Bottom of pyramid really for you
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This document discusses the challenges companies face when sourcing goods from low-income populations and rural areas. Key challenges include the high costs of distributing supplies, collecting outputs, and monitoring suppliers in remote locations. Partnering with local organizations can help but often results in mismatched priorities or operational differences. Other common problems involve uncertain cash flows, gauging demand accurately, and difficulties with sales and distribution in fragmented markets. The document provides examples of solutions such as repackaging products, using credit, and teaming up with established local partners. It also notes risks such as damage to brand image that companies must consider when developing new business models to serve low-income communities.
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The document discusses factors that influence international pricing strategies, including company, market, and environmental considerations. It also outlines the stages of developing and implementing a pricing strategy, from analyzing influential factors to setting prices and managing fluctuations. Specific costs related to exports are examined, as well as strategies for pricing, objectives, and challenges of international pricing.
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Guidelines for developing effective channel pricing strategies
This document provides 8 guidelines for developing effective channel pricing strategies:
1. Properly structure channel member profit margins to meet their expectations and prevent them from seeking other suppliers.
2. Periodically review margin structures to ensure they are equitable for different classes of resellers based on their functions.
3. Set differential margins for channel members carrying competitive brands within tolerable limits.
4. Carefully consider the implications of special pricing deals for channel members, such as undermining brand equity.
5. Justify any deviations from conventional margin norms to channel members.
6. Vary margins on product models to focus on those that drive more store traffic.
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The STP process is an important marketing concept involving segmentation, targeting, and positioning. Segmentation involves dividing the overall market into groups with similar characteristics. Targeting involves selecting specific market segments to focus on. Positioning is how the product is designed to be perceived in the marketplace against competitors. The goal of STP is to guide development of an appropriate marketing mix.
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It also discusses a multi-branded discount store operating in 150 outlets in Indian cities. The store has exclusive tie-ups with various brands and is expanding to new locations.
Finally, it briefly introduces a multi-branded gift shop based in Mumbai that offers gift articles, accessories, gadgets and toiletries.
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A marketing channel refers to the distribution process that transfers goods from production to consumption, involving people and organizations. To effectively control marketing channels, companies should dedicate managers to build revenue-driving programs and relationships within the channel. They should also track order and revenue metrics to identify underperforming partners, communicate regularly with channel members like wholesalers and retailers, establish clear pricing strategies to avoid conflicts, and address any issues or conflicts quickly to maintain trust within the channel.
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The document discusses marketing channels and distribution channels, defining them as the independent organizations and processes involved in making products available to consumers. It covers the functions of marketing channels in carrying inventory, generating demand, physical distribution, and providing after-sale service. Additionally, it examines channel management strategies around conflict resolution, power dynamics, and relationship building between members of the distribution system.
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Jones Apparel Group has four divisions and is known for brands like Nine West, Easy Spirit, Polo, and Lauren. It focuses on downstream design and marketing of women's apparel. The apparel industry is extremely intense and competitive with high rivalry, bargaining power of buyers, and barriers to entry. Jones Apparel Group pursues a multi-brand strategy across a diverse portfolio to diversify and acquire moderate market brands for growth. Its strategy has been successful in broadening its portfolio and reducing reliance on single brands, though it was slow to respond to the youth and plus-size markets.
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The document discusses different market structures and how they influence firm behavior with respect to pricing, supply, and barriers to entry. It describes the key characteristics and examples of perfect competition, monopolistic competition, oligopoly, duopoly, and monopoly market structures. Perfect competition is defined by free entry and exit, homogeneous products, many buyers and sellers, and price-taking firms. Monopolistic competition features product differentiation and relatively free entry/exit. Oligopoly is dominated by a small number of large firms, and examples include supermarkets and oil industries. Monopoly grants a single firm control over price and supply in an industry.
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Email: michael@social2gogo.com
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Itc
Project:
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Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
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Promotion Mix
Marketing
Marketing involves analysing the market to identify segments to target. Firms examine factors like age, gender, location through research. They consider the 4Ps - product, price, place and promotion. Price depends on costs and competitors. Products go through a lifecycle of development to decline. Promotion includes advertising, sales and packaging. Firms must choose a niche or mass market approach.
Strategies for Mature and Declining Markets
This document discusses strategies for mature and declining markets. It explains that mature markets can still provide opportunities through differentiation, cost leadership, or pursuing additional growth. Declining markets require evaluating demand trends, exit barriers, and competitive intensity to determine the best strategy of harvesting, maintaining, niche, or profitable survival. Overall success relies on sustaining customer loyalty and value through quality, service, cost management, or stimulating further volume growth.
Session 17 MG 220 BBA - 13 Oct 10
This document contains slides from a marketing management class discussing competitive strategies for market leaders. It covers Michael Porter's five forces model of competition, identifying competitors based on industry and market concepts, analyzing competitors' strategies, strengths and weaknesses. For market leaders, it discusses strategies for expanding the total market through new customers and usage, as well as protecting current market share through continuous innovation, responsive/anticipative/creative marketing, and different defensive positions. It also addresses increasing market share while avoiding issues like provoking anti-trust or pursuing suboptimal growth.
Innovative Partnerships for Resource Recovery & Reuse (RRR)
Innovative Partnerships for Resource Recovery & Reuse (RRR)International Water Management Institute (IWMI)
The document discusses innovative partnerships for resource recovery and reuse (RRR) businesses. It outlines three phases of a business life cycle - start-up, business development, and up-scaling. Strategic partnerships are imperative across all phases to address challenges in obtaining funds, market information, knowledge, and navigating the regulatory environment. Case studies from Terraqua Barranca, EcoFuel Africa, and Waste Concern demonstrate how partnerships with various public, private, and community stakeholders have helped RRR businesses overcome challenges and scale operations. The conclusion emphasizes that location-specific research is still needed to understand the nature of partnerships that can enable up-scaling in different RRR subsectors related to nutrients, energy, and water.Innovative Partnerships for Resource Recovery & Reuse (RRR)
The document discusses innovative partnerships for resource recovery and reuse (RRR) businesses. It outlines three phases of a business life cycle - start-up, business development, and up-scaling. For each phase, it identifies common challenges including access to funds, markets, skills, and regulatory issues. The key solution discussed is forming strategic partnerships across different sectors to address these challenges. Examples of RRR businesses and their partnership models from countries like Bangladesh, Uganda, and Peru are provided to illustrate how partnerships can help overcome barriers across the business phases and scale up impact.
Marketing concepts
This document discusses several marketing concepts including the 4Ps and 7Ps marketing mixes, Booms and Bitner's additional 3 Ps for services marketing, the 4Rs and 5Cs frameworks, PEST analysis, and the 4Ps and 4As frameworks. It also covers topics like 360 degree branding, active marketing, A/B testing, ATL/BTL advertising, B2B vs B2C marketing, the BCG matrix, red ocean vs blue ocean strategies, market segmentation, components of a brand, and defining brand equity.
Channel management
Channel Management of Nestle and Cadbury's, Selection of Channel Members, Conflict Management, Distribution Network , Channel Partners
Dm cc
The document discusses sales management versus distribution management. It notes that most organizations utilize both to some degree, depending on factors like the product, customers, and competitive environment. Effective distribution management involves managing channels and intermediaries, while sales management focuses on managing an internal sales force. There is interdependence between the two approaches. The document outlines various considerations and trade-offs in deciding how to structure a company's sales and distribution approaches.
Retail formats
This document discusses various topics related to retail management including:
1. It outlines the place of retailing in the marketing mix and describes retailers' role in sorting products for customers.
2. Several theories of retail development are presented, including environmental, cyclical, and scrambled merchandising theories.
3. The evolution of various retail formats is explored, from early general stores to modern specialists, malls, and online retailers.
Corporate strategy
The document discusses various corporate strategies and diversification approaches that large businesses use. It describes how corporate parents oversee business units and can create or destroy value. It also summarizes different types of diversification like related, horizontal, vertical, and unrelated diversification as well as international diversification approaches. Finally, it outlines strategies for business units like cost leadership, differentiation, and discusses various growth methods.
WAL-MART_MARKETING_PLAN_POWERPOINT_PRESENTATION
David Kamore presented on Walmart, founded in 1969. Walmart aims to provide everyday low prices through financial performance, customer relevance, and commitment to social responsibility. It operates various store formats worldwide, including discount stores and supercenters, offering a wide variety of products. Walmart analyzes demographics, geography, behaviors, and psychographics to develop products tailored to customers and ensure satisfaction. The presentation covered Walmart's business model, strategies, competitive advantages, and areas for improvement.
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Innovative Partnerships for Resource Recovery & Reuse (RRR)
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P&G TRAINING AND DEVELOPMENT
This document provides an overview of training and development policies at Procter & Gamble (P&G). It discusses P&G's HR department, including a SWOT analysis. The document also outlines several types of training programs offered at P&G, such as leadership development training and food safety training. It describes approaches to training, including on-the-job and off-the-job methods. The document discusses how P&G uses training to support performance management and career development.
P&G training and development
P&G has over 118,000 employees operating in over 80 countries. The HR department consists of 10 teams and plays a key role in employee recruitment, development, and retention. P&G focuses on developing employees through on-the-job and off-the-job training methods. They utilize a 70:20:10 model where employees learn 70% from on-the-job experience, 20% from relationships, and 10% from formal training. P&G also provides leadership development training and orientations to help employees learn about company goals, policies, and culture.
Eurozone economy picks up pace in november 2015 after 4 years (impact on Pak)
The document discusses the European debt crisis since 2009. The crisis was caused by structural issues in the eurozone, with different fiscal policies among members despite a single currency. This limited the ability to coordinate responses. The crisis impacted Asia through exposure to troubled European bonds, declining exports to Europe, and potential cuts in European lending to Asia. The crisis creates opportunities for developing markets to attract foreign investment seeking safer returns, though Pakistan requires reforms first.
Munich Personal RePEc Archive...international economics
This document analyzes intra-industry trade (IIT) in Pakistan. It defines IIT as simultaneous exports and imports of the same product. The document discusses theories of IIT, including horizontal and vertical models. It also reviews literature on measuring IIT using indexes. The document then analyzes factors that influence IIT for Pakistan, such as differences in GDP, distance, and foreign direct investment. It finds that IIT occurs more between countries with similar economic and market sizes. The document concludes that while IIT benefits some industries, it can also hurt others, and that IIT for Pakistan is still incipient despite trade agreements.
Indus motors
This document summarizes information about Toyota and Indus Motors in Pakistan. It discusses that Toyota is the leading automobile brand in Pakistan, founded in 1937. Indus Motors is the most prominent player in the Pakistani automobile market and deals in passenger cars, SUVs, commercial vehicles, and some of Toyota's most popular models include Corolla, Land Cruiser, Hilux, Vigo, and Parado. It then outlines some issues faced by Indus Motors, such as frequent power outages and gas price hikes, an uncertain economic condition, the influx of used hybrid vehicles, and rupee depreciation. Countermeasures discussed include continuing discussions with the government and effective marketing campaigns.
How to motivate your employees
Create a comfortable work environment with adequate lighting and temperature. Use wall space for bulletin boards, company updates, and motivational messages. Provide food like tea, coffee, snacks, and meals to boost morale. Recognize employees individually through praise and highlighting achievements, and as a group through meetings and communications. Reward hard work with perks like free lunch, gifts, and praise. Get to know employees personally and create social events to build camaraderie. Use theme days to encourage fun and bonding. Offer competitive compensation including salary, bonuses, training opportunities, and career advancement.
My experience of non violence day
The author describes conducting an experiment where they practiced nonviolence for a day to see the effects. Through efforts to understand their triggers for violence and sharing feelings with friends, the author was able to stay calm. As a result of behaving nonviolently, the author felt accepted by others, important, happy, and satisfied. Friends and family who were used to the author's violent behavior changed in their treatment and expressed love. The benefits of acceptance and importance outweighed any costs to the author. Going forward, the author plans to continue practicing nonviolence and influence others by rewarding nonviolent behavior and warning of consequences for violence.
Muslim nationalism growth & emergence
This document summarizes the growth of Muslim nationalism in India, its causes and consequences. It discusses how Muslim nationalism emerged in response to actions by Hindu leaders that Muslims saw as hostile to their interests. Key events that strengthened Muslim nationalism included the Hindi-Urdu controversy, the partition of Bengal in 1905, and the Simla Deputation of 1906. The establishment of the All India Muslim League represented the political voice of Muslim nationalism. While Muslim nationalism aimed to protect Muslim rights and interests, the Congress opposed it and pushed for a unified Indian national identity that downplayed religious differences. This growing divide between Hindu and Muslim political aims would ultimately lead to the partition of India and Pakistan in 1947.
Assignment by ambreen khokhar career and work
This document provides information about career decision making and choosing a career. It discusses examining personal characteristics like personality, skills, interests, and family influence. It also covers using psychological tests and important considerations for career choices. The document then discusses workplace trends with the changing roles of technology, an evolving workforce, and challenges faced by women and minorities. Finally, it covers coping with occupational hazards like job stress, sexual harassment, and unemployment.
Term report on management functions of allied bank
Allied Bank is one of Pakistan's largest commercial banks with over 900 branches. The organizational structure consists of a board of directors that oversees the CEO and various manager levels. Upper-level managers like the CEO develop the vision, while mid-level managers oversee operations and first-level managers handle day-to-day activities. Employees receive training and their roles are assigned based on skills. The bank uses flexible schedules and rewards to reduce stress and motivate workers. Potential political issues are managed by separate departments, and communication problems are addressed through training. Audits and cameras ensure functions are performed properly.
Egypt ppt sec b copy
This document provides information about the geography, history, and economy of ancient Egypt. It focuses on how the Nile River was the defining geographic feature, dividing the land into fertile black soil along its banks and desert red soil beyond. It describes the four main divisions of ancient Egyptian geography: Lower Egypt and Upper Egypt, separated by the Nile's flow northward, and the east and west banks. Key topics covered include the Egyptian name for the Nile Valley ("Kemet"), the economy's reliance on agriculture, social classes, hieroglyphic writing, and structures like the pyramids and Sphinx at Giza.
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Eurozone economy picks up pace in november 2015 after 4 years (impact on Pak)
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Email has the best ROI of any digital tactic
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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PickUp, Improve conversions with scenario-based conversational AI.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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In this webinar, you’ll discover:
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Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Bottom of pyramid really for you
- 2. Challenges….
- 3. Barriers in search of solution Selling low-margin product in high volume. Companies seeking to source agricultural products or other goods from the BOP face significant obstacle of their own: -expense of distributing input. -collecting output. -monitoring and training these rural suppliers .
- 4. Partnering with already established markets or NGOs - Mismatch in priorities (social v/s business) - Operational differences (differing quality and standards) - perception that partners are not always transparent for their true objective.
- 5. Some other common problems and their solution Uncertain cash flows. - Repackaging - credit - installments accepting - Pay per use strategy. - Specialize & standardize Gauging demand Sales & distribution challenges - team up with already established market - distribution through highly fragmented local market
- 6. Disaggregated supplier - Active monitoring of suppliers - Indexing purchase price to the market price - Making future participation contingent on compliance. Undeveloped business ecosystem. eg: safaricom M-pesa money transfers kept it’s interaction with retail outlets that sold airtime minutes.
- 7. Risks Image Brand Cannibalization Underestimating the competition. Creating new kind of business Hollard funeral policies Voltic Bottled water Ghana.
- 9. THANKYOU