9.11 BILLION (2015)
TOTAL ASSETS RS. 50.399 BILLION (2015)
TOTAL EQUITY RS. 24.036 BILLION (2015)
NO. OF EMPLOYEES 5000 and ABOVE
PARENTS TOYOTA MOTORS CORPORATION
TOYOTA TSUSHO CORPORATION
HOUSE OH HABIB
WEBSITE WWW.TOYOTA-INDUS.COM

3. HISTORY OF INDUS MOTORS
Indus Motors, A well known and a reputed
company. Toyota Indus is a Pakistani
Automobile manufacturer and joint
venture between Toyota Tsusho Japan,
House of Habib and Based in Karachi since
July 1, 1990. In this joint venture 75% of
the shares were of Indus Motors Pakistan
and 25% was contributed by Stake
Holders of Toyota Tsusho japan and
House of Habib. It is 105 acres (0.42 KM2)
manufacturing plant at Port Bin Qasim
Industrial Zone, Outside Karachi.

4. PRODUCTS THE PRODUCE
Cars MPVs, SUVs & Pickups Buses & Vans
Toyota Corolla Toyota Rush Toyota Hiace
Toyota Altis Toyota Avanza Toyota Coaster
Toyota Prius Toyota Hilux
Toyota Camry Toyota Fortuner
Toyota Prado
Toyota Land Cruiser

5. A SURVEY FROM 2007-2015

6. PROCEDURE OF MANUFACTURING
Press : A step where the spare parts are developed
Welding : The parts are welded under the security
Paint : Those cars which are welded successfully then they are painted as
per demand
Assembling : After the painting the Inner parts are assembled i.e. seats
etc.
Quality Control : The quality of a car is checked Statically, Dynamically,
Exterior and then a short drive is being done to check the running of a
car.
OK : Now the car is ready to deliver.

7. ISSUES FACED BY INDUS MOTORS
• High inflation and rupee depreciation has forced Indus Motor Company
to increase prices of different Toyota models.
• Electricity and Road taxes by government
• Depreciation of Pakistani Rupee against major currencies.
• Smuggled and counterfeit auto parts menace.
• Due to competition in market the IMC is facing some issues.
• Rising price of raw materials

8. WHY INDUS MOTORS IS SUCCESSFUL
• Continuous Improvement
• Customer Satisfaction
• Quality Products
• Unique Production System
• Think for the benefit and comfort of people
• segmentation, targeting, and positioning nurtured by its variety of offers
and product attributes.

9. INDUS MOTORS OBJECTIVES
• To maximize shareholder’s wealth and giving them returns on their
capital invested.
• Effective working capital management
• Cost management
• Quality production
• Resources utilization (manpower, capital, assets and other)
• Public image in market (national and international)
• Overcome competition
• Overcome loss If any.

10. PROMOTIONS
• Show room
• Advertisement
• Free drive plan
• Special offer and exhibitions
• After sales services
• TV program
• Websites (www.toyota-indus.com) as a means of promotional strategy.

11. NORMAL QUESTIONS WHICH WERE ASKED
Q1- How many cars are produced per day?
A1- 268 Cars out of which 220 were Corolla.
Q2- How many cars are manufactured in Pakistan?
A2- 70% Cars are localized and 30% were imported.
Q3- What was the profit last year?
A3- RS. 20 Billions last year.
Q4- When did they provide internship in year?
A4- May And June.
Q5- How many percent local parts and original parts are indulge in Corolla?
A5- 60% parts are manufactured locally and rest of the parts are original.
Q6- How do you overcome loss? If any?
A6- Decreases the manpower and increases the overtime.

12. CONCLUSION
In the end, we would like to conclude that Its an honor
visit Indus Motor Company. It is a multi-national
company. Where variety of cars are produced of
different models. Their franchise are available in almost
70% of the world. It pays tax to the Pakistani
Government in excessive amount. Safety is the main
moto of Indus Motors Company Ltd. They produce
65000 cars per year.