India had the fourth highest number of unicorns (startups valued over $1 billion) in the world in 2018, with 8 firms joining the billion dollar club that year. Udaan became India's fastest unicorn. There is currently a potential pipeline of unicorns valued around $500 million spread across business-to-business, e-commerce, and enterprise software sectors. Digital payments in India are expected to increase from $64.8 billion in 2018 to $135.2 billion by 2023. CureFit is one of India's largest health and fitness unicorns, with over 500,000 members across 31 fitness centers and delivering 40,000 meals per day through its kitchens. Nykaa is a beauty and