This document discusses pop star image and the construction of pop star personas. It examines the role of the music industry and audiences in shaping pop star image to appeal to cultural values and generate revenue. Different types of male and female pop stars are described, from "bad boys" and divas to "cookie girls" and androgynous singers. Boy bands and girl groups are also analyzed, differentiating between "Ken dolls" and more wild personalities. Case studies of specific pop stars like Michael Jackson, Kylie Minogue, the Spice Girls, and TLC are provided to exemplify different pop star archetypes.

1. Pop Star Image
A look at the image through the Pop
industry.

2. What is a pop star?
• A true pop star has lasting significance with
his/her/their image. Sometimes the image
would change mostly to what the audience or
the record company wants.
• Being a pop star is an interchangeable being
whereas a pop performer stays or changes
his/her/their image to how they feel.

3. DYER THEORY
• STAR CONTRUCTIONS –
USP to be copied or have
a parody, Dyer says “a star
is an image not a real
person, that is
constructed out of a
range of materials.”
• INDUSTRY AND AUDIENCE
– appeal to audiences,
which will in turn
generate revenue for the
record companies.
• IDEOLOGY AND CULTURE
– the star represents
shared cultural values and
attitudes with beliefs and
lifestyles.

4. What makes a Male Pop
star?
• Have image that makes girls
want to love them and for boys
to follow them so they can
impress girls.
• To have (sometimes
questionable) good voice.
• To sell products that pleases the
audience.
• To become a blank canvas for
the record company to turn him
into a polished boy star.
• For the younger female
audience to be their first ever
crush and to hint a sexual appeal
to the more mature fans.
Examples of Male Pop Stars
- Justin Bieber
- Rick Astley
- Connor Maynard
- Justin Timberlake
- George Michael
- Michael Jackson
- Jason Donavan
- Robbie Williams
- Ronan Keating

5. Different types of male pop stars
The bad boy image shows a rough and
overly sexual image, he mostly will be
covered by tattoos and would show
muscle and other body parts to please the
girl fandom. Robbie Williams is a prime
example as his wild personality drove him
to the pop spotlight.
The pop star would sing
mainly ballads and love
songs to melt women's
hearts, to stand with a
microphone and sing either
about fallen in or fallen out
of love. Ronan Keating is
famous for singing
emotional songs which
what he is identified as.
Cute, funny and a little bit
geeky he's the one who
always smiling and loves
friendship singing cute
‘candy Pop’ and wearing
Ken doll inspired clothes.
Donny Osmond was the
Justin Bieber of the 70s not
disappointing anything but
the above.

6. The Evolution Of Michael Jackson
http://www.youtube.com/watch?v=MW6QDze
27iE

7. What Makes a Female Pop
Star?
• To reflect the everyday girl.
• To have a voice that
appeals to a audience.
• To dress in appropriate
clothing and selling the
brand.
• To appeal the male
audience by sexual desire.
• Being into fashion and
beauty.
Example of Female Pop stars
- Madonna
- Beyoncé
- Britney Spears
- Leona Lewis
- Kylie Minogue
- Kelly Clarkson
- Ariana Grande
- Sonia
- Billie

8. Different types of Female pop stars
The cookie girl is a
sweet and friendly
pop star with some
street cred, singing
about first love and
friendship always
smiling and having
a quirky sense of
style. New Pop Star
Ariana Grande not
only has a young
following of girls
she is a cookie girl
to a t.
A voice that no one has and is iconic,
sings of what a girl is feeling and reflects
that it doesn’t matter how cute or sexy
you have a talent. The beauty is simple
and the clothes were normally at
classical concerts. Annie Lennox though
is remembered for her androgynous and
chameleon style she still had the same
voice which would be breath taking.
Strong, sassy and will always stand
up to each other and men, her
look is edgy, hard and her
personality is a diva either good or
bad. She helps shy women
become independent and never
lets any bully or nasty word lye.
Beyoncé is undoubtedly the
current 21st century independent
woman and is making her own
stamp on the definition.

9. The Evolution of Kylie Minogue
http://www.youtube.com/watch?v=lsM8NCucf
54

10. How to make a boy band
• To have a harmony slick
enough to entice their
audience.
• Have numerous
personalities to drive the
band making them fresh.
• Huge sex appeal but with
younger audiences to have
the cute factor.
• Girls! Girls! Girls!
Examples of boy bands
- Take That
- 5ive
- JLS
- Jackson 5
- Blue
- Boyzone
- Boyz II Men

11. Different types of boy band
Ken Dolls are pop
clean, a multiple
versions of the boy
next door. Wearing
colourful and
sometimes dated
clothing for the
future audience they
touch a young girls
dreams, The Jacksons
or Jackson 5 were the
african-american
brother band of the
70s but they were
not alone examples
The Osmond's and
Bay City Rollers.
Harmonious and
working in sync this
type of boy band is
mostly for the
mature audience,
posing and showing
more than their
bare talent,
everyone (mostly)
is included in
singing and
dancing. JLS are the
Pop/RnB boy band
which convey these
factors.
Boisterous, cranky, wild and full of
personality, rough and tough boy
bands are more street cred and
more realistic than the other types
of boy bands. 5ive were exactly like
this even in their personal life, wild
behaviour can reflect their rise and
fall of the pop career.

12. What makes a Girl pop
group
• Goods Voices that match.
• Innocence of Girls to
appeal to their primary
audience.
• To have different
personalities and cultural
differences if in a striking
group.
• Girls have better dance
moves.
• Easy to emphasise with
than boys.
Examples of Girl pop Groups
- Spice Girls
- All Saints
- The Nolans
- T.L.C
- Little Mix
- The Supremes
- Stooshe
- Girls Aloud
- En Vogue
- The Honeyz

13. Different types of Girl Pop Bands
Girl Power is about self confidence and strong
womanhood and representations which revolve all
types of girls and coming to together and take on the
man ruled world. On group has not only have
creative but is recognised by ‘girl power’ is the Spice
Girls, during the 90s all pop wanted was boy bands,
so to stand out, the girls made different aliases for
example; Ginger, Sporty, Scary, Posh and Baby.
Urban chicks are the
complete opposite to
the cookie cut girls,
tough and with a bit of
aggression they show
that its foolish to mess
with girls. The early
Bananarama was exactly
like this with an urban
look in the 80s, now the
urban chicks nowadays
has become more hip-
hop than alternative.
Sisters in real
life or very close
friends with
soul and
passion for
singing in
harmony and
sing mostly
about
sisterhood.
Sister Sledge
are real sisters
and their
anthem ‘We
Are Family’
convey this
message.